Radar · by category
Utilities apps: the winning Meta ads, x-rayed
2 Utilities apps are on the HyperScale radar, together running 702 active ads in Meta's Ad Library, with 52 creatives that have survived 30 or more days. NordVPN runs the biggest set at 557 active ads. The category's longest-running ad, from NordVPN, has been live 103 days.
Every teardown below covers the full winning set: the live ad gallery, the decoded creative strategy, what reviewers actually say, and new ad concepts HyperScale agents generated from it.
NordVPN
Utilities · by Nordvpn S.A.
557 active ads longest 103d
NordVPN's winning set shrank from 48 to 36 ads (15 retired since 2026-07-21, only 3 new), and the top angle flipped: feature callout now leads with 13 ads, shot as a static image with a female 25-34 presenter on camera, overtaking the once-dominant next-gen antivirus pitch (9 ads, faceless ~6s carousel). Away-From-Home Streamer and Adult Child Protecting Parents both still sit at 0 ads.
Swipewipe
Utilities · by MWM
145 active ads longest 54d
Skeptical Productivity Buyer just overtook Flow-State Swiper as Swipewipe's top persona (6 ads vs 3), even as the winning set grew to 16 (+4 new, 0 retired since 2026-07-23) out of 145 active ads. Founder origin story is now the clear top angle at 5 of 16 ads, and one screen-recording demo has run 54 days, the longest in the set.