Radar · by category

News apps: the winning Meta ads, x-rayed

One News app is on the HyperScale radar, together running 123 active ads in Meta's Ad Library, with 37 creatives that have survived 30 or more days. The Guardian runs the biggest set at 123 active ads. The category's longest-running ad, from The Guardian, has been live 80 days.

Every teardown below covers the full winning set: the live ad gallery, the decoded creative strategy, what reviewers actually say, and new ad concepts HyperScale agents generated from it.

The Guardian

News · by Guardian News & Media Ltd

123 active ads longest 80d

Both 80-day longest-survivors, 'Make Ottolenghi your sous chef' and a quick laksa hook, are video, yet video is just 24% of the 37-ad winning set against 65% image. Global News Enthusiast finally gets ads, 2 this week, still dwarfed by 89 reviewers praising journalism quality. UK & Ireland Trip Explorer slipped from 9 to 6 ads as distinct destination showcase settled at 6.