Skip to content

Radar · by category

Reference apps: the winning Meta ads, x-rayed

2 Reference apps are on the HyperScale radar, together running 1,690 active ads in Meta's Ad Library, with 612 creatives that have survived 30 or more days. Hallow runs the biggest set at 1,377 active ads. The category's longest-running ad, from Hallow, has been live 517 days.

Every teardown below covers the full winning set: the live ad gallery, the decoded creative strategy, what reviewers actually say, and new ad concepts HyperScale agents generated from it.

Hallow app icon

Hallow

Reference · by Hallow, Inc.

longest 517d

Hallow runs 1377 active ads but only 524 survive past 30 days, and one has run 517 days straight. The engine behind that durability isn't variety: it's a single structured challenge invite angle (101 ads, spanning ce/en/es/tl) built on a ~58-second video of a man 25-34 talking straight to camera.
Bible Chat app icon

Bible Chat

Reference · by Book Vitals Inc.

longest 52d

Bible Chat's single longest-surviving ad (52 days) asks 'what if God spoke to us each time we checked our phones?', and that's no fluke: 32 of 88 winning ads build on the same lockscreen-hijack fantasy, using faceless product footage under 15 seconds instead of a single on-camera presenter.