Entertainment apps: the winning Meta ads, x-rayed

Amazon Prime Video

Entertainment · by AMZN Mobile LLC

2518 active ads longest 524d

Prime Video's Meta account now runs 1796 active ads, with 675 surviving past 30 days and one still live at 482 days. The romance-led formula that used to top the account has been overtaken: comedy clip hook now leads with 83 ads, just ahead of dialogue hook's 78, while the Prestige Star-Vehicle Drama Viewer persona has ballooned to 210 tagged ads.

Paramount+

Entertainment · by CBS Mobile

2060 active ads longest 195d

Paramount+'s longest-surviving ad is still a four-word sports tease, "Yes it is, Justin Thomas!", now clocked at 165 days with a second cut still live at 115. That's inside live sports highlight, the account's leanest angle at just 6 x-rayed creatives making 16 ads. This week the account churned hard too: 40 new winners in, 67 retired since 2026-07-27.

Peacock TV

Entertainment · by Peacock TV LLC

1366 active ads longest 104d

Bravo lineup, not the $14.99 bundle line, is now Peacock's biggest angle: 33 of the 146 winning ads run it, versus 26 for bundle savings, even though "Apple TV and Peacock Starting at $14.99/mo" still appears verbatim in 27 ads. The account is also churning hard, adding 91 new winners and retiring 43 since July 27, while its longest survivor now stretches to 63 days.

TikTok

Entertainment · by TIKTOK PTE. LTD.

848 active ads longest 81d

TikTok's self-promo ads run 78 deep in Meta's library, but only 18 clear the 30-day survivor bar, topping out at 46 days, and this week added zero new winners while retiring one. The winning formula is a ~47-second male 25-34 host narrating TikTok's in-app football hub, 8 of 18 survivors, not a shopper pitching returns. The most-repeated line, "Add to cart immediately. 🛒🏃‍", appears just twice among 17 unique bodies.

Hulu

Entertainment · by Hulu, LLC

705 active ads longest 145d

Of 436 active Hulu ads, only 193 survive past 30 days, and this week churned hard: 58 new winners broke in while 73 retired. The longest survivor ran 242 days straight, yet the top angle by volume isn't the $12.99 bundle push, it's nostalgia rewatch appeal (39 ads), a 15-second video fronted by a male 35-44 presenter.

ViX

Entertainment · by Univision Communications Inc.

366 active ads longest 247d

Out of 428 active Meta ads for ViX, only 38 clear the 30-day survival bar, and the longest-runner just stretched to 201 days, still a voicemail joke ("estoy viendo La Champi") rather than the account's real workhorse: silent app-footage content tease, which now drives 14 of the 38 winners with zero people on screen.

Disney+

Entertainment · by Disney Electronic Content, Inc.

273 active ads longest 228d

Out of 285 active Disney+ Meta ads, only 42 survive past 30 days, and one shot keeps outliving the rest: a boy hugging Mickey Mouse, logged at 160, 159, 116 and 47 days across four separate creatives. This week alone, 33 ads retired while just 10 replaced them, and magical escape promise (14 ads) still outruns every other angle combined.

HBO Max

Entertainment · by WarnerMedia Global Digital Services, LLC

145 active ads longest 89d

383 ads are live for HBO Max, but only 66 survive past 30 days, and the longest has held just 61. Of those winners, 21 run the same no-people bundle value image (Disney+, Hulu, HBO Max) while 25 lean on House of the Dragon casting, yet the single loudest reviewer complaint, Ad Overload at 167 mentions, never appears in either pitch.

Crunchyroll

Entertainment · by Crunchyroll, LLC

123 active ads longest 67d

Crunchyroll's winning set flipped entirely: the previous 52-day Indonesian outlier is gone, 9 ads retired since 2026-07-27, and all 11 current winners run in English. The persona flagged last cycle as a '0-ad gap,' the Fantasy/action anime explorer chasing the next epic world, now carries 7 of those 11 ads, while the new longest-runner tops out at just 32 days.

NetShort

Entertainment · by NETSTORY PTE. LTD.

68 active ads longest 110d

NetShort's forbidden affair drama ads now run about 566 seconds, nearly 9.5 minutes of a male 25-34 presenter carrying the whole confrontation solo, and it has become the account's biggest defined angle at 7 of 47 active ads. Yet 24 ads (51%) still carry no angle tag at all, even as the longest-running survivor has fallen to just 74 days.