Radar · by category

Food & Drink apps: the winning Meta ads, x-rayed

One Food & Drink app is on the HyperScale radar, together running 693 active ads in Meta's Ad Library, with 51 creatives that have survived 30 or more days. ReciMe runs the biggest set at 693 active ads. The category's longest-running ad, from ReciMe, has been live 248 days.

Every teardown below covers the full winning set: the live ad gallery, the decoded creative strategy, what reviewers actually say, and new ad concepts HyperScale agents generated from it.

ReciMe

Food & Drink · by ReciMe Pty Ltd

693 active ads longest 248d

Of ReciMe's 51 surviving ads, 26 (51%) run the same outdated habit callout: a woman 25-34 talking to camera for about 22 seconds about ditching screenshots, embedded in a 248-day survivor. The Social Recipe Hoarder persona also claims exactly 26 ads, while The Macro-Tracking Meal Prepper gets just 2 and Portuguese runs only 3.