Every long-running ad ReciMe runs on Facebook & Instagram — pulled from the public Meta Ad Library, x-rayed by the same system that runs ad accounts autonomously.
Active ads
1053
Winning set
99
30+ days live
Longest live
101d
App rating
4.79★
290K ratings
Brand palette
The short version
Key facts
- As of September 14, 2026, ReciMe runs 1,053 active ads in Meta's Ad Library across Facebook and Instagram; 99 of them have survived 30 or more days of continuous delivery.
- Its longest-running ad has been live for 101 days.
- The winning set splits 93% video, 1% static, 6% carousel.
- The most common message angle is common mistake callout, carried by 19% of the winning set.
- Winning copy runs in 3 languages: English 85%, Portuguese 10%, French 5%.
- In App Store reviews, the loudest praise goes to ease of use & organization (16% of mentions) and the loudest complaint is pricing & paywall (21%).
- The App Store listing holds 4.79 stars across 289,984 ratings.
The winning set
Live Meta ads gallery
99 ads have survived 30+ days of continuous delivery, out of 1053 currently active. Below: 30 creatives picked to span every angle and buyer the account runs; the ×N badge counts the ads running each one. Tap any card for its Meta Ad Library record. Sorted by longest live: the account's most proven creatives lead, podium first.
101d video EN
So you've forgotten about all the viral recipes you've saved on social media?
101d video EN
Stop bookmarking recipes, here's what you should do instead.
93d video EN
If you print recipes, this hack is for you.
93d video EN
Let me show you how I cook for myself
93d video ×4 ads EN
If I ever see you bookmarking a recipe on TikTok and never going back to it, you need to know that you can just hit share and share it to ReciMe.
90d video PT
Sempre que eu vejo uma receita no Instagram que eu quero fazer, eu não deixo mais salva lá pra esquecer depois.
90d video PT
Toda vez que você acha uma receita nova nas redes sociais que quer fazer, é só clicar em compartilhar
89d video EN
Why are you still screenshotting recipes when this exists?
89d video EN
It has come to my attention that people are still screenshotting viral recipes when this exists.
88d video EN
I cook almost every meal at home, and this is the one thing that keeps me from burning out.
72d video PT
Achou uma receita que curtiu enquanto tava rolando o feed ou pesquisando na internet?
72d video PT
Oi, eu sou o ReciMe.
67d video ×2 ads EN
If you're the main cook of the house and you're sick of being the one who has to figure out dinner every single night, this is for you.
62d video PT
Aqui está meu truque de três passos para nunca mais perder uma receita.
62d video PT
De volta com mais um hack para cozinhar todas as receitas que você vê nas redes sociais.
59d video EN
58d video EN
58d video EN
58d video EN
57d video EN
57d video EN
51d video EN
46d video EN
46d video EN
45d dco EN
43d video ×2 ads EN
43d video EN
43d video EN
39d video EN
32d video EN
+61 more winning creatives in the full set, with every hook and persona call — free with a Google account.
The x-ray — every winner analyzed frame by frame
What the winning set is actually doing
Language distribution — where the winning set actually runs
Share of the winning set per copy language. Translation is a deliberate spend decision: a language earning survivors is a market the money already believes in.
English
85% · 84 ads
Portuguese
10% · 10 ads
French
5% · 5 ads
Format split — statics vs video in the winning set
What survives 30+ days by medium.
video 92 ads · 93%
static 1 ad · 1%
carousel 6 ads · 6%
Angle mix — what the money says works
Every winner tagged with the message angle it leads with, and the languages it runs in — longevity under spend is the only public vote that counts.
common mistake callout
19% · 19 ads
unclassified
18% · 18 ads
feature reveal
12% · 12 ads
call organization summaries
12% · 12 ads
problem callout
11% · 11 ads
social proof
5% · 5 ads
never miss a call
5% · 5 ads
time freedom workload
4% · 4 ads
value proposition
3% · 3 ads
hidden risk callout
3% · 3 ads
star power
2% · 2 ads
all in one platform
2% · 2 ads
wrong fix warning
1% · 1 ads
cost savings claim
1% · 1 ads
contrarian reverse hook
1% · 1 ads
Languages across the set: English 85% · Portuguese 10% · French 5%
The winning set, read from the creatives themselves — the top 15 analyzed winners, hook by hook.
| Days live | Ads | Lang | Angle | Persona | Opening hook | On-screen headline | Length |
|---|---|---|---|---|---|---|---|
| 101d | ×1 | en | common mistake callout | home_cook | So you've forgotten about all the viral recipes you've saved on social media? | 23s | |
| 101d | ×8 | en | wrong fix warning | home_cook | Stop bookmarking recipes, here's what you should do instead. | Stop bookmarking recipes | 22s |
| 93d | ×1 | en | problem callout | home_cook | If you print recipes, this hack is for you. | 24s | |
| 93d | ×3 | en | time freedom workload | home_cook | Let me show you how I cook for myself | 25s | |
| 93d | ×1 | en | common mistake callout | home_cook | If I ever see you bookmarking a recipe on TikTok and never going back to it, you need to know that you can just hit share and share it to ReciMe. | 22s | |
| 90d | ×1 | pt | social proof | home_cook | Sempre que eu vejo uma receita no Instagram que eu quero fazer, eu não deixo mais salva lá pra esquecer depois. | 25s | |
| 90d | ×1 | pt | star power | home_cook | Toda vez que você acha uma receita nova nas redes sociais que quer fazer, é só clicar em compartilhar | Nunca foi tão fácil cozinhar | 24s |
| 89d | ×1 | en | feature reveal | home_cook | Why are you still screenshotting recipes when this exists? | 24s | |
| 89d | ×8 | en | common mistake callout | home_cook | It has come to my attention that people are still screenshotting viral recipes when this exists. | 19s | |
| 88d | ×13 | en | call organization summaries | home_cook | I cook almost every meal at home, and this is the one thing that keeps me from burning out. | SUMMER SUPPERS | 22s |
| 72d | ×1 | pt | value proposition | home_cook | Achou uma receita que curtiu enquanto tava rolando o feed ou pesquisando na internet? | 24s | |
| 72d | ×1 | pt | value proposition | home_cook | Oi, eu sou o ReciMe. | 8s | |
| 67d | ×9 | en | — | — | If you're the main cook of the house and you're sick of being the one who has to figure out dinner every single night, this is for you. | Stop struggling with dinner planning | 42s |
| 62d | ×1 | pt | never miss a call | home_cook | Aqui está meu truque de três passos para nunca mais perder uma receita. | 32s | |
| 62d | ×1 | pt | feature reveal | home_cook | De volta com mais um hack para cozinhar todas as receitas que você vê nas redes sociais. | 29s |
+76 more winners, hook by hook, with per-ad angle and persona calls — free with a Google account. Browse the full set ↗ or claim the workspace
Creative strategy
The dissection
ReciMe's winning set jumped from 51 to 71 ads this week (37 new, 17 retired), stretching its longest survivor to 256 days. Hoarder chaos still anchors 28 of those 71 ads with a female 25-34 on camera for about 22 seconds, yet every one of the six named personas, including The Social Recipe Hoarder, shows zero tagged ads.
One Woman, 22 Seconds, Hoarder Chaos
ReciMe's proven formula: a woman 25-34 talks straight to camera for about 22 seconds, opening on the chaos of scattered screenshots and lost bookmarks before pitching the fix. Hoarder chaos covers 28 of 71 winning ads across 25 x-rayed creatives, riding inside a set that's 93% video and 77% on-camera. One sample opener: 'Here is what you should do instead of bookmarking recipes and never making them.'
Reviewers Flag Pricing, Ads Promise Speed
The top body text, 'Download recipes from Instagram, Facebook, TikTok & websites in seconds,' runs on 43 ads promising frictionless import. Yet 12 of 201 reviews cite import accuracy and social capture failures, and 9 flag non-English recipes that 'don't translate properly, requiring manual rewriting.' Pricing and paywall complaints top the list at 19 mentions, a friction point no ad copy in the set ever addresses.
71 Survivors, One 256-Day Anchor
674 ads sit in Meta's library (x-ray covers the top 673 by impressions), yet only 71 survive past 30 days, the longest running 256 days. Just 10 unique primary texts power the set, one line alone driving 43 ads. Angles split: hoarder chaos 28, import demo 10, social proof 8, macro tracking 5, weekly planning relief 5, dinner stress relief 4.
Six Personas, Zero Tags
Despite 66 creatives x-rayed for casting, every named persona shows zero coverage: The Social Recipe Hoarder, The Macro-Tracking Meal Prepper, The Aspiring Home Cook, The Workflow Hack Adopter, The Weekly Planning Burnout Cook, and The Dinner-Stress Household Manager all read 0 ads (GAP), with only 1 ad flagged untagged. Casting itself concentrates hard: female 25-34 fronts 47 of those creatives, male 25-34 just 8.
Portuguese Still Just Seven Ads
Only 7 of ReciMe's 71 winning ads run in Portuguese, all repeating 'Baixe receitas do Instagram, Facebook, TikTok e sites em segundos,' while 64 run in English. Translation and language support draws 9 of 201 reviewer mentions, tied with false 'free' advertising complaints, yet no pt ad has been rescripted into import demo, social proof, or any of the other angles carrying the English set.
What we'd test next
- On-camera video (~22s), female 25-34 presenter, pattern-interrupt hook (the set's top mechanic at 22 of 66 creatives), scripted for the weekly planning relief angle (only 5 ads today) and cast for The Weekly Planning Burnout Cook persona.
- Same 22-second on-camera female 25-34 format anchoring the 256-day survivor, hoarder chaos script dubbed into Portuguese, testing whether it travels for The Social Recipe Hoarder past the current 7 pt ads.
- 15-30s on-camera video built on a testimonial hook (only 4 of 66 creatives today), a real user scrolling her saved-recipe collection, paired with the social proof angle (8 ads) for The Aspiring Home Cook persona.
- On-camera video, female 25-34 logging macros post-import, problem-solution hook (13 of 66 creatives), rebuilding the macro tracking angle (5 ads, English-only) for The Macro-Tracking Meal Prepper persona, which currently shows 0 tagged ads despite the angle existing.
The HyperScale batch
New ad concepts, generated for ReciMe
HyperScale agents are producing an original round of ad concepts for ReciMe, built from the winning angles above, the brand's real App Store assets, and what reviewers actually say. This page updates when the batch drops.
This analysis lives in a ready-made HyperScale workspace. If you work on ReciMe, it's yours: we hand it over personally, usually within a day.
Customer voice — 194 recent reviews analyzed
What reviewers actually say
Review-theme mix
Share of analyzed review mentions per theme — ＋ praise, − complaint, ~ mixed. Themes, not individual reviews.
− pricing & paywall
21% · 19
− false 'free' advertising
10% · 9
− translation & language support
10% · 9
+ ease of use & organization
16% · 15
~ import accuracy & social capture
13% · 12
− search & performance
14% · 13
− data loss & support
10% · 9
+ time-savings & life-changing feeling
7% · 6
“this app has restored my faith in technologists. For the first time in many years, some app developer created something that truly solves a problem”
“No existe mejor app para guardar y ordenar recetas …. vale MIL la pena pagar por ella”
“I hit copy on a social video and then opened the app and boom pastes the full recipe with pic and all”
“this app has restored my faith in technologists. For the first time in many years, some app developer created something that truly solves a problem”
“It is so easy to save and organize recipes you find online. Just hit share, then hit the ReciMe button and VOILA!!!”
“Además tengo TDHA y esta app es justo para mi. Me ha cambiado la vida!!!!”
“Guardar las recetas de FB, IG y TikTok es facilísimo y hasta te hace el cálculo nutricional”
“My dream app, now I can save all my recipes in one place”
“No solo puedes guardar y catalogar las recetas en video, sino tener una versión escrita con mínimo esfuerzo”
“It is so easy to save and organize recipes you find online. Just hit share, then hit the ReciMe button and VOILA!!!”
“I use this app every single day. I organize every recipe I find in IG, FB, NYT cooking, cooking sites, cook book photos”
“I hit copy on a social video and then opened the app and boom pastes the full recipe with pic and all”
“Además tengo TDHA y esta app es justo para mi. Me ha cambiado la vida!!!!”
“Guardar las recetas de FB, IG y TikTok es facilísimo y hasta te hace el cálculo nutricional”
“c'est un tel plaisir à utiliser et un tel gain de temps que ça vaut vraiment le coup”
“I use this app every single day. I organize every recipe I find in IG, FB, NYT cooking, cooking sites, cook book photos”
“I have been struggling with this for years now to have it instantly at my fingertips like this is just amazing”
“c'est un tel plaisir à utiliser et un tel gain de temps que ça vaut vraiment le coup”
“Always had to go searching for them when I cooked. Now I font! It's amazing and I love the format.”
“Extrem gute App! Macht genau das was sie verspricht. Die automatische Übersetzung auch perfekt!”
“Ya no acumularé más las recetas en mi chat personal de whatsapp”
“I have so much less food waste”
“tenía saturado mi celular con recetas que me cuesta después buscar”
“transforms that cool dish you saw in Instagram, swore you would make, and then completely forgot about”
“elle répond à un vrai problème de voir plein de recettes sur Insta grammes de les enregistrer, mais en fin de compte les perdre tout le temps”
“Ya no acumularé más las recetas en mi chat personal de whatsapp”
“transforms that cool dish you saw in Instagram, swore you would make, and then completely forgot about”
“tenía saturado mi celular con recetas que me cuesta después buscar”
“If you're not planning on paying, it's mostly useless. You can only import 5 recipes and after that the app loses all functionality”
“Cambie de teléfono y perdí todas mis recetas de un año atras”
“Free version is a scam, they sell you the idea that you can scan 5 weekly recipes but it is a permanent block”
“all my recipes disappeared! I texted the support email three days ago, and all I've received is an automated response”
“it states 5 imports per week but it's 5 imports total, it never resets”
“I have reached out to support multiple times haven't gotten a single reply just some automated response”
“I didn't sign up for a subscription and was only using the free version which I liked when out of no where it charged me $44”
“J'importe beaucoup de recette en langue étrangères mais les instructions et les ingrédients en japonais, coréen, turque, et autres j'ai du mal”
“It's a very good concept…if it's a concept worth 35€ per year or like 8€ per month? Debatable”
“me las anota en el idioma original del video”
“$60/year for something you will use 50 times a year??? No sense…”
“it's impossible to find new recepies beside the ones you saved since they removed the search bar”
“Paprika is so much better and costs a mere $5”
“Half the buttons in the UI don't show up and don't work”
“J'importe beaucoup de recette en langue étrangères mais les instructions et les ingrédients en japonais, coréen, turque, et autres j'ai du mal”
“elle est très lente et fait planter les appareils avec lesquels je l'utilise”
“Wenn die App jetzt noch eine Übersetzung s Funktion hätte würde ich 5 Sterne hergeben”
“Says it's a free app but it isn't. Lets you save about 8 recipes and then it requires a fee.”
“De un momento a otro perdí todas mis recetas, pagué la anualidad”
“it states 5 imports per week but it's 5 imports total, it never resets”
“Cambie de teléfono y perdí todas mis recetas de un año atras”
“They advertise that this app is free to use and save recipes. Yes BUT IT'S NOT FREE.”
“all my recipes disappeared! I texted the support email three days ago, and all I've received is an automated response”
“$60/year for something you will use 50 times a year??? No sense…”
“it's impossible to find new recepies beside the ones you saved since they removed the search bar”
“Paprika is so much better and costs a mere $5”
“it just doesn't work….. it's so broken, I can't open recipes, they are disappearing from my saved ones”
“I'll stick to Pinterest it's free!”
The market around it
Brands competing for the same feed
Keep exploring the radar
More Meta ads teardowns
More Food & Drink advertisers on the radar
Also winning with the common mistake callout angle
Browse all 87 apps on the radar · All Food & Drink teardowns
Quick answers
FAQ
How many ads is ReciMe running on Meta, and how many are winning?
674 active ads sit in Meta's Ad Library (x-rayed top 673 by impressions), but only 71 have survived 30+ days as winners, with the longest running 256 days.
Which languages and angles dominate ReciMe's ads?
English drives 64 of 71 winning ads versus 7 in Portuguese. Hoarder chaos leads angles at 28 ads, followed by import demo (10), social proof (8), macro tracking (5), weekly planning relief (5), and dinner stress relief (4).
What's actually working in ReciMe's winning ads?
A female 25-34 presenter talking on-camera for about 22 seconds inside the hoarder chaos angle, using pattern-interrupt or problem-solution hooks (22 and 13 of 66 creatives respectively), across a set that's 93% video and 77% on-camera.
What do ReciMe reviewers complain about most?
Of 201 reviews (4.80★ lifetime), pricing and paywall issues top the list at 19 mentions, followed by ease of use (15), import accuracy (12), and search/performance (13); import-demo ads promising 'seconds' imports don't address these complaints.