Entertainment · by CBS Interactive
Paramount+ Meta Ads & Creative Strategy
Ads refreshed July 27, 2026 · Meta Ad Library
0★ 0 ratings View on the App Store ↗
Every long-running ad Paramount+ runs on Facebook & Instagram — pulled from the public Meta Ad Library, x-rayed by the same system that runs ad accounts autonomously.
Active ads
1048
Winning set
147
30+ days live
Longest live
159d
App rating
4.63★
898K ratings
Brand palette
The short version
Key facts
- As of July 27, 2026, Paramount+ runs 1,048 active ads in Meta's Ad Library across Facebook and Instagram; 147 of them have survived 30 or more days of continuous delivery.
- Its longest-running ad has been live for 159 days.
- The winning set splits 30% video, 69% static, 1% carousel.
- The most common message angle is lineup showcase, carried by 32% of the winning set.
- The winning ads speak mainly to Legacy Drama Binger (33% of ads) and True Crime and Thriller Fan (18%).
- All winning copy runs in English.
- The App Store listing holds 0 stars across 0 ratings.
The winning set
Live Meta ads gallery
147 ads have survived 30+ days of continuous delivery, out of 1048 currently active. Deduped by creative, that's 128 unique units below; the ×N badge counts the ads running each one. Tap to play, or open the Ad Library record. Sorted by longest live: the account's most proven creatives lead, podium first.
159d video ×2 ads EN
Yes it is, Justin Thomas!
149d dco EN
HOW TO WATCH THE SCREAM MOVIES
139d image EN
YOUR GREAT REALITY ESCAPE
139d image EN
NONSTOP LAUGHS
139d image EN
The visual display of three distinct, high-profile show posters side-by-side.
138d image EN
Hits for the whole household
138d image EN
Nonstop Laughs
138d image EN
YOUR GREAT REALITY ESCAPE
138d image EN
The visual display of three distinct, high-profile show posters side-by-side with the text 'EXCLUSIVE ORIGINALS'.
137d image EN
YOUR GREAT REALITY ESCAPE
137d image EN
NONSTOP LAUGHS
137d image EN
HITS FOR THE WHOLE HOUSEHOLD
137d image EN
EXCLUSIVE ORIGINALS
117d image EN
BIG STARS. HIT MOVIES.
106d video EN
Yes it is, Justin Thomas!
103d dco EN
EVERY FIGHT. LIVE & ON DEMAND
103d dco EN
HOW TO WATCH
103d dco EN
HOW TO WATCH
103d dco EN
EVERY FIGHT. LIVE & ON DEMAND
103d dco EN
HOW TO WATCH
103d dco EN
EVERY FIGHT. LIVE & ON DEMAND
103d dco ×2 ads EN
EVERY FIGHT. LIVE & ON DEMAND
103d dco EN
EVERY FIGHT. LIVE & ON DEMAND
103d dco EN
HOW TO WATCH
The x-ray — every winner analyzed frame by frame
What the winning set is actually doing
Language distribution — where the winning set actually runs
Share of the winning set per copy language. Translation is a deliberate spend decision: a language earning survivors is a market the money already believes in.
English
100% · 147 ads
Format split — statics vs video in the winning set
What survives 30+ days by medium.
video 44 ads · 30%
static 101 ads · 69%
carousel 2 ads · 1%
Persona coverage — who the winning ads speak to
HyperScale agents read Paramount+'s buyer personas out of the winning set itself, then tagged every ad with the buyer it addresses.
Legacy Drama Binger
33% · 49 ads
True Crime and Thriller Fan
18% · 27 ads
Live Sports Access Seeker
15% · 22 ads
Horror Franchise Completionist
7% · 11 ads
Price-Triggered New Subscriber
6% · 9 ads
Comedy Comfort Seeker
3% · 4 ads
Reality TV Escapist
2% · 3 ads
Untagged
15% · 22 ads
Every x-rayed creative is tagged individually (who it sells to, its angle) from its HyperScale x-ray: transcript, casting, story beats. Coverage counts the ads each creative carries. Untagged groups the winners without one clear addressed buyer, so the bars cover the full set.
Angle mix — what the money says works
Every winner tagged with the message angle it leads with, and the languages it runs in — longevity under spend is the only public vote that counts.
lineup showcase
32% · 47 ads
dramatic dialogue teaser
22% · 32 ads
live sports highlight
12% · 18 ads
how to watch guide
12% · 18 ads
franchise nostalgia callback
10% · 14 ads
value proposition
6% · 9 ads
comedy lineup showcase
3% · 4 ads
reality escape promise
2% · 3 ads
unclassified
1% · 2 ads
The full winning set, read from the creatives themselves — 147 analyzed winners, hook by hook.
| Days live | Ads | Lang | Angle | Persona | Opening hook | On-screen headline | Length |
|---|---|---|---|---|---|---|---|
| 159d | ×1 | en | live sports highlight | Live Sports Access Seeker | Yes it is, Justin Thomas! | PGA TOUR | 15s |
| 108d | ×1 | en | live sports highlight | Live Sports Access Seeker | Yes it is, Justin Thomas! | PGA TOUR | 15s |
| 106d | ×1 | en | live sports highlight | Live Sports Access Seeker | Yes it is, Justin Thomas! | PGA TOUR | 15s |
| 73d | ×1 | en | dramatic dialogue teaser | Legacy Drama Binger | This life here is gonna work, isn't it? | DUTTON RANCH | 15s |
| 73d | ×1 | en | dramatic dialogue teaser | Legacy Drama Binger | This life here is gonna work, isn't it? | DUTTON RANCH | 29s |
| 70d | ×1 | en | dramatic dialogue teaser | Legacy Drama Binger | Legacies endure. A legacy is a beautiful thing. But only if it survives. | DUTTON RANCH | 29s |
| 66d | ×1 | en | dramatic dialogue teaser | Legacy Drama Binger | I've been in so many places in my lifetime. | THE CHI | 29s |
| 66d | ×1 | en | dramatic dialogue teaser | Legacy Drama Binger | I've been so many places. | THE CHI | 14s |
| 66d | ×1 | en | dramatic dialogue teaser | Legacy Drama Binger | I've been so many places. | SEE HOW IT ALL ENDS | 15s |
| 60d | ×1 | en | franchise nostalgia callback | Horror Franchise Completionist | A close-up of a landline phone ringing, followed by a montage of iconic scenes from the Scream movie franchise. | STREAM EVERY SCREAM | 15s |
| 60d | ×1 | en | dramatic dialogue teaser | True Crime and Thriller Fan | Do you think it's possible to discern some hidden pattern shared by all serial killers? | CRIMINAL MINDS: EVOLUTION | 29s |
| 60d | ×2 | en | franchise nostalgia callback | Horror Franchise Completionist | Guess who? | STREAM EVERY SCREAM | 29s |
| 60d | ×1 | en | dramatic dialogue teaser | True Crime and Thriller Fan | Do you think it's possible to discern some hidden pattern shared by all serial killers? | CRIMINAL MINDS: EVOLUTION | 14s |
| 60d | ×1 | en | dramatic dialogue teaser | Legacy Drama Binger | A dramatic shot of a cowboy riding a horse through a field of fire at night. | DUTTON RANCH | 36s |
| 60d | ×1 | en | franchise nostalgia callback | Horror Franchise Completionist | A close-up of a landline phone ringing, followed by a montage of iconic scenes from the Scream movie franchise. | STREAM EVERY SCREAM | 15s |
Creative strategy
The dissection
Paramount+'s single longest-surviving ad, 159 days in market, isn't Scream or Yellowstone: it's a four-word sports tease, "Yes it is, Justin Thomas!" Meanwhile the account's biggest angle, lineup showcase (47 of 147 winning ads), skips people entirely even though 91% of x-rayed creatives elsewhere put a presenter on camera.
Lineup Showcase: No Actors, All App
Lineup showcase is the account's most-used angle: 47 of 147 winning ads, built from 32 of the 147 x-rayed creatives. It runs as static image (image is 41% of all creative), puts zero actors on screen, and opens straight on product or app footage, essentially a stacked menu of titles. That's a hard contrast with the rest of the account, where 91% of creatives put a presenter on camera.
The Scream Cold-Open Playbook
Dramatic dialogue teaser is the #2 angle: 32 ads pulled from 26 x-rayed creatives, shot as roughly 15-second video fronted by a female 35-44 on-camera lead. Sample hooks lift straight from Scream's cold-opens: "A close-up of a landline phone ringing, followed by a montage of iconic scenes from the Sc" (60 days live) and "Do you think it's possible to discern some hidden pattern shared by all serial killers?" (60 days). True Crime and Thriller Fan is the single largest persona tag, at 27 ads.
Sports DCO Outlasts Every Franchise
Live sports highlight runs the leanest creative pool of the top angles: just 7 x-rayed creatives produce 18 ads, all dco video around 15 seconds with a male 35-44 presenter. That small set includes the account's longest-surviving ad anywhere: "Yes it is, Justin Thomas!" has held for 159 days, with a second cut still live at 108 days. Live Sports Access Seeker covers 22 ads total.
Zero Reviews, Bold Finale Claims
The corpus holds 0 reviews and no logged voice themes or objections, leaving only a lifetime listing average of 4.63 stars to check claims against. Yet the ads lean hard on finality: "It's time to say goodbye" runs in 8 ads, and "final season" language repeats across another 8-ad body for Madam. Nothing in the review data confirms or challenges that stakes-driven pitch.
English Only, One Persona Dominates
All 147 winning ads run in English only, no other language tested. Legacy Drama Binger is the dominant persona at 49 ads, more than double True Crime and Thriller Fan (27 ads), while Reality TV Escapist (3 ads) and Comedy Comfort Seeker (4 ads) barely register, and 22 ads carry no clear persona tag at all.
What we'd test next
- Ship a lineup showcase image ad, the proven 47-ad no-actor pattern, using visual-collage hooks of live game highlights for Live Sports Access Seeker (22 ads), a persona currently only served by dco video.
- Produce a dramatic dialogue teaser video (roughly 15 seconds, female 35-44 on-camera, the format behind 32 ads) with character-portrait hooks built around Dutton Ranch for Legacy Drama Binger, the account's largest persona at 49 ads.
- Test a carousel ad, currently just 1% of the creative mix, using a value-proposition hook to swipe through Paramount+ Premium plan tiers for Price-Triggered New Subscriber (9 ads), a mechanic proven in-category but untried here.
- Launch a Spanish-language lineup showcase image ad (all 147 winning ads currently run English-only) using visual-collage hooks of Scream franchise imagery for Horror Franchise Completionist (11 ads).
The HyperScale batch
New ad concepts, generated for Paramount+
HyperScale agents are producing an original round of ad concepts for Paramount+, built from the winning angles above, the brand's real App Store assets, and what reviewers actually say. This page updates when the batch drops.
This analysis lives in a ready-made HyperScale workspace. If you work on Paramount+, it's yours: we hand it over personally, usually within a day.
The market around it
Brands competing for the same feed
Keep exploring the radar
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Also winning with the value proposition angle
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Quick answers
FAQ
How many Paramount+ ads are currently running on Meta?
1,048 active ads sit in Meta's library right now. The x-ray covers the top 1,027 by impressions, and 147 have survived 30+ days to qualify as the winning set, with the longest running 159 days.
Which languages and angles does Paramount+ run on Meta?
All 147 winning ads run in English. Lineup showcase leads at 47 ads, then dramatic dialogue teaser (32), live sports highlight and how to watch guide (18 each), franchise nostalgia callback (14), and value proposition (9).
What's actually working creatively right now?
Image format carries 41% of creatives, mostly the no-actor lineup showcase angle, while 91% of the rest put a presenter on camera. The single longest-running ad, "Yes it is, Justin Thomas!", has been live 159 days.
What do reviewers say about Paramount+?
Nothing yet in this corpus: 0 reviews and no logged objections. The only available signal is a lifetime listing average of 4.63 stars, with no recent volume to weigh against ad claims like "final season."