Every long-running ad ElevenLabs runs on Facebook & Instagram — pulled from the public Meta Ad Library, x-rayed by the same system that runs ad accounts autonomously.
Active ads
2069
Winning set
201
30+ days live
Longest live
224d
App rating
4.84★
20K ratings
Brand palette
The short version
Key facts
- As of September 14, 2026, ElevenLabs runs 2,069 active ads in Meta's Ad Library across Facebook and Instagram; 201 of them have survived 30 or more days of continuous delivery.
- Its longest-running ad has been live for 224 days.
- The winning set splits 73% video, 13% static, 13% carousel.
- The most common message angle is feature reveal, carried by 15% of the winning set.
- Winning copy runs in 5 languages: English 79%, Portuguese 10%, Spanish 6%, French 3%.
- In App Store reviews, the loudest praise goes to content creation (11% of mentions) and the loudest complaint is pricing & value (27%).
- The App Store listing holds 4.84 stars across 20,168 ratings.
The winning set
Live Meta ads gallery
201 ads have survived 30+ days of continuous delivery, out of 2069 currently active. Below: 30 creatives picked to span every angle and buyer the account runs; the ×N badge counts the ads running each one. Tap any card for its Meta Ad Library record. Sorted by longest live: the account's most proven creatives lead, podium first.
224d dco EN
Your Voice. Any Language.
192d video ×2 ads EN
ElevenLabs proudly introduces Studio 3.0.
189d video ×2 ads EN
ElevenLabs just became the only AI platform you may ever need.
167d dco EN
Introducing Flows: Turn ideas into automated content workflows in a single workspace
165d video ×2 ads EN
Okay wait wait wait. So I heard you made an audiobook in like three hours. Is that true?
165d dco EN
From Text to Audiobook in One Click
158d video EN
Wait, wait, wait. So I heard you made an audiobook in like three hours. Is that true?
158d image ×2 ads EN
Turn your writing into profit by creating audiobooks in seconds
157d image EN
Introducing Flows: Turn ideas into automated content workflows in a single workspace
155d image EN
From Text to Audiobook in One Click
154d video EN
Expressive Mode: Voice agents so expressive, they blur the line between AI and human conversations
154d image EN
Your Voice. Any Language.
139d video ×2 ads EN
A cinematic shot of a banana-shaped spaceship flying over the moon.
139d dco EN
IIEleven Creative: The AI creative platform powering millions of marketing teams, creators and media companies
138d image EN
IIEleven Creative: The AI creative platform powering millions of marketing teams, creators and media companies
138d video EN
131d image EN
125d dco FR
125d video ×2 ads FR
111d video ×2 ads EN
111d video EN
111d video ×2 ads EN
87d video EN
80d video ×3 ads EN
68d dco EN
53d video ×2 ads EN
49d dco PT
40d video ×2 ads EN
40d video ×2 ads EN
40d video ×4 ads EN
+116 more winning creatives in the full set, with every hook and persona call — free with a Google account.
The x-ray — every winner analyzed frame by frame
What the winning set is actually doing
Language distribution — where the winning set actually runs
Share of the winning set per copy language. Translation is a deliberate spend decision: a language earning survivors is a market the money already believes in.
English
79% · 158 ads
Portuguese
10% · 20 ads
Spanish
6% · 12 ads
French
3% · 7 ads
German
2% · 4 ads
Format split — statics vs video in the winning set
What survives 30+ days by medium.
video 147 ads · 73%
static 27 ads · 13%
carousel 27 ads · 13%
Angle mix — what the money says works
Every winner tagged with the message angle it leads with, and the languages it runs in — longevity under spend is the only public vote that counts.
unclassified
24% · 48 ads
feature reveal
15% · 31 ads
all in one platform
12% · 25 ads
time freedom workload
11% · 22 ads
value proposition
10% · 21 ads
never miss a call
8% · 17 ads
comparison superiority claim
3% · 7 ads
authority claim
3% · 6 ads
human like ai quality
2% · 4 ads
easy setup onboarding
2% · 4 ads
monetization earnings claim
1% · 3 ads
cost savings claim
1% · 3 ads
ai capability showcase
1% · 3 ads
social proof
1% · 2 ads
hype discovery hook
1% · 2 ads
product positioning brand
0% · 1 ads
star power
0% · 1 ads
content library variety
0% · 1 ads
Languages across the set: English 79% · Portuguese 10% · Spanish 6% · French 3% · German 2%
The winning set, read from the creatives themselves — the top 15 analyzed winners, hook by hook.
| Days live | Ads | Lang | Angle | Persona | Opening hook | On-screen headline | Length |
|---|---|---|---|---|---|---|---|
| 192d | ×3 | en | feature reveal | marketing_creative_professional | ElevenLabs proudly introduces Studio 3.0. | Studio 3.0 | 61s |
| 189d | ×2 | en | all in one platform | marketing_creative_professional | ElevenLabs just became the only AI platform you may ever need. | ElevenLabs | 24s |
| 165d | ×1 | en | social proof | self_published_author | Okay wait wait wait. So I heard you made an audiobook in like three hours. Is that true? | Make an audiobook in 3 hours | 24s |
| 158d | ×1 | en | time freedom workload | self_published_author | Wait, wait, wait. So I heard you made an audiobook in like three hours. Is that true? | 23s | |
| 154d | ×1 | en | human like ai quality | team_manager | Expressive Mode: Voice agents so expressive, they blur the line between AI and human conversations | Expressive Mode | 15s |
| 139d | ×1 | en | all in one platform | ai_early_adopter | A cinematic shot of a banana-shaped spaceship flying over the moon. | The Ultimate Creative AI Platform | 29s |
+131 more winners, hook by hook, with per-ad angle and persona calls — free with a Google account. Browse the full set ↗ or claim the workspace
Creative strategy
The dissection
1556 ElevenLabs ads run on Meta right now, but only 347 survive past 30 days, one for 304 straight. This week added 24 new winners and retired 10. Technical superiority claim leads at 88 ads, yet the account's top primary text (12 ads) still sells 'photorealistic visuals' and video generation, not the voice AI that built the brand.
The 35-Second Faceless DCO Reel
Technical superiority claim is this account's biggest angle: 88 ads, 64 of 347 x-rayed creatives, more than any other angle in the set. The formula holds steady: a dco unit running about 35 seconds, zero people on screen, just product and app footage, live in en/es/fr/pt, the only angle running past English across all four of those markets. Screens sell here, not faces.
Faceless By Default, People By Exception
Across the winning set, video is 52% of format mix, dco 24%, image 24%, carousel a flat 0%. Only 34% of 249 x-rayed creatives put a person on camera at all: female 25-34 leads casting at 34 creatives, male 25-34 close behind at 31. Pattern interrupt is the top hook (44 uses), then value-proposition statement (32) and headline (27); 161 of 179 timed videos land in the 15-60 second window.
Enterprise Owns The Roster, Training Owns Nothing
Persona coverage tilts enterprise: Enterprise Customer Service Owner leads at 100 ads, Marketing/Agency Production Lead follows at 83, Developer Adding Voice to a Product at 78. Self-Published Author sits at 34, Global Reach Content Owner and Faceless UGC/YouTube Creator both at 21. Corporate Training / E-learning Producer holds at 0 ads across all 347 x-rayed creatives, still the one buyer nobody is filming for.
What Reviews Say Ads Don't
The top primary text (12 ads) promises to 'generate any visual imaginable'; another (7 ads) promises audiobooks 'in seconds.' But 1225 reviews tell a tighter story: voice quality draws 111 mentions, pricing & value 107, credit system 34, credit limits 29, generation failures 17. One reviewer wrote credits 'disappear extremely fast, sometimes after just one or two uses,' against a 4.84★ lifetime average.
What we'd test next
- A dco video (~35s, technical superiority claim's proven faceless format, 64 x-rayed creatives) using the pattern-interrupt hook (44-ad-proven mechanic) to carry the emotional voice quality angle into Spanish, targeting Developer Adding Voice to a Product (78 ads).
- A dco video (~28s, all-in-one platform's now-faceless proven format, 28 x-rayed creatives) using the demo hook (13-ad-proven) to show Expressive Mode under the audiobook transformation angle, targeting Self-Published Author (34 ads).
- A carousel (0% of the format mix, untested in the winning set) using the social proof hook (7-ad-proven) to step through the workflow social proof angle for Marketing/Agency Production Lead (83 ads), localized in Portuguese (12 ads).
- A video (~29s, product launch announcement's proven length) using the brand partnership announcement hook (10-ad-proven) to introduce ElevenAgents to Corporate Training / E-learning Producer (0 ads, the clear whitespace persona).
The HyperScale batch
New ad concepts, generated for ElevenLabs
HyperScale agents are producing an original round of ad concepts for ElevenLabs, built from the winning angles above, the brand's real App Store assets, and what reviewers actually say. This page updates when the batch drops.
This analysis lives in a ready-made HyperScale workspace. If you work on ElevenLabs, it's yours: we hand it over personally, usually within a day.
Customer voice — 1073 recent reviews analyzed
What reviewers actually say
Objections the ads must pre-empt
- Credits deplete very fast, sometimes after just 1-2 generations — don't promise 'unlimited' use
- Refunds are frequently denied or ignored — avoid implying easy refund policy
- Character/text limits apply even on paid plans — don't claim no restrictions
- Generation errors and failures occur, sometimes losing credits with no output — don't promise 100% reliability
- Mobile app is seen as more limited than desktop/web — don't claim full feature parity
Review-theme mix
Share of analyzed review mentions per theme — ＋ praise, − complaint, ~ mixed. Themes, not individual reviews.
~ voice quality
28% · 111
− pricing & value
27% · 107
− credit system
8% · 34
+ content creation
11% · 44
− credit limits
7% · 29
~ voice cloning
7% · 28
+ ease of use
8% · 31
− generation failures
4% · 17
“THIS APP IS THE BEST TTS APP! The fact that it has emotion is cool enough but then THE EXTRA FEATURES makes this app 5 stars.”
“THIS APP IS THE BEST TTS APP! The fact that it has emotion is cool enough but then THE EXTRA FEATURES makes this app 5 stars.”
“me encanta las voces y todo suena como súper natural”
“This is so much better than any other text to speech app”
“The quality of output is just excellent, the pronunciation and accent are accurate”
“The quality of output is just excellent, the pronunciation and accent are accurate”
“La conversión de texto a voz suena muy natural y tiene una calidad excelente”
“La conversión de texto a voz suena muy natural y tiene una calidad excelente”
“Muito bom com vários sotaques diferentes de pessoas e muito realista”
“me encanta las voces y todo suena como súper natural”
“This is so much better than any other text to speech app”
“Amazing for tiktok rants and it really has emotion in the speech”
“Finding ElevenLabs has sparked a joy for the creative process similar to the way I felt in a studio when I was 18 years old”
“I like to use the app for rants on TikTok”
“I like to use the app for rants on TikTok”
“I grew up 11 laps because it's so good for my rants”
“J'adore l'utiliser pour faire les voix de mes vidéos rant”
“I use this app for making rants and there are many voice options!”
“I can make videos without worrying about using my voice”
“I can make videos without worrying about using my voice”
“This app can be life changing for small creators”
“I've found ElevenLabs very easy to use and extremely user-friendly”
“I've found ElevenLabs very easy to use and extremely user-friendly”
“only takes like five seconds so like I love it so much”
“only takes like five seconds so like I love it so much”
“it has all kind of voice generating audio's for all your voice related projects.Very easy to use and great results”
“una herramienta muy buena, fácil de usar y con resultados que superaron mis expectativas”
“This app can be life changing for small creators”
“There's so many variations to choice from and you can create a completely new voice with your own inputs and prompts”
“There's so many variations to choice from and you can create a completely new voice with your own inputs and prompts”
“cloné mi voz, ahora tengo audios traducidos a suecos y es bastante bueno con el acento, es fluido y natural”
“cloné mi voz, ahora tengo audios traducidos a suecos y es bastante bueno con el acento, es fluido y natural”
“It claimed to clone my voice! I am from the north of England it made me sound like I'm from south London, what a total and utter con”
“It claimed to clone my voice! I am from the north of England it made me sound like I'm from south London, what a total and utter con”
“This thing made me sign up and pay to use the voice cloner, and it sounded NOTHING like me. Completely wrong accent, a different person.”
“This thing made me sign up and pay to use the voice cloner, and it sounded NOTHING like me. Completely wrong accent, a different person.”
“Ele te da um sistema de créditos que com apenas dois usos praticamente tudo já é consumido”
“Ele te da um sistema de créditos que com apenas dois usos praticamente tudo já é consumido”
“BEWARE THE CREDITS FINISH OWN ITS OWN. Happened to me twice The credits just finished what kind a glitch is that”
“BEWARE THE CREDITS FINISH OWN ITS OWN. Happened to me twice The credits just finished what kind a glitch is that”
“Had 10k points, they all gone while I was just testing voices”
“Had 10k points, they all gone while I was just testing voices”
“the $22/month plan with a 100,000 character limit feels way too restrictive for the price”
“This app is so so good but it's easy to run out of credits”
“Paying $30 a month for an app that doesn't give you unlimited capabilities is absolutely wild”
“22usd a month is expensive and you can't have unlimited access”
“22usd a month is expensive and you can't have unlimited access”
“The high subscription amount is not justified”
“Text to Speech is only good for smaller documents. A 16000 word document was WAY over the limit”
“Text to Speech is only good for smaller documents. A 16000 word document was WAY over the limit”
“I used it to generate a 20 minute script & had already almost used up my monthly credits”
“The app said I would receive a higher character limit if I subscribed. I did, and the limit is still 500”
“customer service didn't refuse to refund me the $60 I paid for the year even though I had it for 3 days”
“some error started showing up when I generate something for text in speech now I have to use CapCut for it”
“some error started showing up when I generate something for text in speech now I have to use CapCut for it”
“During audio generation, my credits were deducted but the audio was never delivered”
The market around it
Brands competing for the same feed
Keep exploring the radar
More Meta ads teardowns
More Photo & Video advertisers on the radar
Also winning with the feature reveal angle
Browse all 87 apps on the radar · All Photo & Video teardowns
Quick answers
FAQ
How many ElevenLabs ads are running on Meta right now?
1556 ads are active in the Meta Ad Library, but only 347 have survived past the 30-day mark Radar treats as a winner, and the longest-running ad has held for 304 straight days.
Which languages and angles dominate ElevenLabs' Meta ads?
English carries 319 of the winning ads versus 12 in Portuguese, 9 in Spanish, 4 in French, and 3 in German. Technical superiority claim leads angles at 88 ads across en/es/fr/pt, followed by product launch announcement and all-in-one platform at 42 ads each.
What creative format is winning right now?
Video makes up 52% of the x-rayed set, dco 24%, image 24%, and carousel a flat 0%. The top angle, technical superiority claim (88 ads), runs faceless as a ~35-second dco with only product and app footage, no presenter.
What do ElevenLabs reviewers say that the ads don't mention?
Across 1225 reviews (4.84★ lifetime), voice quality (111 mentions) and pricing & value (107) dominate, plus credit system (34) and credit limits (29) complaints, like credits vanishing 'after just one or two uses,' none of which appear in the top-running ad copy.