Radar · by category
Productivity apps: the winning Meta ads, x-rayed
7 Productivity apps are on the HyperScale radar, together running 3,781 active ads in Meta's Ad Library, with 274 creatives that have survived 30 or more days. ChatGPT runs the biggest set at 2,435 active ads. The category's longest-running ad, from Cleanfox, has been live 1,090 days.
Every teardown below covers the full winning set: the live ad gallery, the decoded creative strategy, what reviewers actually say, and new ad concepts HyperScale agents generated from it.
ChatGPT
Productivity · by OpenAI OpCo, LLC
2435 active ads longest 52d
Only 30 of 2,435 active ChatGPT ads have survived past 30 days, and 65 more retired since 2026-07-23 for just 3 new winners this week. The surviving set has also gone fully English (30 of 30), and build assist demo, a ~68-second video with a male 25-34 host, now leads at 10 ads, ahead of every selfie-transformation script in the account.
Claude by Anthropic
Productivity · by Anthropic PBC
503 active ads longest 52d
Of 503 active Meta ads for Claude, only 36 survive past 30 days, and this week added 11 new winners while retiring 8. The longest-runner, 52 days, comes from build your own tool, an angle with just 3 ads total, while the real workhorse is a ~5-second, no-people product clip opening 13 of 36 winners with a blunt problem callout.
Translator Keyboard
Productivity · by MWM
350 active ads longest 88d
Of 350 active ads, 81 survive past 30 days, one running 88 days straight, and 30 of those winners are the same shot: a male 25-34 presenter holds up his phone to translate a stranger's words, spanning 20 languages. Demo mechanics drive 56 of 81 winners while International remote professional sits at zero ads. This week added 18 new winners, none retired since July 23.
Perplexity
Productivity · by Perplexity AI Inc.
277 active ads longest 159d
Perplexity retired 13 winning ads since July 21 and replaced them with just 1, shrinking the survivor set from a larger prior pool to 61 while the longest-runner now stretches to 159 days. Multi-model orchestration still leads at 19 ads (a ~47s male-presenter demo), but with only 9 primary texts left in rotation, the account is consolidating hard, not expanding.
Roots
Productivity · by MWM
97 active ads longest 37d
Roots is selling a screen-time-control app through 15 winning ads that show nothing but a black leather wallet and grey sweatpants, 100% carousel, product showcase hook, zero mentions of screen time anywhere. All 5 tracked personas sit at 0 ads while reviewers log 54 mentions of screen-time-reduction and 36 of customer-support friction the ads never touch.
Cleanfox
Productivity · by FOXINTEL
83 active ads longest 1090d
Cleanfox's longest-running Meta ad has aired 1090 days straight, but this week the winning set shrank to 48 (one retired, zero replacements). The two mistakes warning angle still dominates at 15 ads with a male 18-24 presenter, yet 8 of 148 reviews describe important mail like invoices and tickets getting deleted, a fear zero ads currently address (Important Email Miss-Avoider: 0 ads).
Opal
Productivity · by Opal OS
36 active ads longest 70d
Opal is running 36 active Meta ads right now, but they compress into just 3 unique scripts, and only 3 ads have survived past 30 days. The longest runner: a 70-day-old video where a guy stares into the camera and says 'you have reached an instagram checkpoint.' Every single survivor is video with a human talking to camera; nothing product-only has stuck.