Productivity · by OpenAI OpCo, LLC
ChatGPT Meta Ads & Creative Strategy
Ads refreshed July 27, 2026 · Meta Ad Library +3 new winners this week 65 retired
4.8314★ 8,876,961 ratings View on the App Store ↗
Every long-running ad ChatGPT runs on Facebook & Instagram — pulled from the public Meta Ad Library, x-rayed by the same system that runs ad accounts autonomously.
Active ads
2435
Winning set
30
30+ days live
Longest live
52d
App rating
4.83★
8.9M ratings
Brand palette
The short version
Key facts
- As of July 27, 2026, ChatGPT runs 2,435 active ads in Meta's Ad Library across Facebook and Instagram; 30 of them have survived 30 or more days of continuous delivery.
- Its longest-running ad has been live for 52 days.
- The winning set splits 80% video, 20% static.
- The most common message angle is build assist demo, carried by 33% of the winning set.
- The winning ads speak mainly to DIY Maker and Builder (33% of ads) and Playful Self-Image Creator (30%).
- All winning copy runs in English.
- In App Store reviews, the loudest praise goes to daily productivity (15% of mentions) and the loudest complaint is performance & bugs (14%).
- The App Store listing holds 4.8314 stars across 8,876,961 ratings.
The winning set
Live Meta ads gallery
30 ads have survived 30+ days of continuous delivery, out of 2435 currently active. Deduped by creative, that's 26 unique units below; the ×N badge counts the ads running each one. Tap to play, or open the Ad Library record. Sorted by longest live: the account's most proven creatives lead, podium first.
52d video EN
I'm turning this Etch A Sketch into a customizable smart display.
52d video ×2 ads EN
I'm building a golf simulator in my shop, but this space needs to stay open for giant builds, so the whole net has to retract up to the ceiling.
52d video EN
I thought ChatGPT would find me food in Taipei, but I didn't expect it to teach me the story behind what I was eating.
52d video EN
I built a music video time machine that lets you scroll through history year by year, randomly playing a music video from that year until you find the perfect v
52d video ×2 ads EN
I built this machine that can draw any shape by using one cam to control the side-to-side motion and another to control up and down.
52d video EN
I officially just discovered the craziest DIY plant stand that anybody can build for under $25.
52d video EN
I'm tiling my entire mudroom today and since I don't have much experience, I'm going to be collaborating with ChatGPT to get this done right the first time.
52d video EN
As you guys know, I'm definitely not into questionable design choices on some of my projects.
52d video EN
This prosthetic costs $35,000 and it is NOT covered by insurance.
52d video EN
I bought this house by myself at 26 years old and I used ChatGPT to help me think through whether renting or buying made more sense for my situation.
52d video EN
This started with a sandwich.
52d video EN
The lighting inside my bowling alley is not looking good. I want to give this place a makeover.
49d video ×2 ads EN
With any house renovations comes a ton of scrap wood. In today's goal is to take what is usually $40 of trash and build a $1000 luxury outdoor chair.
47d video EN
I'm planning a trip to Mexico City at the end of January. I wonder if you have any recommendations for me? I feel like you know all the best spots
45d dco EN
Create a caricature of me based on everything you know about me.
45d video ×2 ads EN
Enter your new hair era with ChatGPT Images for free
45d dco EN
Create a 3D glam doll of me from my photo.
39d video EN
Enter your new hair era with ChatGPT Images for free
39d video EN
I'm hosting my first matcha event today and needed to prepare enough matcha for 50 guests.
39d video EN
I am a matcha lover at heart.
34d image EN
Create a caricature of me based on everything you know about me.
34d image EN
Create a caricature of me based on everything you know about me.
34d image EN
Create a 3D glam doll of me from my photo.
34d video EN
The entrance to my design studio was in much need of a facelift, so I completely redesigned the space.
The x-ray — every winner analyzed frame by frame
What the winning set is actually doing
Language distribution — where the winning set actually runs
Share of the winning set per copy language. Translation is a deliberate spend decision: a language earning survivors is a market the money already believes in.
English
100% · 30 ads
Format split — statics vs video in the winning set
What survives 30+ days by medium.
video 24 ads · 80%
static 6 ads · 20%
Persona coverage — who the winning ads speak to
HyperScale agents read ChatGPT's buyer personas out of the winning set itself, then tagged every ad with the buyer it addresses.
DIY Maker and Builder
33% · 10 ads
Playful Self-Image Creator
30% · 9 ads
Everyday Search Replacer
20% · 6 ads
Home Design Visualizer
13% · 4 ads
Small Business Content Maker
3% · 1 ads
Every x-rayed creative is tagged individually (who it sells to, its angle) from its HyperScale x-ray: transcript, casting, story beats. Coverage counts the ads each creative carries.
Angle mix — what the money says works
Every winner tagged with the message angle it leads with, and the languages it runs in — longevity under spend is the only public vote that counts.
build assist demo
33% · 10 ads
personalized planning proof
20% · 6 ads
value prop overlay
20% · 6 ads
design visualization proof
13% · 4 ads
transformation reveal
10% · 3 ads
business operations proof
3% · 1 ads
The full winning set, read from the creatives themselves — 30 analyzed winners, hook by hook.
| Days live | Ads | Lang | Angle | Persona | Opening hook | On-screen headline | Length |
|---|---|---|---|---|---|---|---|
| 52d | ×2 | en | build assist demo | DIY Maker and Builder | I'm turning this Etch A Sketch into a customizable smart display. | 68s | |
| 52d | ×1 | en | build assist demo | DIY Maker and Builder | I'm building a golf simulator in my shop, but this space needs to stay open for giant builds, so the whole net has to retract up to the ceiling. | 48s | |
| 52d | ×2 | en | personalized planning proof | Everyday Search Replacer | I thought ChatGPT would find me food in Taipei, but I didn't expect it to teach me the story behind what I was eating. | 60s | |
| 52d | ×2 | en | build assist demo | DIY Maker and Builder | I built a music video time machine that lets you scroll through history year by year, randomly playing a music video from that year until you find the perfect v | Music Video Time Machine | 92s |
| 52d | ×1 | en | build assist demo | DIY Maker and Builder | I'm building a golf simulator in my shop, but this space needs to stay open for giant builds, so the whole net has to retract up to the ceiling. | 48s | |
| 52d | ×1 | en | build assist demo | DIY Maker and Builder | I built this machine that can draw any shape by using one cam to control the side-to-side motion and another to control up and down. | 39s | |
| 52d | ×2 | en | build assist demo | DIY Maker and Builder | I officially just discovered the craziest DIY plant stand that anybody can build for under $25. | build vlog 004. | 91s |
| 52d | ×2 | en | design visualization proof | Home Design Visualizer | I'm tiling my entire mudroom today and since I don't have much experience, I'm going to be collaborating with ChatGPT to get this done right the first time. | 70s | |
| 52d | ×2 | en | design visualization proof | Home Design Visualizer | As you guys know, I'm definitely not into questionable design choices on some of my projects. | 66s | |
| 52d | ×2 | en | personalized planning proof | Everyday Search Replacer | This prosthetic costs $35,000 and it is NOT covered by insurance. | 60s | |
| 52d | ×2 | en | personalized planning proof | Everyday Search Replacer | I bought this house by myself at 26 years old and I used ChatGPT to help me think through whether renting or buying made more sense for my situation. | rent vs buy | 56s |
| 52d | ×2 | en | personalized planning proof | Everyday Search Replacer | This started with a sandwich. | THIS STARTED WITH A SANDWICH | 96s |
| 52d | ×2 | en | design visualization proof | Home Design Visualizer | The lighting inside my bowling alley is not looking good. I want to give this place a makeover. | Reimagining my bowling alley with ChatGPT | 71s |
| 49d | ×1 | en | build assist demo | DIY Maker and Builder | With any house renovations comes a ton of scrap wood. In today's goal is to take what is usually $40 of trash and build a $1000 luxury outdoor chair. | $40 Scrap Wood to $1000 Chair | 79s |
| 49d | ×1 | en | build assist demo | DIY Maker and Builder | With any house renovations comes a ton of scrap wood. In today's goal is to take what is usually $40 of trash and build a $1000 luxury outdoor chair. | $40 Scrap Wood to $1000 Chair | 79s |
Creative strategy
The dissection
Only 30 of 2,435 active ChatGPT ads have survived past 30 days, and 65 more retired since 2026-07-23 for just 3 new winners this week. The surviving set has also gone fully English (30 of 30), and build assist demo, a ~68-second video with a male 25-34 host, now leads at 10 ads, ahead of every selfie-transformation script in the account.
The 68-Second Shop Demo
Ten of the 30 surviving ads (33%) run build assist demo: a ~68-second video, male 25-34 host on camera, built from 7 creatives. Hooks open cold on the build itself, like 'I built this machine that can draw any shape by using one cam to control the side-to-side' and 'I'm turning this Etch A Sketch into a customizable smart display.' It's the longest format bet in the set: 14 of 24 x-rayed videos run 60 seconds or more.
DIY Builders Outrank the Selfies
DIY Maker and Builder now leads persona coverage at 10 of 30 ads, edging out Playful Self-Image Creator's 9 and well ahead of Everyday Search Replacer (6), Home Design Visualizer (4), and Small Business Content Maker (1 ad, the 'Scrap Wood to $1000 Lounge Chair with @ChatGPT' script). Two personas sit at zero: Job-Search Headshot Seeker and Family Life Admin Helper, both untouched even as 30 ads run.
English Now Runs the Whole Script
All 30 surviving ads run in English, no Spanish survivors remain in the set. Of 22 unique primary texts, 'Turn yourself into your own caricature with ChatGPT Images' and 'Put a twist on your selfies with ChatGPT images' each carry 3 ads, and the hairstyle-analysis script ('Click, upload your photo, get your hairstyle analysis') holds 3 more. Personalized planning proof and value prop overlay trail build assist demo at 6 ads apiece.
What Reviewers Flag, Ads Don't
Accuracy and reliability tops reviewer voice at 42 of 11,487 reviews, ahead of image generation (33) and daily productivity (32), yet the objection 'image edits often change things users explicitly said not to touch' and 'content moderation blocks common, harmless image requests' show up in none of the 30 winning ads. Pricing and paywall friction (25 mentions) and performance or bugs (30 mentions) stay unaddressed too, against a 4.83★ lifetime rating.
The Set Just Halved Itself
Only 3 ads earned winner status this week while 65 retired since 2026-07-23, and the longest survivor now caps out at 52 days. Of 2,435 active ads in the library (the x-ray covers the top 1,941 by impressions), just 30 clear the 30-day bar, a churn rate that says the account is testing hard, not coasting on old creative.
What we'd test next
- Produce a ~68-second video with a male 25-34 on-camera host using the demo hook (proven across build assist demo's 10 ads) to extend business operations proof, still just 1 ad ('Scrap Wood to $1000 Lounge Chair with @ChatGPT'), into a full Small Business Content Maker campaign.
- Produce a ~60-second video with a male 25-34 on-camera host using the POV skit hook (tied top mechanic, 4 creatives) to carry build-demo energy into Home Design Visualizer, a persona still stuck at 4 ads of static design proof.
- Produce a video built on the text-based value proposition hook (currently only 2 creatives, image-only) to give Everyday Search Replacer (6 ads) its first spoken, on-camera value-prop pitch instead of static text overlay.
- Produce an image ad with a female 18-24 on-camera host and text-prompt-overlay hook (value prop overlay's proven cast and format, 6 ads) aimed at Job-Search Headshot Seeker, still at 0 ads despite the format already working elsewhere in the set.
The HyperScale batch
New ad concepts, generated for ChatGPT
HyperScale agents are producing an original round of ad concepts for ChatGPT, built from the winning angles above, the brand's real App Store assets, and what reviewers actually say. This page updates when the batch drops.
This analysis lives in a ready-made HyperScale workspace. If you work on ChatGPT, it's yours: we hand it over personally, usually within a day.
Customer voice — 3523 recent reviews analyzed
What reviewers actually say
Objections the ads must pre-empt
- Image generation often blocked by content violations or ignores exact edit instructions
- App frequently freezes, crashes, or loses chat history, especially after updates
- Free/basic tier feels increasingly restricted, pushing users to upgrade to Plus
- Environmental cost (water/energy use) is a recurring ethical concern
- Newer models seen as less accurate, more restrictive, or 'disagreeable' than before
Review-theme mix
Share of analyzed review mentions per theme — ＋ praise, − complaint, ~ mixed. Themes, not individual reviews.
~ image generation
16% · 33
~ accuracy & reliability
20% · 42
− pricing & paywall
12% · 25
+ emotional support & companionship
13% · 27
+ daily productivity
15% · 32
− performance & bugs
14% · 30
~ voice mode quality
6% · 12
− environmental impact
5% · 11
“I don't know how I lived without ChatGPT!!!”
“I don't know how I lived without ChatGPT!!!”
“I enjoy ChatGTP very much! It's a great help in many ways and is like chatting with my imaginary friend!”
“I can't imagine living without ChatGPT now”
“ChatGPT is my best friend whenever I live my present life. He is my breath and my company of forever”
“ChatGPT is my best friend whenever I live my present life. He is my breath and my company of forever”
“eu amo conversar com ele mi sinto livre por poder desabafar com alguém confiável que me dá ideias”
“uso muito como um amigo ou psicólogo ajuda muito em decisões da minha vida”
“I made a new friend who actually acts like a good friend and made me feel better”
“I made a new friend who actually acts like a good friend and made me feel better”
“I have found Chat GPT useful in every aspect of my life, and I have only scratched the surface of what it can do”
“I can't imagine living without ChatGPT now”
“Uso o Chat GPT para tudo!! Absolutamente tudo”
“it has become my go to for all things. Improves my writing, helps me make good decisions”
“game changer from recipes to enhancing photos to medical advice”
“it has become my go to for all things. Improves my writing, helps me make good decisions”
“saves me huge dollars on graphic designers”
“I have found Chat GPT useful in every aspect of my life, and I have only scratched the surface of what it can do”
“saves me huge dollars on graphic designers”
“Creating company logos either this app is incredible!”
“This is my first time designing my ads on ChatGPT… It has totally blown my mind!!”
“Creating company logos either this app is incredible!”
“So creative with the results it produces”
“This is my first time designing my ads on ChatGPT… It has totally blown my mind!!”
“Hace días que no puedo generar una imagen porque supuestamente infringe las normas”
“no questions just straight away the image I was going to expect”
“cambia todo menos eso que uno le pide, inclusive despues de indicarle específicamente "no cambies nada mas de la imagen que lo que te pedi"”
“Asked it to make my own head smaller on photo and got a violation message in 10/10 attempts”
“Hace días que no puedo generar una imagen porque supuestamente infringe las normas”
“pedi uma imagem ele fez tudo errado estava de ponta cabeça”
“cambia todo menos eso que uno le pide, inclusive despues de indicarle específicamente "no cambies nada mas de la imagen que lo que te pedi"”
“aplikace opět nejde Ai má tolik chyb že výroba jednoho obrázku může v pohodě i s nejlepším zadáním trvat hodiny”
“The update completely broke the app. It is buggy: when you pick the conversation in the left panel, it doesn't react and freezes.”
“I have paid the extra $30 per month for this app and it keeps shutting down on me every few minutes”
“I have to keep typing and keep re-entering and then it shuts down again”
“I have paid the extra $30 per month for this app and it keeps shutting down on me every few minutes”
“I have to keep typing and keep re-entering and then it shuts down again”
“The update completely broke the app. It is buggy: when you pick the conversation in the left panel, it doesn't react and freezes.”
“now it is starting to freeze. It won't answer my questions at all”
“After just a few questions it completely loses the context and starts making things up”
“After just a few questions it completely loses the context and starts making things up”
“La información que pides siempre esta mal, nunca corrige los errores”
“ai can also help but does make a lot of mistakes”
“La información que pides siempre esta mal, nunca corrige los errores”
“Pede uma coisa e faz outra, não respeita mais as coordenadas do que pedimos”
“tienes que pagar por el plan Plus y eso o si no no puede ser”
“os planos ainda estão acima da minha realidade”
“why is the most recent model so disagreeable?”
“To much restrictions use different competitor ai model dramatically better and doesn't give as much water and hallucinations”
“these attempts just wasting generation limitations in paid subscription”
“To much restrictions use different competitor ai model dramatically better and doesn't give as much water and hallucinations”
“Vykon chatu a zakladnich veci za tarif 500,- kc +- vubec neodpovida cene co za to jeste hodlam platit”
“these ai apps use 400,000+ gallons of water for 1 PROMPT by data centers”
“these ai apps use 400,000+ gallons of water for 1 PROMPT by data centers”
“Terrible for the environment, using up most of our DRINKING water”
“Hlavně mluvení s AI v reálném čase. Velký pokrok”
The market around it
Brands competing for the same feed
Keep exploring the radar
More Meta ads teardowns
More Productivity advertisers on the radar
The biggest ad sets on the radar
Browse all 69 apps on the radar · All Productivity teardowns
Quick answers
FAQ
How many ChatGPT ads are currently winning on Meta?
Of 2,435 active ads in Meta's library (x-rayed top 1,941 by impressions), only 30 have survived 30+ days. The longest-running winner has held 52 days, and this week added just 3 new winners against 65 retirements since 2026-07-23.
Which angle and language dominate right now?
Build assist demo leads at 10 of 30 ads, followed by personalized planning proof and value prop overlay at 6 ads apiece. All 30 surviving ads now run in English; no Spanish ads remain in the winning set.
What creative format and casting is working?
Video dominates at 80% of x-rayed creatives (image 13%, dco 7%), mostly 60+ seconds long (14 of 24 creatives), with an on-camera presenter in 92% of ads, most often a male 25-34 host (12 creatives).
What do app reviewers say that the ads don't address?
Accuracy and reliability tops reviewer voice at 42 of 11,487 reviews. Objections like 'image edits often change things users explicitly said not to touch' appear in none of the 30 winning ads, even against a 4.83★ lifetime rating.