Radar · by category
Food & Drink apps: the winning Meta ads, x-rayed
2 Food & Drink apps are on the HyperScale radar, together running 1,211 active ads in Meta's Ad Library, with 152 creatives that have survived 30 or more days. ReciMe runs the biggest set at 1,053 active ads. The category's longest-running ad, from NYT Cooking, has been live 178 days.
Every teardown below covers the full winning set: the live ad gallery, the decoded creative strategy, what reviewers actually say, and new ad concepts HyperScale agents generated from it.
ReciMe
Food & Drink · by ReciMe Pty Ltd
1053 active ads longest 101d
ReciMe's winning set jumped from 51 to 71 ads this week (37 new, 17 retired), stretching its longest survivor to 256 days. Hoarder chaos still anchors 28 of those 71 ads with a female 25-34 on camera for about 22 seconds, yet every one of the six named personas, including The Social Recipe Hoarder, shows zero tagged ads.
NYT Cooking
Food & Drink · by The New York Times Company
158 active ads longest 178d
173 ads are live now, and 56 survive past 30 days, nearly triple the prior edition's 20% survival rate. Food porn appeal, a static image with zero people, still owns the longevity record at 136 days. But the persona map flipped: Healthy Weeknight Cook now carries 27 of 56 winners, more than Show-Stopping Dessert Baker's 15, a reversal from last read.