Radar · by category

Medical apps: the winning Meta ads, x-rayed

One Medical app is on the HyperScale radar, together running 65 active ads in Meta's Ad Library, with 23 creatives that have survived 30 or more days. epocrates runs the biggest set at 65 active ads. The category's longest-running ad, from epocrates, has been live 316 days.

Every teardown below covers the full winning set: the live ad gallery, the decoded creative strategy, what reviewers actually say, and new ad concepts HyperScale agents generated from it.

epocrates

Medical · by Epocrates

65 active ads longest 316d

epocrates' longest-running ad now hits 273 days, a laser tattoo removal close-up tied to a melanoma-risk study, not a pill shot. The volume leader stays discount offers: 9 of 31 winners still run 'Go beyond the basics,' no humans, just app footage and a 'Save 50%' overlay. This week added 1 winner, retired 1.