HyperScale Blog https://www.hyperscale.net/blog Essays, research, and setup guides on AI-run growth for mobile subscription apps: creative testing, generative-retrieval ad systems, attribution. en-us Why Agentic Creative Production Wins the Generative-Retrieval Era https://www.hyperscale.net/blog/agentic-creative-production-generative-retrieval https://www.hyperscale.net/blog/agentic-creative-production-generative-retrieval Thu, 23 Jul 2026 00:00:00 GMT blog@hyperscale.net (Bernard Bontemps) Kuaishou's GR4AD, Meta's GEM and Andromeda converge on one architecture: ad retrieval as a generative model over semantic IDs. A technical read on what that does to creative economics, and why the answer is agentic production. The New Bottleneck: You Can Now Produce Thousands of Creatives. You Can't Test Thousands of Creatives. https://www.hyperscale.net/blog/creative-testing-bottleneck https://www.hyperscale.net/blog/creative-testing-bottleneck Thu, 23 Jul 2026 00:00:00 GMT blog@hyperscale.net (Bernard Bontemps) Why you need the inversion: treat production as infinite, tests as scarce, and learning as the asset on the balance sheet. Web-to-App on Your Own Domain: The Meta Setup That Restores Creative-Level Signal https://www.hyperscale.net/blog/web-to-app-meta-campaigns https://www.hyperscale.net/blog/web-to-app-meta-campaigns Thu, 23 Jul 2026 00:00:00 GMT blog@hyperscale.net (Bernard Bontemps) A step-by-step guide to web-to-app campaigns for subscription apps: Meta web ads that route through your own domain to the App Store, attributed by the MMP you already run, with per-creative conversion truth instead of SKAN aggregates.