HyperScale vs Smartly

The short version

Key facts

• Smartly is an enterprise advertising platform for human teams: creative automation, media buying, and reporting across Meta, TikTok, Snap, Pinterest, Google, and CTV, with customers like Foot Locker and The Times.
• It is quote-only. Procurement data puts contracts at roughly 2 to 5% of managed ad spend, monthly minimums around $4,000 to $5,000, onboarding fees of $5,000 to $15,000, and a Vendr median near $90,000 a year.
• Reviewers describe about three months from evaluation to meaningful output. HyperScale connects Meta and your App Store listing in one click, and your agent team starts right away.
• Smartly automates the workflow around your people, who still plan, buy, and iterate. HyperScale's agents do the planning, production, launching, and learning themselves; you keep the verdicts and the launch tap.
• HyperScale is $2,000 a month plus 10% of scaled spend only, month to month, unlimited seats, no onboarding fee, and one segment: mobile subscription apps.
• A global omnichannel brand with governance needs should buy Smartly. A mobile subscription app that wants growth run for it should hire the agent team.

Side by side

The loop, line by line

Smartly does not publish pricing. Figures compiled from Vendr, spotSaaS, and independent reviews linked below, checked July 26, 2026. Sources disagree at the edges, so we cite the spread, not a single number.

01

The percentage that changes everything

Both products can end up billing a percentage of spend. The base is the whole story. Smartly's fee applies to managed spend: run $300k a month through it at 3% and the bill is $9,000, good quarter or bad. The meter runs on activity.

HyperScale's 10% applies only to scaled spend: spend flowing through ads its agents made, that won, and that you chose to scale. A bad round costs $2,000. When the bill grows, it grows because winning spend grew. The fee tracks the part of your account that is working, and testing is never billed.

02

Software for a team, or the team

Smartly presumes an organization: media buyers, creative ops, analysts, approval chains. It is honest, capable software for making those people faster, and at enterprise scale that is a real job well done.

HyperScale presumes almost nobody. The agent team holds one world model of your account, plans portfolio rounds from graded beliefs, produces the ads, launches through the official Meta API with your consent, and reads the results back without being asked. Smartly makes ten people faster. HyperScale is the ten people.

03

Omnichannel wide, or Meta deep

Smartly's breadth is its pitch: one workflow across Meta, TikTok, Snap, Pinterest, Google, CTV, and the open web. If your problem is governance across seven channels, breadth is the product.

HyperScale bets that for mobile subscription apps the game is won in one place first. Meta is where the segment's paid growth concentrates, so the agent team goes deep there: category-level creative patterns from the public Radar, subscription economics behind every verdict, video-first production tuned to what actually survives. TikTok is planned next, run by the same agent team from the same world model.

04

Enterprise variants, or concepts from zero

Reviewers consistently describe Smartly's creative engine as template-driven: feeds, variants, resizes, at very large scale. Powerful for a retailer with ten thousand SKUs.

A subscription app does not have ten thousand SKUs. It has one product and an unforgiving auction that rewards distinct concepts. HyperScale generates net-new: hooks argued from review-mined customer voice, market x-rays of winning sets, multi-scene video with music matched to the cut, and real footage of your app from its own cloud screen recorder.

05

When Smartly is the right call

You are an enterprise brand or agency running meaningful budgets across many channels, procurement wants one governed platform, and you have the team to operate it. Smartly has spent a decade earning exactly that seat.

If you are a subscription app team of five running $400k a month on Meta, the math reads differently: enterprise software prices, an implementation quarter, and at the end of it your people are still doing the planning, the buying, and the iterating.

Questions

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