Every long-running ad Photoroom runs on Facebook & Instagram — pulled from the public Meta Ad Library, x-rayed by the same system that runs ad accounts autonomously.
Active ads
2067
Winning set
37
30+ days live
Longest live
122d
App rating
4.82★
229K ratings
Brand palette
The short version
Key facts
- As of September 14, 2026, Photoroom runs 2,067 active ads in Meta's Ad Library across Facebook and Instagram; 37 of them have survived 30 or more days of continuous delivery.
- Its longest-running ad has been live for 122 days.
- The winning set splits 76% video, 5% static, 19% carousel.
- The most common message angle is feature reveal, carried by 16% of the winning set.
- Winning copy runs in 2 languages: English 65%, Japanese 35%.
- The App Store listing holds 4.82 stars across 229,113 ratings.
The winning set
Live Meta ads gallery
37 ads have survived 30+ days of continuous delivery, out of 2067 currently active. Below: 28 creatives picked to span every angle and buyer the account runs; the ×N badge counts the ads running each one. Tap any card for its Meta Ad Library record. Sorted by longest live: the account's most proven creatives lead, podium first.
122d video EN
Turn any picture to a video with this app.
122d video EN
Don't take pictures like this
122d video EN
Turn any photo into a video
122d video EN
Turn any picture to a video with this app.
122d video EN
Turn any picture to a video with this app.
122d video EN
Turn any picture to a video
122d video EN
You have to see this. This app turns any photo into a video.
118d video JA
ECビジネス一人でやってます
118d video JA
ECビジネス一人でやってます
118d video JA
ECビジネス一人でやってます
104d video EN
If you have a business, you need this app.
95d video JA
こんな売れない画像を作っていませんか？
95d video JA
こんな売れない画像を作っていませんか？
87d video EN
This video will go viral and increase your sales instead of wasting time and money on photo shoots.
79d video JA
編集作業に30分以上かけていませんか？
65d video ×2 ads EN
64d dco EN
64d dco EN
64d dco EN
64d dco EN
60d video JA
60d video JA
60d video JA
59d image EN
58d video EN
53d video ×2 ads EN
53d video EN
53d video JA
+5 more winning creatives in the full set, with every hook and persona call — free with a Google account.
The x-ray — every winner analyzed frame by frame
What the winning set is actually doing
Language distribution — where the winning set actually runs
Share of the winning set per copy language. Translation is a deliberate spend decision: a language earning survivors is a market the money already believes in.
English
65% · 24 ads
Japanese
35% · 13 ads
Format split — statics vs video in the winning set
What survives 30+ days by medium.
video 28 ads · 76%
static 2 ads · 5%
carousel 7 ads · 19%
Angle mix — what the money says works
Every winner tagged with the message angle it leads with, and the languages it runs in — longevity under spend is the only public vote that counts.
feature reveal
16% · 6 ads
value proposition
14% · 5 ads
transformation proof
14% · 5 ads
unclassified
8% · 3 ads
cost savings claim
8% · 3 ads
product positioning brand
8% · 3 ads
common mistake callout
5% · 2 ads
all in one platform
5% · 2 ads
problem callout
5% · 2 ads
time freedom workload
5% · 2 ads
wrong fix warning
5% · 2 ads
social proof
5% · 2 ads
Languages across the set: English 65% · Japanese 35%
The winning set, read from the creatives themselves — the top 15 analyzed winners, hook by hook.
| Days live | Ads | Lang | Angle | Persona | Opening hook | On-screen headline | Length |
|---|---|---|---|---|---|---|---|
| 122d | ×9 | en | feature reveal | ecommerce_reseller | Turn any picture to a video with this app. | Turn any picture to a video | 16s |
| 122d | ×4 | en | common mistake callout | ecommerce_reseller | Don't take pictures like this | Don't take pictures like this | 25s |
| 122d | ×8 | en | feature reveal | ecommerce_reseller | Turn any photo into a video | Turn any photo into a video | 19s |
| 122d | ×6 | en | feature reveal | ecommerce_reseller | Turn any picture to a video with this app. | 13s | |
| 122d | ×13 | en | — | — | Turn any picture to a video with this app. | Turn any picture to a video | 26s |
| 122d | ×15 | en | — | — | Turn any picture to a video | Turn any picture to a video | 25s |
| 122d | ×15 | en | — | — | You have to see this. This app turns any photo into a video. | Turn any photo into a video | 19s |
| 118d | ×2 | ja | cost savings claim | solo_business_owner | ECビジネス一人でやってます | ECビジネス一人でやってます | 25s |
| 118d | ×2 | ja | all in one platform | solo_business_owner | ECビジネス一人でやってます | ECビジネス一人でやってます | 25s |
| 118d | ×2 | ja | all in one platform | solo_business_owner | ECビジネス一人でやってます | ECビジネス一人でやってます | 15s |
| 104d | ×4 | en | value proposition | small_business_owner | If you have a business, you need this app. | If you have a business, you need this app. | 16s |
| 95d | ×2 | ja | problem callout | solo_business_owner | こんな売れない画像を作っていませんか？ | 売れる画像を作るならこのアプリ | 18s |
| 95d | ×2 | ja | common mistake callout | ecommerce_reseller | こんな売れない画像を作っていませんか？ | 売れる画像を作るならこのアプリ | 20s |
| 87d | ×8 | en | cost savings claim | ecommerce_reseller | This video will go viral and increase your sales instead of wasting time and money on photo shoots. | AI videos that boost sales | 12s |
| 79d | ×2 | ja | time freedom workload | solo_business_owner | 編集作業に30分以上かけていませんか？ | 編集作業に30分以上かけていませんか？ | 19s |
+20 more winners, hook by hook, with per-ad angle and persona calls — free with a Google account. Browse the full set ↗ or claim the workspace
Creative strategy
The dissection
302 of Photoroom's 2293 active Meta ads have survived 30+ days, one running 290 days straight on a 'this app turns any photo into a video' hook. This week added 54 new winners and retired 74, yet the signature hype discovery hook (105 ads, female 18-24 on-camera) still fronts an account whose broader cast skews older: female 25-34 leads at 118 of 302 x-rayed creatives.
Any Photo Into An AI Reel
The hype discovery hook drives 105 of the 302 winners, running ~19s and opening on a female 18-24 presenter saying 'You have to see this, this app turns any photo into a video' before the app flips a static shot into motion. It fronts the 42-ad 'Turn any photo into AI Reel 🤩' body and its 21-ad Spanish twin, and the same line is still live at 282 days, one of the library's longest survivors, edging toward the 290-day max now recorded across the set.
The Real Face Is 25-34, Not 18-24
Female 25-34 leads casting at 118 of 302 x-rayed creatives, ahead of female 18-24 (66), male 25-34 (51), male 18-24 (7) and unknown 18-24 (2), even though the flagship hype discovery hook casts younger. Runtime clusters tight at 15-30s (217 of 302), only 43 run under 15s and none clear 60s. Pattern interrupt leads hook mechanics at 93 ads, ahead of demo (59) and problem-solution (23).
Ghost Mannequin's Steady Undercard
Ghost mannequin transformation holds 26 ads (en/ja) and virtual model transformation another 24 (en/ja), fed by the 27-ad 'Try Ghost Mannequin' body and the 25-ad 'Show Products on AI Models' body, plus an 80-day-live hook: 'Turn any photo into a ghost mannequin, just like the professional ones you see online.' Clothing Reseller casts the widest net on these looks at 83 of 302 winning ads, more than double DIY Product Photographer's 32.
What Reviewers Say The Ads Don't
Across 10,618 reviews (4.82★ lifetime), Pricing & Price Hikes draws 69 mentions, Ease of Use 57, Billing & Unauthorized Charges 33, Background Removal Quality 30, App Stability & Crashes 24 and Subscription Cancellation Difficulty 22. Reviewers say free trials often charge before the trial ends and cancellation gets ignored by support, exactly the friction the '90% cheaper' and 'one click' ad claims skip past.
Founders And Hobbyists Barely Exist
Social/UGC Marketer Chasing Video Views covers 116 of 302 winning ads and Clothing Reseller 83, but Time-Pressed Founder Without a Photographer holds just 8 and Personal Hobbyist Creating Lookbooks for Fun only 4, thin coverage for the exact buyers the 36-ad 'Cut your product photography costs by 90%' body was built to serve.
What we'd test next
- A ~19s pattern-interrupt video reusing the proven 'you have to see this, this app turns any photo into a video' hype discovery hook, but demoing ghost mannequin transformations for Clothing Reseller (83 ads) in Japanese (44 ads).
- A ~19s demo-style hype discovery video recast with female 25-34 talent (118 of 302 creatives' lead caster) extending the same hook to Growth-Stage Small Business Owner (58 ads) in English (209 ads).
- A silent screen-record UI walkthrough, the presenter-free format behind the 15% of creatives without on-camera talent, showing the one-tap 500-photo batch edit for Social/UGC Marketer Chasing Video Views (116 ads).
- A 15-30s hype discovery hook video in Thai (2 of 302 ads currently), targeting Time-Pressed Founder Without a Photographer (8 ads), the thinnest persona coverage in the winning set.
The HyperScale batch
New ad concepts, generated for Photoroom
HyperScale agents are producing an original round of ad concepts for Photoroom, built from the winning angles above, the brand's real App Store assets, and what reviewers actually say. This page updates when the batch drops.
This analysis lives in a ready-made HyperScale workspace. If you work on Photoroom, it's yours: we hand it over personally, usually within a day.
Customer voice — 2784 recent reviews analyzed
What reviewers actually say
Objections the ads must pre-empt
- Free trial often converts to paid charge before users can cancel, so don't claim 'cancel anytime, no risk'
- Many report continued billing after cancellation, so avoid 'cancel instantly, no hassle' claims
- Sudden usage/credit limits hit paying users, so don't promise 'unlimited edits' for all tiers
- Recent updates broke or removed previously available tools, so don't claim consistent feature stability
- AI results sometimes distort product details (colors, fit, pockets), so avoid 'perfect accuracy every time' claims
Review-theme mix
Share of analyzed review mentions per theme — ＋ praise, − complaint, ~ mixed. Themes, not individual reviews.
− Pricing & Price Hikes
25% · 69
~ Ease of Use
21% · 57
− Billing & Unauthorized Charges
12% · 33
~ Background Removal Quality
11% · 30
− App Stability & Crashes
9% · 24
− Subscription Cancellation Difficulty
8% · 22
− Usage Limits & Credits
8% · 21
− Feature Regression After Update
7% · 19
“The background removal is fast and very accurate, especially for product photos and e-commerce images”
“The background removal is fast and very accurate, especially for product photos and e-commerce images”
“It saves a lot of time compared to manual editing in Photoshop”
“It saves a lot of time compared to manual editing in Photoshop”
“it gives me most precise clean cuts. Does it for you In seconds instead of me spending 30 minutes”
“This is the best one of all.. much better than Canva AI”
“This is the best one of all.. much better than Canva AI”
“This is hands down the best editing app for people running small businesses”
“This is hands down the best editing app for people running small businesses”
“amazing for selling stuff and listing and you get all of that without the subscription”
“amazing for selling stuff and listing and you get all of that without the subscription”
“Llevo más de 3 años usándola y cada día me sorprende más con sus nuevas funciones”
“Muchísimas herramientas para creadores de contenido, y dueños de negocios. Súper intuitiva”
“Für 10 musste dass alles in Fotostudio machen. Jetzt mit ein rechten hand und vor dem Fernsehe wird meinem Tagesgeschäft umgesetzt”
“Llevo más de 3 años usándola y cada día me sorprende más con sus nuevas funciones”
“it gives me most precise clean cuts. Does it for you In seconds instead of me spending 30 minutes”
“Für 10 musste dass alles in Fotostudio machen. Jetzt mit ein rechten hand und vor dem Fernsehe wird meinem Tagesgeschäft umgesetzt”
“their customer service was excellent and super fast to respond!”
“Me encantó el remplazo de fondos quedan hermosas las fotos”
“Der Kundenservice reagiert bei einem Problem sehr schnell und ist sehr kompetent”
“their customer service was excellent and super fast to respond!”
“L'équipe a finalement répondu et a réussi à régler le problème et a fais preuve d'une très bonne écoute”
“Der Kundenservice reagiert bei einem Problem sehr schnell und ist sehr kompetent”
“O app era perfeito até o ano passado. Amava a facilidade de utilizar”
“product staging always puts a hand in the photos and the product is not the main object”
“Was a good app, but for the last few weeks it's been bloody awful, to the point of being completely useless”
“Photo I uploaded of jeans with no front pockets. Generated model photo had pockets and did not match the photo I uploaded”
“Die KI ist wirklich schlecht und verglichen zu früher sehr teuer und langsam”
“Beaded silver dress became black glitter dress”
“Hintergründe, die qualitativ deutlich schlechter sind als früher. Sie wirken künstlich, unnatürlich und teilweise so offensichtlich generiert”
“distorsiona las imágenes las modelos salen de espalda cuando las quieres de frente”
“I am now being quoted an insane £379 per month just to remove white backgrounds”
“Aplikace si cely produkt přetvoří, změní délky, velikost a celkové provedení produktu”
“ridiculously expensive 2 tier subscription. Meaning you need to upgrade to the $300+ subscription”
“O app era perfeito até o ano passado. Amava a facilidade de utilizar”
“You ruined it with now introducing the AI usage limit of 30 image 'credits' per month”
“o app deixou de ser fácil de usar. Ficou realmente MUITO ruim”
“I only use to remove the background of pictures, but now even in pro have a limit of 500 per month”
“Seit dem neuen Update spinnt die App ! Man kann nichts speichern, neue Hintergründe hinzufügen und Sachen bearbeiten ohne das die App abstürzt oder hängt”
“80€ pour que tu es le droit a seulement 500 photos en mode série”
“the retouch tool completely stopped working”
“Background remover (transparent option) is still gone and no longer available”
“You ruined it with now introducing the AI usage limit of 30 image 'credits' per month”
“depuis la dernière mise à jour l'abonnement Monthly Basic Plan a 8€/mois a été totalement restreint en fond IA”
“Price hikes already this year and now they limit batch exports for pro users to max 500 per month after I already have a subscription”
“I have tried to cancel my subscription about 30 times!”
“ridiculously expensive 2 tier subscription. Meaning you need to upgrade to the $300+ subscription”
“Impossible to cancel subscription once you start it”
“In order to have access to the same features I used to, I'd have to pay over £20 more a month. Pure greed”
“I cancelled my subscription beofre November and Photoroom have been trying to take £10 a month even though I cancelled it”
“I have tried to cancel my subscription about 30 times!”
“the free trial rolls into an ANNUAL subscription at $125!!!”
“They are charging each month even though it's cancelled and they don't respond emails or provide any solution”
“4 out of 4 mini dress photos were made to look like long dresses on ai model”
“nano banana does a much better job for free”
The market around it
Brands competing for the same feed
Keep exploring the radar
More Meta ads teardowns
More Photo & Video advertisers on the radar
Also winning with the feature reveal angle
Also localizing winners into Japanese
Browse all 87 apps on the radar · All Photo & Video teardowns
Quick answers
FAQ
How many ads is Photoroom running on Meta, and how many are winners?
Photoroom has 2293 active Meta ads; 302 have survived 30+ days as certified winners, with one ad still live at 290 days. This week added 54 new winners while 74 retired since July 27, 2026.
Which languages and angles does Photoroom run?
English leads at 209 ads, Spanish 47, Japanese 44, Thai 2. The hype discovery hook angle (105 ads) spans all four languages, ahead of problem callout (57), testimonial success story (32), ghost mannequin (26) and virtual model (24) transformations.
What's actually working in Photoroom's winning ads?
A ~19s video opening on a female 18-24 presenter saying 'you have to see this, this app turns any photo into a video,' the same hook still live at 282 days. It anchors 105 of 302 winners and the 42-ad 'Turn any photo into AI Reel' body.
What do Photoroom reviewers complain about most?
Across 10,618 reviews (4.82★ lifetime), Pricing & Price Hikes (69 mentions) and Ease of Use (57) lead, followed by Billing & Unauthorized Charges (33) and Background Removal Quality (30). Many report trials charging before cancellation.