Radar · by category
Utilities apps: the winning Meta ads, x-rayed
3 Utilities apps are on the HyperScale radar, together running 3,922 active ads in Meta's Ad Library, with 969 creatives that have survived 30 or more days. Cleanup runs the biggest set at 3,448 active ads. The category's longest-running ad, from Cleanup, has been live 299 days.
Every teardown below covers the full winning set: the live ad gallery, the decoded creative strategy, what reviewers actually say, and new ad concepts HyperScale agents generated from it.
Cleanup
Utilities · by DEEP FLOW SOFTWARE SERVICES - FZCO
3448 active ads longest 299d
One face still carries Cleanup's Meta account: a male 25-34 presenter fronts 142 of 242 x-rayed creatives, and the 'old people mistake' callout alone spans 175 ads across 14 languages, from Arabic to Thai. Pattern-interrupt hooks drive 159 of those creatives, and the longest survivor has run 257 days inside a 628-ad winning set pulled from 1,921 active ads.
Swipewipe
Utilities · by MWM
243 active ads longest 83d
Nostalgic Memory Organizer flipped from a 0-ad gap to Swipewipe's top persona at 5 of 16 winning ads, while Skeptical Productivity Buyer fell from 6 to 3. Active ads grew to 168 (+1 new winner, 1 retired since 2026-07-27), and the longest-running creative, a wrong-way-right-way screen recording, now stretches to 60 days.
NordVPN
Utilities · by Nordvpn S.A.
231 active ads longest 49d
Next-gen antivirus pitch reclaims the top angle at 9 of 36 ads, back to its faceless ~6-second carousel formula, while scam call protection jumped to 8 ads and now holds the set's single longest-runner: a 109-day 'Silence scammers with Call Protection' ad. Feature spotlight cooled from 13 ads down to 7. Churn stayed flat this week: +3 new, 3 retired.