Every long-running ad Foodvisor runs on Facebook & Instagram — pulled from the public Meta Ad Library, x-rayed by the same system that runs ad accounts autonomously.
Active ads
506
Winning set
42
30+ days live
Longest live
159d
App rating
4.59★
17K ratings
Brand palette
The short version
Key facts
- As of September 14, 2026, Foodvisor runs 506 active ads in Meta's Ad Library across Facebook and Instagram; 42 of them have survived 30 or more days of continuous delivery.
- Its longest-running ad has been live for 159 days.
- The winning set splits 100% video.
- The most common message angle is transformation proof, carried by 17% of the winning set.
- Winning copy runs in 2 languages: French 83%, German 17%.
- In App Store reviews, the loudest praise goes to Weight loss results (36% of mentions) and the loudest complaint is Refund denial (9%).
- The App Store listing holds 4.59 stars across 17,392 ratings.
The winning set
Live Meta ads gallery
42 ads have survived 30+ days of continuous delivery, out of 506 currently active. Below: 30 creatives picked to span every angle and buyer the account runs; the ×N badge counts the ads running each one. Tap any card for its Meta Ad Library record. Sorted by longest live: the account's most proven creatives lead, podium first.
159d video DE
Ich: Ich esse gesund, trinke 3 Liter Wasser am Tag, habe abgenommen — alles wegen dieser dummen kleinen Avocado auf meinem Handy.
143d video FR
À la fille qui m'a dit que je rentrerais dans un mini bikini juste en nourrissant un petit avocat dans une app... Eh ben, t'avais raison
88d video FR
Je ne compte pas les calories, c'est trop long
88d video FR
Ils vont lever plusieurs millions en 3 semaines
88d video FR
Ce que je mange en une journée. Mon objectif calorique : 1600 kcal
88d video FR
The video opens with a split-screen comparison of two plates of food, highlighting the calorie difference between a small and large portion.
88d video FR
Cette appli a changé ma vie pour toujours
88d video FR
POV : T'as eu ton summer body grâce à une app avec un avocat
88d video FR
Ce que je mange en une journée
83d video FR
Duolingo, mais pour perdre du poids
82d video FR
Tu sais que les protéines te calent plus longtemps.
82d video FR
Duolingo, mais pour perdre du poids
82d video DE
Duolingo, aber zum Abnehmen
75d video FR
Est-ce que ton café du matin est en train de ruiner discrètement ton déficit calorique ?
75d video ×2 ads FR
Je n'ai pas le temps de compter mes calories.
75d video DE
70d video FR
70d video FR
69d video FR
69d video FR
68d video FR
68d video FR
68d video DE
48d video ×2 ads FR
48d video FR
47d video FR
40d video FR
40d video FR
40d video FR
33d video FR
+10 more winning creatives in the full set, with every hook and persona call — free with a Google account.
The x-ray — every winner analyzed frame by frame
What the winning set is actually doing
Language distribution — where the winning set actually runs
Share of the winning set per copy language. Translation is a deliberate spend decision: a language earning survivors is a market the money already believes in.
French
83% · 35 ads
German
17% · 7 ads
Format split — statics vs video in the winning set
What survives 30+ days by medium.
video 42 ads · 100%
Angle mix — what the money says works
Every winner tagged with the message angle it leads with, and the languages it runs in — longevity under spend is the only public vote that counts.
transformation proof
17% · 7 ads
comparison superiority claim
17% · 7 ads
problem callout
14% · 6 ads
comedy hook
10% · 4 ads
social proof
7% · 3 ads
feature reveal
7% · 3 ads
unclassified
7% · 3 ads
hidden risk callout
5% · 2 ads
wrong fix warning
5% · 2 ads
emotional relief appeal
5% · 2 ads
value proposition
2% · 1 ads
common mistake callout
2% · 1 ads
product positioning brand
2% · 1 ads
Languages across the set: French 83% · German 17%
The winning set, read from the creatives themselves — the top 15 analyzed winners, hook by hook.
| Days live | Ads | Lang | Angle | Persona | Opening hook | On-screen headline | Length |
|---|---|---|---|---|---|---|---|
| 159d | ×1 | de | comedy hook | weight_management_seeker | Ich: Ich esse gesund, trinke 3 Liter Wasser am Tag, habe abgenommen — alles wegen dieser dummen kleinen Avocado auf meinem Handy. | Dein KI-Partner für eine sanfte & nachhaltige Gewichtsabnahme | 11s |
| 143d | ×2 | fr | transformation proof | weight_management_seeker | À la fille qui m'a dit que je rentrerais dans un mini bikini juste en nourrissant un petit avocat dans une app... Eh ben, t'avais raison | Ce que je mange en une journée | 60s |
| 88d | ×1 | fr | problem callout | weight_management_seeker | Je ne compte pas les calories, c'est trop long | Je ne compte pas les calories, c'est trop long | 13s |
| 88d | ×1 | fr | social proof | weight_management_seeker | Ils vont lever plusieurs millions en 3 semaines | Ils vont lever plusieurs millions en 3 semaines | 46s |
| 88d | ×1 | fr | feature reveal | weight_management_seeker | Ce que je mange en une journée. Mon objectif calorique : 1600 kcal | Ce que je mange en une journée | 25s |
| 88d | ×1 | fr | value proposition | weight_management_seeker | The video opens with a split-screen comparison of two plates of food, highlighting the calorie difference between a small and large portion. | Foodvisor est le compteur de calories le plus simple | 48s |
| 88d | ×1 | fr | transformation proof | weight_management_seeker | Cette appli a changé ma vie pour toujours | Cette appli a changé ma vie pour toujours | 14s |
| 88d | ×1 | fr | transformation proof | weight_management_seeker | POV : T'as eu ton summer body grâce à une app avec un avocat | POV : T'as eu ton summer body grâce à une app avec un avocat | 14s |
| 88d | ×1 | fr | transformation proof | weight_management_seeker | Ce que je mange en une journée | Ce que je mange en une journée | 26s |
| 83d | ×1 | fr | comparison superiority claim | weight_management_seeker | Duolingo, mais pour perdre du poids | Duolingo, mais pour perdre du poids | 8s |
| 82d | ×1 | fr | common mistake callout | weight_management_seeker | Tu sais que les protéines te calent plus longtemps. | Ton pote IA pour une PERTE DE POIDS douce et durable | 15s |
| 82d | ×1 | fr | comparison superiority claim | weight_management_seeker | Duolingo, mais pour perdre du poids | Duolingo, mais pour perdre du poids | 8s |
| 82d | ×1 | de | comparison superiority claim | weight_management_seeker | Duolingo, aber zum Abnehmen | Duolingo, aber zum Abnehmen | 8s |
| 75d | ×1 | fr | hidden risk callout | weight_management_seeker | Est-ce que ton café du matin est en train de ruiner discrètement ton déficit calorique ? | Est-ce que ton café du matin est en train de ruiner discrètement ton déficit calorique ? | 10s |
| 75d | ×1 | fr | problem callout | weight_management_seeker | Je n'ai pas le temps de compter mes calories. | Je n'ai pas le temps de compter mes calories. | 6s |
+25 more winners, hook by hook, with per-ad angle and persona calls — free with a Google account. Browse the full set ↗ or claim the workspace
Creative strategy
The dissection
This week alone, 20 winning ads retired while only 7 replaced them, shrinking the survivor set from 48 to 35, and the top angle has sharpened from a generic mascot into an explicit Duolingo comparison: 8 ads, ~8 seconds, zero people, just app footage. Two duplicated scripts (French 21 ads, German twin 10 ads) still carry 31 of those 35 survivors.
Eight Seconds, No Faces, Duolingo
The single largest angle in the winning set is a direct Duolingo comparison: 8 of 35 survivors (23%), every one an ~8-second clip with zero on-camera talent, just product and in-app footage cut fast. That's the inverse of the 58% on-camera share running across the rest of the account's 33 x-rayed creatives, where a female 25-34 presenter (11 of 33 creatives) fronts the gamified-companion and transformation angles instead.
Habit Gamifier Shrinks But Leads
The Habit Gamifier persona remains the largest cohort but has contracted hard, 10 of 35 ads versus 16 last edition, as the survivor set itself shrank by 13 net (7 new winners, 20 retired since July 27). The Deficit Doubter (9 ads) and Compulsive Eater Seeking Calm (5 ads) hold steady, but The App Comparison Shopper has nearly vanished, just 1 ad now versus 4 previously, even as the duolingo comparison angle itself still runs 8 ads.
Reviewers Flag Billing, Ads Stay Silent
Weight-loss results dominate review chatter (107 of 675 mentions) and ease of use draws 44, both echoed in the winning scripts' promise to simply 'mieux manger chaque jour.' But billing deception (26) and refund denial (26) sit at nearly the same volume as AI photo accuracy complaints (19), and none of the 35 winning creatives address the '$80-90+ surprise charge' objection or demo the photo-logging moment reviewers say misfires on portion size.
Two Scripts Still Carry 31 Of 35
Six unique primary texts run across 407 active ads, but the winning set collapses further: the French 'Pas de régime miracle...' body alone covers 21 of 35 survivors, its German twin 'Kein Wundermittel...' another 10, together 31 of 35. The single English winner from last edition has fallen out entirely, leaving the set split fr 24 / de 11, with the longest-runner now stretching to 117 days.
Fast Cuts Rule: Sub-15s Dominates
Across 33 x-rayed creatives, 20 run under 15 seconds and only 2 pass a minute, with pattern-interrupt hooks (8) and POV skits (7) the top two mechanics, well ahead of brand-comparison (3) or character animation (2). The duolingo comparison angle's ~8s runtime sits at the extreme fast end of that curve, while the 25-second transformation-proof clips stretch toward the 30-60s band (5 ads).
What we'd test next
- Produce a German-language, ~8-second, no-people product/app-footage video using the brand-comparison hook mechanic to extend the duolingo comparison angle (8 ads) toward The Habit Gamifier (10 ads, the set's largest persona).
- Produce a French ~8-second no-people product-footage video pitting Foodvisor against a different rival app under the same brand-comparison mechanic, aimed at The Deficit Doubter (9 ads) instead of the generic Duolingo rivalry.
- Produce a text-overlay-hook video (currently just 1 ad in the mix) that screen-records the AI photo-logging scan in real time, targeting The Macro-Focused Body Recomposer (1 ad) to visually prove portion-size accuracy.
- Produce a German-language problem-callout video, an angle that currently runs only in French (5 ads), using a pattern-interrupt hook aimed at The Too-Tedious Tracker (6 ads) to open German-market whitespace.
The HyperScale batch
New ad concepts, generated for Foodvisor
HyperScale agents are producing an original round of ad concepts for Foodvisor, built from the winning angles above, the brand's real App Store assets, and what reviewers actually say. This page updates when the batch drops.
This analysis lives in a ready-made HyperScale workspace. If you work on Foodvisor, it's yours: we hand it over personally, usually within a day.
Customer voice — 669 recent reviews analyzed
What reviewers actually say
Objections the ads must pre-empt
- Refund requests within the stated 14/30-day window are frequently denied
- Free trial or low-price offers convert into unexpected large charges ($80-$90+)
- AI calorie/photo recognition can be significantly inaccurate (over or under counting)
- Customer support is hard to reach, often just an unhelpful AI bot
- Gamification features (pet, quests, popups) feel gimmicky or intrusive to some users
Review-theme mix
Share of analyzed review mentions per theme — ＋ praise, − complaint, ~ mixed. Themes, not individual reviews.
+ Weight-loss results
36% · 107
− Refund denial
9% · 26
− Billing deception
9% · 26
+ Ease of use
15% · 44
+ Gamification & motivation
12% · 35
+ Competitor comparison
9% · 28
~ AI photo accuracy
6% · 19
− Data loss & bugs
4% · 11
“Lost 100lbs in a year and discovered a healthy relationship with food thanks to this app”
“Lost 100lbs in a year and discovered a healthy relationship with food thanks to this app”
“Lost 110 pounds. The last 50 were the hardest but this app kept me on track.”
“Lost 110 pounds. The last 50 were the hardest but this app kept me on track.”
“This APP helped me to lose well over 50 pounds”
“This APP helped me to lose well over 50 pounds”
“this app and tracking my steps is a reason I've been able to lose 95 pounds so far”
“I have lost over 50 lbs in about 7 months and most of that was thru the help of this app”
“I started on June 13, 2025 I weight 204 Lbs I wanted to lose 20 pounds and today July 21, 2025 I lost 21 Lbs”
“this app and tracking my steps is a reason I've been able to lose 95 pounds so far”
“it has been a total transformation the last 2 month. I'm down 7 lbs and I feel great. My cravings are gone and my energy is up”
“I started on June 13, 2025 I weight 204 Lbs I wanted to lose 20 pounds and today July 21, 2025 I lost 21 Lbs”
“Easiest app to use! I lost over 20kg using it”
“it has been a total transformation the last 2 month. I'm down 7 lbs and I feel great. My cravings are gone and my energy is up”
“lost more than 20 lbs by just tracking my food in a user friendly way”
“Easiest app to use! I lost over 20kg using it”
“I was using another calorie counter and it was hard to record my daily calories but I like how easy it has been to use Foodvisor”
“I've used my fitness pal in the past and although both platforms are great Foodvisor makes logging even easier”
“Foodvisor has helped me lose around 25 pounds with its simple tracking and ease of use!”
“I was using another calorie counter and it was hard to record my daily calories but I like how easy it has been to use Foodvisor”
“I've tried a multitude of different apps for dieting and losing weight. But, I have to say foodvisor is by far my favorite”
“Foodvisor has helped me lose around 25 pounds with its simple tracking and ease of use!”
“none of them have been as effective as Foodvisor”
“I've tried a multitude of different apps for dieting and losing weight. But, I have to say foodvisor is by far my favorite”
“if you have ever Ben interested in Noom, Foodvisor is an excellent alternative at a fraction of the cost”
“I've done NOOM before and this is similar but a much better value!”
“I've used my fitness pal in the past and although both platforms are great Foodvisor makes logging even easier”
“if you have ever Ben interested in Noom, Foodvisor is an excellent alternative at a fraction of the cost”
“I've tried probably nine other apps that cost significantly more that don't have as many great functions”
“I've tried probably nine other apps that cost significantly more that don't have as many great functions”
“Codzienne przypominajki i motywacja na mnie zadziałały. Aktualnie jestem na setnym dniu redukcji i zrzuciłam prawie 10 kg”
“I've 3 others and this one is the most straightforward and the AI smart log seems to be the most accurate”
“Uczy mnie... Jedzenia, systematyczności i nagradza, a to bardzo lubię”
“Codzienne przypominajki i motywacja na mnie zadziałały. Aktualnie jestem na setnym dniu redukcji i zrzuciłam prawie 10 kg”
“entretenida por el animalito que crece conforme cumples tus objetivos”
“Uczy mnie... Jedzenia, systematyczności i nagradza, a to bardzo lubię”
“Every time! And to the gram. Helps me so much with carbs, protein and my A1c is down too.”
“Apka serio wspiera. Widzę jak poprawia regularność mojej pracy nad dietą, wysiłkiem fizycznym i świadomością”
“La APP me ha ayudado muchísimo a controlar los macros en las comidas”
“Every time! And to the gram. Helps me so much with carbs, protein and my A1c is down too.”
“AI photo detection is pretty poor. I find myself correcting and editing almost every dish”
“AI photo detection is pretty poor. I find myself correcting and editing almost every dish”
“thinks the rolls of sushi is 200 calories total”
“thinks the rolls of sushi is 200 calories total”
“I took a picture of a whole family size mac and cheese that was 2700 calories and it told me the whole container was 240 calories”
“I took a picture of a whole family size mac and cheese that was 2700 calories and it told me the whole container was 240 calories”
“they wouldn't refund me even though I requested within 14 days of purchase”
“all of my weight data predating April 2026 has been deleted. I never received any kind of notice for this”
“Despite the company's instance that you can get a refund if canceled within 14 days, this is not the case”
“Recently entered data (e.g. from 30 minutes ago) sometimes disappears, even though the "Done" button was tapped multiple times to save it”
“Foodvisor advertises a free 14 day "trial" depending on where you find their promotion. What they don't tell you upfront: you are charged $90 for the full year the moment you sign up”
“Foodvisor advertises a free 14 day "trial" depending on where you find their promotion. What they don't tell you upfront: you are charged $90 for the full year the moment you sign up”
“they did not honor my free trial and charged me $90. I got no response from the developer and Apple refused to give me my money”
“They advertise a 30 day refund if you are unhappy. I have been jumping through hoops for 2 weeks and still haven't received a refund”
“2 pounds a week would be an unsafe calorie deficit for me”
“Not worth the 3x the cost when compared to "Cal AI". I asked for a refund and was denied too”
The market around it
Brands competing for the same feed
Keep exploring the radar
More Meta ads teardowns
More Health & Fitness advertisers on the radar
Also winning with the transformation proof angle
Also localizing winners into French
Browse all 87 apps on the radar · All Health & Fitness teardowns
Quick answers
FAQ
How many ads is Foodvisor running on Meta, and how many are actually winning?
407 ads are active in the Meta Ad Library, but only 35 have survived past 30 days to count as winners. The longest-running creative has been live 117 days, and this week saw 20 winners retire against just 7 new ones.
Which languages and angles dominate Foodvisor's winning ads?
French leads with 24 of 35 winning ads, German holds 11. The top angle is a duolingo comparison (8 ads), followed by gamified companion appeal and transformation proof, each at 7 ads, both running in both languages.
What's actually working in Foodvisor's ad creative?
An 8-second, no-people, product/app-footage clip comparing Foodvisor to Duolingo is the single largest pattern in the set (8 of 35 ads). Two duplicated scripts, one French, one German, cover 31 of the 35 survivors between them.
What do Foodvisor reviewers say versus what the ads claim?
Across 675 reviews (4.58★ lifetime), weight-loss results draw 107 mentions and ease of use 44, matching the ad promise of simple daily eating. But billing deception (26) and refund denial (26) go unaddressed in all 35 winning creatives.