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Radar · by category

Sports apps: the winning Meta ads, x-rayed

2 Sports apps are on the HyperScale radar, together running 94 active ads in Meta's Ad Library, with 39 creatives that have survived 30 or more days. ESPN runs the biggest set at 57 active ads. The category's longest-running ad, from 18Birdies, has been live 96 days.

Every teardown below covers the full winning set: the live ad gallery, the decoded creative strategy, what reviewers actually say, and new ad concepts HyperScale agents generated from it.

ESPN app icon

ESPN

Sports · by Disney

longest 41d

Of ESPN's 57 active Meta ads, only 7 have survived 30+ days, and every one of them puts a human face on camera: 100% on-camera presenter, zero video. The 7 winners split almost evenly between a female 25-34 pitching "Three all-stars. One bundle." (bundle value pitch, 3 ads) and a male 18-24 announcing "Stream select Banana Ball games this season" (access announcement, 3 ads), both locked at the corpus' max 41-day run.
18Birdies app icon

18Birdies

Sports · by 18Birdies LLC

longest 96d

18Birdies is running 37 active Meta ads, 32 of which have survived past 30 days, but its biggest single angle, quick fix hook (10 ads), breaks the account's own casting rule: no on-camera presenter, just ~10s of app footage, versus the 87% presenter-led norm across the rest of the set.