Radar · by category

Magazines & Newspapers apps: the winning Meta ads, x-rayed

One Magazines & Newspapers app is on the HyperScale radar, together running 170 active ads in Meta's Ad Library, with 4 creatives that have survived 30 or more days. Good Food runs the biggest set at 170 active ads. The category's longest-running ad, from Good Food, has been live 40 days.

Every teardown below covers the full winning set: the live ad gallery, the decoded creative strategy, what reviewers actually say, and new ad concepts HyperScale agents generated from it.

Good Food

Magazines & Newspapers · by Immediate Media Company Limited

170 active ads longest 40d

Of 144 active Meta ads for Good Food: Recipe Finder, only 18 survive past 30 days, topping out at 48. The account's dominant angle, appetite appeal, carries 10 of those 18 as silent dco product and app footage, no presenters in sight. Yet the once-dominant Rich-Meal Lover Managing Digestion persona has vanished to zero ads, and 18 winners retired since July 27 versus just 5 new arrivals this week.