Every long-running ad LinkedIn runs on Facebook & Instagram — pulled from the public Meta Ad Library, x-rayed by the same system that runs ad accounts autonomously.
Active ads
1115
Winning set
290
30+ days live
Longest live
108d
App rating
4.77★
644K ratings
Brand palette
The short version
Key facts
- As of September 14, 2026, LinkedIn runs 1,115 active ads in Meta's Ad Library across Facebook and Instagram; 290 of them have survived 30 or more days of continuous delivery.
- Its longest-running ad has been live for 108 days.
- The winning set splits 63% video, 21% static, 15% carousel.
- The most common message angle is value proposition, carried by 28% of the winning set.
- Winning copy runs in 3 languages: English 93%, Spanish 4%, Portuguese 3%.
- In App Store reviews, the loudest praise goes to networking and career growth (8% of mentions) and the loudest complaint is forced iOS update lockout (39%).
- The App Store listing holds 4.77 stars across 643,808 ratings.
The winning set
Live Meta ads gallery
290 ads have survived 30+ days of continuous delivery, out of 1115 currently active. Below: 30 creatives picked to span every angle and buyer the account runs; the ×N badge counts the ads running each one. Tap any card for its Meta Ad Library record. Sorted by longest live: the account's most proven creatives lead, podium first.
108d dco EN
Stay informed anywhere, anytime on the LinkedIn app.
108d dco EN
Describe, then find. It's that easy.
108d video ×4 ads EN
How I landed my dream internship and job
108d video ×4 ads EN
Stop wasting hours trying to find jobs and making connections when you should have used the network that works for you, LinkedIn.
108d video ×4 ads EN
Want to scroll smarter?
108d video ×2 ads ES
¿Necesitas un cambio de aires?
108d video ×4 ads EN
Navigating the job market?
108d video ×3 ads EN
From profile tools to smarter job search and meaningful connections, LinkedIn really is the network that works for you.
107d video ×2 ads EN
Need a change of scene?
106d dco PT
Busque ajuda na sua rede.
74d video ×2 ads EN
LinkedIn isn't just about announcing your new job anymore
74d video ×2 ads EN
Meet the assistant that (actually) finds the right candidate.
74d video EN
From profile tools to smarter job search and meaningful connections
74d video EN
Here's how to optimize your job search on LinkedIn.
72d video ×2 ads EN
Navigating the job market?
70d video ES
69d dco EN
69d video EN
63d video EN
63d video EN
62d dco EN
62d video ×2 ads EN
62d dco EN
62d dco EN
62d dco EN
62d dco EN
58d video ×2 ads EN
58d video EN
58d video EN
38d dco EN
+194 more winning creatives in the full set, with every hook and persona call — free with a Google account.
The x-ray — every winner analyzed frame by frame
What the winning set is actually doing
Language distribution — where the winning set actually runs
Share of the winning set per copy language. Translation is a deliberate spend decision: a language earning survivors is a market the money already believes in.
English
93% · 269 ads
Spanish
4% · 12 ads
Portuguese
3% · 9 ads
Format split — statics vs video in the winning set
What survives 30+ days by medium.
video 184 ads · 63%
static 62 ads · 21%
carousel 44 ads · 15%
Angle mix — what the money says works
Every winner tagged with the message angle it leads with, and the languages it runs in — longevity under spend is the only public vote that counts.
value proposition
28% · 82 ads
unclassified
20% · 59 ads
feature reveal
17% · 50 ads
common mistake callout
16% · 47 ads
social proof
6% · 16 ads
comparison superiority claim
3% · 9 ads
ai capability showcase
3% · 8 ads
comedy hook
2% · 5 ads
community belonging
1% · 3 ads
contrarian reverse hook
1% · 3 ads
time freedom workload
1% · 3 ads
price promo offer
1% · 2 ads
authority claim
0% · 1 ads
personal life use cases
0% · 1 ads
problem callout
0% · 1 ads
Languages across the set: English 93% · Spanish 4% · Portuguese 3%
The winning set, read from the creatives themselves — the top 15 analyzed winners, hook by hook.
| Days live | Ads | Lang | Angle | Persona | Opening hook | On-screen headline | Length |
|---|---|---|---|---|---|---|---|
| 108d | ×4 | en | social proof | job_seeker_career_builder | How I landed my dream internship and job | How I landed my dream internship and job | 17s |
| 108d | ×4 | en | ai capability showcase | job_seeker_career_builder | Stop wasting hours trying to find jobs and making connections when you should have used the network that works for you, LinkedIn. | Welcome to the future of job search | 18s |
| 108d | ×2 | en | value proposition | self_improvement_seeker | Want to scroll smarter? | Want to scroll smarter? | 15s |
| 108d | ×2 | es | feature reveal | job_seeker_career_builder | ¿Necesitas un cambio de aires? | ¿Necesitas un cambio de aires? | 5s |
| 108d | ×2 | en | feature reveal | job_seeker_career_builder | Navigating the job market? | Navigating the job market? | 14s |
| 108d | ×2 | en | value proposition | job_seeker_career_builder | From profile tools to smarter job search and meaningful connections, LinkedIn really is the network that works for you. | LinkedIn really is the network that works for you. | 10s |
| 107d | ×2 | en | feature reveal | job_seeker_career_builder | Need a change of scene? | Need a change of scene? | 6s |
| 74d | ×2 | en | contrarian reverse hook | job_seeker_career_builder | LinkedIn isn't just about announcing your new job anymore | LinkedIn isn't just about announcing your new job anymore | 17s |
| 74d | ×3 | en | feature reveal | team_manager | Meet the assistant that (actually) finds the right candidate. | Meet the assistant | 9s |
| 74d | ×2 | en | value proposition | job_seeker_career_builder | From profile tools to smarter job search and meaningful connections | LinkedIn really is the network that works for you. | 11s |
| 74d | ×1 | en | ai capability showcase | job_seeker_career_builder | Here's how to optimize your job search on LinkedIn. | HERE'S HOW TO OPTIMIZE YOUR JOB SEARCH | 34s |
| 72d | ×2 | en | feature reveal | job_seeker_career_builder | Navigating the job market? | Navigating the job market? | 14s |
+209 more winners, hook by hook, with per-ad angle and persona calls — free with a Google account. Browse the full set ↗ or claim the workspace
Creative strategy
The dissection
Out of 992 active LinkedIn ads, 176 now survive past 30 days, up 114 just this week, with one running 94 days straight. Search ease is the biggest angle at 46 of those 176 ads, and its signature shot, an 18-second video with a female 25-34 presenter talking straight to camera, repeats across the account's other top angles too.
Search Ease's 18-Second Presenter Formula
Search ease is the account's biggest angle, 46 of 176 winning ads across 31 creatives, and nearly all of them run the same shot: an 18-second video with a female 25-34 presenter talking straight to camera, opening on a value-proposition statement (the top hook mechanic, 19 of 98 x-rayed creatives). Video carries 73% of the format mix, image just 17%, and this same casting appears in 47 of 98 creatives overall, the account's default face.
Network Support Runs One Second Shorter
Network support is the second-biggest angle, 43 of 176 winning ads across 26 creatives spanning English, Spanish and Portuguese. It uses the identical formula, video around 17 seconds with a female 25-34 presenter on camera, just one second shorter than search ease's 18-second cut. Together these two angles account for 89 of the 176 winning ads, more than half the set.
Content Discovery Shrinks the Runtime Further
Content discovery is the third angle built on this presenter mold, 17 ads across 9 creatives, trimming the video down to about 15 seconds, still female 25-34, still on camera. Across search ease, network support and content discovery, that's 106 of 176 winning ads running the identical casting choice at three slightly different lengths (18s, 17s, 15s), the closest thing this account has to a formula.
iOS Lockouts Outnumber Career Wins in Reviews
Ads sell frictionless networking and AI-matched jobs, but of 19,457 corpus reviews, 180 describe forced iOS update lockouts and 95 describe login or verification loops, while only 36 mention networking and career growth and 30 mention job search effectiveness. Lifetime rating still holds at 4.77 stars, but the loudest voice theme is app incompatibility, not the pitch on screen.
Two Personas Barely Get an Ad
Fast-track job applier leads persona tagging at 45 ads and isolated professional seeking network support follows at 41, but recently laid off professional gets just 2 ads and values-driven healthcare worker only 3, despite 176 winning ads to work with. Another 36 ads carry no clear persona tag at all, one in five of the entire winning set.
What we'd test next
- Video, ~18s, female 25-34 on-camera, value-proposition-statement hook, search ease angle, in Portuguese (the smallest language slice at 10 ads), aimed at the isolated professional seeking network support persona (41 ads tagged, the account's second-largest).
- Video, ~17s, female 25-34 on-camera, testimonial hook, network support angle translated into German (currently en/es/pt only, none of the 18 German ads use it), targeting isolated professional seeking network support.
- Screen-recording demo (demo hook mechanic, 9 of 98 x-rayed creatives, untested against this persona) showing job matches populating in real time, ~15s, aimed at ambitious employed professional chasing the next leap (21 ads tagged, no dedicated demo creative yet).
- Testimonial-hook video, ~15s, female 25-34 on-camera, transformation proof angle, English, built for the recently laid off professional persona (just 2 ads today versus 45 for fast-track job applier).
The HyperScale batch
New ad concepts, generated for LinkedIn
HyperScale agents are producing an original round of ad concepts for LinkedIn, built from the winning angles above, the brand's real App Store assets, and what reviewers actually say. This page updates when the batch drops.
This analysis lives in a ready-made HyperScale workspace. If you work on LinkedIn, it's yours: we hand it over personally, usually within a day.
Customer voice — 2965 recent reviews analyzed
What reviewers actually say
Objections the ads must pre-empt
- Requires iOS 16+, locking out iPhone 6S/7/8/11 and older iPads entirely
- Forced update prompts trap users who can't actually update
- Repeated captchas and ID/passport verification loops block login for many minutes
- Account restrictions/bans can last weeks with no clear reason or support resolution
- Premium subscription seen as overpriced with surprise/unauthorized charges
Review-theme mix
Share of analyzed review mentions per theme — ＋ praise, − complaint, ~ mixed. Themes, not individual reviews.
− forced iOS update lockout
39% · 180
− login and verification loops
21% · 95
− account restriction/access issues
9% · 41
+ networking and career growth
8% · 36
− billing and premium pricing
6% · 30
− app stability and performance
9% · 42
− job search effectiveness
6% · 30
− notification overload
2% · 8
“LinkedIn has helped me build valuable relationships with professionals worldwide”
“LinkedIn has helped me build valuable relationships with professionals worldwide”
“meaningful conversations can genuinely turn into opportunities”
“meaningful conversations can genuinely turn into opportunities”
“It has helped me tremendously with employment opportunities, networking, career development, and getting my name and experience out there”
“The app makes networking easy and allows users to share achievements, learn from industry experts, and stay updated with professional trends”
“The app makes networking easy and allows users to share achievements, learn from industry experts, and stay updated with professional trends”
“helps creatives, freelancers, and job seekers build a strong personal brand and connect with companies worldwide”
“helps creatives, freelancers, and job seekers build a strong personal brand and connect with companies worldwide”
“It has helped me tremendously with employment opportunities, networking, career development, and getting my name and experience out there”
“LinkedIn ha sido la plataforma que más me permitió conseguir trabajo, es excelente!”
“LinkedIn ha sido la plataforma que más me permitió conseguir trabajo, es excelente!”
“estoy adquiriendo conocimientos nuevos para lograr mis objetivos laborales”
“estoy adquiriendo conocimientos nuevos para lograr mis objetivos laborales”
“I have been using it for 2 years no jobs all of them are fake”
“Für mich klar die Nummer 1 wenn es um Business und Netzwerke geht”
“No consigo trabajo. No me llama nadie de todo lo que me postule”
“can't open my LinkedIn app because of message says update your LinkedIn. Then can't update it from apple store as mentioned need iOS 16”
“No single CV was accepted by this method of applying”
“it needs iOS 16.6 or later. So latest version for iPhone 7 Plus is 15.x”
“it needs iOS 16.6 or later. So latest version for iPhone 7 Plus is 15.x”
“it is incompatible with old iPhones and iOS like mine that cannot upgrade to version 16.6 or above”
“it is incompatible with old iPhones and iOS like mine that cannot upgrade to version 16.6 or above”
“The latest app update makes it impossible to use on my iphone 7”
“Não funciona em iPhone antigos, precisa ter no mínimo IOS superior 16.6”
“iOS 16.6 minimum. Obsolescence pour un réseau social”
“No puedo acceder a la aplicación porque tengo un iPhone 11 incompatible con el IOS”
“Im using 20gb of my 40gb data allocation just to update LinkedIn. Is the app that bad that it requires an update every 3 days”
“No pueden entender que no todos tienen el último modelito de iPhone.”
“not all users have the latest I-phone, so please consider having a flexible update notice so that we can accept or decline”
“Im using 20gb of my 40gb data allocation just to update LinkedIn. Is the app that bad that it requires an update every 3 days”
“stuck in a Captcha for 30 mins., because it didn't work even when I got it right”
“Update need ios 16. Why should i update my app i dont need to”
“I had to push for 15 minutes on little pictures of buses, bicycles, etc”
“when press to open it goes back to need update”
“perco acesso pq me faz mandar mais de 30 vezes o código no meu email”
“The next step is to delete the app entirely”
“Impossible de me connecter : vous nous faites faire 20 fois des vérifications”
“stuck in a Captcha for 30 mins., because it didn't work even when I got it right”
“My LinkedIn account hacked and I shared all details on LinkedIn support but nothing happen and no action have been taken”
“I've tried to connect to my account maybe 20+ time to my account with a captcha verification EACH time”
“My account got restricted in total 5-6 times already throughout 6 months”
“L'application me demande pendant 45 minutes de vérifier si je suis pas un robot”
“Мой аккаунт заблокирован уже больше 30 дней”
“My LinkedIn account hacked and I shared all details on LinkedIn support but nothing happen and no action have been taken”
“Prélèvement de plus de 404 euros pour une application gratuite !!!!”
“Мой аккаунт заблокирован уже больше 30 дней”
“te pide que pagues el premium 69 dólares, cuando se supone que es una aplicación para conseguir trabajo y si estoy buscando trabajo es porque no tengo ingresos”
“служба поддержки отвечает, но по факту никакого результата нет — каждый раз одни и те же шаблонные ответы”
“battery drain is a horror, 10% in 20 minutes”
“30 seconds on this thing and my phone could heat up my apartment”
“30 seconds on this thing and my phone could heat up my apartment”
“Why on earth this app is so heavy? 300 mb it's huge for this kind of app”
“I have been using it for 2 years no jobs all of them are fake”
“Prélèvement de plus de 404 euros pour une application gratuite !!!!”
“The next step is to delete the app entirely”
The market around it
Brands competing for the same feed
Keep exploring the radar
More Meta ads teardowns
Also winning with the value proposition angle
Quick answers
FAQ
How many LinkedIn ads are running and how many count as winners?
992 ads are active in Meta's library right now; 176 have survived 30+ days to count as winners, with the longest streak at 94 days. This week alone added 114 new winners and retired only 3.
Which languages and angles carry the winning set?
English leads with 134 winning ads, then German (18), Spanish (14) and Portuguese (10). Search ease is the top angle (46 ads), followed by network support (43), unclassified (22), content discovery (17), transformation proof (16) and recruiter tool showcase (14).
What creative format and casting is actually working?
Video makes up 73% of the format mix (image 17%, DCO 10%), and an on-camera presenter appears in 70% of x-rayed creatives, almost always a female 25-34 host (47 of 98 creatives) reading a value-proposition statement in 15-18 seconds.
What do app reviewers say that the ads don't address?
Of 19,457 corpus reviews, 180 flag forced iOS update lockouts and 95 flag login or verification loops lasting up to 45 minutes, while only 36 mention networking or career growth. Lifetime rating sits at 4.77 stars despite that friction.