Photo & Video apps: the winning Meta ads, x-rayed

Photoroom

Photo & Video · by Photoroom

2058 active ads longest 283d

322 of Photoroom's 2058 active Meta ads survive 30+ days, one running 283 days straight on the same 'this app turns any photo into a video' hook. The winning set's top angle, photo-to-video demo (89 ads), fronts with a female 18-24 presenter, yet the broader cast skews older: female 25-34 leads at 133 of 303 x-rayed creatives.

Retake AI Face & Selfie Editor

Photo & Video · by DEEP FLOW SOFTWARE SERVICES

1712 active ads longest 59d

Retake AI runs only 2 primary texts across 1712 active ads, yet 55 have survived 30+ days by repeating one scene: a woman 45-54 saying her daughter taught her the trick. That hack-reveal angle alone carries 23 of the 55 winners, while a separate 149-second friend-intervention skit still holds a 57-day run.

ElevenLabs

Photo & Video · by Eleven Labs Inc.

1446 active ads longest 297d

1446 ElevenLabs ads run on Meta right now, but only 333 survive past 30 days, one for 297 straight. This week added 24 new winners and retired 7. The top primary text (12 ads) sells 'photorealistic visuals' and video generation, not the voice AI that built the brand.

CapCut

Photo & Video · by Bytedance Pte. Ltd

488 active ads longest 199d

Of CapCut's 324 winning Meta ads, 182 run the exact same Indonesian headline, 'Paket AI Editing Serba Ada!', and the top angle (problem callout, 83 ads) never shows a human face, just 17 seconds of raw app footage. One ad has held for 199 days on that same no-person formula.

Mojo

Photo & Video · by Archery Inc.

212 active ads longest 553d

One line of ad copy, 'Create outstanding content 🔥', sits under all 44 winning ads, some running as long as 553 days. The proven engine isn't a face or a testimonial: it's 19 ads (43% of the set) promising a 'time transformation' with zero people on screen, just product footage cut to about 15 seconds.

Splice

Photo & Video · by Bending Spoons Apps ApS

179 active ads longest 143d

Splice's price line just reclaimed the top spot: 18 of 88 winning ads now run the price-objection angle as ~19-second DCO clips fronted by a male 25-34 presenter, nudging past artist pack authority (15 ads, ~50s DCO). The 143-day survivor is still raw UGC ("You did not. Psych. Real trap shit."), while reviewers log 103 pricing complaints against that same $5 pitch. This week: 20 new winners, 10 retired.

Feed Preview

Photo & Video · by MWM

143 active ads longest 40d

Feed Preview for IG runs 143 active Meta ads but only 11 survive past 30 days, and 9 of those repeat one script: 'Plan the perfect Instagram grid!' Four winners retired this week, replaced by just one new entrant, while the strongest single creative, a 22-second grid-capacity pitch fronted by a female 25-34 presenter, ties for the top angle at only 2 ads.

FaceApp

Photo & Video · by FaceApp Technology Limited

141 active ads longest 127d

FaceApp runs 141 active Meta ads but only 24 survive past 30 days, and this week alone added 15 new winners while retiring just 4. The longest-running ad clings on for 127 days repeating one line: 'Before you ruin your hair try this first!' Salon regret prevention claims 15 of those 24 winners, while billing-fraud surfaces in 40 of 11,305 reviews the ads never mention.

Airbrush

Photo & Video · by PIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD.

100 active ads longest 88d

100 active ads collapse to just 13 winners, and the 88-day survivor isn't a fresh trend, it's the same line carrying the digicam angle: 'No Canon G7x or DigiCam? No problem.' Lighting-First Selfie Fixer, the persona that carried 6 ads last cycle, has fallen to just 1, while AI Retouch Perfectionist now leads at 6 of 13.

VSCO

Photo & Video · by Visual Supply Company

9 active ads longest 70d

VSCO's 6 winning ads all share the exact same script, the same 21-second no-people format, and the same 'photography is dying' pushback, running up to 70 days. Meanwhile 3 of 4 mapped personas (Cinematic Feed Creator, Film-Camera Ritualist, Everyday Memory Keeper) sit at zero ads, and reviewers flag 43 crash complaints and 41 paywall complaints the ads never mention.