Photo & Video · by Eleven Labs Inc.
ElevenLabs Meta Ads & Creative Strategy
Ads refreshed July 27, 2026 · Meta Ad Library +24 new winners this week 7 retired
4.84048★ 16,901 ratings View on the App Store ↗
Every long-running ad ElevenLabs runs on Facebook & Instagram — pulled from the public Meta Ad Library, x-rayed by the same system that runs ad accounts autonomously.
Active ads
1446
Winning set
333
30+ days live
Longest live
297d
App rating
4.84★
17K ratings
Brand palette
The short version
Key facts
- As of July 27, 2026, ElevenLabs runs 1,446 active ads in Meta's Ad Library across Facebook and Instagram; 333 of them have survived 30 or more days of continuous delivery.
- Its longest-running ad has been live for 297 days.
- The winning set splits 51% video, 49% static, 0% carousel.
- The most common message angle is developer api pitch, carried by 22% of the winning set.
- The winning ads speak mainly to Enterprise Customer Service Owner (29% of ads) and Developer Adding Voice to a Product (24%).
- Winning copy runs in 5 languages: English 92%, Portuguese 3%, Spanish 3%, French 1%.
- In App Store reviews, the loudest praise goes to voice quality (28% of mentions) and the loudest complaint is pricing & value (27%).
- The App Store listing holds 4.84048 stars across 16,901 ratings.
The winning set
Live Meta ads gallery
333 ads have survived 30+ days of continuous delivery, out of 1446 currently active. Deduped by creative, that's 271 unique units below; the ×N badge counts the ads running each one. Tap to play, or open the Ad Library record. Sorted by longest live: the account's most proven creatives lead, podium first.
297d video ×2 ads EN
ElevenLabs Studio is here. The ultimate AI audio suite for video creators.
174d dco EN
Your Voice. Any Language.
174d video EN
ElevenLabs is now an official WhatsApp technology provider.
174d dco EN
10k Voices 4 Lines of Code
174d dco EN
Make Music With Code
174d video ×2 ads EN
Developers, the interface of the future is voice.
174d dco EN
The Easiest Text to Speech API
174d video ×2 ads EN
Build your first voice agent in less than 5 minutes.
174d dco EN
The Most Accurate Real-Time Speech to Text Model
174d dco EN
The Unbelievably Fast Speech to Text API
174d dco EN
The Most Expressive Text to Speech API
174d dco EN
Your agent. Your logic.
174d dco EN
Build with the full audio stack
174d dco EN
The complete AI audio API stack
174d dco EN
Developer-first audio AI
174d dco EN
Voice, text, agents — one API
172d dco EN
Eleven v3 is out of Alpha
165d dco EN
Localize Marketing Content at Scale
163d video EN
Is this my real voice? Or is this my real voice?
159d video EN
It's 2026, if you're still manually recording your voice overs, you're not working smart enough!
158d video ×2 ads EN
Love writing, but creating audiobooks feels out of reach?
158d video ×2 ads EN
I created an audiobook for my novel in just a few hours. Let me show you how you can too.
157d video ×2 ads EN
Introducing ElevenLabs Image & Video.
153d video ×2 ads EN
The evolution of AI has now reached emotional intelligence.
The x-ray — every winner analyzed frame by frame
What the winning set is actually doing
Language distribution — where the winning set actually runs
Share of the winning set per copy language. Translation is a deliberate spend decision: a language earning survivors is a market the money already believes in.
English
92% · 306 ads
Portuguese
3% · 11 ads
Spanish
3% · 9 ads
French
1% · 4 ads
German
1% · 3 ads
Format split — statics vs video in the winning set
What survives 30+ days by medium.
video 170 ads · 51%
static 162 ads · 49%
carousel 1 ads · 0%
Persona coverage — who the winning ads speak to
HyperScale agents read ElevenLabs's buyer personas out of the winning set itself, then tagged every ad with the buyer it addresses.
Enterprise Customer Service Owner
29% · 95 ads
Developer Adding Voice to a Product
24% · 79 ads
Marketing/Agency Production Lead
23% · 77 ads
Self-Published Author
9% · 31 ads
Faceless UGC / YouTube Creator
7% · 24 ads
Global Reach Content Owner
5% · 17 ads
Untagged
3% · 10 ads
Every x-rayed creative is tagged individually (who it sells to, its angle) from its HyperScale x-ray: transcript, casting, story beats. Coverage counts the ads each creative carries. Untagged groups the winners without one clear addressed buyer, so the bars cover the full set.
Angle mix — what the money says works
Every winner tagged with the message angle it leads with, and the languages it runs in — longevity under spend is the only public vote that counts.
developer api pitch
22% · 72 ads
all-in-one platform
17% · 58 ads
enterprise voice agents
17% · 57 ads
brand partnership announcement
10% · 34 ads
audiobook workflow demo
9% · 31 ads
emotional voice quality
7% · 23 ads
global dubbing reach
5% · 17 ads
creative variant generation
4% · 13 ads
social proof
3% · 9 ads
event announcement
2% · 7 ads
youtube growth proof
2% · 7 ads
voice cloning workflow demo
1% · 3 ads
unclassified
1% · 2 ads
Languages across the set: English 92% · Portuguese 3% · Spanish 3% · French 1% · German 1%
The full winning set, read from the creatives themselves — 332 analyzed winners, hook by hook.
| Days live | Ads | Lang | Angle | Persona | Opening hook | On-screen headline | Length |
|---|---|---|---|---|---|---|---|
| 297d | ×1 | en | all-in-one platform | Faceless UGC / YouTube Creator | ElevenLabs Studio is here. The ultimate AI audio suite for video creators. | ElevenLabs Studio | 22s |
| 174d | ×3 | en | enterprise voice agents | Enterprise Customer Service Owner | ElevenLabs is now an official WhatsApp technology provider. | ElevenLabs is now an official WhatsApp technology provider. | 42s |
| 174d | ×3 | en | developer api pitch | Developer Adding Voice to a Product | Developers, the interface of the future is voice. | ElevenLabs Agents | 35s |
| 174d | ×1 | en | developer api pitch | Developer Adding Voice to a Product | Build your first voice agent in less than 5 minutes. | ElevenLabs Agents | 34s |
| 163d | ×3 | en | emotional voice quality | Marketing/Agency Production Lead | Is this my real voice? Or is this my real voice? | Is this my real voice? | 63s |
| 159d | ×1 | en | all-in-one platform | Faceless UGC / YouTube Creator | It's 2026, if you're still manually recording your voice overs, you're not working smart enough! | Build your AI Content Engine workflow in 2026 | 58s |
| 158d | ×1 | en | audiobook workflow demo | Self-Published Author | Love writing, but creating audiobooks feels out of reach? | ElevenLabs | 22s |
| 158d | ×3 | en | audiobook workflow demo | Self-Published Author | I created an audiobook for my novel in just a few hours. Let me show you how you can too. | Create an Audiobook in Hours | 50s |
| 157d | ×1 | en | all-in-one platform | Marketing/Agency Production Lead | Introducing ElevenLabs Image & Video. | ElevenLabs | 48s |
| 153d | ×3 | en | enterprise voice agents | Enterprise Customer Service Owner | The evolution of AI has now reached emotional intelligence. | ElevenLabs AI Agents | 59s |
| 153d | ×1 | en | enterprise voice agents | Enterprise Customer Service Owner | If your company isn't using AI agents, you're cooked. | 32s | |
| 153d | ×3 | en | enterprise voice agents | Enterprise Customer Service Owner | What if you could increase customer trust using AI agents with emotional understanding? | Increase customer trust using AI agents | 58s |
| 153d | ×3 | en | enterprise voice agents | Enterprise Customer Service Owner | ElevenLabs Agents are entering a new era of emotional intelligence. | ElevenLabs Agents | 58s |
| 153d | ×3 | en | enterprise voice agents | Enterprise Customer Service Owner | Some of the top companies in the world are now using ElevenLabs for their customer inquiries. | 36s | |
| 153d | ×1 | en | — | — | If your company isn't using AI agents, you're cooked. | 33s |
Creative strategy
The dissection
1446 ElevenLabs ads run on Meta right now, but only 333 survive past 30 days, one for 297 straight. This week added 24 new winners and retired 7. The top primary text (12 ads) sells 'photorealistic visuals' and video generation, not the voice AI that built the brand.
The 34-Second Faceless API Reel
Developer API pitch is this account's biggest angle: 72 ads, 52 of the 332 x-rayed creatives, more than any other angle. The formula holds steady: an image ad running about 34 seconds, zero people on screen, just product and app footage, running in en/es/fr/pt, the only faceless angle to travel past English. The API pitch sells on screenshots, not faces.
The 28-Second Man-On-Camera Pitch
All-in-one platform (58 ads, 40 x-rayed creatives) is the one place a person shows up: a male 25-34 presenter talks straight to camera for about 28 seconds, in de/en/es/pt, four languages. That's most of the account's 33%-presenter share; male 25-34 gets cast in 29 creatives, just behind female 25-34 at 33, the set's most-used face overall.
Enterprise's Silent 58-Second Demo
Enterprise voice agents (57 ads, 44 creatives) runs the longest and stays English-only: video averaging 58 seconds, still nobody on screen. These faceless demos lean on pattern interrupt (40 uses set-wide) and value-proposition hooks (28 statement-style, 27 headline-style) to hold a minute of attention, matching the 74 ads clocking 30-60 seconds and the 10 running past a minute.
Enterprise Owners Own The Roster
Persona coverage skews enterprise: Enterprise Customer Service Owner leads at 95 ads, Developer Adding Voice to a Product follows at 79, Marketing/Agency Production Lead at 77. Self-Published Author (31) and Global Reach Content Owner (17) trail well behind, and Corporate Training / E-learning Producer sits at 0 ads across all 332 x-rayed creatives, the one buyer nobody is filming for.
What Reviews Say Ads Don't
The top body (12 ads) promises to 'generate any visual imaginable,' and another (7 ads) promises audiobooks 'in seconds,' but 1220 reviews tell a tighter story: pricing & value draws 106 mentions, credit system 34, credit limits 29, paywall friction 20, generation failures 17. One reviewer wrote credits 'deplete extremely fast, sometimes after only one or two generations,' against a 4.84★ lifetime average.
What we'd test next
- A ~34-second faceless image ad (developer API pitch's proven format, 52 x-rayed creatives) using the demo hook (13-ad-proven mechanic) to show Expressive Mode under the emotional voice quality angle, targeting Developer Adding Voice to a Product (79 ads).
- A 28-second on-camera video (all-in-one platform's proven male 25-34 presenter format, 40 creatives) reapplied to the enterprise voice agents angle with a value-proposition-statement hook (28-ad-proven), targeting Enterprise Customer Service Owner (95 ads, the largest persona).
- A carousel (0% of the format mix, untested in the winning set) using the social proof hook (7-ad-proven) to step through the audiobook workflow demo angle, targeting Self-Published Author (31 ads) and localized for Portuguese (11 ads).
- A pattern-interrupt video (40-ad-proven mechanic) introducing the brand partnership announcement angle for Corporate Training / E-learning Producer (0 ads, the clear whitespace persona).
The HyperScale batch
New ad concepts, generated for ElevenLabs
HyperScale agents are producing an original round of ad concepts for ElevenLabs, built from the winning angles above, the brand's real App Store assets, and what reviewers actually say. This page updates when the batch drops.
This analysis lives in a ready-made HyperScale workspace. If you work on ElevenLabs, it's yours: we hand it over personally, usually within a day.
Customer voice — 1069 recent reviews analyzed
What reviewers actually say
Objections the ads must pre-empt
- Credits deplete very fast, sometimes after just 1-2 generations — don't promise 'unlimited' use
- Refunds are frequently denied or ignored — avoid implying easy refund policy
- Character/text limits apply even on paid plans — don't claim no restrictions
- Generation errors and failures occur, sometimes losing credits with no output — don't promise 100% reliability
- Mobile app is seen as more limited than desktop/web — don't claim full feature parity
Review-theme mix
Share of analyzed review mentions per theme — ＋ praise, − complaint, ~ mixed. Themes, not individual reviews.
+ voice quality
28% · 110
− pricing & value
27% · 106
− credit system
9% · 34
+ content creation
11% · 43
− credit limits
7% · 29
~ voice cloning
7% · 28
− generation failures
4% · 17
− paywall friction
5% · 20
“THIS APP IS THE BEST TTS APP! The fact that it has emotion is cool enough but then THE EXTRA FEATURES makes this app 5 stars.”
“THIS APP IS THE BEST TTS APP! The fact that it has emotion is cool enough but then THE EXTRA FEATURES makes this app 5 stars.”
“This is so much better than any other text to speech app”
“This is so much better than any other text to speech app”
“La conversión de texto a voz suena muy natural y tiene una calidad excelente”
“La conversión de texto a voz suena muy natural y tiene una calidad excelente”
“me encanta las voces y todo suena como súper natural”
“me encanta las voces y todo suena como súper natural”
“cloné mi voz, ahora tengo audios traducidos a suecos y es bastante bueno con el acento, es fluido y natural”
“The quality of output is just excellent, the pronunciation and accent are accurate”
“The voice I used sounded like a robot when I generated it”
“Finding ElevenLabs has sparked a joy for the creative process similar to the way I felt in a studio when I was 18 years old”
“Amazing for tiktok rants and it really has emotion in the speech”
“Finding ElevenLabs has sparked a joy for the creative process similar to the way I felt in a studio when I was 18 years old”
“I can make videos without worrying about using my voice”
“I use this app for making rants and there are many voice options!”
“I use this app for making rants and there are many voice options!”
“if you're looking for a free app, with premium-quality results, this is it”
“I am a heavy user of ElevenLabs, creating voices, music, audiobooks, and sometimes videos with it”
“J'adore l'utiliser pour faire les voix de mes vidéos rant”
“c'est grave pratique si on a la flemme de montrer notre voix”
“This app can be life changing for small creators”
“This app can be life changing for small creators”
“I can make videos without worrying about using my voice”
“Me encanta es muy intuitiva amo su clonador de voz”
“I've found ElevenLabs very easy to use and extremely user-friendly”
“Ele te da um sistema de créditos que com apenas dois usos praticamente tudo já é consumido”
“cloné mi voz, ahora tengo audios traducidos a suecos y es bastante bueno con el acento, es fluido y natural”
“Had 10k points, they all gone while I was just testing voices”
“It claimed to clone my voice! I am from the north of England it made me sound like I'm from south London, what a total and utter con”
“This thing made me sign up and pay to use the voice cloner, and it sounded NOTHING like me. Completely wrong accent, a different person.”
“just a few hours later, I made only two voices, each slightly over two minutes, and the system deducted 50,000 credits — half my balance gone instantly”
“BEWARE THE CREDITS FINISH OWN ITS OWN. Happened to me twice The credits just finished what kind a glitch is that”
“la voz quedó igual a la que hace casi de inmediato y nada que ver con tu voz”
“Ele te da um sistema de créditos que com apenas dois usos praticamente tudo já é consumido”
“It claimed to clone my voice! I am from the north of England it made me sound like I'm from south London, what a total and utter con”
“This thing made me sign up and pay to use the voice cloner, and it sounded NOTHING like me. Completely wrong accent, a different person.”
“BEWARE THE CREDITS FINISH OWN ITS OWN. Happened to me twice The credits just finished what kind a glitch is that”
“just a few hours later, I made only two voices, each slightly over two minutes, and the system deducted 50,000 credits — half my balance gone instantly”
“The Hebrew sounds like Arabic. Can't use it at all”
“Had 10k points, they all gone while I was just testing voices”
“During audio generation, my credits were deducted but the audio was never delivered”
“I payed the subscription and I never managed to get a single audio”
“Limit 10 000 znaków miesięcznie? To nie jest nawet jeden tekst”
“the $22/month plan with a 100,000 character limit feels way too restrictive for the price”
“Paying $30 a month for an app that doesn't give you unlimited capabilities is absolutely wild”
“22usd a month is expensive and you can't have unlimited access”
“22usd a month is expensive and you can't have unlimited access”
“The credits are a joke! 25€ for few things is really not enough!”
“it tells me to go to creator mode and buy to update and theirs no x button!”
“After multiple times of using it, it will force you to buy more and you cannot continue without it”
“customer service didn't refuse to refund me the $60 I paid for the year even though I had it for 3 days”
“upgrade prompts begin to appear in the middle of the workflow”
“some error started showing up when I generate something for text in speech now I have to use CapCut for it”
“During audio generation, my credits were deducted but the audio was never delivered”
“suno v5 is superior for melody and song creation overall”
The market around it
Brands competing for the same feed
Keep exploring the radar
More Meta ads teardowns
More Photo & Video advertisers on the radar
Also winning with the social proof angle
Also localizing winners into Portuguese
Browse all 69 apps on the radar · All Photo & Video teardowns
Quick answers
FAQ
How many ads is ElevenLabs running on Meta right now?
1446 active ads sit in Meta Ad Library (x-rayed top 1436 by impressions), but only 333 have survived past 30 days, one running 297 straight days. This week added 24 new winners and retired 7 since 2026-07-23.
Which languages and angles does ElevenLabs run?
English carries 306 of the winning ads, with pt (11), es (9), fr (4) and de (3) trailing. Developer API pitch reaches four languages (en/es/fr/pt, 72 ads), all-in-one platform reaches de/en/es/pt (58 ads), while enterprise voice agents, audiobook workflow and emotional voice quality stay English-only.
What's actually working in ElevenLabs' Meta ads?
Faceless product-demo formats dominate: developer API pitch (72 ads, ~34s image ads) and enterprise voice agents (57 ads, ~58s video) both run with zero people on screen. The one on-camera exception is all-in-one platform (58 ads), a male 25-34 presenter talking for about 28 seconds.
What do ElevenLabs reviewers say versus what the ads promise?
Ads promise limitless generation ('generate any visual imaginable,' 12 ads), but of 1220 reviews, pricing & value gets 106 mentions, credit system 34, credit limits 29, and paywall friction 20, against a 4.84★ lifetime average. One reviewer said credits 'deplete extremely fast, sometimes after only one or two generations.'