Productivity · by Anthropic PBC
Claude by Anthropic Meta Ads & Creative Strategy
Ads refreshed July 27, 2026 · Meta Ad Library +11 new winners this week 8 retired
4.71739★ 211,009 ratings View on the App Store ↗
Every long-running ad Claude by Anthropic runs on Facebook & Instagram — pulled from the public Meta Ad Library, x-rayed by the same system that runs ad accounts autonomously.
Active ads
503
Winning set
36
30+ days live
Longest live
52d
App rating
4.72★
211K ratings
Brand palette
The short version
Key facts
- As of July 27, 2026, Claude by Anthropic runs 503 active ads in Meta's Ad Library across Facebook and Instagram; 36 of them have survived 30 or more days of continuous delivery.
- Its longest-running ad has been live for 52 days.
- The winning set splits 69% video, 28% static, 3% carousel.
- The most common message angle is problem callout, carried by 36% of the winning set.
- The winning ads speak mainly to Late-Night Software Engineer (36% of ads) and Startup Team Lead (22%).
- All winning copy runs in English.
- In App Store reviews, the loudest praise goes to response quality & intelligence (11% of mentions) and the loudest complaint is usage & rate limits (25%).
- The App Store listing holds 4.71739 stars across 211,009 ratings.
The winning set
Live Meta ads gallery
36 ads have survived 30+ days of continuous delivery, out of 503 currently active. Deduped by creative, that's 28 unique units below; the ×N badge counts the ads running each one. Tap to play, or open the Ad Library record. Sorted by longest live: the account's most proven creatives lead, podium first.
52d video EN
What's the difference between this and this? My inbox was three years of complete chaos.
52d video EN
It's cool like it's Google search, but the problem is it doesn't work while I sleep.
52d video EN
I built a tool that roasts your thesis statement like a brutally honest Oxford professor.
47d video ×2 ads EN
A woman holds a small, black radio with a sticky note labeled 'THE VOICE' and turns the dial, looking confused.
47d video ×2 ads EN
We need to rebel against time by thinking slower.
47d video ×2 ads EN
The most important thing I have learned as a creator is to slow down.
46d video EN
Can you hear me? Can you hear me?
45d dco EN
Here for the 3am deploy
45d video EN
The most important thing I have learned as a creator is to slow down.
45d dco EN
Here for the last refactor
45d video ×2 ads EN
Here for Hashing...
45d video ×2 ads EN
Here for the merge conflict
44d image EN
Here for the last refactor
43d image EN
Here for the 3am deploy
43d image EN
Here for the last refactor
42d video EN
We need to rebel against time by thinking slower.
40d video EN
Here for Hashing...
39d video ×2 ads EN
The engineers adopt Claude Code first, and then the eng adjacent roles look over their shoulder and they're like, whoa, this thing is very powerful. Let me try
39d video ×2 ads EN
For us Claude is just at the center of everything. Whenever I have a question, I ask Claude.
39d video EN
Essentially Claude writes the code.
38d video EN
For us Claude is just at the center of everything.
33d video EN
What goes through a mind?
33d dco ×2 ads EN
Two Formula 1 drivers standing side-by-side in full racing gear, looking intensely into the distance.
33d video EN
What goes through our minds?
The x-ray — every winner analyzed frame by frame
What the winning set is actually doing
Language distribution — where the winning set actually runs
Share of the winning set per copy language. Translation is a deliberate spend decision: a language earning survivors is a market the money already believes in.
English
100% · 36 ads
Format split — statics vs video in the winning set
What survives 30+ days by medium.
video 25 ads · 69%
static 10 ads · 28%
carousel 1 ads · 3%
Persona coverage — who the winning ads speak to
HyperScale agents read Claude by Anthropic's buyer personas out of the winning set itself, then tagged every ad with the buyer it addresses.
Late-Night Software Engineer
36% · 13 ads
Startup Team Lead
22% · 8 ads
Reflective Deep Thinker
17% · 6 ads
Eng-Adjacent Automator
11% · 4 ads
Creative Partner Seeker
8% · 3 ads
DIY Non-Coder Automator
6% · 2 ads
Every x-rayed creative is tagged individually (who it sells to, its angle) from its HyperScale x-ray: transcript, casting, story beats. Coverage counts the ads each creative carries.
Angle mix — what the money says works
Every winner tagged with the message angle it leads with, and the languages it runs in — longevity under spend is the only public vote that counts.
problem callout
36% · 13 ads
slow thinking transformation
17% · 6 ads
f1 partnership
14% · 5 ads
build your own tool
8% · 3 ads
creative partner testimonial
8% · 3 ads
cross-team adoption
8% · 3 ads
central tool testimonial
8% · 3 ads
The full winning set, read from the creatives themselves — 36 analyzed winners, hook by hook.
| Days live | Ads | Lang | Angle | Persona | Opening hook | On-screen headline | Length |
|---|---|---|---|---|---|---|---|
| 52d | ×3 | en | build your own tool | DIY Non-Coder Automator | What's the difference between this and this? My inbox was three years of complete chaos. | 76s | |
| 52d | ×1 | en | build your own tool | Eng-Adjacent Automator | It's cool like it's Google search, but the problem is it doesn't work while I sleep. | Jeremiah returns! | 58s |
| 52d | ×3 | en | build your own tool | DIY Non-Coder Automator | I built a tool that roasts your thesis statement like a brutally honest Oxford professor. | 58s | |
| 47d | ×3 | en | slow thinking transformation | Reflective Deep Thinker | A woman holds a small, black radio with a sticky note labeled 'THE VOICE' and turns the dial, looking confused. | The AI for problem solvers. | 44s |
| 47d | ×3 | en | slow thinking transformation | Reflective Deep Thinker | We need to rebel against time by thinking slower. | The AI for problem solvers. | 58s |
| 47d | ×3 | en | creative partner testimonial | Creative Partner Seeker | The most important thing I have learned as a creator is to slow down. | The AI for problem solvers. | 49s |
| 46d | ×3 | en | slow thinking transformation | Reflective Deep Thinker | Can you hear me? Can you hear me? | The AI for problem solvers. | 44s |
| 45d | ×3 | en | creative partner testimonial | Creative Partner Seeker | The most important thing I have learned as a creator is to slow down. | The AI for problem solvers. | 50s |
| 45d | ×4 | en | problem callout | Late-Night Software Engineer | Here for Hashing... | Here for Hashing... | 5s |
| 45d | ×4 | en | problem callout | Late-Night Software Engineer | Here for the merge conflict | Here for the merge conflict | 6s |
| 44d | ×3 | en | slow thinking transformation | Reflective Deep Thinker | A woman holds a small, black radio with a sticky note labeled 'THE VOICE' and turns the dial, looking confused. | The AI for problem solvers. | 44s |
| 43d | ×3 | en | slow thinking transformation | Reflective Deep Thinker | We need to rebel against time by thinking slower. | The AI for problem solvers. | 58s |
| 42d | ×3 | en | slow thinking transformation | Reflective Deep Thinker | We need to rebel against time by thinking slower. | The AI for problem solvers. | 58s |
| 41d | ×3 | en | creative partner testimonial | Creative Partner Seeker | The most important thing I have learned as a creator is to slow down. | The AI for problem solvers. | 49s |
| 40d | ×3 | en | problem callout | Late-Night Software Engineer | Here for Hashing... | Here for Hashing... | 5s |
Creative strategy
The dissection
Of 503 active Meta ads for Claude, only 36 survive past 30 days, and this week added 11 new winners while retiring 8. The longest-runner, 52 days, comes from build your own tool, an angle with just 3 ads total, while the real workhorse is a ~5-second, no-people product clip opening 13 of 36 winners with a blunt problem callout.
Five Seconds of App, Zero People
Problem callout is the account's workhorse: 13 of 36 winning ads (9 x-rayed creatives) run this exact shot, a roughly 5-second video with no presenter at all, just product and app footage on screen. That's a deliberate break from the account's own casting norm: presenters appear on camera in 65% of the 26 x-rayed creatives, meaning this angle is the one place Claude lets the interface do the talking instead of a person.
Two Runtimes, One Casting Split
Slow thinking transformation (6 ads, 4 creatives) runs long at ~58 seconds behind a female 25-34 presenter, while F1 partnership (5 ads, 4 creatives) runs tight at ~29 seconds behind a male 25-34 presenter, the same two demographics making up 15 of the 26 x-rayed creatives' on-camera casts (9 male 25-34, 6 female 25-34). Runtime bends per angle; who's cast barely does.
One Ad, One Angle, 52 Days
Build your own tool carries just 3 ads, yet it holds the corpus's single longest-runner at 52 days: the 'three years of email chaos' Gmail story built with Google Apps Script and Claude Opus. Its adjacent personas are thin too, DIY Non-Coder Automator at 2 ads and Eng-Adjacent Automator at 4 ads, proof one execution can carry an angle far past what its ad count would suggest.
Sixteen Ads Still Say Nothing
Of 13 unique primary texts in the whole corpus, 16 ads run literally '(no body video)', plus 3 '(no body dco)' and 2 '(no body image)', 21 blank-copy ads before counting anything else. Only 5 ads carry the Claude Code 'leveled up' partnership line, and just 2 run the F1 line 'Debuting the Pattern of Thought.' Copy is nearly absent from most of what's winning.
What Reviewers Say, Ads Don't
Across 2,342 reviews (4.72★ lifetime), usage/rate limits draw 85 mentions and reliability/crashes draw 75, with pricing value close behind at 49. Reviewers describe caps hitting fast 'even on paid Pro/Max tiers' and outages that undercut any reliability claim. None of the 36 winning ads mention limits, crashes, or price at all.
What we'd test next
- Produce a ~5-second, no-people product-footage video using a pattern interrupt hook (the format behind problem callout's 13 winning ads) for the cross-team adoption angle (3 ads), targeting the Startup Team Lead persona (8 ads, the largest persona pool without its own signature execution).
- Recast the slow thinking transformation angle's ~58-second testimonial format with a male 25-34 presenter, currently cast only in F1 partnership, instead of the female 25-34 lead, testing the account's underused casting split against the Reflective Deep Thinker persona (6 ads).
- Test a side-by-side before/after comparison cut, a mechanic absent from the six hook types logged (pattern interrupt, testimonial, relatable developer pain point, celebrity endorsement, text-based problem statement, philosophical question), built for the build your own tool angle (3 ads, holder of the 52-day longest-runner) targeting the Eng-Adjacent Automator persona (4 ads).
- Test a carousel execution, just 3% of the 26 x-rayed creatives, paired with the testimonial mechanic (tied top at 6) for the creative partner testimonial angle (3 ads), targeting the Creative Partner Seeker persona (3 ads) that has zero carousel presence today.
The HyperScale batch
New ad concepts, generated for Claude by Anthropic
HyperScale agents are producing an original round of ad concepts for Claude by Anthropic, built from the winning angles above, the brand's real App Store assets, and what reviewers actually say. This page updates when the batch drops.
This analysis lives in a ready-made HyperScale workspace. If you work on Claude by Anthropic, it's yours: we hand it over personally, usually within a day.
Customer voice — 2224 recent reviews analyzed
What reviewers actually say
Objections the ads must pre-empt
- Rate/usage limits often hit within minutes, even on paid Pro/Max plans
- Server outages and crashes make the app unusable for hours at a time
- Accounts can be suspended or age-verified/banned without warning or support response
- Pricing is seen as high relative to the limited number of messages allowed
- Support is slow or automated, with users waiting days for a human reply
Review-theme mix
Share of analyzed review mentions per theme — ＋ praise, − complaint, ~ mixed. Themes, not individual reviews.
− usage & rate limits
25% · 85
− pricing value
14% · 49
− reliability & crashes
22% · 75
~ competitor comparison
10% · 33
+ response quality & intelligence
11% · 38
− account bans & support
7% · 23
+ productivity impact
7% · 24
− voice input & app bugs
5% · 19
“Claude changed my career by multiplying my hourly rate by 20x and empowering me to accomplish previously impossible tasks”
“I'm able to outsource 80% of my projects to an intelligent thought partner”
“I'm able to outsource 80% of my projects to an intelligent thought partner”
“Claude changed my career by multiplying my hourly rate by 20x and empowering me to accomplish previously impossible tasks”
“I basically have a super intelligent PA 24 hours of the day!”
“realizar el 80% del trabajo pesado u operativo y tú dedicarte a la estrategia”
“won me one tax review and a 34k deductible, and a small court case”
“realizar el 80% del trabajo pesado u operativo y tú dedicarte a la estrategia”
“Excellent user help for Powershell, 97% accurate in suggested code.”
“won me one tax review and a 34k deductible, and a small court case”
“Excellent user help for Powershell, 97% accurate in suggested code.”
“remarkable ability to read documents and retain information and responses are clear, concise and natural”
“Far more competent than gpt, far less parasitic than gpt.”
“Much more capable, quality work, no hallucinations”
“remarkable ability to read documents and retain information and responses are clear, concise and natural”
“Claude mogs chatgpt and every other ai to another dimension”
“opus4.6 is kind and honest unlike openai”
“infinitely better than the insufferable personality of ChatGPT 5.2”
“opus4.6 is kind and honest unlike openai”
“Claude mogs chatgpt and every other ai to another dimension”
“Claude is better than ChatGPT in some ways and overall if I had to pick one, I'd say Claude is the best at the moment”
“Claude is the adult in the room while ChatGPT is your frenemy”
“Far more competent than gpt, far less parasitic than gpt.”
“Claude is better than ChatGPT in some ways and overall if I had to pick one, I'd say Claude is the best at the moment”
“I thought ChatGPT was awesome. Then I started to play around with Claude, then really use it seriously and it blew my mind”
“Ich finde Claude toll und 200% besser als ChatGPT”
“I basically have a super intelligent PA 24 hours of the day!”
“Claude is the adult in the room while ChatGPT is your frenemy”
“One prompt like "continue" and straight away it states usage limit reached and I'm forced to wait 5 hours”
“Switched to a paid subscription on Claude instead of ChatGPT. Claude is vastly better and more intelligent.”
“How is this still acceptable to be paying over $200 a month and I can only get in 5 - 7 questions at best every 5 hours!!!”
“Got THREE prompts out of the basic model and ran out of messages and need to wait 5 hours. This is ridiculous”
“within less than 5 minutes hit a rate limit on the Pro plan”
“Got THREE prompts out of the basic model and ran out of messages and need to wait 5 hours. This is ridiculous”
“Claude has so many limits its so bad on the free version you get like 30 messages which sounds good but if your like me you will run out fast”
“How is this still acceptable to be paying over $200 a month and I can only get in 5 - 7 questions at best every 5 hours!!!”
“Paying 35 Aud a month for 2-3 questions every 3 hrs”
“Usage is extremely limited for what you pay. Upload a couple of images, ask a couple of questions and you are done”
“How we can create a good project or something good whit like 4 text per days?”
“Even with max $175/month, can't get files off, no MS word capacity, have to copy & paste in small paragraphs”
“server outages lasting several hours occur frequently, and despite charging at least $34 per month, there are many times when the service is completely unusable”
“server outages lasting several hours occur frequently, and despite charging at least $34 per month, there are many times when the service is completely unusable”
“Now it's like other platforms. Hallucinating. Losing a days work. Just forgot the chat. Crashing.”
“Now it's like other platforms. Hallucinating. Losing a days work. Just forgot the chat. Crashing.”
“the app is full of bugs. I constantly have to retry my prompts or sometimes close the app and reopen it”
“Claude has gone downhill rapidly, guessing servers can't handle the popularity. Constant glitches and no longer works in my phone”
“Crashes and shuts down clause with 17 pro”
“I paid for a 3 month subscription and can't even access it anymore”
“i got banned for being "underage". im 18”
“1 day into using claude the account got banned, how ridiculous”
“i got banned for being "underage". im 18”
“They disabled my account immediately after I logged in and because of that I lost my 1 year subscription”
“En el computador por el mismo servicio me sale en 68k la versión pro y acá en teléfono para la misma versión conectada a la misma cuenta quieren cobrarme casi 100k”
“I was told I would be connected to a human but have to assume that something went wrong there too, nobody has contacted me in 3 days”
“if you sign up for Claude via Apple, it will be charged an extra $35 a month because it's through Apple. If you do it through their website it's $35 cheaper”
“the input bar completely disappears with my 5minute voice transcription is actually insane and beyond frustrating”
The market around it
Brands competing for the same feed
Keep exploring the radar
More Meta ads teardowns
More Productivity advertisers on the radar
Also winning with the problem callout angle
Browse all 69 apps on the radar · All Productivity teardowns
Quick answers
FAQ
How many Claude ads are running on Meta, and how many are actually winning?
503 active ads sit in Meta's Ad Library right now; only 36 have survived past the 30-day mark Radar treats as a winner. This week added 11 new winners and retired 8 since 2026-07-21.
What angle and format is working best for Claude right now?
Problem callout leads with 13 of 36 winning ads (9 x-rayed creatives): a ~5-second, no-people video of pure product/app footage. Slow thinking transformation (6 ads, ~58s, female-led) and F1 partnership (5 ads, ~29s, male-led) trail behind.
What languages and platforms do the winning Claude ads run on?
All 36 winning ads run in English only, none in other languages yet. They span video, dco, image, and carousel formats across Facebook, Instagram, Messenger, Threads, and Audience Network.
What do Claude reviewers complain about that the ads don't address?
Across 2,342 reviews (4.72★ lifetime), usage/rate limits draw 85 mentions and reliability/crashes draw 75, with pricing value at 49. None of the 36 winning ads mention limits, crashes, or price at all.