Every long-running ad Hallow runs on Facebook & Instagram — pulled from the public Meta Ad Library, x-rayed by the same system that runs ad accounts autonomously.
Active ads
1318
Winning set
365
30+ days live
Longest live
565d
App rating
4.89★
376K ratings
Brand palette
The short version
Key facts
- As of September 14, 2026, Hallow runs 1,318 active ads in Meta's Ad Library across Facebook and Instagram; 365 of them have survived 30 or more days of continuous delivery.
- Its longest-running ad has been live for 565 days.
- The winning set splits 72% video, 11% static, 17% carousel.
- The most common message angle is price promo offer, carried by 2% of the winning set.
- Winning copy runs in 6 languages: English 52%, Spanish 23%, TL 21%, CE 4%.
- In App Store reviews, the loudest praise goes to spiritual growth (23% of mentions) and the loudest complaint is pricing & billing complaints (23%).
- The App Store listing holds 4.89 stars across 376,023 ratings.
The winning set
Live Meta ads gallery
365 ads have survived 30+ days of continuous delivery, out of 1318 currently active. Below: 30 creatives picked to span every angle and buyer the account runs; the ×N badge counts the ads running each one. Tap any card for its Meta Ad Library record. Sorted by longest live: the account's most proven creatives lead, podium first.
565d video EN
If you're a Catholic educator, I wanna invite you to check out a new series called Eucharist Alive on Hallow.
487d video EN
I lost both my parents when I was really young.
156d video ×2 ads EN
Hello everyone, ako po si Mariz Umali, and I'm inviting you all to listen to the sleep stories about perseverance and faith on the Hallow app.
83d dco EN
A priest standing at a pulpit in a church, gesturing upwards with light streaming down.
83d video ×2 ads TL
Nagdasal ka ba today o nagscroll ka lang?
83d video ×2 ads TL
Anxiety grows in noise.
82d video TL
Tahimik ka lang pero may dinadala ka.
82d video EN
No matter how busy life gets, just download Hallow for free and join me
82d image EN
NEW Sleep Bible Stories
82d video TL
Nagdasal ka ba today o nagscroll ka lang?
82d video EN
Scrolling to fall asleep?
82d video EN
No matter how busy life gets, just download Hallow for free and join me
82d video TL
Kailan ka huling nag-rosary?
81d video ×2 ads TL
Ghosting ulit? Nakakapagod din no?
81d video ×2 ads TL
Ilang gabi ka na bang puyat?
81d video ×2 ads TL
81d video ×5 ads EN
81d video ×2 ads CE
80d video TL
76d video EN
72d video EN
72d video EN
69d image EN
68d video EN
68d video ×2 ads EN
68d video ×2 ads EN
68d dco EN
66d image ×2 ads EN
54d dco EN
31d video EN
+265 more winning creatives in the full set, with every hook and persona call — free with a Google account.
The x-ray — every winner analyzed frame by frame
What the winning set is actually doing
Language distribution — where the winning set actually runs
Share of the winning set per copy language. Translation is a deliberate spend decision: a language earning survivors is a market the money already believes in.
English
52% · 189 ads
Spanish
23% · 85 ads
TL
21% · 75 ads
CE
4% · 13 ads
Portuguese
1% · 2 ads
German
0% · 1 ads
Format split — statics vs video in the winning set
What survives 30+ days by medium.
video 264 ads · 72%
static 40 ads · 11%
carousel 61 ads · 17%
Angle mix — what the money says works
Every winner tagged with the message angle it leads with, and the languages it runs in — longevity under spend is the only public vote that counts.
unclassified
94% · 343 ads
price promo offer
2% · 6 ads
emotional relief appeal
2% · 6 ads
habit streak motivation
1% · 3 ads
value proposition
1% · 3 ads
feature reveal
0% · 1 ads
transformation proof
0% · 1 ads
star power
0% · 1 ads
content library tease
0% · 1 ads
Languages across the set: English 52% · Spanish 23% · tl 21% · ce 4% · Portuguese 1% · German 0%
The winning set, read from the creatives themselves — the top 15 analyzed winners, hook by hook.
| Days live | Ads | Lang | Angle | Persona | Opening hook | On-screen headline | Length |
|---|---|---|---|---|---|---|---|
| 565d | ×1 | en | feature reveal | spiritual_seeker | If you're a Catholic educator, I wanna invite you to check out a new series called Eucharist Alive on Hallow. | 62s | |
| 487d | ×1 | en | transformation proof | self_improvement_seeker | I lost both my parents when I was really young. | 64s | |
| 156d | ×1 | en | — | — | Hello everyone, ako po si Mariz Umali, and I'm inviting you all to listen to the sleep stories about perseverance and faith on the Hallow app. | 44s | |
| 83d | ×1 | tl | — | — | Nagdasal ka ba today o nagscroll ka lang? | Nagdasal ka ba today o nagscroll ka lang? | 32s |
| 83d | ×1 | tl | — | — | Anxiety grows in noise. | Anxiety grows in noise | 26s |
| 82d | ×2 | tl | emotional relief appeal | anxious_overwhelmed_individual | Tahimik ka lang pero may dinadala ka. | Tahimik lang pero May Dinadala | 39s |
| 82d | ×3 | en | habit streak motivation | spiritual_seeker | No matter how busy life gets, just download Hallow for free and join me | 23s | |
| 82d | ×1 | tl | habit streak motivation | compulsive_scroller | Nagdasal ka ba today o nagscroll ka lang? | 56s | |
| 82d | ×1 | en | emotional relief appeal | spiritual_seeker | Scrolling to fall asleep? | Scrolling to fall asleep? Fall asleep in peace. Try Hallow | 19s |
| 82d | ×1 | en | habit streak motivation | spiritual_seeker | No matter how busy life gets, just download Hallow for free and join me | 23s | |
| 82d | ×1 | tl | — | — | Kailan ka huling nag-rosary? | Kailan ka huling nag-rosary? | 121s |
| 81d | ×1 | tl | emotional relief appeal | dating_single | Ghosting ulit? Nakakapagod din no? | Siya Na Ba? | 43s |
| 81d | ×1 | tl | — | — | Ilang gabi ka na bang puyat? | 49s |
+280 more winners, hook by hook, with per-ad angle and persona calls — free with a Google account. Browse the full set ↗ or claim the workspace
Creative strategy
The dissection
Hallow runs 1384 active ads but only 508 survive past 30 days, with one ad live 523 days straight. Its biggest angle by volume, deepening faith challenge (94 ads), breaks the account's own casting norm entirely: no human on camera, just roughly 59 seconds of product and app footage, running across five languages including the account's only German-language ad.
The 59-Second Faceless Challenge
The account's biggest angle by volume is deepening faith challenge, 94 ads pulled from 76 creatives, and it breaks the account's own casting habits: no human on camera at all, just roughly 59 seconds of product and app footage walking through a prayer challenge (Lent, Advent, Reto de Desapego). It's the only angle stretching across five languages, ce, de, en, es, tl, including the account's single German ad.
Borrowed Faces Carry the Weight
Hallow closes trust gaps with famous names: Gary Sinise, Cardinal Timothy Dolan and Sr. Grace Dominic front a 14-ad American Heroes body, Jonathan Roumie's voice anchors the 8-ad 'soothing voice' sleep body, and actor Jaime Lorente opens a 165-day-old Spanish creative with 'sí, soy actor, ese es mi trabajo.' Celebrity endorsement drives 45 ads (ce/en/tl) and is a tagged hook in 17 of 396 x-rayed creatives.
Seven Personas, Uneven Coverage
All but 4 of the 396 x-rayed creatives carry a buyer tag: Devout Deepening Practice leads at 110 ads, Distracted Lapsed Believer follows at 79, Anxious Overwhelmed at 73, and Sleepless Scroller at 53. Letting Go Struggler sits at 52 while Single Seeking Relationship Clarity (15) and Weary Mother/Caregiver (14) trail far behind, the clearest headroom in the set.
What Reviewers Won't Let Slide
The listing carries a 4.89★ lifetime rating across 1425 reviews, but pricing & billing complaints tie spiritual growth at 65 mentions each, with 24 more flagging unauthorized billing or denied refunds. Reviewers call the 7-day free trial 'misleading vs described benefits or Lenten challenges,' the exact structured-challenge format powering 94 of the account's ads.
Video Is the Whole Game
Of 307 x-rayed creatives, video makes up 83% versus 9% image and 8% dco, and 84% put a real person on camera rather than app-only footage. Length skews long: 199 run 30-60s and 89 more pass 60s, only 9 sit under 15 seconds. Testimonial (71) and pattern interrupt (62) dominate the hook mix, well ahead of celebrity endorsement (17), question-based (14), direct address (10) and rhetorical question (8).
What we'd test next
- Cut a faceless deepening-faith-challenge video (~59s, no on-camera cast, product/app footage, pattern-interrupt hook) in Tagalog for the Distracted Lapsed Believer persona (79 ads), stretching the account's single biggest angle (94 ads) into its second-strongest language (tl: 135 ads).
- Produce the same faceless deepening-faith-challenge format (~59s, product/app footage, testimonial-style hook) aimed at the Anxious Overwhelmed persona (73 ads) in Spanish (es: only 30 ads today), swapping that persona's usual male 25-34 on-camera treatment for the account's higher-volume no-people format.
- Build a 4.89-star social-proof ad (image or dco, direct-address hook) that puts the lifetime rating on screen inside a general prayer-invitation angle for the Devout Deepening Practice persona (110 ads, the largest tagged group), a mechanic none of the 396 x-rayed creatives currently run.
- Test a celebrity-endorsement video (a hook mechanic already used in 17 creatives) built on the surrender and letting go angle (52 ads) for the Single Seeking Relationship Clarity persona, the account's most under-served group at just 15 ads.
The HyperScale batch
New ad concepts, generated for Hallow
HyperScale agents are producing an original round of ad concepts for Hallow, built from the winning angles above, the brand's real App Store assets, and what reviewers actually say. This page updates when the batch drops.
This analysis lives in a ready-made HyperScale workspace. If you work on Hallow, it's yours: we hand it over personally, usually within a day.
Customer voice — 1395 recent reviews analyzed
What reviewers actually say
Objections the ads must pre-empt
- Users report being charged full annual price after cancelling free trials
- Refunds are often denied or delayed, with poor customer support response
- Free trial length (7 days) feels misleading vs. described benefits or Lenten challenges
- No option for shared/family subscriptions, forcing multiple payments
- Some feel charging for prayer/religious content is ethically wrong
Review-theme mix
Share of analyzed review mentions per theme — ＋ praise, − complaint, ~ mixed. Themes, not individual reviews.
− pricing & billing complaints
23% · 65
+ spiritual growth
23% · 65
− unauthorized billing/refunds
8% · 24
~ feature requests
10% · 28
+ spiritual connection & peace
13% · 37
+ content quality & variety
11% · 30
+ daily habit & routine
8% · 24
− pricing ethics objection
4% · 10
“I turned to Hallow at a time of deep despair. I have used the App every day for 98 days. It is a rich source for my journey to become closer to the Lord”
“My soul is finding peace for the first time in my 62 years”
“I feel relieved anytime I finish my 10 minute pray, with confidence I feel the presence of God all day”
“The peace and joy i have received through 'Hallow' especially after praying the rosary they provide is beautiful”
“It grounds me whatever I do. It also helped to build my praying routine.”
“I have began reconnecting with my Catholic faith and hallow has helped me to have a pray routine via guided prayer and meditation”
“aprendí a hacer novenas, el santo rosario, crear una rutina y acercarme cada día más al señor”
“The Bible in a year podcast with Father Mike is exceptionally amazing”
“Jim Caviezel and Jonathan Roumie are my favourite narrators”
“This is the most detailed, comprehensive and incredible prayer app I've ever used”
“This has been the most app to help me as o walk this journey into Catholicism from Protestantism.”
“since getting involved in the Roman Catholic faith it has made what's a difference for far more than my protestant faith and charismatic faith ever did”
“This is the #1 app to build a relationship with Jesus”
“This is a god given gift for me, it has everything you can think of and majority is for free”
“stands toe to toe with headspace but Catholic instead of the implicit new age spirituality of HS”
“If you enjoyed Headspace meditation exercises but felt they make you feel overly self-centered or even self-obsessed”
“Like headspace but for Christian”
“I thought it was a 30 day trial and not 7 days, on the 8th day tried to cancel because I was charged for one year subscription in the amount of $99! They denied my claim”
“I signed up for a free trial and it put me on annual subscription for $69”
“Cancelled after my free trial and was still charged $74.99”
“I deleted my account on 5 Dec 2024. There was no subscription on Apple. I made sure of that. But on 2 Mar 2025, my credit card was charged USD 69.99.”
“Tengo cancelada la suscripción desde el 9 de marzo y me acaba de llegar notificación del banco que me hicieron el débito”
“they are saying they can't refund or do anything”
“no se debe cobrar por usar las herramientas para acercarse a Dios. va en contra de la caridad cristiana”
“Why would you want to make money by making people pay to pray?”
“it would be great to be able to get a subscription that means a couple can have one instead of paying two subscriptions”
“You have to jump through about 15 hoops to unsubscribe”
“I saw this as a ad through TikTok”
The market around it
Brands competing for the same feed
Keep exploring the radar
More Meta ads teardowns
More Reference advertisers on the radar
Also winning with the price promo offer angle
Quick answers
FAQ
How many ads is Hallow running on Meta right now?
Hallow has 1384 active ads in Meta Ad Library, but only 508 have survived past 30 days (the winning set), and the longest-running ad has been live 523 days straight.
Which languages and angles dominate Hallow's Meta ads?
English leads with 213 ads, Tagalog follows with 135, Spanish has 30, Cebuano 21, and there's a single German ad. The top angle is deepening faith challenge at 94 ads, ahead of anxiety relief (60), guilt over skipped prayer (58), surrender/letting go (52), sleepless scroll relief (47) and celebrity endorsement (45).
What creative format is actually working for Hallow?
Video drives 83% of the 307 x-rayed creatives (image 9%, dco 8%), and testimonial (71 creatives) and pattern interrupt (62) are the top hooks. But the single biggest angle, deepening faith challenge (94 ads), breaks the account's own norm and uses no on-camera cast at all.
What do Hallow reviewers complain about versus what the ads promise?
Across 1425 reviews (4.89★ lifetime), pricing & billing complaints tie spiritual growth at 65 mentions each, with 24 more on unauthorized billing or denied refunds. Reviewers call the 7-day free trial misleading against the Lenten challenges that 94 of Hallow's ads are built around.