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Radar · by category

Reference apps: the winning Meta ads, x-rayed

3 Reference apps are on the HyperScale radar, together running 1,562 active ads in Meta's Ad Library, with 495 creatives that have survived 30 or more days. Hallow runs the biggest set at 1,318 active ads. The category's longest-running ad, from Hallow, has been live 565 days.

Every teardown below covers the full winning set: the live ad gallery, the decoded creative strategy, what reviewers actually say, and new ad concepts HyperScale agents generated from it.

Hallow app icon

Hallow

Reference · by Hallow, Inc.

longest 565d

Hallow runs 1384 active ads but only 508 survive past 30 days, with one ad live 523 days straight. Its biggest angle by volume, deepening faith challenge (94 ads), breaks the account's own casting norm entirely: no human on camera, just roughly 59 seconds of product and app footage, running across five languages including the account's only German-language ad.
Bible Chat app icon

Bible Chat

Reference · by Book Vitals Inc.

longest 101d

Bible Chat's longest-running ad (59 days) opens with 'what if God spoke to us each time we checked our phones?', and the account's dominant angle just changed casting: automatic exposure (31 of 82 winners) now leads with a female 18-24 presenter on camera in ~12-second videos, not the faceless product footage that drove it before.
Translate Now app icon

Translate Now

Reference · by AIR APPS SYSTEMS, UNIPESSOAL, LDA

longest 52d

Translate Now's Meta footprint just contracted hard: active ads fell to 53 and the winning set to 12, with 6 ads retired since July 27 and zero new survivors this week. Every one of the 12 survivors still ships with the exact same primary text: none at all, literally "(no body video)". The longest-running holdout, a candy-matching gameplay clip, has now stretched to 62 days.