Radar · by category
Sports apps: the winning Meta ads, x-rayed
2 Sports apps are on the HyperScale radar, together running 132 active ads in Meta's Ad Library, with 36 creatives that have survived 30 or more days. 18Birdies runs the biggest set at 78 active ads. The category's longest-running ad, from 18Birdies, has been live 119 days.
Every teardown below covers the full winning set: the live ad gallery, the decoded creative strategy, what reviewers actually say, and new ad concepts HyperScale agents generated from it.
18Birdies
Sports · by 18Birdies LLC
78 active ads longest 119d
18Birdies' swing flaw diagnosis angle now anchors 13 of 31 winning ads, all built the same way: ~18s of video, a male 25-34 presenter talking straight to camera, testimonial or problem-solution hooks. The longest-lived ad in the account just hit 105 days, up from 96 last check, while etiquette shame (2 ads) and the Tournament-Minded persona (1 ad) barely register.
ESPN
Sports · by Disney Electronic Content, Inc.
54 active ads longest 42d
Of ESPN's 57 active Meta ads, only 7 have survived 30+ days, and every one of them puts a human face on camera: 100% on-camera presenter, zero video. The 7 winners split almost evenly between a female 25-34 pitching "Three all-stars. One bundle." (bundle value pitch, 3 ads) and a male 18-24 announcing "Stream select Banana Ball games this season" (access announcement, 3 ads), both locked at the corpus' max 41-day run.