Food & Drink · by ReciMe Pty Ltd
ReciMe Meta Ads & Creative Strategy
Ads refreshed July 27, 2026 · Meta Ad Library
4.79587★ 264,259 ratings View on the App Store ↗
Every long-running ad ReciMe runs on Facebook & Instagram — pulled from the public Meta Ad Library, x-rayed by the same system that runs ad accounts autonomously.
Active ads
693
Winning set
51
30+ days live
Longest live
248d
App rating
4.80★
264K ratings
Brand palette
The short version
Key facts
- As of July 27, 2026, ReciMe runs 693 active ads in Meta's Ad Library across Facebook and Instagram; 51 of them have survived 30 or more days of continuous delivery.
- Its longest-running ad has been live for 248 days.
- The winning set splits 84% video, 16% static.
- The most common message angle is outdated habit callout, carried by 51% of the winning set.
- The winning ads speak mainly to The Social Recipe Hoarder (51% of ads) and The Workflow Hack Adopter (14%).
- Winning copy runs in 2 languages: English 94%, Portuguese 6%.
- In App Store reviews, the loudest praise goes to Recipe Centralization & Organization (13% of mentions) and the loudest complaint is Pricing & Subscription (27%).
- The App Store listing holds 4.79587 stars across 264,259 ratings.
The winning set
Live Meta ads gallery
51 ads have survived 30+ days of continuous delivery, out of 693 currently active. Deduped by creative, that's 48 unique units below; the ×N badge counts the ads running each one. Tap to play, or open the Ad Library record. Sorted by longest live: the account's most proven creatives lead, podium first.
248d video EN
I spent hours on meal planning until I saw this...
208d video EN
Why this is not the best way to save your Instagram recipes.
208d video EN
I'm constantly trying to find a recipe that I saved on social media and I get frustrated when I can't find it.
208d video EN
I've taken every single recipe I've bookmarked on Instagram, TikTok and Pinterest over the years and saved it all on one app.
172d image EN
No more screenshotting recipes! I love this app
104d dco EN
Eating healthier is easier when dinner is already planned.
104d image EN
Eating healthier is easier when dinner is already planned.
103d image EN
Eating healthier is easier when dinner is already planned.
96d video EN
This is an essential app that you need.
79d image EN
Don't download ReciMe...Unless you want to take the stress out of dinner time
72d dco EN
Save recipes. Save time. Save money. All your recipes in one app.
61d video EN
Why does making the grocery list feel like a full time job every single week?
59d video EN
Here is what you should do instead of bookmarking recipes and never making them.
59d image ×2 ads EN
I can't believe I used to screenshot every recipe I want to make on social media
53d video EN
nobody talks about how much of your week disappears just planning the grocery list
53d video EN
My grandma was very good at being subtly judgmental.
52d video EN
Stop bookmarking recipes, here's what you should do instead.
52d video EN
So you've forgotten about all the viral recipes you've saved on social media?
51d video EN
Every time you find a new recipe on social media you want to make, you just press share, click on the app, and it imports the entire recipe in seconds.
51d video EN
If you see a recipe video without a caption, press the share arrow at the bottom.
51d video EN
Just a quick reminder, if you always forget about the recipes you've saved on social media, ReciMe can import them with just one tap.
44d video EN
I see a social media recipe I like. I tap share and share to ReciMe, and the whole recipe is saved with the ingredients and instructions pulled out automaticall
44d video EN
Let me show you how I cook for myself
44d video ×2 ads EN
If I ever see you bookmarking a recipe on TikTok and never going back to it, you need to know that you can just hit share and share it to ReciMe.
The x-ray — every winner analyzed frame by frame
What the winning set is actually doing
Language distribution — where the winning set actually runs
Share of the winning set per copy language. Translation is a deliberate spend decision: a language earning survivors is a market the money already believes in.
English
94% · 48 ads
Portuguese
6% · 3 ads
Format split — statics vs video in the winning set
What survives 30+ days by medium.
video 43 ads · 84%
static 8 ads · 16%
Persona coverage — who the winning ads speak to
HyperScale agents read ReciMe's buyer personas out of the winning set itself, then tagged every ad with the buyer it addresses.
The Social Recipe Hoarder
51% · 26 ads
The Workflow Hack Adopter
14% · 7 ads
The Aspiring Home Cook
6% · 3 ads
The Weekly Planning Burnout Cook
6% · 3 ads
The Dinner-Stress Household Manager
6% · 3 ads
The Macro-Tracking Meal Prepper
4% · 2 ads
Untagged
14% · 7 ads
Every x-rayed creative is tagged individually (who it sells to, its angle) from its HyperScale x-ray: transcript, casting, story beats. Coverage counts the ads each creative carries. Untagged groups the winners without one clear addressed buyer, so the bars cover the full set.
Angle mix — what the money says works
Every winner tagged with the message angle it leads with, and the languages it runs in — longevity under spend is the only public vote that counts.
outdated habit callout
51% · 26 ads
unclassified
12% · 6 ads
social proof authority
10% · 5 ads
value proposition
8% · 4 ads
personal transformation
8% · 4 ads
macro tracking
4% · 2 ads
grocery list burnout
4% · 2 ads
reverse psychology
2% · 1 ads
nostalgia skit
2% · 1 ads
Languages across the set: English 94% · Portuguese 6%
The full winning set, read from the creatives themselves — 45 analyzed winners, hook by hook.
| Days live | Ads | Lang | Angle | Persona | Opening hook | On-screen headline | Length |
|---|---|---|---|---|---|---|---|
| 248d | ×1 | en | macro tracking | The Macro-Tracking Meal Prepper | I spent hours on meal planning until I saw this... | I spent hours on meal planning until I saw this... | 29s |
| 208d | ×1 | en | outdated habit callout | The Social Recipe Hoarder | Why this is not the best way to save your Instagram recipes. | Why this is not the best way to save your Instagram recipes | 22s |
| 208d | ×1 | en | outdated habit callout | The Social Recipe Hoarder | I'm constantly trying to find a recipe that I saved on social media and I get frustrated when I can't find it. | 21s | |
| 208d | ×1 | en | outdated habit callout | The Social Recipe Hoarder | I've taken every single recipe I've bookmarked on Instagram, TikTok and Pinterest over the years and saved it all on one app. | 19s | |
| 96d | ×1 | en | outdated habit callout | The Workflow Hack Adopter | This is an essential app that you need. | 22s | |
| 61d | ×1 | en | grocery list burnout | The Weekly Planning Burnout Cook | Why does making the grocery list feel like a full time job every single week? | 25s | |
| 59d | ×1 | en | outdated habit callout | The Social Recipe Hoarder | Here is what you should do instead of bookmarking recipes and never making them. | 23s | |
| 53d | ×1 | en | grocery list burnout | The Weekly Planning Burnout Cook | nobody talks about how much of your week disappears just planning the grocery list | nobody talks about how much of your week disappears just planning the grocery list | 24s |
| 53d | ×1 | en | nostalgia skit | The Aspiring Home Cook | My grandma was very good at being subtly judgmental. | 57s | |
| 52d | ×4 | en | outdated habit callout | The Social Recipe Hoarder | Stop bookmarking recipes, here's what you should do instead. | Stop bookmarking recipes | 22s |
| 52d | ×1 | en | outdated habit callout | The Social Recipe Hoarder | So you've forgotten about all the viral recipes you've saved on social media? | 23s | |
| 51d | ×1 | en | social proof authority | The Workflow Hack Adopter | Every time you find a new recipe on social media you want to make, you just press share, click on the app, and it imports the entire recipe in seconds. | ReciMe: Recipes & Meal Planner | 26s |
| 51d | ×1 | en | outdated habit callout | The Workflow Hack Adopter | If you see a recipe video without a caption, press the share arrow at the bottom. | ReciMe App Demo | 14s |
| 51d | ×1 | en | outdated habit callout | The Social Recipe Hoarder | Just a quick reminder, if you always forget about the recipes you've saved on social media, ReciMe can import them with just one tap. | 20s | |
| 44d | ×10 | en | social proof authority | The Workflow Hack Adopter | I see a social media recipe I like. I tap share and share to ReciMe, and the whole recipe is saved with the ingredients and instructions pulled out automaticall | ReciMe: Recipes & Meal Planner | 24s |
Creative strategy
The dissection
Of ReciMe's 51 surviving ads, 26 (51%) run the same outdated habit callout: a woman 25-34 talking to camera for about 22 seconds about ditching screenshots, embedded in a 248-day survivor. The Social Recipe Hoarder persona also claims exactly 26 ads, while The Macro-Tracking Meal Prepper gets just 2 and Portuguese runs only 3.
One Woman, 22 Seconds, Old Habit
ReciMe's dominant pattern: a woman 25-34 speaks straight to camera for about 22 seconds, naming the outdated habit of screenshotting and losing recipes before the fix. This outdated habit callout angle covers 26 of 51 winning ads (24 of 45 x-rayed creatives), inside a set that's 84% video and 83% on-camera presenter. It's the backbone of the account's 248-day survivor.
Social Recipe Hoarder Owns Half
The Social Recipe Hoarder persona fronts 26 of 51 winning ads, matching the outdated habit callout's own count exactly. The Workflow Hack Adopter holds 7, The Aspiring Home Cook and The Weekly Planning Burnout Cook 3 each, The Dinner-Stress Household Manager 3, The Macro-Tracking Meal Prepper just 2, and 7 ads carry no clear persona tag. Casting mirrors this skew: female 25-34 appears in 25 x-rayed creatives, male 25-34 in 9, female 35-44 in 2, male 55+ in 1.
51 Survivors, 248-Day Anchor
693 ads sit in Meta's library (x-ray covers the top 690 by impressions), yet only 51 survive past 30 days, the longest running 248 days. Just 9 unique primary texts power the set, one line driving 32 ads alone. Angles: outdated habit callout 26, social proof authority 5, value proposition 4, personal transformation 4, macro tracking 2, unclassified 6.
4.8 Stars, Nine Translation Complaints
The corpus holds 140 reviews behind a lifetime 4.80★, yet only 2 of 51 ads print that number, both riding 'See it. Save it. Cook it. ⭐ 4.8 stars.' Reviewers' loudest themes are Pricing & Subscription (19 mentions) and Translation & Language Import (9), including that non-English recipes 'often fail to translate or import correctly.' None of that friction appears anywhere in the copy driving 248 days of runtime.
Portuguese Stuck at Three Ads
Only 3 of 51 winning ads run in Portuguese, all repeating 'Baixe receitas do Instagram, Facebook, TikTok e sites em segundos' while 48 run in English. That's despite Translation & Language Import ranking as the second-largest reviewer theme (9 mentions) after pricing (19). No pt ad tests a different angle or persona, the same import-speed hook anchoring the 248-day English survivor has never been localized beyond one script.
What we'd test next
- On-camera video, ~22s, female 25-34 presenter, problem-solution hook (the set's top mechanic at 11 of 45 creatives), scripted for the personal transformation angle (4 ads) and cast for The Aspiring Home Cook persona (3 ads), stretching the proven callout format into underused territory.
- Same 22-second on-camera female format and outdated habit callout script, translated into Portuguese for The Social Recipe Hoarder persona, testing whether the hook behind the 248-day English survivor travels past the 3 pt ads currently running.
- 15-30s on-camera video built on a testimonial hook (only 3 of 45 creatives today), showing an in-app saved-recipe counter or import streak, paired with the value proposition angle (4 ads) for The Workflow Hack Adopter persona (7 ads).
- On-camera video using a pattern interrupt hook (9 of 45 creatives, the set's second-most-used mechanic), scripted for the macro tracking angle and cast for The Macro-Tracking Meal Prepper persona, currently the account's thinnest at just 2 ads.
The HyperScale batch
New ad concepts, generated for ReciMe
HyperScale agents are producing an original round of ad concepts for ReciMe, built from the winning angles above, the brand's real App Store assets, and what reviewers actually say. This page updates when the batch drops.
This analysis lives in a ready-made HyperScale workspace. If you work on ReciMe, it's yours: we hand it over personally, usually within a day.
Customer voice — 135 recent reviews analyzed
What reviewers actually say
Review-theme mix
Share of analyzed review mentions per theme — ＋ praise, − complaint, ~ mixed. Themes, not individual reviews.
− Pricing & Subscription
27% · 19
− Paywall Friction
10% · 7
− Translation & Language Import
13% · 9
− Import Accuracy
7% · 5
+ Recipe Centralization & Organization
13% · 9
+ Time Savings & Ease of Use
10% · 7
− Performance & Bugs
11% · 8
~ Feature Requests
9% · 6
“No existe mejor app para guardar y ordenar recetas …. vale MIL la pena pagar por ella”
“The ReciMe app is a real game changer here! I can now store, manage, categorize and search ALL recipes centrally in one app”
“My dream app, now I can save all my recipes in one place”
“My dream app, now I can save all my recipes in one place”
“Una app que me ha permitido reunir en un solo lugar una gran cantidad de recetas que tenía dispersas”
“Una app que me ha permitido reunir en un solo lugar una gran cantidad de recetas que tenía dispersas”
“Ya no acumularé más las recetas en mi chat personal de whatsapp”
“Ya no acumularé más las recetas en mi chat personal de whatsapp”
“I can now store, manage, categorize and search ALL recipes centrally in one app”
“I often look at and save recipes on various social media platforms, websites, etc. But then I don't actually use them, partly because they are difficult to find and partly because they are forgotten”
“tenía saturado mi celular con recetas que me cuesta después buscar”
“Además tengo TDHA y esta app es justo para mi. Me ha cambiado la vida!!!!”
“c'est un tel plaisir à utiliser et un tel gain de temps que ça vaut vraiment le coup”
“Guardar las recetas de FB, IG y TikTok es facilísimo y hasta te hace el cálculo nutricional”
“c'est un tel plaisir à utiliser et un tel gain de temps que ça vaut vraiment le coup”
“Kein mühsames übertragen der Rezepte. Sie ist jeden Cent wert”
“No solo puedes guardar y catalogar las recetas en video, sino tener una versión escrita con mínimo esfuerzo”
“Absolument indispensable pour récupérer et reproduire toutes les recettes présentes sur les réseaux sociaux”
“Extrem gute App! Macht genau das was sie verspricht. Die automatische Übersetzung auch perfekt!”
“una app muy amigable y muy fácil de utilizar para personas de todas las edades”
“Kein mühsames übertragen der Rezepte. Sie ist jeden Cent wert”
“Guardar las recetas de FB, IG y TikTok es facilísimo y hasta te hace el cálculo nutricional”
“Además tengo TDHA y esta app es justo para mi. Me ha cambiado la vida!!!!”
“No solo puedes guardar y catalogar las recetas en video, sino tener una versión escrita con mínimo esfuerzo”
“Absolument indispensable pour récupérer et reproduire toutes les recettes présentes sur les réseaux sociaux”
“elle répond à un vrai problème de voir plein de recettes sur Insta grammes de les enregistrer, mais en fin de compte les perdre tout le temps”
“tenía saturado mi celular con recetas que me cuesta después buscar”
“L'appli est bien elle récupère bien la recette d'une vidéo insta par exemple avec ingrédients, recette et même photo”
“J'importe beaucoup de recette en langue étrangères mais les instructions et les ingrédients en japonais, coréen, turque, et autres j'ai du mal”
“Incapable d'importer une recette alors qu'elle est intégralement dans la description du post Insta”
“la première recette importée totalement ratée”
“me las anota en el idioma original del video”
“beim Prüfen der Rezepte stellt man fest, dass die Anleitung ÜBERHAUPT NICHT mit der eigentlichen übereinstimmt!!”
“Das Capturing aus TikTok geht nämlich genau null”
“J'importe beaucoup de recette en langue étrangères mais les instructions et les ingrédients en japonais, coréen, turque, et autres j'ai du mal”
“De un momento a otro perdí todas mis recetas, pagué la anualidad”
“Cambie de teléfono y perdí todas mis recetas de un año atras”
“alguien sabe cómo traducirlas dentro de la app ?”
“Wenn die App jetzt noch eine Übersetzung s Funktion hätte würde ich 5 Sterne hergeben”
“A la hora de clasificar tus recetas te duplica las recetas en varios recetarios y cuando la eliminas de un lado se elimina de todas”
“Wrong translates, have to rewrite everything if not default language”
“$60/year for something you will use 50 times a year??? No sense…”
“la version gratuita es muy limitada, solo se pueden guardar 7 recetas, y la paga es demasiado cara”
“Free version is a scam, they sell you the idea that you can scan 5 weekly recipes but it is a permanent block”
“$60/year for something you will use 50 times a year??? No sense…”
“Impossible de tester les 7 jours gratuits sans enregistrer sa carte bancaire”
“Free version is a scam, they sell you the idea that you can scan 5 weekly recipes but it is a permanent block”
“Il est inutile de mettre « achat intégré » Car c'est simplement un abonnement !!!”
“It's a very good concept…if it's a concept worth 35€ per year or like 8€ per month? Debatable”
“It's a very good concept…if it's a concept worth 35€ per year or like 8€ per month? Debatable”
“En Facebook y YouTube puedes hacer albums y clasificar tus videos, no es nada útil esta app”
“De un momento a otro perdí todas mis recetas, pagué la anualidad”
“A la hora de clasificar tus recetas te duplica las recetas en varios recetarios y cuando la eliminas de un lado se elimina de todas”
“It's just missing 2 things: 1. A search bar, 2. I write some recipes in my own language (which is not available in the app)”
“I can no longer search for recipes within the app”
“it would be even better if you could use it jointly with another user to plan together the meal plan and groceries”
The market around it
Brands competing for the same feed
Keep exploring the radar
More Meta ads teardowns
Also winning with the value proposition angle
Also localizing winners into Portuguese
Browse all 69 apps on the radar · All Food & Drink teardowns
Quick answers
FAQ
How many ads is ReciMe running, and how many are actually winning?
693 active ads sit in Meta's library (x-ray covers the top 690 by impressions), but only 51 have survived past 30 days, with the longest-running ad live for 248 days.
Which languages and angles dominate ReciMe's ads?
English carries 48 of 51 winning ads, Portuguese just 3. The outdated habit callout angle leads with 26 ads, followed by social proof authority (5), value proposition and personal transformation (4 each), and macro tracking (2).
What creative format is actually working for ReciMe?
An on-camera woman 25-34 talking for about 22 seconds about ditching screenshots drives 26 of 51 wins. The winning set overall is 84% video, 83% on-camera presenter, mostly 15-30s long (31 of 45 creatives).
What do reviewers say versus what the ads claim?
140 reviews sit behind a lifetime 4.80★, with Pricing & Subscription (19 mentions) and Translation & Language Import (9) the loudest themes, including that 'non-English recipes often fail to translate.' Only 2 of 51 ads print '⭐ 4.8 stars,' and none address translation friction.