Every long-running ad Hume Health runs on Facebook & Instagram — pulled from the public Meta Ad Library, x-rayed by the same system that runs ad accounts autonomously.
Active ads
3126
Winning set
740
30+ days live
Longest live
212d
App rating
4.32★
71K ratings
Brand palette
The short version
Key facts
- As of September 14, 2026, Hume Health runs 3,126 active ads in Meta's Ad Library across Facebook and Instagram; 740 of them have survived 30 or more days of continuous delivery.
- Its longest-running ad has been live for 212 days.
- The winning set splits 52% video, 21% static, 28% carousel.
- The most common message angle is hidden risk callout, carried by 11% of the winning set.
- Winning copy runs in 2 languages: German 59%, English 41%.
- In App Store reviews, the loudest praise goes to motivation & insights (8% of mentions) and the loudest complaint is app crashes & bugs (23%).
- The App Store listing holds 4.32 stars across 70,596 ratings.
The winning set
Live Meta ads gallery
740 ads have survived 30+ days of continuous delivery, out of 3126 currently active. Below: 30 creatives picked to span every angle and buyer the account runs; the ×N badge counts the ads running each one. Tap any card for its Meta Ad Library record. Sorted by longest live: the account's most proven creatives lead, podium first.
212d video DE
Drei Jahre Hüftschmerzen. Kein Arzt konnte helfen. Dann deckte ein 30-Sekunden-Scan das Problem auf.
207d video EN
If you don't start optimizing your health now with this, you'll pay for it when you're older.
207d dco EN
This isn't your average wearable — it's the world's first longevity tracker to help you live longer
207d dco EN
Feel 10 Years Younger – Backed by Science
194d video ×3 ads DE
4 Gründe, warum der Hume Body Check der beste Körperscanner 2025 ist
194d video DE
Hüftschmerzen? Mit diesem Körper-Scanner erfährst du, was wirklich los ist
165d dco EN
A woman holding the HumePod device with a price reduction graphic.
151d video EN
Me when I realized I got a $366 Hume Pod for $183 during the Spring Sale
150d dco EN
STILL WITH US (FOR NOW). Our social media guy leaked the $183 price link before the sale was ready.
146d video ×4 ads DE
Scanne dich einmal täglich für 30 Sekunden mit diesem Körperscanner und mach 12x schnellere Fortschritte
146d video ×2 ads DE
Wenn ein Mann, der Alkohol trinkt, jeden Tag mit dieser Waage misst, passiert das hier in vier Wochen.
132d video DE
Deine Waage lügt zwar nicht, aber sie erzählt dir auch nicht die ganze Wahrheit...
131d dco DE
BURNOUT KOMMT NICHT PLÖTZLICH. DEIN BAND SIEHT IHN KOMMEN.
131d dco DE
Das Armband, das zeigt, ob dein Lebensstil dich jünger oder älter macht.
129d dco DE
ICH MUSS EUCH LEIDER MITTEILEN
113d video EN
104d video DE
99d dco EN
92d video DE
90d image DE
85d video EN
84d video ×2 ads DE
84d video ×2 ads DE
83d video EN
76d video DE
73d video DE
72d video EN
68d video ×2 ads DE
67d video DE
67d video DE
+327 more winning creatives in the full set, with every hook and persona call — free with a Google account.
The x-ray — every winner analyzed frame by frame
What the winning set is actually doing
Language distribution — where the winning set actually runs
Share of the winning set per copy language. Translation is a deliberate spend decision: a language earning survivors is a market the money already believes in.
German
59% · 236 ads
English
41% · 164 ads
Format split — statics vs video in the winning set
What survives 30+ days by medium.
video 208 ads · 52%
static 82 ads · 21%
carousel 110 ads · 28%
Angle mix — what the money says works
Every winner tagged with the message angle it leads with, and the languages it runs in — longevity under spend is the only public vote that counts.
unclassified
65% · 261 ads
hidden risk callout
11% · 44 ads
price promo offer
4% · 15 ads
value proposition
3% · 13 ads
comparison superiority claim
3% · 12 ads
diagnostic assessment tool
3% · 12 ads
transformation proof
3% · 10 ads
wrong fix warning
2% · 9 ads
cost savings claim
1% · 5 ads
authority claim
1% · 4 ads
social proof
1% · 4 ads
urgency scarcity
1% · 4 ads
feature reveal
1% · 2 ads
common mistake callout
1% · 2 ads
call organization summaries
0% · 1 ads
easy setup onboarding
0% · 1 ads
problem callout
0% · 1 ads
Languages across the set: German 59% · English 41%
The winning set, read from the creatives themselves — the top 15 analyzed winners, hook by hook.
| Days live | Ads | Lang | Angle | Persona | Opening hook | On-screen headline | Length |
|---|---|---|---|---|---|---|---|
| 212d | ×1 | de | authority claim | health_symptom_seeker | Drei Jahre Hüftschmerzen. Kein Arzt konnte helfen. Dann deckte ein 30-Sekunden-Scan das Problem auf. | Drei Jahre Hüftschmerzen | 66s |
| 207d | ×1 | en | hidden risk callout | self_improvement_seeker | If you don't start optimizing your health now with this, you'll pay for it when you're older. | Which future do you want? | 73s |
| 194d | ×1 | de | comparison superiority claim | fitness_enthusiast | 4 Gründe, warum der Hume Body Check der beste Körperscanner 2025 ist | 4 Gründe, warum der Hume Body Check der beste Körperscanner 2025 ist | 116s |
| 194d | ×1 | de | wrong fix warning | health_symptom_seeker | Hüftschmerzen? Mit diesem Körper-Scanner erfährst du, was wirklich los ist | Hüftschmerzen? | 114s |
| 151d | ×3 | en | price promo offer | budget_conscious_shopper | Me when I realized I got a $366 Hume Pod for $183 during the Spring Sale | Me when I realized I got a $366 Hume Pod for $183 during the Spring Sale | 7s |
| 146d | ×1 | de | diagnostic assessment tool | fitness_enthusiast | Scanne dich einmal täglich für 30 Sekunden mit diesem Körperscanner und mach 12x schnellere Fortschritte | Scanne dich einmal täglich für 30 Sekunden mit diesem Körperscanner und mach 12x schnellere Fortschritte | 68s |
| 146d | ×2 | de | transformation proof | weight_management_seeker | Wenn ein Mann, der Alkohol trinkt, jeden Tag mit dieser Waage misst, passiert das hier in vier Wochen. | Wenn ein Mann, der Alkohol trinkt | 85s |
| 132d | ×1 | de | call organization summaries | midlife_woman | Deine Waage lügt zwar nicht, aber sie erzählt dir auch nicht die ganze Wahrheit... | Deine Waage lügt zwar nicht, aber sie erzählt dir auch nicht die ganze Wahrheit... | 51s |
+342 more winners, hook by hook, with per-ad angle and persona calls — free with a Google account. Browse the full set ↗ or claim the workspace
Creative strategy
The dissection
Value proposition just overtook price drop offer as Hume Health's top angle, 81 ads to 60, and both run the exact same faceless dco formula: no people on screen, only product and app footage, at ~51s and ~42s. That's despite 56% of the account's 322 x-rayed creatives casting a human presenter. The winning set has narrowed to 526 ads (from 2,211 active), with 68 new winners and 68 retired this week, exact churn parity.
The Wordless 51-Second Product Reel
Value proposition is now Hume Health's largest angle, 81 of 526 winning ads (15%, 72 x-rayed creatives), and the formula is silence: dco format, ~51 seconds, no presenter, just product and app footage. That runs against the account's own casting norm, 56% of 322 x-rayed creatives put a face on camera. Price drop offer, the second-largest angle at 60 ads, copies the same faceless dco playbook at ~42 seconds, so the two biggest angles both sell without a single human face.
The App Crashes, The Ads Don't Blink
Across 3,467 reviews (4.27★ lifetime), app crashes and bugs draw 72 mentions, ahead of sync and connectivity issues (61) and data accuracy (41), tied with data loss and forced upgrades from FitTrack/Dara switchers (41 more). None of the six winning angles, value proposition, price drop, hidden risk, early-warning, muscle loss, device comparison, mention stability. The pitch is 45+ body metrics; the inbox reports Bluetooth that fails 'sometimes for weeks.'
Hidden-Risk Seeker Overtakes Wearable Upgrader
Hidden-Risk Health Seeker now tops persona coverage at 89 ads, just ahead of Wearable Upgrader (88) and Heart-Attack-Aware Man (61). Menopausal Midlife Woman holds 44, Strength Recomposition Athlete 38, GLP-1 Muscle Protector 26. Caregiver Watching Over a Parent sits at just 1 ad, the account's most untapped persona, while 53 of the 526 winners carry no clear buyer tag at all.
Hidden Risk Puts a Man on Camera
Hidden risk callout is the outlier: 49 ads (41 x-rayed creatives) running video at ~79 seconds with a male 25-34 presenter on camera, breaking from the faceless dco norm of the top two angles. That length fits the account's long-form skew, 105 of the x-rayed videos run past 60 seconds, only 6 sit under 15s. Pattern interrupt leads hook mechanics at 65 uses, testimonial follows at 49.
Winners Shrink, Churn Hits Parity
The winning set sits at 526 ads out of 2,211 active, with this week adding 68 new winners and retiring exactly 68, perfect churn parity. Language split stays near-even at 206 German ads to 194 English. The longest current survivor has run 170 days, evidence that the faceless dco formula compounds rather than fatigues.
What we'd test next
- A faceless dco cut, ~51 seconds, value-proposition-headline hook, applied to the muscle loss proof angle (43 ads) and targeted at the GLP-1 Muscle Protector persona (26 ads, the account's smallest tagged persona).
- A faceless dco cut, ~42 seconds, promotional-offer hook, running the price drop offer angle in German for the Menopausal Midlife Woman persona (44 ads, currently untouched by that angle).
- A screen-recorded app walkthrough, dco format, benefit-driven-headline hook (only 12 uses so far), on the early-warning authority angle (44 ads) targeting Hidden-Risk Health Seeker (89 ads, the account's largest persona).
- A testimonial-hook video (49 uses), ~79 seconds, hidden risk callout angle, recast for the Caregiver Watching Over a Parent persona (1 ad, the account's most untapped) with male 45-54 casting (12 ads).
The HyperScale batch
New ad concepts, generated for Hume Health
HyperScale agents are producing an original round of ad concepts for Hume Health, built from the winning angles above, the brand's real App Store assets, and what reviewers actually say. This page updates when the batch drops.
This analysis lives in a ready-made HyperScale workspace. If you work on Hume Health, it's yours: we hand it over personally, usually within a day.
Customer voice — 2951 recent reviews analyzed
What reviewers actually say
Objections the ads must pre-empt
- Body fat / weight readings can be inaccurate or fluctuate unrealistically day to day
- Bluetooth sync frequently fails or requires repeated reconnects
- Older scale owners (FitTrack/Dara) report being forced to buy new hardware
- Sleep tracking numbers often don't match other wearables
- Customer support can take days to respond to issues
Review-theme mix
Share of analyzed review mentions per theme — ＋ praise, − complaint, ~ mixed. Themes, not individual reviews.
− app crashes & bugs
23% · 72
− sync & connectivity issues
20% · 61
− data accuracy
13% · 41
− data loss & forced upgrade
13% · 41
− customer support
10% · 32
+ motivation & insights
8% · 25
− pricing & subscription
7% · 22
− sleep tracking
6% · 18
“140 pounds down. Hume played a major part in that”
“140 pounds down. Hume played a major part in that”
“I'm 43 and went from not working out for 10 yrs to being so motivated that I'm hitting the gym”
“I've only had it two weeks and I've already lost 5 pounds in weight”
“I have lost 4kg for reference all the other apps I lost 2kg max”
“I'm 43 and went from not working out for 10 yrs to being so motivated that I'm hitting the gym”
“I've only had it two weeks and I've already lost 5 pounds in weight”
“I have lost 4kg of fat, I love watching every day how you can track how many grams of fat you have lost in the past 24 hours”
“This has really helped give an indication of muscle vs fat vs water weight loss”
“This has really helped give an indication of muscle vs fat vs water weight loss”
“Amazing insights on my health and wellbeing”
“Hume gives me an insight into my body's engine room. With this knowledge I'm able to aim to be better physically and mentally”
“I've verified the info with other more sophisticated equipments. The trends match what I see in the mirror”
“Best money I've ever spent. You can't know what is going on inside your body without it”
“Hume Health is allowing me to monitor my overall health and fitness on the go daily and provides accurate and hard factual feedback”
“Without hesitation , even though it was just out of warranty …….. replaced without question!! The communication was totally respectful and apologetic”
“Hume scales helped me stay focused on body fat control going through prostate cancer hormone changes”
“I haven't experienced that sort of customer service EVER!!”
“Without hesitation , even though it was just out of warranty …….. replaced without question!! The communication was totally respectful and apologetic”
“I am in the best shape of my life and this app tells me I have 40% body fat, I am obese and my metabolic age is 56”
“I haven't experienced that sort of customer service EVER!!”
“Accuracy of metric isn't close to commercial devices. If I'm 8% body fat I'm elite, It's 50% out compared to real devices.”
“Great customer serivce. It is a great product and awesome customer sevice”
“i jump from 24% body fat to 34% body fat in a week”
“I am in the best shape of my life and this app tells me I have 40% body fat, I am obese and my metabolic age is 56”
“It thinks Im 11% body fat when in reality Im double that”
“i jump from 24% body fat to 34% body fat in a week”
“The scale is totally inaccurate from one day to the next. By fluctuating a half to 1 pound daily, I can go from obese to lean, which is ridiculous.”
“It thinks Im 11% body fat when in reality Im double that”
“the body fat percentage that gets loaded into health app is all wrong it loads it at 1507% instead of 15.07%”
“Accuracy of metric isn't close to commercial devices. If I'm 8% body fat I'm elite, It's 50% out compared to real devices.”
“The hume band does not track the sleep very good, i often have 7.5h on apple watch and only 4.5 on hume”
“The scale is totally inaccurate from one day to the next. By fluctuating a half to 1 pound daily, I can go from obese to lean, which is ridiculous.”
“the app has repeatedly recorded only 4–6 hours of sleep when I actually slept 8+ hours”
“When it was FitTrack it was perfect, it changed to Hume and I lost EVERYTHING for my entire family”
“die App sagt aber, das ich 14 Stunden am Tag schlafe”
“the Hume app sucks and it does not provide historical data like the FitTrack app did”
“Bluetooth never connects. You might get Bluetooth working one out of five times. Super annoying”
“Disappointing that new app does't transfer the data from the old app for the past 5 year It's appears lost”
“Fix Bluetooth connectivity issues. Otherwise useless expensive scales and app”
“Now my Dora scales don't even work with the app and I've gotta cough up another $500 (on sale) for new scales?”
“takes like 20 min to even connect because it never sees your phone”
“Trying to force me to buy a $230 new scale”
“When it was FitTrack it was perfect, it changed to Hume and I lost EVERYTHING for my entire family”
“Bluetooth never connects. You might get Bluetooth working one out of five times. Super annoying”
“Trying to force me to buy a $230 new scale”
“takes like 20 min to even connect because it never sees your phone”
“Now my Dora scales don't even work with the app and I've gotta cough up another $500 (on sale) for new scales?”
“Die App hängt oder funktioniert nicht, während des messens hört sie auf”
“it takes Hume 2 business days to reply to every message and they have been giving me the runaround”
“the app barely works, I think it worked like 2/10 times”
“Many people have had issues with duplicate charges/orders but they will not process the refund transaction for months”
“The hume band does not track the sleep very good, i often have 7.5h on apple watch and only 4.5 on hume”
“locks away key features with subscriptions to extract more money from people”
“there are thousands of complaints over Facebook, Reddit etc about the fact that the band does not reliably track sleep”
“There are way too many notifications and pop ups and some are done intentionally. In some cases, there is no back or close button intentionally forcing you to start a 30 day trial plan”
The market around it
Brands competing for the same feed
Keep exploring the radar
More Meta ads teardowns
More Health & Fitness advertisers on the radar
Also winning with the hidden risk callout angle
Browse all 87 apps on the radar · All Health & Fitness teardowns
Quick answers
FAQ
How many Hume Health ads are currently winning on Meta?
526 ads have survived 30+ days out of 2,211 active ads in the Meta Ad Library (x-rayed top 2,179 by impressions). The longest-running survivor has been live 170 days, and this week added 68 new winners while retiring exactly 68.
Which languages and angles dominate Hume Health's ads?
German (206 ads) and English (194) run near parity. Value proposition leads at 81 ads, ahead of price drop offer (60), hidden risk callout (49), early-warning authority (44), muscle loss proof (43), and device comparison (38).
What creative format is actually winning right now?
The top two angles, value proposition (81 ads) and price drop offer (60 ads), both run as faceless dco cuts, no presenter, only product and app footage, at ~51s and ~42s. That's despite 56% of x-rayed creatives casting a human presenter.
What do reviewers say versus what the ads claim?
Across 3,467 reviews (4.27★ lifetime), app crashes and bugs draw 72 mentions, sync issues 61, and data accuracy 41, plus 41 more on data loss after forced upgrades. The ads sell 45+ body metrics and early risk detection, never app stability.