Radar · by category

Medical apps: the winning Meta ads, x-rayed

One Medical app is on the HyperScale radar, together running 75 active ads in Meta's Ad Library, with 31 creatives that have survived 30 or more days. epocrates runs the biggest set at 75 active ads. The category's longest-running ad, from epocrates, has been live 267 days.

Every teardown below covers the full winning set: the live ad gallery, the decoded creative strategy, what reviewers actually say, and new ad concepts HyperScale agents generated from it.

epocrates

Medical · by Epocrates

75 active ads longest 267d

epocrates' single longest-running ad (267 days) isn't a pill shot, it's a close-up of a laser tattoo removal procedure, tied to a melanoma-risk study angle. Meanwhile the volume leader is pure discount mechanics: 9 of 31 winners just say 'Save 50%' over product/app footage, no humans, no clinical drama.