Entertainment apps: the winning Meta ads, x-rayed

Peacock TV

Entertainment · by Peacock TV LLC

1343 active ads longest 56d

One line, "Apple TV and Peacock Starting at $14.99/mo," appears verbatim in 27 of Peacock's 1343 active ads, and the value-proposition angle behind it anchors 30 of the 98 ads that have survived 30+ days. Yet the longest survivors skew opposite: weather-parody hooks like "We have a major heatwave developing, so listen up" ran 53 and 55 days with zero price mention at all.

Paramount+

Entertainment · by CBS Interactive

1048 active ads longest 159d

Paramount+'s single longest-surviving ad, 159 days in market, isn't Scream or Yellowstone: it's a four-word sports tease, "Yes it is, Justin Thomas!" Meanwhile the account's biggest angle, lineup showcase (47 of 147 winning ads), skips people entirely even though 91% of x-rayed creatives elsewhere put a presenter on camera.

Hulu

Entertainment · by Hulu, LLC

630 active ads longest 235d

Of 630 active Hulu ads, only 208 survive past 30 days, and the winning set clusters hard around one line: "Jane, what are you doing here?" This 15-second prestige drama teaser, fronted by a female 18-24 presenter, appears twice in the sample and ran 96 and 95 days straight. Meanwhile the single most-used body copy (43 ads) is a plain bundle pitch: "Boost your streaming lineup with access to both Hulu and Disney+. Sign up now."

ViX

Entertainment · by Univision Communications Inc.

402 active ads longest 194d

Out of 402 active Meta ads for ViX, only 40 clear the 30-day survival bar, and the single longest-runner (194 days) isn't a highlight reel: it's a voicemail joke, "Hola, gracias por llamar... estoy viendo La Champi." Yet the dominant winning pattern skips people entirely: 15 of those 40 ads (11 creatives) are silent product/app footage under 15 seconds.

Tipsy Chat

Entertainment · by LIGHTSPEED INTELLIGENCE LTD

358 active ads longest 258d

Tipsy Chat's real growth engine has no face on screen: 39 of the 93 surviving ads run a roleplay story hook shot entirely as ~20-second product and app footage, no people at all, the single largest pattern in the set. Meanwhile the 'shy in person' copy that seeds 6 ads has zero matching persona creative, a gap sitting untouched even as the brand's longest ad runs 258 days.

Crunchyroll

Entertainment · by Crunchyroll, LLC

124 active ads longest 52d

Out of 124 active Crunchyroll ads on Meta, only 9 survive past 30 days, and the two longest-running (52 and 51 days) both open on the identical Indonesian line 'Nggak semua cewek itu wajib anggun.' English carries the rest of the winning set, split evenly between premiere urgency and power leveling monologue (3 ads each), every one of them a male-led, sub-15-second video.

NetShort

Entertainment · by NETSTORY PTE. LTD.

56 active ads longest 152d

NetShort's forbidden divine romance ads run about 295 seconds, nearly five minutes of drama, opening on a female 18-24 presenter straight into the lens, yet only 2 ads carry that tag. The real center of gravity sits elsewhere: 32 of the account's 56 active ads (57%) still carry no defined angle at all, even as the longest-running survivor now stretches to 152 days.

TikTok

Entertainment · by TikTok Ltd.

16 active ads longest 88d

TikTok's own Meta ads look nothing like TikTok content: of 16 active ads, only 2 have survived past 30 days, and both are silent product carousels, four loafers in a high-angle color shot, pet diapers in a catalog grid, zero faces, zero video. One primary text line does the entire pitch: "Guaranteed 100% Authentic, Free Shipping, and Free 15-Day Returns" across both survivors.