Utilities · by DEEP FLOW SOFTWARE SERVICES - FZCO
Cleanup Meta Ads & Creative Strategy
Every long-running ad Cleanup runs on Facebook & Instagram — pulled from the public Meta Ad Library, x-rayed by the same system that runs ad accounts autonomously.
Active ads
3448
Winning set
915
30+ days live
Longest live
299d
App rating
4.65★
716K ratings
Brand palette
The short version
Key facts
- As of September 14, 2026, Cleanup runs 3,448 active ads in Meta's Ad Library across Facebook and Instagram; 915 of them have survived 30 or more days of continuous delivery.
- Its longest-running ad has been live for 299 days.
- The winning set splits 100% video.
- The most common message angle is wrong fix warning, carried by 51% of the winning set.
- Winning copy runs in 19 languages: English 18%, Vietnamese 14%, Spanish 10%, Indonesian 8%.
- In App Store reviews, the loudest praise goes to time saving (5% of mentions) and the loudest complaint is pricing/expensive subscription (45%).
- The App Store listing holds 4.65 stars across 715,518 ratings.
The winning set
Live Meta ads gallery
915 ads have survived 30+ days of continuous delivery, out of 3448 currently active. Below: 30 creatives picked to span every angle and buyer the account runs; the ×N badge counts the ads running each one. Tap any card for its Meta Ad Library record. Sorted by longest live: the account's most proven creatives lead, podium first.
299d video EN
Let me show the biggest iPhone mistake made by old people
299d video ×5 ads EN
Let me show the biggest iPhone mistake made by old people
185d video ×3 ads EN
Who's afraid of the truth this man just told?
172d video ×2 ads VI
Dọn dẹp iPhone của bạn trước khi quá muộn!
167d video ×2 ads HU
Hadd mutassak egy iPhone trükköt amit szinte senki sem ismer
153d video ×2 ads VI
Con gái tôi vừa mới chỉ cho tôi mẹo này
145d video ×2 ads VI
Để tôi cho bạn thấy lỗi lớn nhất trên iPhone mà người già mắc phải
129d video ×2 ads PT
Quem tem medo da verdade que esse homem acabou de dizer?
129d video ×2 ads VI
Ai sợ sự thật mà người đàn ông này vừa nói?
129d video ×2 ads PT
Você sabe por que seu iPhone está sempre cheio?
128d video VI
Ai sợ sự thật mà người đàn ông này vừa nói?
116d video ×2 ads ID
Siapa yang takut dengan kebenaran yang baru saja dikatakan pria ini?
115d video SV
Vet du varför din iPhone alltid är full och hur du fixar det
101d video ×2 ads PL
Kto boi się prawdy, którą właśnie powiedział ten człowiek?
101d video ×2 ads TH
เดี๋ยวฉันจะให้ดูความผิดพลาดที่ใหญ่ที่สุดในการใช้ iPhone ที่คนสูงอายุมักทำ
99d video ×3 ads ES
95d video ×2 ads SK
95d video ×2 ads HU
93d video RU
87d video ×2 ads TH
87d video ×2 ads VI
87d video ×2 ads VI
81d video ×2 ads PT
73d video ×2 ads AR
68d video ×2 ads PL
61d video ×2 ads TL
58d video ×2 ads ES
58d video ×2 ads ES
53d video ×2 ads EN
47d video ×4 ads IT
+195 more winning creatives in the full set, with every hook and persona call — free with a Google account.
The x-ray — every winner analyzed frame by frame
What the winning set is actually doing
Language distribution — where the winning set actually runs
Share of the winning set per copy language. Translation is a deliberate spend decision: a language earning survivors is a market the money already believes in.
English
18% · 72 ads
Vietnamese
14% · 57 ads
Spanish
10% · 39 ads
Indonesian
8% · 33 ads
Polish
7% · 29 ads
Hungarian
7% · 26 ads
Thai
6% · 23 ads
Portuguese
5% · 21 ads
Russian
5% · 20 ads
Italian
5% · 18 ads
Arabic
4% · 16 ads
SK
4% · 15 ads
TL
2% · 8 ads
Ukrainian
2% · 6 ads
Swedish
1% · 5 ads
French
1% · 4 ads
Turkish
1% · 3 ads
Japanese
1% · 3 ads
Chinese
1% · 2 ads
Format split — statics vs video in the winning set
What survives 30+ days by medium.
video 400 ads · 100%
Angle mix — what the money says works
Every winner tagged with the message angle it leads with, and the languages it runs in — longevity under spend is the only public vote that counts.
wrong fix warning
51% · 204 ads
common mistake callout
31% · 125 ads
unclassified
9% · 34 ads
urgency scarcity
4% · 17 ads
hype discovery hook
2% · 9 ads
feature reveal
2% · 6 ads
comparison superiority claim
1% · 3 ads
value proposition
1% · 2 ads
Languages across the set: English 18% · Vietnamese 14% · Spanish 10% · Indonesian 8% · Polish 7% · Hungarian 7% · Thai 6% · Portuguese 5% · Russian 5% · Italian 5% · Arabic 4% · sk 4% · tl 2% · Ukrainian 2% · Swedish 1% · French 1% · Turkish 1% · Japanese 1% · Chinese 1%
The winning set, read from the creatives themselves — the top 15 analyzed winners, hook by hook.
| Days live | Ads | Lang | Angle | Persona | Opening hook | On-screen headline | Length |
|---|---|---|---|---|---|---|---|
| 299d | ×1 | en | wrong fix warning | device_storage_manager | Let me show the biggest iPhone mistake made by old people | Let me show the biggest iPhone mistake made by old people | 46s |
| 299d | ×13 | en | common mistake callout | device_storage_manager | Let me show the biggest iPhone mistake made by old people | The biggest iPhone mistake made by old people | 47s |
| 185d | ×11 | en | common mistake callout | device_storage_manager | Who's afraid of the truth this man just told? | Who's afraid of the truth this man just told? | 46s |
| 172d | ×1 | vi | urgency scarcity | device_storage_manager | Dọn dẹp iPhone của bạn trước khi quá muộn! | Dọn dẹp iPhone của bạn trước khi quá muộn! | 26s |
| 167d | ×1 | hu | hype discovery hook | device_storage_manager | Hadd mutassak egy iPhone trükköt amit szinte senki sem ismer | Hadd mutassak egy iPhone trükköt amit szinte senki sem ismer | 31s |
| 153d | ×1 | vi | feature reveal | device_storage_manager | Con gái tôi vừa mới chỉ cho tôi mẹo này | Con gái tôi vừa mới chỉ cho tôi mẹo này | 27s |
| 145d | ×1 | vi | wrong fix warning | device_storage_manager | Để tôi cho bạn thấy lỗi lớn nhất trên iPhone mà người già mắc phải | Lỗi lớn nhất trên iPhone | 46s |
| 129d | ×5 | pt | wrong fix warning | device_storage_manager | Quem tem medo da verdade que esse homem acabou de dizer? | Quem tem medo da verdade que esse homem acabou de dizer? | 45s |
| 129d | ×1 | vi | wrong fix warning | device_storage_manager | Ai sợ sự thật mà người đàn ông này vừa nói? | Ai sợ sự thật mà người đàn ông này vừa nói? | 45s |
| 129d | ×1 | pt | common mistake callout | device_storage_manager | Você sabe por que seu iPhone está sempre cheio? | Deixa eu te mostrar por que o seu iPhone está sempre cheio e como resolver isso | 62s |
| 128d | ×1 | vi | wrong fix warning | device_storage_manager | Ai sợ sự thật mà người đàn ông này vừa nói? | Ai sợ sự thật mà người đàn ông này vừa nói? | 45s |
| 116d | ×1 | id | wrong fix warning | device_storage_manager | Siapa yang takut dengan kebenaran yang baru saja dikatakan pria ini? | 3 Kesalahan Penyimpanan iPhone | 46s |
| 115d | ×1 | sv | wrong fix warning | device_storage_manager | Vet du varför din iPhone alltid är full och hur du fixar det | Låt mig visa varför din iPhone alltid är full och hur du fixar det | 62s |
| 101d | ×1 | pl | wrong fix warning | device_storage_manager | Kto boi się prawdy, którą właśnie powiedział ten człowiek? | Kto boi się prawdy, którą właśnie powiedział ten człowiek? | 44s |
| 101d | ×1 | th | wrong fix warning | device_storage_manager | เดี๋ยวฉันจะให้ดูความผิดพลาดที่ใหญ่ที่สุดในการใช้ iPhone ที่คนสูงอายุมักทำ | ความผิดพลาดที่ใหญ่ที่สุดในการใช้ iPhone | 49s |
+210 more winners, hook by hook, with per-ad angle and persona calls — free with a Google account. Browse the full set ↗ or claim the workspace
Creative strategy
The dissection
One face still carries Cleanup's Meta account: a male 25-34 presenter fronts 142 of 242 x-rayed creatives, and the 'old people mistake' callout alone spans 175 ads across 14 languages, from Arabic to Thai. Pattern-interrupt hooks drive 159 of those creatives, and the longest survivor has run 257 days inside a 628-ad winning set pulled from 1,921 active ads.
One Man, One Mistake, 47 Seconds
Cleanup's biggest lever: a male 25-34 presenter opens direct-to-camera with lines like 'Saya tunjukkan kesalahan terbesar orang tua di iPhone' (I'll show you the biggest mistake old people make on iPhone), then walks a roughly 47-second pattern-interrupt video callout. It runs across 175 ads (110 of the 400 x-rayed creatives) and 14 languages, feeding the 188-ad Self-Conscious About Being the Old-Fashioned One persona, the single largest audience bucket in the account.
Same iPhone Pitch, Eight Markets
Just 39 unique primary texts carry all of Cleanup's active set. The English-language 'All-in-one iPhone cleaner app! Get rid of duplicate photos & videos' line alone appears 50 times, its Vietnamese and Indonesian storage-cleanup lines each run 29 and 27 times. English leads volume at 76 ads, Vietnamese follows at 66, Indonesian at 43, Hungarian and Thai tie at 31: one script, translated, not reinvented.
Nothing Under 30 Seconds Runs
Zero of the 400 x-rayed creatives run under 15 seconds; 323 sit in the 30-60s band and 41 push past 60s, with only 36 landing in 15-30s. 'Old people mistake' averages 47s behind a male 25-34 lead, 'manual deletion still full' averages 45s with the same casting, and 'diagnostic three mistakes' (41 ads) stretches to 62s behind a female 25-34 presenter instead.
The Weekly Price The Ads Skip
Across 15,015 reviews (4.66★ lifetime), pricing complaints top the list at 139 mentions, billing fraud reports add 40 more, and paywall friction, the free tier's 5-photo-a-day limit, adds 29 more. None of the 39 primary ad texts mention price or subscription terms; the pitch is pure 'old people mistake' storytelling, and the bill only shows up after install.
Kids and Nostalgia Still Sidelined
The 'kid taught the fix' angle carries just 15 ads (hu/id/vi) and the Performance-Nostalgia Seeker persona sits at 30 ads, both dwarfed by the 188-ad Self-Conscious About Being the Old-Fashioned One persona and the 117-ad Failed Manual Cleaner persona. This week the account added 35 new winners and retired 35 others since 2026-07-27, keeping the 628-ad winning set churning at roughly a 1:1 replacement rate.
What we'd test next
- Vertical video, pattern-interrupt hook, 'old people mistake' angle, recast with a female 25-34 presenter (only 70 of 242 creatives use this casting versus 142 male) to test whether the 188-ad Self-Conscious About Being the Old-Fashioned One persona converts on a female lead.
- Vertical video, POV-skit hook (only 23 of 242 creatives), 'manual deletion still full' angle, Failed Manual Cleaner persona (117 ads), produced in Polish (25 ads currently) to pair the account's second-biggest angle with its most underused mechanic.
- Vertical video with a real-time on-screen storage-counter animation ticking down as junk clears, a proven subscription-app mechanic absent from this set's hook list, paired with the 'diagnostic three mistakes' angle (41 ads) and its existing female 25-34 presenter for the Storage-Full Diagnostician persona (50 ads).
- Vertical video, child-teaches-parent skit hook, 'kid taught the fix' angle (currently just 15 ads in hu/id/vi), Parent Taught the Fix by Their Own Child persona, extended into Thai (31 ads of language volume with none of this angle) to test an unclaimed language-angle pairing.
The HyperScale batch
New ad concepts, generated for Cleanup
HyperScale agents are producing an original round of ad concepts for Cleanup, built from the winning angles above, the brand's real App Store assets, and what reviewers actually say. This page updates when the batch drops.
This analysis lives in a ready-made HyperScale workspace. If you work on Cleanup, it's yours: we hand it over personally, usually within a day.
Customer voice — 2709 recent reviews analyzed
What reviewers actually say
Objections the ads must pre-empt
- Free trial often charges immediately or auto-renews without clear warning
- Free version limits deletion to ~5 photos/videos per day
- App frequently crashes during large photo selection sessions
- Weekly subscription pricing ($10-18/week) seen as excessive vs value delivered
- Cancelling subscription is difficult or charges continue after cancellation
Review-theme mix
Share of analyzed review mentions per theme — ＋ praise, − complaint, ~ mixed. Themes, not individual reviews.
− pricing/expensive subscription
45% · 139
− billing fraud/charged immediately
13% · 40
− paywall friction/5-photo limit
9% · 29
− app crashes/stability
7% · 22
~ ease of use
10% · 31
+ time-saving
5% · 15
− false advertising/misleading claims
5% · 14
− data loss/functionality failure
5% · 16
“Imagine saving 17 hours of waiting time in literally less than a minute”
“Imagine saving 17 hours of waiting time in literally less than a minute”
“Reclaim my time. Amazing app saved me hours in cleaning up double ups in images and videos”
“Reclaim my time. Amazing app saved me hours in cleaning up double ups in images and videos”
“Great time saver. This is so good, I didn't realise how much fun this is!”
“Great time saver. This is so good, I didn't realise how much fun this is!”
“it's honestly amazing i love it, easy and quick”
“it's honestly amazing i love it, easy and quick”
“It's quick and easy to get more storage than I thought”
“It's quick and easy to get more storage than I thought”
“It makes it much easier to free up spaces”
“Great app for removing duplicate photos.”
“Great app to delete the similar photos while comparing them”
“Great app to delete the similar photos while comparing them”
“Great app for removing duplicate photos.”
“It makes it much easier to free up spaces”
“Good way to remove everything that you don't need”
“I've never cleaned before, so I'm thoroughly enjoying it”
“It has cool features to help get rid of duplicates and videos”
“7 day free trial also means it's free if you want a one time cleanup”
“If it's a one time job you can use the free trial and quit, well worth it either way”
“1 hora seleccionando fotos para que al final me quiera cobrar”
“7 day free trial also means it's free if you want a one time cleanup”
“ele faz vc passar um tempão escolhendo todas as fotos que quer excluir e depois só exclui 5 fotos”
“for $13 I can get 2 terabytes of storage in iCloud”
“tem limite pra apagar só 5 fotos POR DIA e se quiser apagar mais tem que pagar”
“$18 a week? That's crazy. Why would I pay that when I could just subscribe to Apple's cloud storage?”
“Only delete 5 photos on free version. What's the point?”
“it's too expensive $13 a week which is $52 a month”
“€9.99 for an app that crashes often. That's a rip-off”
“I offered a free trial subscription for 7 days but was charged immediately and denied a refund”
“Crashes every 3 seconds, have to redo my selection each time”
“The app uses misleading advertising with a fake free trial "Pro 1-week". I was charged immediately”
“The app can't handle an actually full gallery at all. It's crashing on me about every 30 seconds”
“Signed up for the free 7 day trial and got charge immediately 32.18 $on my credit card”
“the app always crashing once I've selected 20-30 photos to delete”
“Easy to sign up for " Free trial" but impossible for a novice (me) to delete the app and STOP auto WEEKLY payments of $15 a week, ($780/yearly)”
“I offered a free trial subscription for 7 days but was charged immediately and denied a refund”
“O app promete 1 semana de teste grátis e já te cobra no ato, ou seja, sem semana grátis.”
“They offer you 7 free days.. you accept and get charged straight away the absurd amount for a useless app!!!”
“tem limite pra apagar só 5 fotos POR DIA e se quiser apagar mais tem que pagar”
“I had this subscription unknowingly thinking I was paying for a $14.99 for a yearly subscription it is. Weekly unknowingly it charged me for the next 12 weeks costing me $180”
“Only delete 5 photos on free version. What's the point?”
“Easy to sign up for " Free trial" but impossible for a novice (me) to delete the app and STOP auto WEEKLY payments of $15 a week, ($780/yearly)”
“On ne peut supprimer que 5 photos par jour avec la version gratuite”
“for $13 I can get 2 terabytes of storage in iCloud”
“Crashes every 3 seconds, have to redo my selection each time”
“$18 a week? That's crazy. Why would I pay that when I could just subscribe to Apple's cloud storage?”
“App keeps crashing and isn't usable to delete more than ~30 photos at a time”
“viele Kontakte waren unbeabsichtigt gelöscht und es hat tief in mein System eingegriffen”
“Die App verbraucht selbst inzwischen 3 GB Speicherplatz und stürzt ständig ab”
“mezclo todos mis contactos , un desastre”
“viele Kontakte waren unbeabsichtigt gelöscht und es hat tief in mein System eingegriffen”
“each time I reopened it, the supposedly deleted files were back”
“es una mentira no libera ni el 1% de lo que dice”
“avec un téléphone androïde on télécharge une vraie application gratuite et ça fonctionne très bien”
The market around it
Brands competing for the same feed
Keep exploring the radar
More Meta ads teardowns
More Utilities advertisers on the radar
Also winning with the wrong fix warning angle
Also localizing winners into Vietnamese
The biggest ad sets on the radar
Quick answers
FAQ
How many ads is Cleanup running on Meta right now?
1,921 active ads across Facebook, Instagram, Messenger, Audience Network and Threads, with 628 qualifying as 30-day+ winners and the longest survivor running 257 days.
Which languages and angles dominate Cleanup's Meta ads?
English leads at 76 ads, Vietnamese 66, Indonesian 43, Hungarian and Thai tied at 31. The 'old people mistake' callout is the biggest angle at 175 ads across 14 languages, followed by 'manual deletion still full' at 108 ads.
What creative format is winning for Cleanup?
100% video, none under 15 seconds. 323 of the 400 x-rayed creatives run 30-60s behind a male 25-34 on-camera presenter using pattern-interrupt hooks (159 of 400).
What do reviewers say versus what Cleanup's ads promise?
Across 15,015 reviews (4.66★ lifetime), pricing (139 mentions) and billing fraud (40) dominate complaints, plus a 5-photo-per-day free limit (29). None of the 39 ad texts mention price.