Productivity · by FOXINTEL
Cleanfox Meta Ads & Creative Strategy
Ads refreshed July 27, 2026 · Meta Ad Library 1 retired
4.78618★ 26,513 ratings View on the App Store ↗
Every long-running ad Cleanfox runs on Facebook & Instagram — pulled from the public Meta Ad Library, x-rayed by the same system that runs ad accounts autonomously.
Active ads
83
Winning set
48
30+ days live
Longest live
1090d
App rating
4.79★
27K ratings
Brand palette
The short version
Key facts
- As of July 27, 2026, Cleanfox runs 83 active ads in Meta's Ad Library across Facebook and Instagram; 48 of them have survived 30 or more days of continuous delivery.
- Its longest-running ad has been live for 1,090 days.
- The winning set splits 100% video.
- The most common message angle is two mistakes warning, carried by 31% of the winning set.
- The winning ads speak mainly to Gmail Overflow Hacker (38% of ads) and Phone Storage and Performance Fixer (31%).
- Winning copy runs in 3 languages: English 56%, Spanish 35%, Thai 8%.
- In App Store reviews, the loudest praise goes to easy email management (9% of mentions) and the loudest complaint is mass data deletion (40%).
- The App Store listing holds 4.78618 stars across 26,513 ratings.
The winning set
Live Meta ads gallery
48 ads have survived 30+ days of continuous delivery, out of 83 currently active. Deduped by creative, that's 43 unique units below; the ×N badge counts the ads running each one. Tap to play, or open the Ad Library record. Sorted by longest live: the account's most proven creatives lead, podium first.
1090d video EN
Calling all Gmail users with an overflowing inbox. I've got a hack for you.
1049d video EN
Gmail doesn't want you to know this app. I'll show you how to get rid of useless emails in 10 seconds.
993d video EN
I'll show you how to get rid of useless emails in 10 seconds.
781d video EN
Secret Android trick nobody knows about.
781d video EN
Avoid these two mistakes if you have an Android phone.
781d video EN
Using Android? Don't do these two things.
781d video EN
All Android users do these two mistakes
314d video EN
Okay, I have an issue. I have about 16,000 emails that I probably haven't checked since high school.
314d video EN
Imagine having 9,000 unread emails when Cleanfox literally exists
314d video EN
This Gmail trick will blow your mind
314d video ×2 ads EN
What my inbox says about me as a student.
314d video EN
Downloading CleanFox so I don't have to avoid my cluttered email Inbox anymore
312d video EN
Legitimately have 10,000 emails
242d video ES
Estos dos errores están matando el almacenamiento de tu teléfono.
242d video ES
Te voy a enseñar a deshacerte de todos tus correos inútiles ¡en 10 segundos!
242d video ES
No estás gestionando tus correos electrónicos de manera correcta.
230d video ES
Evita estos dos errores si tienes un teléfono Android
230d video ES
Evita estos dos errores si tienes un teléfono Android.
107d video EN
Why are we still paying for extra storage when Cleanfox frees it up for free?
107d video EN
RED FLAG 10,000+ unread messages
96d video EN
10,000+ unread emails
96d video EN
This Gmail trick will blow your mind.
96d video EN
Calling all Gmail users with an overflowing mailbox, I've got a hack for you.
95d video EN
Avoid these 2 mistakes on your Phone
The x-ray — every winner analyzed frame by frame
What the winning set is actually doing
Language distribution — where the winning set actually runs
Share of the winning set per copy language. Translation is a deliberate spend decision: a language earning survivors is a market the money already believes in.
English
56% · 27 ads
Spanish
35% · 17 ads
Thai
8% · 4 ads
Format split — statics vs video in the winning set
What survives 30+ days by medium.
video 48 ads · 100%
Persona coverage — who the winning ads speak to
HyperScale agents read Cleanfox's buyer personas out of the winning set itself, then tagged every ad with the buyer it addresses.
Gmail Overflow Hacker
38% · 18 ads
Phone Storage and Performance Fixer
31% · 15 ads
Inbox Shame Gen-Z
29% · 14 ads
Free Storage Saver
2% · 1 ads
Every x-rayed creative is tagged individually (who it sells to, its angle) from its HyperScale x-ray: transcript, casting, story beats. Coverage counts the ads each creative carries.
Angle mix — what the money says works
Every winner tagged with the message angle it leads with, and the languages it runs in — longevity under spend is the only public vote that counts.
two mistakes warning
31% · 15 ads
unread count shame
25% · 12 ads
gmail hack reveal
19% · 9 ads
relatable question hook
8% · 4 ads
overflowing inbox hack
6% · 3 ads
battery drain fix
4% · 2 ads
before after transformation
4% · 2 ads
free storage savings
2% · 1 ads
Languages across the set: English 56% · Spanish 35% · Thai 8%
The full winning set, read from the creatives themselves — 48 analyzed winners, hook by hook.
| Days live | Ads | Lang | Angle | Persona | Opening hook | On-screen headline | Length |
|---|---|---|---|---|---|---|---|
| 1090d | ×1 | en | overflowing inbox hack | Gmail Overflow Hacker | Calling all Gmail users with an overflowing inbox. I've got a hack for you. | Cleanfox | 15s |
| 1049d | ×1 | en | gmail hack reveal | Gmail Overflow Hacker | Gmail doesn't want you to know this app. I'll show you how to get rid of useless emails in 10 seconds. | GMAIL DOESN'T WANT YOU TO KNOW THIS APP | 23s |
| 993d | ×1 | en | gmail hack reveal | Gmail Overflow Hacker | I'll show you how to get rid of useless emails in 10 seconds. | How to get rid of useless emails in 10 seconds | 20s |
| 781d | ×1 | en | two mistakes warning | Phone Storage and Performance Fixer | Secret Android trick nobody knows about. | SECRET ANDROID TRICK NOBODY KNOWS ABOUT | 12s |
| 781d | ×2 | en | two mistakes warning | Phone Storage and Performance Fixer | Avoid these two mistakes if you have an Android phone. | AVOID THESE TWO MISTAKES | 16s |
| 781d | ×2 | en | two mistakes warning | Phone Storage and Performance Fixer | Using Android? Don't do these two things. | Using Android? Don't do these two things. | 16s |
| 781d | ×1 | en | two mistakes warning | Phone Storage and Performance Fixer | All Android users do these two mistakes | All Android users do these two mistakes | 19s |
| 314d | ×1 | en | unread count shame | Inbox Shame Gen-Z | Okay, I have an issue. I have about 16,000 emails that I probably haven't checked since high school. | 17s | |
| 314d | ×1 | en | unread count shame | Inbox Shame Gen-Z | Imagine having 9,000 unread emails when Cleanfox literally exists | Imagine having 9,000 unread emails when Cleanfox literally exists | 13s |
| 314d | ×1 | en | gmail hack reveal | Gmail Overflow Hacker | This Gmail trick will blow your mind | This Gmail trick will blow your mind | 18s |
| 314d | ×1 | en | unread count shame | Inbox Shame Gen-Z | What my inbox says about me as a student. | 29s | |
| 314d | ×2 | en | unread count shame | Inbox Shame Gen-Z | Downloading CleanFox so I don't have to avoid my cluttered email Inbox anymore | Downloading CleanFox so I don't have to avoid my cluttered email Inbox anymore | 22s |
| 312d | ×1 | en | unread count shame | Inbox Shame Gen-Z | Legitimately have 10,000 emails | Legitimately have 10,000 emails | 22s |
| 242d | ×2 | es | two mistakes warning | Phone Storage and Performance Fixer | Estos dos errores están matando el almacenamiento de tu teléfono. | Estos dos errores están matando el almacenamiento de tu teléfono | 23s |
| 242d | ×1 | es | gmail hack reveal | Gmail Overflow Hacker | Te voy a enseñar a deshacerte de todos tus correos inútiles ¡en 10 segundos! | ¡EN 10 SEGUNDOS! | 22s |
Creative strategy
The dissection
Cleanfox's longest-running Meta ad has aired 1090 days straight, but this week the winning set shrank to 48 (one retired, zero replacements). The two mistakes warning angle still dominates at 15 ads with a male 18-24 presenter, yet 8 of 148 reviews describe important mail like invoices and tickets getting deleted, a fear zero ads currently address (Important Email Miss-Avoider: 0 ads).
Two Mistakes, One Face, 19 Seconds
Cleanfox's dominant formula: a male 18-24 presenter warns viewers on-camera about 'two mistakes' for roughly 19 seconds. It spans 15 ads and 15 x-rayed creatives across English, Spanish, and Thai. The English hook 'Avoid these 2 mistakes on your Phone' has run 95 days; its Spanish twin, 'Estos dos errores están matando el almacenamiento de tu teléfono,' has run 242. Same warning, three languages, one recurring cast type.
Gmail Secrecy Hook Still Endures
The gmail hack reveal angle runs 9 ads across 8 creatives, ~23 seconds, cast with a male 25-34 presenter. Its hooks are Cleanfox's oldest survivors: 'Gmail doesn't want you to know this app' at 1049 days and 'Secret Android trick nobody knows about' at 781. The persona behind it, Gmail Overflow Hacker, covers 18 of 48 x-rayed ads, the single largest bucket in the set.
Female-Led Shame Reveal, En/Es Only
Unread count shame runs 12 ads (10 x-rayed creatives) at ~22 seconds, cast with a female 18-24 presenter, live only in English and Spanish. The persona it feeds, Inbox Shame Gen-Z, now covers 14 of 48 x-rayed ads, trailing only Gmail Overflow Hacker (18). Meanwhile Important Email Miss-Avoider sits at 0 ads, the set's lone coverage gap.
Deletion Fears Outpace Free-App Hype
148 reviews back this account, lifetime 4.79 stars, but mass data deletion is the top complaint at 17 mentions and 8 reviewers describe important mail like invoices or tickets vanishing along with spam. Ads still lean on the 17-ad primary text promising 'Automatic spam blocking' and a 'Totally free app,' while 3 reviews say spam filtering itself stops working over time.
All Video, Three Languages, Five Placements
All 83 active ads run as video, spread across Facebook, Instagram, Audience Network, Messenger, and Threads, with zero static or carousel. English carries 27 ads, Spanish 17, Thai just 4, the thinnest despite hosting its own two mistakes warning cut. Runtime clusters at 15-30 seconds for 37 of 48 x-rayed videos, with nothing over 60 seconds anywhere in the set.
What we'd test next
- Produce a ~19s on-camera video reusing the two mistakes warning's pattern interrupt hook (15 ads, male 18-24 presenter) but recast for Gmail Overflow Hacker, the largest persona at 18 of 48 x-rayed ads, pulling volume off the already-saturated Phone Storage and Performance Fixer bucket (15 ads).
- Produce a ~23s on-camera video carrying the gmail hack reveal angle's problem-solution hook (9 ads, en/es only) into Thai, pairing the male 25-34 presenter with the Gmail Overflow Hacker persona in a language this angle has never run.
- Build a screen-recording demo video, a mechanic absent from the current pattern-interrupt-heavy mix (13 of 48 ads), showing the unread count shame angle's inbox-clearing payoff for the Inbox Shame Gen-Z persona (14 ads) in Spanish.
- Produce a ~20s on-camera video with a female 18-24 presenter using the relatable question hook mechanic (4 ads today) to target Important Email Miss-Avoider, the set's only zero-coverage persona, in English.
The HyperScale batch
New ad concepts, generated for Cleanfox
HyperScale agents are producing an original round of ad concepts for Cleanfox, built from the winning angles above, the brand's real App Store assets, and what reviewers actually say. This page updates when the batch drops.
This analysis lives in a ready-made HyperScale workspace. If you work on Cleanfox, it's yours: we hand it over personally, usually within a day.
Customer voice — 113 recent reviews analyzed
What reviewers actually say
Review-theme mix
Share of analyzed review mentions per theme — ＋ praise, − complaint, ~ mixed. Themes, not individual reviews.
− mass data deletion
40% · 17
− unintended deletion of important mail
19% · 8
− non-functional / crashes
9% · 4
+ easy email management
9% · 4
+ speed
7% · 3
− spam filtering ineffective
7% · 3
− data privacy & security concern
5% · 2
− login/account errors
5% · 2
“Very useful, quick & easy! It has taken 2 mn de clean out my mailbox”
“es hat keine 10 Minuten für alles gedauert und ich konnte wunderbar alles aussortieren”
“es hat keine 10 Minuten für alles gedauert und ich konnte wunderbar alles aussortieren”
“Endlich aussortieren ohne Stress und richtig schnell”
“Endlich aussortieren ohne Stress und richtig schnell”
“Es macht was es soll und auch richtig gut und einfach”
“Es macht was es soll und auch richtig gut und einfach”
“Einfache, schnelle, funktionale Handhabung Genau mein Ding”
“funciona perfecto y es fácil de usar, el mail te queda limpio”
“Endlich alle E-Mails gelöscht und sortiert…. Komplett kostenlos”
“It's a really good app and makes things a lot easier to understand and really helps me organise my emails”
“Ich bekomme jetzt endlich mal wieder die emails das ich will”
“Endlich alle E-Mails gelöscht und sortiert…. Komplett kostenlos”
“The process of sorting and deleting everything was very fast and easy!”
“Ich bekomme jetzt endlich mal wieder die emails das ich will”
“It's a really good app and makes things a lot easier to understand and really helps me organise my emails”
“теперь спам и управление почтой легче лёгкого”
“Súper segura y muy buena para administrar correos”
“mit SPAM mails bombardiert zu werden. Aber diese APP hält einem wirklich viel Blödsinn vom hals”
“wenn man zu viele e mails hat oder bekommt , da man aussuchen kann ob man die e mails , behalten , nicht mehr bekommen , oder einfach nur löschen möchte”
“Sehr schön, auf einmal sind ALLE Mails gelöscht”
“mit SPAM mails bombardiert zu werden. Aber diese APP hält einem wirklich viel Blödsinn vom hals”
“Die haben einfach alle meine Emails gelöscht. Alle, ausnahmslos.”
“Ein Tooles, zeitsparendes Tool”
“Alle meine mails wurden gelöscht! Auch die die ich behalten wollte! Alles ist weg!”
“Ich hatte ein großes Problem und meine Mails null im griff was mich verärgerte”
“Die App hat mein komplettes Email Postfach gelöscht. Auch wichtige emails ! Und das habe ich nicht angewählt.”
“Plötzlich sind alle Mail-Ordner leer, aber der Spam-Ordner quillt über”
“sie hat alle Emails gelöscht. Auch solche mit Tickets im Anhang, bestellbestätigungen, alles einfach und privat verfasste mails die gar kein Newsletter waren”
“Sehr schön, auf einmal sind ALLE Mails gelöscht”
“allerdings unterscheidet sie nicht zwischen Newsletter und wichtigen Dokumenten wie Vertragsunterlagen oder Rechnungen”
“Die haben einfach alle meine Emails gelöscht. Alle, ausnahmslos.”
“Es werden leider nicht nur Spam E-Mails gelöscht, die man ausgewählt hat, sondern auch alle anderen, wie Bestellbestätigungen und wichtige Anhänge”
“Alle meine mails wurden gelöscht! Auch die die ich behalten wollte! Alles ist weg!”
“Jetzt habe ich Stunden mit recovery zu tun”
“sie hat alle Emails gelöscht. Auch solche mit Tickets im Anhang, bestellbestätigungen, alles einfach und privat verfasste mails die gar kein Newsletter waren”
“egal wie oft ich sie wiederherstelle, sie landen immer wieder im Papierkorb”
“Es werden leider nicht nur Spam E-Mails gelöscht, die man ausgewählt hat, sondern auch alle anderen, wie Bestellbestätigungen und wichtige Anhänge”
“I suggest to change the app's name to "CrashFox", which will emphasize all it does”
“allerdings unterscheidet sie nicht zwischen Newsletter und wichtigen Dokumenten wie Vertragsunterlagen oder Rechnungen”
“Stürzt andauern ab und ist stark verbuggt”
“löschte die App auch wichtige Mails, mit Informationen die ich jetzt nicht mehr wieder bekomme”
“Das Passwort ist definitiv richtig, dennoch kommt eine Fehlermeldung”
“Jetzt habe ich Stunden mit recovery zu tun”
“Es gibt keine Möglichkeit zum einloggen, Support kann nich behilflich sein”
“egal wie oft ich sie wiederherstelle, sie landen immer wieder im Papierkorb”
“Saugen sich so gut wie alle Daten ab.. Außen hui, innen Pfui”
“Die app ist unsicher mein Mail acc wurd gehackt und somit auch andere konten”
“Katastrophale App die nur als Datenkrake für den Betreiber dient”
“Es könnte sein das eure Account gehackt wird und alle eure email daten löscht”
“mein Mail acc wurd gehackt und somit auch andere konten”
“Die App darf alle E-Mails mit euren Daten lesen, alles speichern und n Dritter übergeben”
“Das Passwort ist definitiv richtig, dennoch kommt eine Fehlermeldung”
“Die Flut an Spams wird nicht unterbunden. Somit völlig sinnfrei.”
“Es gibt keine Möglichkeit zum einloggen, Support kann nich behilflich sein”
“Nach ein paar Wochen erkennt der Spamfox nicht mehr alle Schrottmails”
The market around it
Brands competing for the same feed
Keep exploring the radar
More Meta ads teardowns
More Productivity advertisers on the radar
Browse all 69 apps on the radar · All Productivity teardowns
Quick answers
FAQ
How many ads is Cleanfox running on Meta right now?
83 active ads sit in the Meta Ad Library, with 48 qualifying as winners (running 30+ days). One winner retired since 2026-07-21 and zero new ones replaced it this week.
Which languages and angles dominate Cleanfox's Meta ads?
English carries 27 ads, Spanish 17, Thai 4. Two mistakes warning leads at 15 ads across all three languages, followed by unread count shame (12 ads, en/es) and gmail hack reveal (9 ads, en/es).
What's the winning creative formula?
A male 18-24 presenter warns viewers on-camera about 'two mistakes' for about 19 seconds. It's run as long as 242 days in Spanish and 95 in English, and its primary text ('Automatic spam blocking', 'Totally free app') repeats across 17 ads, the most of any body copy.
What do reviewers say versus what the ads claim?
Across 148 reviews (lifetime 4.79 stars), mass data deletion is the top complaint at 17 mentions, and 8 describe important mail like invoices getting deleted alongside spam, contradicting the 'quick clicks' cleanup pitch. Another 3 reviews say spam filtering stops working over time.