Every long-running ad CapCut runs on Facebook & Instagram — pulled from the public Meta Ad Library, x-rayed by the same system that runs ad accounts autonomously.
Active ads
729
Winning set
429
30+ days live
Longest live
247d
App rating
4.61★
1.1M ratings
Brand palette
The short version
Key facts
- As of September 14, 2026, CapCut runs 729 active ads in Meta's Ad Library across Facebook and Instagram; 429 of them have survived 30 or more days of continuous delivery.
- Its longest-running ad has been live for 247 days.
- The winning set splits 70% video, 25% static, 6% carousel.
- The most common message angle is transformation proof, carried by 14% of the winning set.
- Winning copy runs in 10 languages: Indonesian 50%, English 33%, French 6%, Portuguese 5%.
- In App Store reviews, the loudest praise goes to ease of use and templates (10% of mentions) and the loudest complaint is paywall creep (30%).
- The App Store listing holds 4.61 stars across 1,120,504 ratings.
The winning set
Live Meta ads gallery
429 ads have survived 30+ days of continuous delivery, out of 729 currently active. Below: 30 creatives picked to span every angle and buyer the account runs; the ×N badge counts the ads running each one. Tap any card for its Meta Ad Library record. Sorted by longest live: the account's most proven creatives lead, podium first.
247d video EN
Here are the four most important editing tips for an engaging video.
247d video EN
How to turn yourself into any Cartoon
247d video EN
This is the part that no one shows you, but I know.
247d video EN
A Day in Manchester with a Yellow Sweater
186d image ID
Bisnis kecil, tampilan profesional.
186d video ID
Make up sudah dihapus, detail foto masih salah. Edit satu-satu ribet.
186d image ID
Masukkan ide langsung jadi foto kreatif
186d image ID
Life hack: Foto ID untuk sekolah jadi gampang.
186d video ID
Kreator konten, apakah kamu masih begadang semalaman coba buat Batik & Wayang terlihat modern?
186d video ID
Ingin tahu bagaimana saya bisa mengambil foto potret profesional hanya dengan ponsel di sekolah?
186d video ID
Make up sudah dihapus, detail foto masih salah. Edit satu-satu ribet.
186d image ID
Ramadan segera tiba. Poster promomu masih belum siap?
179d video ID
Foto produk mana yang lebih laku? Kiri atau kanan?
179d image ID
Tantangan desainer Level 100000
179d video ID
Foto produk mana yang lebih laku? Kiri atau kanan?
179d video ID
179d image ID
179d video ID
179d image ID
179d image ID
177d image ID
163d video ×2 ads EN
163d video EN
152d dco ID
110d video EN
110d video ID
101d video EN
93d video ID
65d video DE
37d video EN
+345 more winning creatives in the full set, with every hook and persona call — free with a Google account.
The x-ray — every winner analyzed frame by frame
What the winning set is actually doing
Language distribution — where the winning set actually runs
Share of the winning set per copy language. Translation is a deliberate spend decision: a language earning survivors is a market the money already believes in.
Indonesian
50% · 199 ads
English
33% · 132 ads
French
6% · 24 ads
Portuguese
5% · 19 ads
Spanish
2% · 9 ads
German
2% · 8 ads
Japanese
1% · 5 ads
SA
1% · 2 ads
Thai
0% · 1 ads
Korean
0% · 1 ads
Format split — statics vs video in the winning set
What survives 30+ days by medium.
video 278 ads · 70%
static 98 ads · 25%
carousel 24 ads · 6%
Angle mix — what the money says works
Every winner tagged with the message angle it leads with, and the languages it runs in — longevity under spend is the only public vote that counts.
transformation proof
14% · 57 ads
value proposition
14% · 56 ads
feature reveal
12% · 49 ads
ai capability showcase
10% · 39 ads
problem callout
9% · 37 ads
cost savings claim
7% · 29 ads
time freedom workload
6% · 24 ads
unclassified
5% · 21 ads
hype discovery hook
4% · 15 ads
common mistake callout
2% · 9 ads
monetization earnings claim
2% · 9 ads
tutorial demo
2% · 6 ads
comparison superiority claim
2% · 6 ads
human like ai quality
2% · 6 ads
personal life use cases
2% · 6 ads
aspirational lifestyle imagery
1% · 5 ads
all in one platform
1% · 5 ads
wrong fix warning
1% · 4 ads
challenge dare hook
1% · 4 ads
urgency scarcity
1% · 3 ads
easy setup onboarding
1% · 3 ads
contrarian reverse hook
1% · 3 ads
emotional relief appeal
0% · 1 ads
price promo offer
0% · 1 ads
comedy hook
0% · 1 ads
narrative drama hook
0% · 1 ads
Languages across the set: Indonesian 50% · English 33% · French 6% · Portuguese 5% · Spanish 2% · German 2% · Japanese 1% · sa 1% · Thai 0% · Korean 0%
The winning set, read from the creatives themselves — the top 15 analyzed winners, hook by hook.
| Days live | Ads | Lang | Angle | Persona | Opening hook | On-screen headline | Length |
|---|---|---|---|---|---|---|---|
| 247d | ×1 | en | value proposition | social_content_creator | Here are the four most important editing tips for an engaging video. | 4 MOST IMPORTANT editing tips | 28s |
| 247d | ×1 | en | feature reveal | social_content_creator | How to turn yourself into any Cartoon | How to turn yourself into any Cartoon | 36s |
| 247d | ×1 | en | hype discovery hook | social_content_creator | This is the part that no one shows you, but I know. | LET CREATIVITY BE MORE EFFICIENT | 30s |
| 247d | ×1 | en | aspirational lifestyle imagery | traveler | A Day in Manchester with a Yellow Sweater | A Day in Manchester with a Yellow Sweater | 30s |
| 186d | ×4 | id | problem callout | self_improvement_seeker | Make up sudah dihapus, detail foto masih salah. Edit satu-satu ribet. | CapCut AI Photo Editor | 25s |
| 186d | ×4 | id | time freedom workload | social_content_creator | Kreator konten, apakah kamu masih begadang semalaman coba buat Batik & Wayang terlihat modern? | Kreator konten, apakah kamu masih begadang semalaman coba buat Batik & Wayang terlihat modern? | 32s |
| 186d | ×1 | id | tutorial demo | self_improvement_seeker | Ingin tahu bagaimana saya bisa mengambil foto potret profesional hanya dengan ponsel di sekolah? | Ingin tahu bagaimana saya bisa mengambil foto potret profesional hanya dengan ponsel di sekolah? | 23s |
| 186d | ×1 | id | wrong fix warning | social_content_creator | Make up sudah dihapus, detail foto masih salah. Edit satu-satu ribet. | CapCut AI Photo Editor | 26s |
| 179d | ×1 | id | common mistake callout | ecommerce_reseller | Foto produk mana yang lebih laku? Kiri atau kanan? | Foto produk mana yang lebih laku? | 29s |
| 179d | ×1 | id | comparison superiority claim | ecommerce_reseller | Foto produk mana yang lebih laku? Kiri atau kanan? | Foto produk mana yang lebih laku? | 21s |
+360 more winners, hook by hook, with per-ad angle and persona calls — free with a Google account. Browse the full set ↗ or claim the workspace
Creative strategy
The dissection
182 of CapCut's 336 winning Meta ads run the identical Indonesian headline 'Paket AI Editing Serba Ada!', and the top angle, problem callout (97 ads), never shows a human face, just roughly 17 seconds of raw app footage. The longest survivor, 206 days old, is a POV hook: 'A Day in Manchester with a Yellow Sweater.'
Zero Faces, Just the App, 17 Seconds
CapCut's most repeated pattern is problem callout: 97 of 336 winning ads (90 x-rayed creatives), each a roughly 17-second video with no person on screen, just product and app footage doing the selling. The blunt hook 'Check this out.' has run 172 days on this exact formula, and pattern-interrupt is the most-used hook mechanic across the whole library at 80 ads.
'Complete AI Package' Ads, Paywalled App
182 ads promise 'Paket AI Editing Serba Ada' (a complete AI editing package), but among 4013 reviews (4.61★ lifetime), 81 flag paywall creep and 81 flag pricing complaints, with 13 specifically calling out export and quality features locked behind Pro. The all-in-one claim sits uneasily next to reviewers who can't export clean 1080p without paying.
Indonesian Runs More Than Half
191 of 336 winning ads run in Indonesian, more than double English's 90, while Portuguese (28), Spanish (16) and Japanese (11) trail far behind. Video dominates the format mix at 72%, image sits at 21%, dco barely registers at 6%, so nearly every winning ad is Indonesian-language motion, not a static image.
Small Business Owners Own 140 Ads
Persona tagging across 336 x-rayed creatives puts the Budget-Strapped Small Business Owner in 140 ads, well ahead of Social Feed Aesthetic Seeker (79) and Phone-Only Video Creator (63). Family Memory Restorer trails at just 3 ads and Holiday Greeting and Menu Creator sits at 15, leaving both nearly untouched while 5 creatives carry no clear persona at all.
Young Women Front the On-Camera Ads
When a presenter appears (57% of 305 x-rayed creatives), casting skews young and female: 84 creatives feature a woman aged 18-24, more than double male 25-34 (33) or female 25-34 (33). Male 35-44 barely registers at 4 creatives, meaning older male buyers rarely see themselves reflected in CapCut's cast.
What we'd test next
- A roughly 17s no-human, app-footage-only video using the pattern-interrupt hook (80 ads' proven mechanic) inside the problem-callout angle, run in Portuguese (only 28 ads today), opening on a cluttered phone camera roll before an AI clean-up, targeting the Phone-Only Video Creator persona (63 ads).
- A roughly 17s no-human product-footage video in the value-proposition angle (80 ads, second-largest) using a question-based hook (18 ads' mechanic), aimed at the Budget-Strapped Small Business Owner persona (140 ads) in Spanish (16 ads, the smallest language pool).
- An image or dco ad built on an app-store rating and testimonial-screenshot hook, a mechanic missing from CapCut's current mix, pairing a 5-star review with a redone social feed grid for the Social Feed Aesthetic Seeker persona (79 ads) in English.
- A roughly 30s image ad in the transformation-proof angle (35 ads) cast with a female 25-34 presenter (33 creatives) restoring a faded family photo, targeting the Family Memory Restorer persona (just 3 ads today) in Indonesian.
The HyperScale batch
New ad concepts, generated for CapCut
HyperScale agents are producing an original round of ad concepts for CapCut, built from the winning angles above, the brand's real App Store assets, and what reviewers actually say. This page updates when the batch drops.
This analysis lives in a ready-made HyperScale workspace. If you work on CapCut, it's yours: we hand it over personally, usually within a day.
Customer voice — 3059 recent reviews analyzed
What reviewers actually say
Objections the ads must pre-empt
- Basic export (1080p) and simple audio/edit features are often locked behind Pro — don't claim 'fully free' editing.
- Some users report billing charged incorrectly or subscriptions not activating — avoid implying seamless instant payment.
- Cancellation process is described as hard to find — don't claim 'cancel anytime easily.'
- Content moderation complaints exist around inappropriate/18+ content — avoid claiming 'kid-safe' without caveat.
- Some users report crashes, lost projects, or laggy performance — don't claim 'flawless reliability.'
Review-theme mix
Share of analyzed review mentions per theme — ＋ praise, − complaint, ~ mixed. Themes, not individual reviews.
− paywall creep
30% · 81
− pricing complaints
30% · 81
− billing and subscription fraud
5% · 13
− export and quality paywall
5% · 13
+ ease of use and templates
10% · 27
− customer support issues
8% · 21
− performance and data loss
6% · 17
− content moderation concerns
6% · 17
“My career changed in YouTube because so good that I got over 100 subscribers with it”
“My career changed in YouTube because so good that I got over 100 subscribers with it”
“i've been using capcut for like 5 years now and ive basically been using it as like tiktok and i love it it's amazing”
“i've been using capcut for like 5 years now and ive basically been using it as like tiktok and i love it it's amazing”
“i just gained 4,5k followers on tt for editing and in 1 vid I just hit the 1 million views”
“i just gained 4,5k followers on tt for editing and in 1 vid I just hit the 1 million views”
“I am a very experienced editor (20 years)… I used every program from Final Cut to premiere to avid and I like this one the most by far”
“I am a very experienced editor (20 years)… I used every program from Final Cut to premiere to avid and I like this one the most by far”
“it runs quite well, 120fps, no laggy moments”
“La función de recorte automático genera videos de más de 1 minuto con edición inteligente”
“Best app for video ever, especially the function sync audio and video& It saves me a tonne of time.”
“El ajuste de velocidad personalizado mejora drásticamente la calidad de transición para el contenido de carga diario de las redes sociales”
“La interfaz es super cómoda y fácil de entender”
“La interfaz es super cómoda y fácil de entender”
“El ajuste de velocidad personalizado mejora drásticamente la calidad de transición para el contenido de carga diario de las redes sociales”
“the only part is good on capcut is transitions and effects”
“Superponer la magia manejando sin problemas la pantalla verde”
“Superponer la magia manejando sin problemas la pantalla verde”
“La función de recorte automático genera videos de más de 1 minuto con edición inteligente”
“I used capcut for a year i loved it but now that u broke developers had made everything vip,vip”
“I remember in 2022 I used to edit for free pro didn't even exist”
“I started using this app around 2021 when everything was free, now almost every is pro and it's impossible to edit without having pro.”
“I used capcut for a year i loved it but now that u broke developers had made everything vip,vip”
“I had this app for over 5 years and it's unusable now. Nearly every feature on this app is pro”
“almost the effects I used are PRO now. I'm rating a 1 star because I need you to stop making everything pro”
“Genuinely everything is pro now. Nothing is free. I miss the old capcut.”
“Everything is just pro. Even to make a video 1080p requires pro”
“Capcut antes era chido con todas las opciones pero ahora no puedo subir edits ya que todo es premium”
“I started using this app around 2021 when everything was free, now almost every is pro and it's impossible to edit without having pro.”
“I used to love CapCut but now it's pro for basic quality?”
“I had this app for over 5 years and it's unusable now. Nearly every feature on this app is pro”
“i have to pay 20 just to export in 1080p now when it was free last week”
“i cant even export my edit to the normal quality (1080p) and i cant upload my own audios and have smooth slowmo”
“i cant even export my edit to the normal quality (1080p) and i cant upload my own audios and have smooth slowmo”
“Over 30$ for an app that just offer templates and preset instead of paying the same price for after effect or instead of Davinci resolve which is mostly FREE”
“Add an option to remove the watermark. Without having to pay over $200 (CDN) for a subscription”
“charging 30 euros with no students plan is high high high, given that many ppl edit videos as a hobby for their IG”
“Over 30$ for an app that just offer templates and preset instead of paying the same price for after effect or instead of Davinci resolve which is mostly FREE”
“Precios inflados, 11,99 euros por un plan básico súper limitado”
“23 dólares por funciones básicas? Parece un robo de mal gusto”
“Habe Capcut Pro für 67,99€ im Jahr und kann trotzdem nur 6(!) mal die Funktion der automatischen Untertitel nutzen”
“Precios inflados, 11,99 euros por un plan básico súper limitado”
“I was originally on a plan for $4.00-$8.00 a month for pro but then last month i was charged $30.00”
“I was originally on a plan for $4.00-$8.00 a month for pro but then last month i was charged $30.00”
“They advertise a 7‑day free trial but it's a scam”
“They advertise a 7‑day free trial but it's a scam”
“after being their loyal customer for 2 years and purchasing, they randomly cancelled my subscription while I was paying for it”
“Im ersten Monat würde dieses 1,90 €, statt 11,90 Euro kosten. Nach der Buchung wurden jedoch 11,90 € und nicht 1,90 € abgebucht”
“It has terrible customer service, basically no one to contact”
“I didn't save my project and I lost my two song and it took 1 hour to make both”
“I saw a video that said it was 18+ and said it includes s*x which is very disturbing for a child”
“ca. 80% meiner Projekte verschwunden, sind und auch nicht wieder auftauchen”
“I reported a account that told everyone to kill themselfs and 9 minutes 9 MINUTES it said " no violations found"”
“I reported a account that told everyone to kill themselfs and 9 minutes 9 MINUTES it said " no violations found"”
“It has terrible customer service, basically no one to contact”
The market around it
Brands competing for the same feed
Keep exploring the radar
More Meta ads teardowns
More Photo & Video advertisers on the radar
Also winning with the transformation proof angle
Also localizing winners into Indonesian
Browse all 87 apps on the radar · All Photo & Video teardowns
Quick answers
FAQ
How many CapCut ads are running and winning on Meta right now?
CapCut has 492 active ads in Meta's Ad Library, of which 336 qualify as winners (running 30+ days). The longest-running ad has survived 206 days, and this week added 18 new winners while retiring 6 since 2026-07-27.
Which languages and angles dominate CapCut's Meta ads?
Indonesian leads with 191 of 336 winning ads, followed by English (90), Portuguese (28), Spanish (16) and Japanese (11). Problem callout is the top angle at 97 ads, ahead of value proposition (80) and tutorial how-to (57).
What creative pattern is actually working for CapCut?
97 of 336 winning ads run a roughly 17-second video with no person on screen, just app footage, under the problem-callout angle. Video is 72% of the format mix, image 21%, dco 6%, and pattern-interrupt is the most-used hook mechanic (80 ads).
What do CapCut reviewers say versus what the ads promise?
Across 4013 reviews (4.61★ lifetime), 81 flag paywall creep and 81 flag pricing complaints, with 13 citing export or quality features locked behind Pro. Meanwhile 182 ads promise an all-in-one 'Serba Ada' AI editing package in Indonesian.