Photo & Video · by DEEP FLOW SOFTWARE SERVICES - FZCO
Retake AI Face & Selfie Editor Meta Ads & Creative Strategy
Every long-running ad Retake AI Face & Selfie Editor runs on Facebook & Instagram — pulled from the public Meta Ad Library, x-rayed by the same system that runs ad accounts autonomously.
Active ads
2120
Winning set
12
30+ days live
Longest live
59d
App rating
4.61★
51K ratings
Brand palette
The short version
Key facts
- As of September 17, 2026, Retake AI Face & Selfie Editor runs 2,120 active ads in Meta's Ad Library across Facebook and Instagram; 12 of them have survived 30 or more days of continuous delivery.
- Its longest-running ad has been live for 59 days.
- The winning set splits 100% video.
- The most common message angle is human like ai quality, carried by 67% of the winning set.
- All winning copy runs in English.
- In App Store reviews, the loudest praise goes to Natural, Realistic Results (9% of mentions) and the loudest complaint is Free Trial Deception (27%).
- The App Store listing holds 4.61 stars across 51,446 ratings.
The winning set
Live Meta ads gallery
12 ads have survived 30+ days of continuous delivery, out of 2120 currently active. Below: 9 creatives picked to span every angle and buyer the account runs; the ×N badge counts the ads running each one. Tap any card for its Meta Ad Library record. Sorted by longest live: the account's most proven creatives lead, podium first.
59d video ×2 ads EN
If you're never photogenic
59d video EN
If you are never photogenic, my girlfriend has been gatekeeping this app.
56d video EN
If you're never photogenic, stop taking your photos like this.
55d video ×2 ads EN
This is not catfishing, it's just your photogenic version.
55d video EN
Girls we don't do edits like this anymore!
51d video EN
pov: this is how it girls are editing
36d video ×2 ads EN
If you're never photogenic
30d video EN
this is not catfishing
30d video EN
If you're never photogenic, try this.
The x-ray — every winner analyzed frame by frame
What the winning set is actually doing
Language distribution — where the winning set actually runs
Share of the winning set per copy language. Translation is a deliberate spend decision: a language earning survivors is a market the money already believes in.
English
100% · 12 ads
Format split — statics vs video in the winning set
What survives 30+ days by medium.
video 12 ads · 100%
Angle mix — what the money says works
Every winner tagged with the message angle it leads with, and the languages it runs in — longevity under spend is the only public vote that counts.
human like ai quality
67% · 8 ads
unclassified
33% · 4 ads
The winning set, read from the creatives themselves — the top 9 analyzed winners, hook by hook.
| Days live | Ads | Lang | Angle | Persona | Opening hook | On-screen headline | Length |
|---|---|---|---|---|---|---|---|
| 59d | ×1 | en | human like ai quality | photo_confidence_seeker | If you're never photogenic | IF YOU'RE NEVER PHOTOGENIC | 34s |
| 59d | ×1 | en | human like ai quality | photo_confidence_seeker | If you are never photogenic, my girlfriend has been gatekeeping this app. | IF YOU'RE NEVER PHOTOGENIC | 16s |
| 56d | ×1 | en | human like ai quality | photo_confidence_seeker | If you're never photogenic, stop taking your photos like this. | IF YOU'RE NEVER PHOTOGENIC | 33s |
| 55d | ×1 | en | human like ai quality | photo_confidence_seeker | This is not catfishing, it's just your photogenic version. | This is not catfishing | 18s |
| 55d | ×1 | en | human like ai quality | photo_confidence_seeker | Girls we don't do edits like this anymore! | Girls we don't do edits like this anymore! | 24s |
| 51d | ×1 | en | human like ai quality | photo_confidence_seeker | pov: this is how it girls are editing | pov: this is how it girls are editing | 25s |
| 36d | ×1 | en | — | — | If you're never photogenic | IF YOU'RE NEVER PHOTOGENIC | 29s |
| 30d | ×1 | en | — | — | this is not catfishing | this is not catfishing | 18s |
| 30d | ×1 | en | — | — | If you're never photogenic, try this. | IF YOU'RE NEVER PHOTOGENIC | 30s |
Creative strategy
The dissection
Retake AI runs 1960 active ads off just 3 primary texts, but only 64 survive 30+ days, and 24 of those winners repeat one scene: a woman 45-54 telling camera 'Si nunca sales fotogénica, mi hija me enseñó este truco. Es la app Retake.' This week alone, 37 new ads joined the winning set while 28 retired.
Mom's Trick, Told Straight to Camera
The account's proven formula: a woman 45-54 opens cold on camera, no product shot first, saying her daughter taught her a trick, lines like 'Si nunca sales fotogénica, mi hija me enseñó este truco. Es la app Retake.' This insider hack tip angle drives 24 of the 64 winning ads (20 x-rayed creatives) at roughly 27 seconds each, nearly double the next-largest angle, negative hook challenge at 13.
Babe, Please Stop Editing Like That
13 ads (8 creatives) run the negative hook challenge: a woman 25-34 opens with 'Babe, please stop editing your photos like this. Your face is so smooth, it doesn't even look like you,' the shortest top angle at roughly 13 seconds. One version has held 64 days, just short of the account's 66-day longest survivor, proving the fast callout hook still converts.
Three Scripts, Two Languages, Five Feeds
Only 3 primary texts feed all 64 winners: English 'Be your best self in every photo! 🤩 Try it now! 🤳' (27 ads), a second English editing-tool variant (21 ads), and Spanish 'Sé tu mejor yo en cada foto! 🤩 ¡Pruébalo ahora! 🤳' (16 ads). English carries 48 winners to Spanish's 16, all video, spread across Facebook, Instagram, Audience Network, Messenger and Threads.
The Pitch Sells Instant, Reviews Say Locked
The ads promise 'Be your best self in every photo,' but among 4173 reviews, 154 call pricing too high, 154 flag free-trial deception, 73 report billing fraud or being unable to cancel, and 48 say the core retake feature stays paywalled. Natural-results praise (53) ties exactly with fake/artificial complaints (53), a split the 4.61 star lifetime rating doesn't surface.
One Persona Owns Almost Half the Set
The Never-Photogenic Self-Doubter persona anchors 28 of the 64 winning ads, more than the next two personas combined: The Parent Learning the Kids' Trick (15) and The Pre-Post Social Curator (13). The Called-Out Over-Editor trails at 8. Momentum stays volatile too: 37 new winners entered this week while 28 retired since 2026-07-27.
What we'd test next
- Video pattern-interrupt hook reusing the insider hack tip's 27-second daughter-reveal script, recast with a female 25-34 lead (the angle now casts only female 45-54), targeted at The Never-Photogenic Self-Doubter persona (28 ads, the largest cohort) in English.
- Video negative-framing hook extending the negative hook challenge angle ('stop editing like this,' currently 13 ads, English only) into Spanish for the first time, cast with a female 25-34 lead, targeting The Called-Out Over-Editor persona (8 ads).
- Video before/after slider reveal using the problem_solution_reveal mechanic (just 1 ad in the set today, a staple conversion mechanic for subscription apps), applied to the not catfishing reassurance angle and targeting The Pre-Post Social Curator persona (13 ads).
- Video testimonial hook (8 ads proven) cast with a female 55+ lead (just 3 ads total across the set) delivering the post confidence boost angle (currently 1 ad) for The Never-Photogenic Self-Doubter persona in Spanish.
The HyperScale batch
New ad concepts, generated for Retake AI Face & Selfie Editor
HyperScale agents are producing an original round of ad concepts for Retake AI Face & Selfie Editor, built from the winning angles above, the brand's real App Store assets, and what reviewers actually say. This page updates when the batch drops.
This analysis lives in a ready-made HyperScale workspace. If you work on Retake AI Face & Selfie Editor, it's yours: we hand it over personally, usually within a day.
Customer voice — 2177 recent reviews analyzed
What reviewers actually say
Objections the ads must pre-empt
- Free trial often results in immediate charges, not a true trial period
- Weekly subscription pricing ($9.99-15+) feels expensive and hidden until payment
- Most features are locked behind paywall, can't try before buying
- Refund requests are frequently denied or unanswered
- Some results look fake, airbrushed, or artificial rather than natural
Review-theme mix
Share of analyzed review mentions per theme — ＋ praise, − complaint, ~ mixed. Themes, not individual reviews.
− Free Trial Deception
27% · 154
− Billing Fraud / Can't Cancel
13% · 73
+ Natural, Realistic Results
9% · 53
− Paywall Blocks Core Feature
8% · 48
− Pricing Too High
27% · 154
− Fake/Artificial Editing Quality
9% · 53
− Free Tier Limits
6% · 37
− Refund/Support Unresponsive
1% · 8
“app asks if you want to be reminded when the free trial ends and it never ends up notifying you and you'll get charged $15 anyway”
“I'm 60+ and I don't want to look 20 but want to look polished . This app does that!”
“I was charged even though I was supposed to have the 1 week free trial”
“edita de uma forma muito natural que não parece edição”
“It was meant to be a 7 day free trial but they charged me as soon as I downloaded the app”
“É só fazer uma seleção boa de fotos, que são realmente fieis ao seu rosto. A edição fica extraordinária!”
“I started my 7-day free trial and immediately got charged with the monthly subscription”
“Me gustó que hace los retoques muy sutil y natural”
“The free trial did not exist. It instantly took £9.99 from my bank.”
“ha retocado mis fotos, poniéndome cara sin perder mi cara y sin parecer inteligencia artificial”
“One moment I was told to try it for free, and the next I was charged £9.99 for one week”
“El rostro queda perfecto sin cambiar tanto las facciones naturales”
“O app prometeu 7 dias grátis e me cobrou 40 reais imediatamente”
“Soy cero fotogénica. Nunca me ha gustado tomarme fotos, pero por primera vez se está sintiendo bien”
“In the app, there was free trial option of 1 week and i enabled it. But, when i processed it,i did not get the free trial and they took out my money”
“100% worth every single penny. This is a game changer.”
“charges your credit card even after you cancel on Apple subscription BEFORE the date of your subscriptions renewal date”
“crei que no funcionaría pero las fotos quedan geniales”
“I can't cancel my subscription. This is a scam”
“Seems a remarkable programme saving many a great photo”
“They took €128 in 2 weeks and won't return my money”
“It was meant to be a 7 day free trial but they charged me as soon as I downloaded the app”
“A pesar que cancele la suscripción me siguieron cobrando, usan publicidad engañosa”
“One moment I was told to try it for free, and the next I was charged £9.99 for one week”
“This app has charged me £10 a week EIGHT TIMES, I have not got a subscription, I have not accepted a plan of any type with them”
“The free trial did not exist. It instantly took £9.99 from my bank.”
“edita de uma forma muito natural que não parece edição”
“Escogí el plan de 7 días de prueba. PERO ME COBRARON EL PLAN DE INMEDIATO”
“É só fazer uma seleção boa de fotos, que são realmente fieis ao seu rosto. A edição fica extraordinária!”
“O app prometeu 7 dias grátis e me cobrou 40 reais imediatamente”
“ha retocado mis fotos, poniéndome cara sin perder mi cara y sin parecer inteligencia artificial”
“This app has charged me £10 a week EIGHT TIMES, I have not got a subscription, I have not accepted a plan of any type with them”
“El rostro queda perfecto sin cambiar tanto las facciones naturales”
“I can't cancel my subscription. This is a scam”
“I'm 60+ and I don't want to look 20 but want to look polished . This app does that!”
“They took €128 in 2 weeks and won't return my money”
“Soy cero fotogénica. Nunca me ha gustado tomarme fotos, pero por primera vez se está sintiendo bien”
“A pesar que cancele la suscripción me siguieron cobrando, usan publicidad engañosa”
“O único recurso interessante que é o que mostram em todos os anúncios, - aquele tal de "retake" - é pago”
“O único recurso interessante que é o que mostram em todos os anúncios, - aquele tal de "retake" - é pago”
“The majority of the app is pay to play. The main promoted feature is pay to use”
“The majority of the app is pay to play. The main promoted feature is pay to use”
“It used to be free to upload one photo a day, now there is literally NOTHING on this app that doesn't cost money”
“9.99 for one week of use or 69.99 for a year?? these developers are way too greedy”
“9.99 for one week of use or 69.99 for a year?? these developers are way too greedy”
“13$ dlls a week is not affordable is greedy”
“£9.99 a week! @£520 a year? Is this a mistake?”
“£9.99 a week! @£520 a year? Is this a mistake?”
“13$ dlls a week is not affordable is greedy”
“It simply scans your face from other photos and then places it onto new ones. The result looks just as artificial as the caricatures they use in their ads”
“The AI is horrendous. Everything looks so fake”
“The AI is horrendous. Everything looks so fake”
“It simply scans your face from other photos and then places it onto new ones. The result looks just as artificial as the caricatures they use in their ads”
“I used to love this app but now you have to pay the create an ai profile”
“User friendly! Easy to use! Enjoying the app very much”
“I have already sent 5 emails, but I have not received any replies”
The market around it
Brands competing for the same feed
Keep exploring the radar
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Also winning with the human like ai quality angle
The biggest ad sets on the radar
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Quick answers
FAQ
How many ads is Retake AI running, and how many are actually winning?
Retake AI has 1960 active ads in Meta's library, but only 64 have survived 30+ days to count as winners. The longest-running ad has held for 66 days, and this week added 37 new winners while 28 retired.
Which languages and angles are carrying the winning set?
English carries 48 of the 64 winning ads, Spanish 16. Insider hack tip leads with 24 ads (en/es), followed by negative hook challenge (13, English only), not catfishing reassurance (12, en/es), and over-editing callout (8, en/es).
What does the winning creative actually look like?
The winning formula is 100% video, about 27 seconds, a woman 45-54 on camera opening cold with a daughter-taught-me-a-trick line, no product shot first. Pattern-interrupt is the top hook mechanic, appearing in 22 of 64 x-rayed creatives.
What do reviewers say versus what the ads promise?
Ads promise instant confidence, but of 4173 reviews, 154 flag pricing as too high, 154 cite free-trial deception, 73 report billing fraud or failed cancellations, and 48 say the core retake feature is paywalled. Lifetime rating still sits at 4.61 stars.