Every long-running ad Paramount+ runs on Facebook & Instagram — pulled from the public Meta Ad Library, x-rayed by the same system that runs ad accounts autonomously.
Active ads
2060
Winning set
184
30+ days live
Longest live
195d
App rating
4.63★
915K ratings
Brand palette
The short version
Key facts
- As of September 14, 2026, Paramount+ runs 2,060 active ads in Meta's Ad Library across Facebook and Instagram; 184 of them have survived 30 or more days of continuous delivery.
- Its longest-running ad has been live for 195 days.
- The winning set splits 34% video, 38% static, 28% carousel.
- The most common message angle is narrative drama hook, carried by 13% of the winning set.
- All winning copy runs in English.
- The App Store listing holds 4.63 stars across 915,233 ratings.
The winning set
Live Meta ads gallery
184 ads have survived 30+ days of continuous delivery, out of 2060 currently active. Below: 30 creatives picked to span every angle and buyer the account runs; the ×N badge counts the ads running each one. Tap any card for its Meta Ad Library record. Sorted by longest live: the account's most proven creatives lead, podium first.
195d dco EN
ZUFFA BOXING ON PARAMOUNT+
187d image EN
NONSTOP LAUGHS
156d image EN
Zuffa Boxing on Paramount+ logo reveal
156d image EN
ZUFFA BOXING ON PARAMOUNT+
75d image EN
LANDMAN DRILLS EVEN CLOSER TO GREATNESS
75d dco EN
EVERY KILLER LEAVES A PATTERN
75d dco EN
LANDMAN DRILLS EVEN CLOSER TO GREATNESS
75d image EN
The star-studded cast names Tom Hardy, Pierce Brosnan, and Helen Mirren displayed prominently above the title.
75d carousel EN
A group of diverse characters in historical and modern costumes are gathered together in a dimly lit, vintage-style room, reacting with surprise and excitement
75d dco EN
IT'S ON
75d dco EN
The image features a parody of The Last Supper with Among Us characters and a banner reading 'WE'RE NOT DEAD'.
70d dco ×2 ads EN
Dutton Ranch title treatment with fire background
69d dco EN
The Agency - All Episodes Now Streaming
69d image ×2 ads EN
The visual of the two main characters from Yellowstone with the Rotten Tomatoes Certified Fresh badge.
69d image EN
The Agency - All Episodes Now Streaming
69d video ×2 ads EN
69d image EN
66d dco EN
60d dco EN
57d image EN
53d video EN
53d image EN
45d video EN
42d video EN
40d dco EN
39d dco EN
39d image EN
39d video EN
39d video EN
39d image EN
+135 more winning creatives in the full set, with every hook and persona call — free with a Google account.
The x-ray — every winner analyzed frame by frame
What the winning set is actually doing
Language distribution — where the winning set actually runs
Share of the winning set per copy language. Translation is a deliberate spend decision: a language earning survivors is a market the money already believes in.
English
100% · 184 ads
Format split — statics vs video in the winning set
What survives 30+ days by medium.
video 63 ads · 34%
static 69 ads · 38%
carousel 52 ads · 28%
Angle mix — what the money says works
Every winner tagged with the message angle it leads with, and the languages it runs in — longevity under spend is the only public vote that counts.
unclassified
18% · 33 ads
narrative drama hook
13% · 24 ads
social proof
13% · 23 ads
value proposition
13% · 23 ads
hype discovery hook
11% · 20 ads
star power
9% · 17 ads
content library variety
7% · 12 ads
franchise continuation
6% · 11 ads
nostalgia appeal
3% · 6 ads
comparison superiority claim
3% · 6 ads
feature reveal
2% · 3 ads
comedy hook
1% · 2 ads
all in one platform
1% · 1 ads
urgency scarcity
1% · 1 ads
content library tease
1% · 1 ads
challenge dare hook
1% · 1 ads
The winning set, read from the creatives themselves — the top 15 analyzed winners, hook by hook.
| Days live | Ads | Lang | Angle | Persona | On-screen headline | Format |
|---|---|---|---|---|---|---|
| 195d | ×2 | en | feature reveal | sports_fan | ZUFFA BOXING ON PARAMOUNT+ | DCO |
| 187d | ×1 | en | content library variety | streaming_entertainment_fan | NONSTOP LAUGHS | Static |
| 156d | ×1 | en | feature reveal | sports_fan | Zuffa Boxing on Paramount+ | Static |
| 156d | ×1 | en | feature reveal | sports_fan | ZUFFA BOXING ON PARAMOUNT+ | Static |
| 75d | ×3 | en | value proposition | streaming_entertainment_fan | LANDMAN | Static |
| 75d | ×3 | en | hype discovery hook | streaming_entertainment_fan | CRIMINAL MINDS EVOLUTION | DCO |
| 75d | ×3 | en | social proof | streaming_entertainment_fan | LANDMAN | DCO |
| 75d | ×3 | en | star power | streaming_entertainment_fan | MOBLAND | Static |
| 75d | ×1 | en | franchise continuation | streaming_entertainment_fan | CBS ORIGINAL Ghosts | Carousel |
| 75d | ×3 | en | all in one platform | sports_fan | IT'S ON | DCO |
| 75d | ×3 | en | franchise continuation | gamer_casual | AMONG US | DCO |
| 70d | ×3 | en | social proof | streaming_entertainment_fan | DUTTON RANCH | DCO |
| 69d | ×2 | en | social proof | streaming_entertainment_fan | THE AGENCY | DCO |
| 69d | ×3 | en | — | — | DUTTON RANCH | Static |
| 69d | ×1 | en | social proof | streaming_entertainment_fan | THE AGENCY | Static |
+150 more winners, hook by hook, with per-ad angle and persona calls — free with a Google account. Browse the full set ↗ or claim the workspace
Creative strategy
The dissection
Paramount+'s longest-surviving ad is still a four-word sports tease, "Yes it is, Justin Thomas!", now clocked at 165 days with a second cut still live at 115. That's inside live sports highlight, the account's leanest angle at just 6 x-rayed creatives making 16 ads. This week the account churned hard too: 40 new winners in, 67 retired since 2026-07-27.
Franchise Continuation: The Core Play
Franchise continuation is the account's dominant play: 26 of 120 winning ads (22%), drawn from 15 x-rayed creatives. The format is image (41% of all creative), running about 36 seconds, fronted by a male 25-34 on-camera lead. The corpus's single most-repeated line, used in 14 ads, still opens it: "Truth is a moving target. Michael Fassbender stars as Martian in The Agency, now streaming only on Paramount+!"
Moral Complexity: The Older Male Lead
Moral complexity hook is the #2 angle: 17 ads pulled from 13 x-rayed creatives, shot as roughly 30-second video fronted by a male 45-54 on-camera lead. Hooks lean on dread: "They're completely cut off from the outside world." has held 62 days, and "Do you think it's possible to discern some hidden pattern shared by all serial killers?" has run 49 days. True Crime and Thriller Fan is the persona behind 25 ads.
Sports DCO Still Outlasts Everything
Live sports highlight runs the leanest pool of any top angle: just 6 x-rayed creatives produce 16 ads, all dco video around 15 seconds with a female 25-34 presenter. That small set holds the account's longest-surviving ad anywhere: "Yes it is, Justin Thomas!" has run 165 days, with a second cut still live at 115. Live Sports Access Seeker covers 25 ads total.
Zero Reviews Behind Finale Claims
The corpus holds 0 reviews and no logged voice themes or objections, leaving only the lifetime listing average of 4.63 stars to weigh against the copy. Ads still lean on finality: "It's time to say goodbye" runs in 8 ads pushing the final season on the Premium plan. Nothing in the review data confirms or challenges that stakes-driven pitch.
Legacy Drama Binger Dominates, English Only
English is the only language across all 120 winning ads, and Legacy Drama Binger is the single largest persona at 49 ads, nearly double True Crime and Thriller Fan (25) and Live Sports Access Seeker (25). Dutton Ranch's 9-ad body ("Kelly Reilly, Cole Hauser, Annette Bening and Ed Harris star in Dutton Ranch...") anchors that persona, while turnover stays heavy: 40 new winners this week, 67 retired since 2026-07-27.
What we'd test next
- Ship an image franchise-continuation ad (the proven 36-second, male 25-34 on-camera format behind 26 of 120 winning ads) with a celebrity-endorsement hook built around Dutton Ranch's cast, targeting Legacy Drama Binger, the account's largest persona at 49 ads.
- Produce a moral-complexity video ad (about 30 seconds, male 45-54 on-camera, the pattern behind 17 ads) using a dramatic-dialogue hook lifted from The Agency's "If they tell you I'm a traitor, it's the truth" line, aimed at True Crime and Thriller Fan (25 ads).
- Test a carousel ad, still just 1% of the creative mix, with a title-reveal hook (3 ads currently) walking through Paramount+ Premium plan tiers for Price-Triggered New Subscriber, a persona with only 2 ads today.
- Launch a Spanish-language image ad using the franchise-continuation format and a visual-collage hook of Scream-style imagery for Horror Franchise Completionist, a persona with just 2 ads and zero non-English coverage across all 120 winners.
The HyperScale batch
New ad concepts, generated for Paramount+
HyperScale agents are producing an original round of ad concepts for Paramount+, built from the winning angles above, the brand's real App Store assets, and what reviewers actually say. This page updates when the batch drops.
This analysis lives in a ready-made HyperScale workspace. If you work on Paramount+, it's yours: we hand it over personally, usually within a day.
The market around it
Brands competing for the same feed
Keep exploring the radar
More Meta ads teardowns
More Entertainment advertisers on the radar
Also winning with the narrative drama hook angle
Browse all 87 apps on the radar · All Entertainment teardowns
Quick answers
FAQ
How many ads is Paramount+ running on Meta right now?
1113 active ads total, with HyperScale x-raying the top 1099 by impressions. Of those, 120 have survived 30+ days to count as the winning set, with 40 new winners added and 67 retired just this week.
Which language and angles win most?
All 120 winning ads run in English only. Franchise continuation leads at 26 ads, followed by moral complexity hook (17), live sports highlight (16), watch guide (14), star power showcase (10) and new season hook (8).
What's actually working creatively?
Image is the top format at 41% of creatives, with on-camera presenters in 92% of x-rayed ads. The longest-running ad, "Yes it is, Justin Thomas!", has held 165 days inside the lean 6-creative live sports highlight angle.
What do reviewers say about Paramount+?
Nothing recent: the corpus logs 0 reviews and no voice themes or objections, leaving only the lifetime listing average of 4.63 stars as a backdrop to ad claims like "It's time to say goodbye" (8 ads).