Every long-running ad Facetune runs on Facebook & Instagram — pulled from the public Meta Ad Library, x-rayed by the same system that runs ad accounts autonomously.
Active ads
398
Winning set
15
30+ days live
Longest live
64d
App rating
4.62★
374K ratings
Brand palette
The short version
Key facts
- As of August 3, 2026, Facetune runs 398 active ads in Meta's Ad Library across Facebook and Instagram; 15 of them have survived 30 or more days of continuous delivery.
- Its longest-running ad has been live for 64 days.
- The winning set splits 100% video.
- The most common message angle is identical footage reveal, carried by 40% of the winning set.
- The winning ads speak mainly to Haircut Regret Preventer (47% of ads) and Fake Filter Fatigue (27%).
- All winning copy runs in English.
- The App Store listing holds 4.62 stars across 373,542 ratings.
The winning set
Live Meta ads gallery
15 ads have survived 30+ days of continuous delivery, out of 398 currently active. Below: 11 creatives picked to span every angle and buyer the account runs; the ×N badge counts the ads running each one. Tap any card for its Meta Ad Library record. Sorted by longest live: the account's most proven creatives lead, podium first.
64d video EN
These are literally the same videos
60d video ×2 ads EN
These are literally the same video
43d video EN
These are literally the same video.
42d video EN
If you're never photogenic, a friend showed me this hack.
38d video ×2 ads EN
These are literally the same videos. If you're never photogenic, a friend showed me this hack.
36d video EN
I don't know how it does it, but Facetune gives the most natural-looking video filters.
34d video ×2 ads EN
I've been getting the wrong haircut my whole life.
33d video ×2 ads EN
I've been getting the wrong haircut my whole life.
33d video EN
I've been getting the wrong haircut my whole life.
31d video EN
Know your face shape, get the haircut that fits you.
31d video EN
I've been getting the wrong haircut my whole life!
The x-ray — every winner analyzed frame by frame
What the winning set is actually doing
Language distribution — where the winning set actually runs
Share of the winning set per copy language. Translation is a deliberate spend decision: a language earning survivors is a market the money already believes in.
English
100% · 15 ads
Format split — statics vs video in the winning set
What survives 30+ days by medium.
video 15 ads · 100%
Persona coverage — who the winning ads speak to
HyperScale agents read Facetune's buyer personas out of the winning set itself, then tagged every ad with the buyer it addresses.
Haircut Regret Preventer
47% · 7 ads
Fake Filter Fatigue
27% · 4 ads
Photogenic Doubter
27% · 4 ads
Every x-rayed creative is tagged individually (who it sells to, its angle) from its HyperScale x-ray: transcript, casting, story beats. Coverage counts the ads each creative carries.
Angle mix — what the money says works
Every winner tagged with the message angle it leads with, and the languages it runs in — longevity under spend is the only public vote that counts.
identical footage reveal
40% · 6 ads
wrong haircut confession
40% · 6 ads
natural filter claim
13% · 2 ads
face shape analysis demo
7% · 1 ads
The winning set, read from the creatives themselves — the top 11 analyzed winners, hook by hook.
| Days live | Ads | Lang | Angle | Persona | Opening hook | On-screen headline | Length |
|---|---|---|---|---|---|---|---|
| 64d | ×5 | en | identical footage reveal | Photogenic Doubter | These are literally the same videos | These are literally the same videos | 17s |
| 60d | ×5 | en | identical footage reveal | Fake Filter Fatigue | These are literally the same video | THESE ARE LITERALLY THE SAME VIDEO | 10s |
| 43d | ×3 | en | identical footage reveal | Fake Filter Fatigue | These are literally the same video. | THESE ARE LITERALLY THE SAME VIDEO | 10s |
| 42d | ×4 | en | natural filter claim | Photogenic Doubter | If you're never photogenic, a friend showed me this hack. | Facetune | 12s |
| 38d | ×6 | en | identical footage reveal | Photogenic Doubter | These are literally the same videos. If you're never photogenic, a friend showed me this hack. | Facetune | 12s |
| 36d | ×9 | en | natural filter claim | Fake Filter Fatigue | I don't know how it does it, but Facetune gives the most natural-looking video filters. | I DON'T KNOW HOW IT DOES IT | 8s |
| 34d | ×8 | en | wrong haircut confession | Haircut Regret Preventer | I've been getting the wrong haircut my whole life. | I've been getting the wrong haircut my whole life. | 9s |
| 33d | ×10 | en | wrong haircut confession | Haircut Regret Preventer | I've been getting the wrong haircut my whole life. | I've been getting the wrong haircut my whole life. | 12s |
| 33d | ×7 | en | wrong haircut confession | Haircut Regret Preventer | I've been getting the wrong haircut my whole life. | 10s | |
| 31d | ×3 | en | face shape analysis demo | Haircut Regret Preventer | Know your face shape, get the haircut that fits you. | Facetune Hairstyle Analysis | 29s |
| 31d | ×4 | en | wrong haircut confession | Haircut Regret Preventer | I've been getting the wrong haircut my whole life! | 12s |
Creative strategy
The dissection
Facetune's Spanish filter angle has vanished entirely: all 15 winning ads now run in English, and two mechanics tie for the lead at 6 ads apiece, identical footage reveal and wrong haircut confession, both fronted by the same female 18-24 presenter in a ~12-second confession video. Churn is brutal too: 11 new winners replaced 11 retirees since July 27.
Twin Hooks, One 18-24 Presenter
Facetune's two engines tie at 6 ads each: 'identical footage reveal' has a female 18-24 presenter say 'These are literally the same video' over near-duplicate clips (~12s, 4 creatives), and 'wrong haircut confession' opens with 'I've been getting the wrong haircut my whole life' from the same casting and runtime (4 creatives). Together they carry 12 of the 15 winning ads, all straight-to-camera video, zero dco or static formats.
Haircut Regret Leads the Personas
Haircut Regret Preventer is the single biggest persona bucket at 7 of 15 ads, built on the top primary text (6 ads: 'Facetune is about to tell you the perfect haircut & color for you') and reinforced by a standalone 'face shape analysis demo' angle (1 ad) that shows the app scanning a face before recommending a cut. Combined with the 6-ad 'wrong haircut confession' angle, hair-focused messaging now outweighs every other persona in the account.
The Only 25-34 Casting Call
Natural filter claim is the account's outlier: just 2 ads and 2 creatives, but it's the only angle cast with a female 25-34 presenter instead of the 18-24 face running everything else. It anchors the Fake Filter Fatigue persona (4 ads total), yet with zero Spanish-language ads remaining in the winning set, this angle now runs entirely in English, a shift from the Spanish-heavy filter messaging the account used before.
Presets Promise vs Paywall Pain
Ads sell effortless confidence: 5 of the winning ads use the primary text 'Facetune presets achieve that in 1 tap,' but the corpus of 10,603 reviews tells a rougher story: pricing outrage (157 mentions), unauthorized charges (112), free trial scam reports (64), and feature removal or paywall creep (41). Lifetime rating holds at 4.62 stars, yet cancellation friction (16) and support failures (28) keep surfacing beneath the one-tap pitch.
Five Platforms, One Short Clip
Facetune runs 398 active ads across Facebook, Instagram, Audience Network, Messenger and Threads, but only 15 survive past 30 days, and this week's churn was brutal: 11 new winners replaced 11 retirees since July 27. Every surviving creative is video, and 13 of 15 clock in under 15 seconds (the other 2 land 15-30s), with the longest survivor holding at 64 days.
What we'd test next
- A ~12s video: wrong haircut confession angle, personal-confession hook, cast with a female 25-34 presenter (not the current 18-24) to test if Haircut Regret Preventer (7 ads) converts with older casting.
- A ~12s video: identical footage reveal angle, split-screen reveal hook, aimed at Photogenic Doubter (4 ads) for a fresh side-by-side visual beyond the current single-shot execution.
- A direct-to-camera UGC testimonial video (a hook mechanic missing from all 15 winners), natural filter claim angle, voiced by a real user to reinforce Fake Filter Fatigue (4 ads) with unscripted proof.
- A Spanish-language video: wrong haircut confession angle, personal-confession hook, re-testing Haircut Regret Preventer (7 ads) outside English now that the winning set is 100% English.
The HyperScale batch
New ad concepts, generated for Facetune
HyperScale agents are producing an original round of ad concepts for Facetune, built from the winning angles above, the brand's real App Store assets, and what reviewers actually say. This page updates when the batch drops.
This analysis lives in a ready-made HyperScale workspace. If you work on Facetune, it's yours: we hand it over personally, usually within a day.
Customer voice — 4307 recent reviews analyzed
What reviewers actually say
Objections the ads must pre-empt
- Free trial often converts to paid charge immediately or before trial ends
- Users report being charged after cancelling subscriptions
- Support is slow or unresponsive to refund/billing complaints
- Older, beloved filters/features have been removed and replaced with worse ones
- Pricing perceived as excessive, especially weekly billing models
Review-theme mix
Share of analyzed review mentions per theme — ＋ praise, − complaint, ~ mixed. Themes, not individual reviews.
− Unauthorized charges
24% · 112
− Free trial scam
14% · 64
− Pricing outrage
34% · 157
− Cancellation friction
3% · 16
− Feature removal/paywall creep
9% · 41
− Customer support failure
6% · 28
~ App switching to competitors
4% · 19
− Feature quality/regression
6% · 26
“Now I only use Facetune and canceled my Adobe after 12 years of subscribing”
“Now I only use Facetune and canceled my Adobe after 12 years of subscribing”
“I've been a Photoshop user for nearly 2 decades”
“I've been a Photoshop user for nearly 2 decades”
“La mejor app, tiene muchas herramientas y te ayudan a editar”
“La mejor app, tiene muchas herramientas y te ayudan a editar”
“Da ich für meinen Job viele Bilder bearbeiten muss, ist die VIP-Version das Geld absolut wert!”
“Da ich für meinen Job viele Bilder bearbeiten muss, ist die VIP-Version das Geld absolut wert!”
“This App was my holy grail for editing my pictures”
“This App was my holy grail for editing my pictures”
“Best and easiest to use photo editing app”
“Best and easiest to use photo editing app”
“I used to use this app probably around 10 years ago when everything was free on it and then little by little everything started to cost money”
“I used to use this app probably around 10 years ago when everything was free on it and then little by little everything started to cost money”
“This app used to be good, now everything is locked behind a paywall”
“This app used to be good, now everything is locked behind a paywall”
“Toda ferramenta que é boa é retirada. Desde que retiraram o função de mesclar 2 fotos em 1 o app tá cada vez pior.”
“Used to be free for some features and you could download without a fat watermark - now they paywall even redownloading”
“All the filters are gone and replaced by 2010 type of old instagram ugly filters? Ruined the app”
“As a paying customer, it is REALLY frustrating when the feature that we use the most are suddenly removed and replaced with lower quality options”
“I used to love and love the old filters! Why did u remove them!”
“now they are gone and got replaced with ugly filters that look like filters from a 15 year old app”
“Latest update removed all the filters and replaced them with only a handful of new ones which are much worse.”
“All the filters are gone and replaced by 2010 type of old instagram ugly filters? Ruined the app”
“the haircuts and color changed and look awful now and look like AI”
“nessa nova versão tem 500 funcionalidades mas nenhuma tão boa quanto a antiga suavizar”
“nessa nova versão tem 500 funcionalidades mas nenhuma tão boa quanto a antiga suavizar”
“Toda ferramenta que é boa é retirada. Desde que retiraram o função de mesclar 2 fotos em 1 o app tá cada vez pior.”
“the app clearly advertised a 7-day free trial. However, instead of receiving the trial period, I was immediately charged for a full 1-year subscription”
“the app clearly advertised a 7-day free trial. However, instead of receiving the trial period, I was immediately charged for a full 1-year subscription”
“I signed up for the free trial to try the app, but I had no idea it would automatically charge me $119 for an annual subscription”
“I signed up for the free trial to try the app, but I had no idea it would automatically charge me $119 for an annual subscription”
“The app offered me a 7 day free trial but charged me a subscription immediately before the trial ended”
“The app offered me a 7 day free trial but charged me a subscription immediately before the trial ended”
“App says it offers a 7 day free trial but when I clicked to accept it automatically charged me for one month”
“App says it offers a 7 day free trial but when I clicked to accept it automatically charged me for one month”
“I tried this app in free trial Period for 1 hour and then cancelled subscription as app not what I wanted. They charged me anyway.”
“I got charged the same night that I signed up for the 7 day free trial”
“I was charged around 300 AED for a subscription I did not intentionally purchase”
“Se me renovó el periodo de prueba sin avisar Con una suscripción anual que nunca acepté. Me Cobraron 80 dólares sin mi autorización”
“Se me renovó el periodo de prueba sin avisar Con una suscripción anual que nunca acepté. Me Cobraron 80 dólares sin mi autorización”
“I was charged around 300 AED for a subscription I did not intentionally purchase”
“they debited $66 AUD from my card without permission!!”
“they debited $66 AUD from my card without permission!!”
“even if you don't subscribe they'll still snatch 66usd from your account”
“Was overcharged by over $200. Zero customer support. Automatic reply emails, and worse, no where to cancel. Essentially fraud”
“$15/ a week - what a joke. Yup a week- not a month.”
“$15/ a week - what a joke. Yup a week- not a month.”
“This used to be less than $10 a month, now it's $12.99 a week?!!!”
“This used to be less than $10 a month, now it's $12.99 a week?!!!”
“10€/semaines? A quel moment vous trouvez normal de payer 10€ une application de retouche photos chaques semaines?!”
“10€/semaines? A quel moment vous trouvez normal de payer 10€ une application de retouche photos chaques semaines?!”
“Was overcharged by over $200. Zero customer support. Automatic reply emails, and worse, no where to cancel. Essentially fraud”
“Metade das funções são pagas, preços exorbitantes e irreais pra um aplicativo que não tem 1/3 das ferramentas para ser um substituto do PS”
“Der In-App-Support reagiert seit Tagen nicht”
“Charged me $114.99 and I've requested a refund 3 times, to no avail”
The market around it
Brands competing for the same feed
Keep exploring the radar
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The biggest ad sets on the radar
Browse all 87 apps on the radar · All Photo & Video teardowns
Quick answers
FAQ
How many Facetune ads are running, and how many are actually winning?
Facetune has 398 active ads in Meta's Ad Library (HyperScale x-rayed the top 376 by impressions), but only 15 have survived 30+ days as proven winners, with the longest running 64 days.
What languages and angles power Facetune's winning ads?
All 15 winning ads now run in English. Two angles tie for the lead at 6 ads each, identical footage reveal and wrong haircut confession, followed by natural filter claim (2 ads) and face shape analysis demo (1 ad).
What creative pattern is actually working in Facetune's Meta ads?
A ~12-second confession video with a female 18-24 presenter talking straight to camera, either claiming two clips are identical or admitting to a lifetime of wrong haircuts, drives 12 of the 15 winning ads, all filmed as video with no static or dco formats.
What do Facetune reviewers say versus what the ads promise?
Ads promise one-tap perfection ('Facetune presets achieve that in 1 tap', 5 ads), but the 10,603-review corpus flags pricing outrage (157), unauthorized charges (112), free trial scam complaints (64), and paywalled features (41), despite a 4.62-star lifetime rating.