Utilities · by DEEP FLOW SOFTWARE SERVICES - FZCO
Cleanup Meta Ads & Creative Strategy
Every long-running ad Cleanup runs on Facebook & Instagram — pulled from the public Meta Ad Library, x-rayed by the same system that runs ad accounts autonomously.
Active ads
1921
Winning set
628
30+ days live
Longest live
257d
App rating
4.66★
691K ratings
Brand palette
The short version
Key facts
- As of August 3, 2026, Cleanup runs 1,921 active ads in Meta's Ad Library across Facebook and Instagram; 628 of them have survived 30 or more days of continuous delivery.
- Its longest-running ad has been live for 257 days.
- The winning set splits 100% video.
- The most common message angle is old people mistake callout, carried by 44% of the winning set.
- The winning ads speak mainly to Self-Conscious About Being the Old-Fashioned One (47% of ads) and Failed Manual Cleaner (29%).
- Winning copy runs in 15 languages: English 19%, Vietnamese 17%, Indonesian 11%, Hungarian 8%.
- In App Store reviews, the loudest praise goes to time saving (5% of mentions) and the loudest complaint is pricing/expensive subscription (45%).
- The App Store listing holds 4.66 stars across 691,425 ratings.
The winning set
Live Meta ads gallery
628 ads have survived 30+ days of continuous delivery, out of 1921 currently active. Below: 30 creatives picked to span every angle and buyer the account runs; the ×N badge counts the ads running each one. Tap any card for its Meta Ad Library record. Sorted by longest live: the account's most proven creatives lead, podium first.
257d video ×5 ads EN
Let me show the biggest iPhone mistake made by old people
144d video ×5 ads EN
Who's afraid of the truth this man just told?
132d video ×2 ads IT
Fammi dire una cosa, ascolta bene. Il mio ex marito cancellava le foto una per una e poi si lamentava, finché non gli ho mostrato questo trucco.
131d video ×2 ads PL
Wyczyść pamięć iPhone'a, zanim będzie za późno.
131d video ×2 ads PL
Dlaczego nikt nie mówi o tym co robi ta kobieta?
131d video ×2 ads VI
Anh biết cái gì buồn cười không? Em xóa hết hình bằng tay rồi mà bộ nhớ iPhone vẫn đầy.
130d video ×2 ads ID
Kamu tahu enggak yang lucu? Aku udah hapus semua foto satu per satu. Uh, tapi iPhone masih penuh!
130d video ×2 ads ID
Kenapa tidak ada yang membicarakan apa yang wanita ini lakukan?
126d video ×2 ads HU
Kitöröltem az összes fotót de akkor miért van még mindig tele az iPhone-om?
126d video ×2 ads HU
Miért nem beszél senki arról amit ez a nő művel?
115d video ×2 ads ID
Saya tunjukkan kesalahan terbesar orang tua di iPhone
112d video ×2 ads VI
Con gái tôi vừa mới chỉ cho tôi mẹo này
112d video ID
Saya tunjukkan kesalahan terbesar orang tua di iPhone
95d video ID
Kenapa tidak ada yang membicarakan apa yang wanita ini lakukan?
89d video ×5 ads EN
Let me show how to make your iPhone brand new
88d video ×2 ads PT
87d video VI
83d video ×2 ads EN
77d video EN
74d video ID
70d video PT
63d video ×2 ads IT
61d video ×2 ads ID
58d video ES
57d video PL
52d video HU
46d video ×2 ads TH
41d video SK
40d video ×3 ads PT
32d video ×2 ads AR
+212 more winning creatives in the full set, with every hook and persona call — free with a Google account.
The x-ray — every winner analyzed frame by frame
What the winning set is actually doing
Language distribution — where the winning set actually runs
Share of the winning set per copy language. Translation is a deliberate spend decision: a language earning survivors is a market the money already believes in.
English
19% · 76 ads
Vietnamese
17% · 66 ads
Indonesian
11% · 43 ads
Hungarian
8% · 31 ads
Thai
8% · 31 ads
Portuguese
7% · 27 ads
Polish
6% · 25 ads
SK
6% · 23 ads
Italian
5% · 21 ads
Russian
5% · 21 ads
Swedish
3% · 11 ads
Arabic
3% · 10 ads
Spanish
2% · 8 ads
French
1% · 4 ads
Korean
1% · 3 ads
Format split — statics vs video in the winning set
What survives 30+ days by medium.
video 400 ads · 100%
Persona coverage — who the winning ads speak to
HyperScale agents read Cleanup's buyer personas out of the winning set itself, then tagged every ad with the buyer it addresses.
Self-Conscious About Being the Old-Fashioned One
47% · 188 ads
Failed Manual Cleaner
29% · 117 ads
Storage-Full Diagnostician
13% · 50 ads
Performance-Nostalgia Seeker
8% · 30 ads
Parent Taught the Fix by Their Own Child
4% · 15 ads
Every x-rayed creative is tagged individually (who it sells to, its angle) from its HyperScale x-ray: transcript, casting, story beats. Coverage counts the ads each creative carries.
Angle mix — what the money says works
Every winner tagged with the message angle it leads with, and the languages it runs in — longevity under spend is the only public vote that counts.
old people mistake callout
44% · 175 ads
manual deletion still full
27% · 108 ads
diagnostic three mistakes
10% · 41 ads
performance nostalgia
8% · 30 ads
secret trick reveal
4% · 16 ads
kid taught the fix
4% · 15 ads
urgency warning
3% · 12 ads
storage comparison reveal
1% · 3 ads
Languages across the set: English 19% · Vietnamese 17% · Indonesian 11% · Hungarian 8% · Thai 8% · Portuguese 7% · Polish 6% · sk 6% · Italian 5% · Russian 5% · Swedish 3% · Arabic 3% · Spanish 2% · French 1% · Korean 1%
The winning set, read from the creatives themselves — the top 15 analyzed winners, hook by hook.
| Days live | Ads | Lang | Angle | Persona | Opening hook | On-screen headline | Length |
|---|---|---|---|---|---|---|---|
| 257d | ×4 | en | old people mistake callout | Self-Conscious About Being the Old-Fashioned One | Let me show the biggest iPhone mistake made by old people | The biggest iPhone mistake made by old people | 47s |
| 144d | ×16 | en | manual deletion still full | Failed Manual Cleaner | Who's afraid of the truth this man just told? | Who's afraid of the truth this man just told? | 46s |
| 132d | ×1 | it | secret trick reveal | Failed Manual Cleaner | Fammi dire una cosa, ascolta bene. Il mio ex marito cancellava le foto una per una e poi si lamentava, finché non gli ho mostrato questo trucco. | Cleanup | 30s |
| 131d | ×1 | pl | urgency warning | Failed Manual Cleaner | Wyczyść pamięć iPhone'a, zanim będzie za późno. | Wyczyść pamięć iPhone'a, zanim będzie za późno. | 27s |
| 131d | ×1 | pl | old people mistake callout | Self-Conscious About Being the Old-Fashioned One | Dlaczego nikt nie mówi o tym co robi ta kobieta? | Dlaczego nikt nie mówi o tym co robi ta kobieta? | 45s |
| 131d | ×1 | vi | manual deletion still full | Failed Manual Cleaner | Anh biết cái gì buồn cười không? Em xóa hết hình bằng tay rồi mà bộ nhớ iPhone vẫn đầy. | Đã xóa ảnh rồi, sao bộ nhớ iPhone vẫn đầy thế nhỉ? | 45s |
| 130d | ×1 | id | manual deletion still full | Failed Manual Cleaner | Kamu tahu enggak yang lucu? Aku udah hapus semua foto satu per satu. Uh, tapi iPhone masih penuh! | Udah hapus foto tapi kok iPhone masih penuh? | 42s |
| 130d | ×1 | id | old people mistake callout | Self-Conscious About Being the Old-Fashioned One | Kenapa tidak ada yang membicarakan apa yang wanita ini lakukan? | 3 Kesalahan iPhone | 45s |
| 126d | ×1 | hu | diagnostic three mistakes | Storage-Full Diagnostician | Kitöröltem az összes fotót de akkor miért van még mindig tele az iPhone-om? | Kitöröltem az összes fotót de akkor miért van még mindig tele az iPhone-om? | 49s |
| 126d | ×1 | hu | old people mistake callout | Self-Conscious About Being the Old-Fashioned One | Miért nem beszél senki arról amit ez a nő művel? | Miért nem beszél senki arról amit ez a nő művel? | 45s |
| 115d | ×1 | id | old people mistake callout | Self-Conscious About Being the Old-Fashioned One | Saya tunjukkan kesalahan terbesar orang tua di iPhone | Saya tunjukkan kesalahan terbesar orang tua di iPhone | 48s |
| 112d | ×1 | vi | kid taught the fix | Parent Taught the Fix by Their Own Child | Con gái tôi vừa mới chỉ cho tôi mẹo này | Con gái tôi vừa mới chỉ cho tôi mẹo này | 27s |
| 112d | ×1 | id | old people mistake callout | Self-Conscious About Being the Old-Fashioned One | Saya tunjukkan kesalahan terbesar orang tua di iPhone | Saya tunjukkan kesalahan terbesar orang tua di iPhone | 30s |
| 95d | ×1 | id | old people mistake callout | Self-Conscious About Being the Old-Fashioned One | Kenapa tidak ada yang membicarakan apa yang wanita ini lakukan? | Kenapa tidak ada yang membicarakan apa yang wanita ini lakukan? | 45s |
| 89d | ×29 | en | performance nostalgia | Performance-Nostalgia Seeker | Let me show how to make your iPhone brand new | Let me show how to make your iPhone brand new | 45s |
+227 more winners, hook by hook, with per-ad angle and persona calls — free with a Google account. Browse the full set ↗ or claim the workspace
Creative strategy
The dissection
One face still carries Cleanup's Meta account: a male 25-34 presenter fronts 142 of 242 x-rayed creatives, and the 'old people mistake' callout alone spans 175 ads across 14 languages, from Arabic to Thai. Pattern-interrupt hooks drive 159 of those creatives, and the longest survivor has run 257 days inside a 628-ad winning set pulled from 1,921 active ads.
One Man, One Mistake, 47 Seconds
Cleanup's biggest lever: a male 25-34 presenter opens direct-to-camera with lines like 'Saya tunjukkan kesalahan terbesar orang tua di iPhone' (I'll show you the biggest mistake old people make on iPhone), then walks a roughly 47-second pattern-interrupt video callout. It runs across 175 ads (110 of the 400 x-rayed creatives) and 14 languages, feeding the 188-ad Self-Conscious About Being the Old-Fashioned One persona, the single largest audience bucket in the account.
Same iPhone Pitch, Eight Markets
Just 39 unique primary texts carry all of Cleanup's active set. The English-language 'All-in-one iPhone cleaner app! Get rid of duplicate photos & videos' line alone appears 50 times, its Vietnamese and Indonesian storage-cleanup lines each run 29 and 27 times. English leads volume at 76 ads, Vietnamese follows at 66, Indonesian at 43, Hungarian and Thai tie at 31: one script, translated, not reinvented.
Nothing Under 30 Seconds Runs
Zero of the 400 x-rayed creatives run under 15 seconds; 323 sit in the 30-60s band and 41 push past 60s, with only 36 landing in 15-30s. 'Old people mistake' averages 47s behind a male 25-34 lead, 'manual deletion still full' averages 45s with the same casting, and 'diagnostic three mistakes' (41 ads) stretches to 62s behind a female 25-34 presenter instead.
The Weekly Price The Ads Skip
Across 15,015 reviews (4.66★ lifetime), pricing complaints top the list at 139 mentions, billing fraud reports add 40 more, and paywall friction, the free tier's 5-photo-a-day limit, adds 29 more. None of the 39 primary ad texts mention price or subscription terms; the pitch is pure 'old people mistake' storytelling, and the bill only shows up after install.
Kids and Nostalgia Still Sidelined
The 'kid taught the fix' angle carries just 15 ads (hu/id/vi) and the Performance-Nostalgia Seeker persona sits at 30 ads, both dwarfed by the 188-ad Self-Conscious About Being the Old-Fashioned One persona and the 117-ad Failed Manual Cleaner persona. This week the account added 35 new winners and retired 35 others since 2026-07-27, keeping the 628-ad winning set churning at roughly a 1:1 replacement rate.
What we'd test next
- Vertical video, pattern-interrupt hook, 'old people mistake' angle, recast with a female 25-34 presenter (only 70 of 242 creatives use this casting versus 142 male) to test whether the 188-ad Self-Conscious About Being the Old-Fashioned One persona converts on a female lead.
- Vertical video, POV-skit hook (only 23 of 242 creatives), 'manual deletion still full' angle, Failed Manual Cleaner persona (117 ads), produced in Polish (25 ads currently) to pair the account's second-biggest angle with its most underused mechanic.
- Vertical video with a real-time on-screen storage-counter animation ticking down as junk clears, a proven subscription-app mechanic absent from this set's hook list, paired with the 'diagnostic three mistakes' angle (41 ads) and its existing female 25-34 presenter for the Storage-Full Diagnostician persona (50 ads).
- Vertical video, child-teaches-parent skit hook, 'kid taught the fix' angle (currently just 15 ads in hu/id/vi), Parent Taught the Fix by Their Own Child persona, extended into Thai (31 ads of language volume with none of this angle) to test an unclaimed language-angle pairing.
The HyperScale batch
New ad concepts, generated for Cleanup
HyperScale agents are producing an original round of ad concepts for Cleanup, built from the winning angles above, the brand's real App Store assets, and what reviewers actually say. This page updates when the batch drops.
This analysis lives in a ready-made HyperScale workspace. If you work on Cleanup, it's yours: we hand it over personally, usually within a day.
Customer voice — 2709 recent reviews analyzed
What reviewers actually say
Objections the ads must pre-empt
- Free trial often charges immediately or auto-renews without clear warning
- Free version limits deletion to ~5 photos/videos per day
- App frequently crashes during large photo selection sessions
- Weekly subscription pricing ($10-18/week) seen as excessive vs value delivered
- Cancelling subscription is difficult or charges continue after cancellation
Review-theme mix
Share of analyzed review mentions per theme — ＋ praise, − complaint, ~ mixed. Themes, not individual reviews.
− pricing/expensive subscription
45% · 139
− billing fraud/charged immediately
13% · 40
− paywall friction/5-photo limit
9% · 29
− app crashes/stability
7% · 22
~ ease of use
10% · 31
+ time-saving
5% · 15
− false advertising/misleading claims
5% · 14
− data loss/functionality failure
5% · 16
“Imagine saving 17 hours of waiting time in literally less than a minute”
“Imagine saving 17 hours of waiting time in literally less than a minute”
“Reclaim my time. Amazing app saved me hours in cleaning up double ups in images and videos”
“Reclaim my time. Amazing app saved me hours in cleaning up double ups in images and videos”
“Great time saver. This is so good, I didn't realise how much fun this is!”
“Great time saver. This is so good, I didn't realise how much fun this is!”
“it's honestly amazing i love it, easy and quick”
“it's honestly amazing i love it, easy and quick”
“It's quick and easy to get more storage than I thought”
“It's quick and easy to get more storage than I thought”
“It makes it much easier to free up spaces”
“Great app for removing duplicate photos.”
“Great app to delete the similar photos while comparing them”
“Great app to delete the similar photos while comparing them”
“Great app for removing duplicate photos.”
“It makes it much easier to free up spaces”
“Good way to remove everything that you don't need”
“I've never cleaned before, so I'm thoroughly enjoying it”
“It has cool features to help get rid of duplicates and videos”
“7 day free trial also means it's free if you want a one time cleanup”
“If it's a one time job you can use the free trial and quit, well worth it either way”
“1 hora seleccionando fotos para que al final me quiera cobrar”
“7 day free trial also means it's free if you want a one time cleanup”
“ele faz vc passar um tempão escolhendo todas as fotos que quer excluir e depois só exclui 5 fotos”
“for $13 I can get 2 terabytes of storage in iCloud”
“tem limite pra apagar só 5 fotos POR DIA e se quiser apagar mais tem que pagar”
“$18 a week? That's crazy. Why would I pay that when I could just subscribe to Apple's cloud storage?”
“Only delete 5 photos on free version. What's the point?”
“it's too expensive $13 a week which is $52 a month”
“€9.99 for an app that crashes often. That's a rip-off”
“I offered a free trial subscription for 7 days but was charged immediately and denied a refund”
“Crashes every 3 seconds, have to redo my selection each time”
“The app uses misleading advertising with a fake free trial "Pro 1-week". I was charged immediately”
“The app can't handle an actually full gallery at all. It's crashing on me about every 30 seconds”
“Signed up for the free 7 day trial and got charge immediately 32.18 $on my credit card”
“the app always crashing once I've selected 20-30 photos to delete”
“Easy to sign up for " Free trial" but impossible for a novice (me) to delete the app and STOP auto WEEKLY payments of $15 a week, ($780/yearly)”
“I offered a free trial subscription for 7 days but was charged immediately and denied a refund”
“O app promete 1 semana de teste grátis e já te cobra no ato, ou seja, sem semana grátis.”
“They offer you 7 free days.. you accept and get charged straight away the absurd amount for a useless app!!!”
“tem limite pra apagar só 5 fotos POR DIA e se quiser apagar mais tem que pagar”
“I had this subscription unknowingly thinking I was paying for a $14.99 for a yearly subscription it is. Weekly unknowingly it charged me for the next 12 weeks costing me $180”
“Only delete 5 photos on free version. What's the point?”
“Easy to sign up for " Free trial" but impossible for a novice (me) to delete the app and STOP auto WEEKLY payments of $15 a week, ($780/yearly)”
“On ne peut supprimer que 5 photos par jour avec la version gratuite”
“for $13 I can get 2 terabytes of storage in iCloud”
“Crashes every 3 seconds, have to redo my selection each time”
“$18 a week? That's crazy. Why would I pay that when I could just subscribe to Apple's cloud storage?”
“App keeps crashing and isn't usable to delete more than ~30 photos at a time”
“viele Kontakte waren unbeabsichtigt gelöscht und es hat tief in mein System eingegriffen”
“Die App verbraucht selbst inzwischen 3 GB Speicherplatz und stürzt ständig ab”
“mezclo todos mis contactos , un desastre”
“viele Kontakte waren unbeabsichtigt gelöscht und es hat tief in mein System eingegriffen”
“each time I reopened it, the supposedly deleted files were back”
“es una mentira no libera ni el 1% de lo que dice”
“avec un téléphone androïde on télécharge une vraie application gratuite et ça fonctionne très bien”
The market around it
Brands competing for the same feed
Keep exploring the radar
More Meta ads teardowns
More Utilities advertisers on the radar
Also localizing winners into Indonesian
Quick answers
FAQ
How many ads is Cleanup running on Meta right now?
1,921 active ads across Facebook, Instagram, Messenger, Audience Network and Threads, with 628 qualifying as 30-day+ winners and the longest survivor running 257 days.
Which languages and angles dominate Cleanup's Meta ads?
English leads at 76 ads, Vietnamese 66, Indonesian 43, Hungarian and Thai tied at 31. The 'old people mistake' callout is the biggest angle at 175 ads across 14 languages, followed by 'manual deletion still full' at 108 ads.
What creative format is winning for Cleanup?
100% video, none under 15 seconds. 323 of the 400 x-rayed creatives run 30-60s behind a male 25-34 on-camera presenter using pattern-interrupt hooks (159 of 400).
What do reviewers say versus what Cleanup's ads promise?
Across 15,015 reviews (4.66★ lifetime), pricing (139 mentions) and billing fraud (40) dominate complaints, plus a 5-photo-per-day free limit (29). None of the 39 ad texts mention price.