Photo & Video · by DEEP FLOW SOFTWARE SERVICES
Retake AI Face & Selfie Editor Meta Ads & Creative Strategy
Ads refreshed July 27, 2026 · Meta Ad Library
0★ 0 ratings View on the App Store ↗
Every long-running ad Retake AI Face & Selfie Editor runs on Facebook & Instagram — pulled from the public Meta Ad Library, x-rayed by the same system that runs ad accounts autonomously.
Active ads
1712
Winning set
55
30+ days live
Longest live
59d
App rating
4.61★
50K ratings
Brand palette
The short version
Key facts
- As of July 27, 2026, Retake AI Face & Selfie Editor runs 1,712 active ads in Meta's Ad Library across Facebook and Instagram; 55 of them have survived 30 or more days of continuous delivery.
- Its longest-running ad has been live for 59 days.
- The winning set splits 100% video.
- The most common message angle is hack reveal, carried by 42% of the winning set.
- The winning ads speak mainly to The Never-Photogenic Self-Doubter (45% of ads) and The Parent Learning the Kids' Trick (25%).
- Winning copy runs in 2 languages: Spanish 60%, English 40%.
- In App Store reviews, the loudest praise goes to natural results (13% of mentions) and the loudest complaint is pricing too high (38%).
- The App Store listing holds 0 stars across 0 ratings.
The winning set
Live Meta ads gallery
55 ads have survived 30+ days of continuous delivery, out of 1712 currently active. Deduped by creative, that's 50 unique units below; the ×N badge counts the ads running each one. Tap to play, or open the Ad Library record. Sorted by longest live: the account's most proven creatives lead, podium first.
59d video EN
Girl, stop editing your photos like this!
59d video EN
If you're never photogenic, my daughter just taught me this hack.
59d video EN
This is not catfishing, it's just your photogenic version.
59d video EN
If you're never photogenic, my girlfriend is gatekeeping this hack.
59d video EN
If you're never photogenic, my girlfriend is gatekeeping this hack.
59d video EN
If you're never photogenic, my daughter just taught me this hack.
59d video EN
This is not catfishing, it's just your photogenic version.
57d video ×2 ads EN
Babe, please stop editing your photos like this. Your face is so smooth, it doesn't even look real.
57d video EN
Wait, is that really you?
56d video EN
Girls we don't do edits like this anymore!
56d video EN
If you are always ugly, girl, Retake got your back.
55d video ×2 ads ES
Si nunca sales fotogénica, mi hija me enseñó este truco. Es la app Retake.
55d video ES
Si nunca sales fotogénica, mi hija me enseñó este truco.
55d video ES
Esto no es catfishing, es solo tu versión más fotogénica.
55d video ES
Si nunca sales fotogénica, mi hija acaba de enseñarme este truco.
55d video ×2 ads ES
Si nunca sales fotogénica, mi novia me está ocultando esta app.
55d video ES
Si nunca sales fotogénica, mi hija acaba de enseñarme este truco.
55d video ES
Si nunca salís fotogénica, mi hija acaba de enseñarme este truco.
55d video ES
Por fin una app para las chicas no fotogénicas
55d video ES
Esto no es catfishing, es solo tu versión fotogénica.
55d video ES
Nunca salgo bien en las fotos, ojalá pudiera arreglar eso.
55d video ES
Si nunca sales fotogénica, mi hija acaba de enseñarme este truco.
55d video ES
Si nunca sales fotogénica, una amiga me enseñó este truco.
55d video ES
Si nunca sales fotogénica, mi hija me enseñó este truco.
The x-ray — every winner analyzed frame by frame
What the winning set is actually doing
Language distribution — where the winning set actually runs
Share of the winning set per copy language. Translation is a deliberate spend decision: a language earning survivors is a market the money already believes in.
Spanish
60% · 33 ads
English
40% · 22 ads
Format split — statics vs video in the winning set
What survives 30+ days by medium.
video 55 ads · 100%
Persona coverage — who the winning ads speak to
HyperScale agents read Retake AI Face & Selfie Editor's buyer personas out of the winning set itself, then tagged every ad with the buyer it addresses.
The Never-Photogenic Self-Doubter
45% · 25 ads
The Parent Learning the Kids' Trick
25% · 14 ads
The Pre-Post Social Curator
16% · 9 ads
The Called-Out Over-Editor
11% · 6 ads
Untagged
2% · 1 ads
Every x-rayed creative is tagged individually (who it sells to, its angle) from its HyperScale x-ray: transcript, casting, story beats. Coverage counts the ads each creative carries. Untagged groups the winners without one clear addressed buyer, so the bars cover the full set.
Angle mix — what the money says works
Every winner tagged with the message angle it leads with, and the languages it runs in — longevity under spend is the only public vote that counts.
hack reveal
42% · 23 ads
friend intervention skit
15% · 8 ads
not catfishing reframe
13% · 7 ads
over-editing callout
11% · 6 ads
negative hook
9% · 5 ads
finally-for-you claim
4% · 2 ads
pre-post caution
4% · 2 ads
product claim
2% · 1 ads
unclassified
2% · 1 ads
Languages across the set: Spanish 60% · English 40%
The full winning set, read from the creatives themselves — 54 analyzed winners, hook by hook.
| Days live | Ads | Lang | Angle | Persona | Opening hook | On-screen headline | Length |
|---|---|---|---|---|---|---|---|
| 59d | ×1 | en | over-editing callout | The Called-Out Over-Editor | Girl, stop editing your photos like this! | Stop editing your photos like this! | 23s |
| 59d | ×1 | en | hack reveal | The Parent Learning the Kids' Trick | If you're never photogenic, my daughter just taught me this hack. | IF YOU'RE NEVER PHOTOGENIC | 25s |
| 59d | ×1 | en | not catfishing reframe | The Pre-Post Social Curator | This is not catfishing, it's just your photogenic version. | This is not catfishing | 18s |
| 59d | ×1 | en | hack reveal | The Never-Photogenic Self-Doubter | If you're never photogenic, my girlfriend is gatekeeping this hack. | IF YOU'RE NEVER PHOTOGENIC | 27s |
| 59d | ×1 | en | hack reveal | The Never-Photogenic Self-Doubter | If you're never photogenic, my girlfriend is gatekeeping this hack. | IF YOU'RE NEVER PHOTOGENIC | 26s |
| 59d | ×1 | en | hack reveal | The Parent Learning the Kids' Trick | If you're never photogenic, my daughter just taught me this hack. | IF YOU'RE NEVER PHOTOGENIC | 27s |
| 59d | ×1 | en | not catfishing reframe | The Pre-Post Social Curator | This is not catfishing, it's just your photogenic version. | this is not catfishing | 18s |
| 57d | ×1 | en | friend intervention skit | The Never-Photogenic Self-Doubter | Babe, please stop editing your photos like this. Your face is so smooth, it doesn't even look real. | 149s | |
| 57d | ×1 | en | friend intervention skit | The Never-Photogenic Self-Doubter | Wait, is that really you? | 151s | |
| 56d | ×1 | en | over-editing callout | The Called-Out Over-Editor | Girls we don't do edits like this anymore! | Girls we don't do edits like this anymore! | 24s |
| 56d | ×1 | en | negative hook | The Never-Photogenic Self-Doubter | If you are always ugly, girl, Retake got your back. | If you are "ugly" Retake got your back | 12s |
| 55d | ×3 | es | hack reveal | The Parent Learning the Kids' Trick | Si nunca sales fotogénica, mi hija me enseñó este truco. Es la app Retake. | SI NUNCA ERES FOTOGÉNICA | 27s |
| 55d | ×1 | es | hack reveal | The Parent Learning the Kids' Trick | Si nunca sales fotogénica, mi hija me enseñó este truco. Es la app Retake. | SI NUNCA ERES FOTOGÉNICA | 27s |
| 55d | ×2 | es | hack reveal | The Parent Learning the Kids' Trick | Si nunca sales fotogénica, mi hija me enseñó este truco. | SI NUNCA SALES FOTOGÉNICA | 27s |
| 55d | ×1 | es | not catfishing reframe | The Pre-Post Social Curator | Esto no es catfishing, es solo tu versión más fotogénica. | Esto no es catfishing | 18s |
Creative strategy
The dissection
Retake AI runs only 2 primary texts across 1712 active ads, yet 55 have survived 30+ days by repeating one scene: a woman 45-54 saying her daughter taught her the trick. That hack-reveal angle alone carries 23 of the 55 winners, while a separate 149-second friend-intervention skit still holds a 57-day run.
Mom's Trick, Told Straight to Camera
23 of the 55 surviving ads (across 21 x-rayed creatives) run the hack-reveal angle: a woman 45-54 opens cold with 'Si nunca sales fotogenica, mi hija me enseno este truco. Es la app Retake,' no product shot, no logo, just her talking about her daughter's tip. Average runtime sits near 27 seconds, the shortest of any top angle, and the persona maps closest to The Parent Learning the Kids' Trick (14 ads).
The 149-Second Friend Callout
8 ads (7 creatives) run a friend-intervention skit nearly 6x longer than the hack-reveal spot: about 149 seconds, cast a woman 18-24, and open on 'Babe, please stop editing your photos like this. Your face is so smooth, it doesn't even look like you.' One version of this hook has run 57 days, just short of the account's longest survivor at 59 days, proving the long-form skit still holds attention.
Two Scripts Feed Five Placements
Every winning ad traces back to just 2 primary texts: the Spanish 'Se tu mejor yo en cada foto' runs on 34 ads, its English twin on 21. Spanish carries the set overall too, 33 ads to English's 22, spread across Facebook, Instagram, Audience Network, Messenger and Threads. All 55 survivors are video, none static, and the pattern-interrupt hook mechanic alone touches 20 of the 49 x-rayed creatives.
What Reviewers Say vs the Pitch
The ads promise 'Be your best self in every photo,' but among 4168 reviews, 154 flag pricing as too high, 73 call out billing fraud, and 48 cite paywall friction before they ever reach the effect the ads show in seconds. Meanwhile 53 reviews praise natural-looking results while 33 call the output fake or artificial, a split the lifetime 4.61 star rating doesn't fully surface.
One Persona Carries Half the Set
The Never-Photogenic Self-Doubter persona anchors 25 of the 55 winning ads, more than double the next-largest group, The Parent Learning the Kids' Trick at 14. The Pre-Post Social Curator holds 9, The Called-Out Over-Editor just 6, and only 1 ad resists a clear persona tag, showing how narrow the casting bet is despite six distinct angles running in market.
What we'd test next
- Video hack-reveal skit (~27s, pattern-interrupt hook) recast with a father figure instead of the current female 45-54 lead, still opening on 'my kid taught me this trick,' aimed at The Parent Learning the Kids' Trick persona in English to close the 22-vs-33 language gap.
- Video hack-reveal skit reworked as a pain-point-address hook for The Called-Out Over-Editor persona (currently just 6 ads), a woman 25-34 confessing she got roasted for over-editing before discovering the trick, run in Spanish.
- Video screen-record walkthrough (before/after slider reveal in the first 3 seconds), a mechanic absent from this set's current mix of pattern-interrupt, testimonial, POV-skit and problem-solution hooks, targeted at The Pre-Post Social Curator persona (9 ads) prepping a vacation carousel.
- Video testimonial reviving the 'finally-for-you claim' angle (only 2 ads, Spanish-only) in English, cast with a female 55+ lead (just 2 ads total currently) saying the app finally works for her face.
The HyperScale batch
New ad concepts, generated for Retake AI Face & Selfie Editor
HyperScale agents are producing an original round of ad concepts for Retake AI Face & Selfie Editor, built from the winning angles above, the brand's real App Store assets, and what reviewers actually say. This page updates when the batch drops.
This analysis lives in a ready-made HyperScale workspace. If you work on Retake AI Face & Selfie Editor, it's yours: we hand it over personally, usually within a day.
Customer voice — 2173 recent reviews analyzed
What reviewers actually say
Objections the ads must pre-empt
- Free trial often results in immediate charges, not a true trial period
- Weekly subscription pricing ($9.99-15+) feels expensive and hidden until payment
- Most features are locked behind paywall, can't try before buying
- Refund requests are frequently denied or unanswered
- Some results look fake, airbrushed, or artificial rather than natural
Review-theme mix
Share of analyzed review mentions per theme — ＋ praise, − complaint, ~ mixed. Themes, not individual reviews.
− billing fraud
18% · 73
− pricing too high
38% · 154
− paywall friction
12% · 48
+ natural results
13% · 53
− free trial deception
4% · 16
− fake/artificial output
8% · 33
+ ease of use
5% · 22
− refund denial
2% · 8
“100% worth every single penny. This is a game changer.”
“edita de uma forma muito natural que não parece edição”
“Me gustó que hace los retoques muy sutil y natural”
“El rostro queda perfecto sin cambiar tanto las facciones naturales”
“I'm 60+ and I don't want to look 20 but want to look polished . This app does that!”
“User friendly! Easy to use! Enjoying the app very much”
“É pago, mas é o melhor aplicativo. Já usei outros, mas nenhum tão fácil e intuitivo, nem com a mesma qualidade”
“Tus fotos quedan como tú quieres salir, fantástico!!”
“Soy cero fotogénica. Nunca me ha gustado tomarme fotos, pero por primera vez se está sintiendo bien”
“crei que no funcionaría pero las fotos quedan geniales”
“Seems a remarkable programme saving many a great photo”
“De 9 fotos que necesitaba hacer Retake solo me funcionó la aplicación para una sola”
“90% das funções são pagas, e os efeitos são tenebrosos”
“las fotos que te "ayuda" a editar se ven muy irreales”
“Mas o Remini é melhor.. Remini é melhor mas esse aqui da pro gasto”
“Testei vários outros aplicativos e não tinha conseguido atingir o objetivo”
“something very banal that you can get for free from serious services”
“app asks if you want to be reminded when the free trial ends and it never ends up notifying you and you'll get charged $15 anyway”
“They took €128 in 2 weeks and won't return my money”
“I selected as you offered me a 7 day free trial, but you took the money immediately. This is fraudulent.”
“This app has charged me £10 a week EIGHT TIMES, I have not got a subscription, I have not accepted a plan of any type with them”
“this scammy thing tries to get you to paymore than $500 a year”
“9.99 for one week of use or 69.99 for a year?? these developers are way too greedy”
“The majority of the app is pay to play. The main promoted feature is pay to use”
“It's useless every single things you have to pay for it you don't even get to try the app for free”
“Pedimos um reembolso, mas eles disseram que não iriam conceder”
“Sin querer hice una compra de 80 euros en la aplicación y la respuesta de los desarrolladores es que no es reembolsable”
“It simply scans your face from other photos and then places it onto new ones. The result looks just as artificial as the caricatures they use in their ads”
The market around it
Brands competing for the same feed
Keep exploring the radar
More Meta ads teardowns
More Photo & Video advertisers on the radar
Also localizing winners into Spanish
Browse all 69 apps on the radar · All Photo & Video teardowns
Quick answers
FAQ
How many ads is Retake AI running on Meta right now?
Retake AI has 1712 active ads in Meta's library (x-rayed the top 1705 by impressions), but only 55 have survived 30+ days, the set HyperScale agents treat as the real winners.
Which languages and angles dominate?
Spanish leads with 33 ads to English's 22. Hack reveal is the top angle at 23 ads (en/es), followed by friend intervention skit (8), not catfishing reframe (7), over-editing callout (6), negative hook (5) and finally-for-you claim (2, Spanish only).
What's actually working creatively?
A woman 45-54 opening cold on 'mi hija me enseno este truco' drives the top angle across 23 ads at roughly 27 seconds. The longer 149-second friend-intervention skit (8 ads) also holds, with one version running 57 of the account's 59-day max.
What do reviewers say versus what the ads claim?
Ads promise 'Be your best self in every photo,' but of 4168 reviews, 154 flag high pricing, 73 report billing fraud, and 16 describe free-trial deception. On results, 53 reviews call output natural while 33 call it fake or artificial.