Education · by DEEP FLOW SOFTWARE SERVICES
Speak & Learn English Meta Ads & Creative Strategy
Ads refreshed July 27, 2026 · Meta Ad Library
0★ 0 ratings View on the App Store ↗
Every long-running ad Speak & Learn English runs on Facebook & Instagram — pulled from the public Meta Ad Library, x-rayed by the same system that runs ad accounts autonomously.
Active ads
256
Winning set
59
30+ days live
Longest live
51d
App rating
4.65★
338K ratings
Brand palette
The short version
Key facts
- As of July 27, 2026, Speak & Learn English runs 256 active ads in Meta's Ad Library across Facebook and Instagram; 59 of them have survived 30 or more days of continuous delivery.
- Its longest-running ad has been live for 51 days.
- The winning set splits 100% video.
- The most common message angle is stiff phrase callout, carried by 34% of the winning set.
- The winning ads speak mainly to Stiff-Phrase Escapee (34% of ads) and Grammar Slip Fixer (20%).
- Winning copy runs in 4 languages: Thai 36%, English 31%, Hindi 22%, German 12%.
- In App Store reviews, the loudest praise goes to learning effectiveness (6% of mentions) and the loudest complaint is false free claim (22%).
- The App Store listing holds 0 stars across 0 ratings.
The winning set
Live Meta ads gallery
59 ads have survived 30+ days of continuous delivery, out of 256 currently active. Deduped by creative, that's 52 unique units below; the ×N badge counts the ads running each one. Tap to play, or open the Ad Library record. Sorted by longest live: the account's most proven creatives lead, podium first.
51d video HI
मैं कर सकता हूँ। कैसे कहते हैं?
51d video ×2 ads HI
The video opens with a street interview where a woman is asked to translate Hindi phrases into English, immediately establishing the language learning theme.
51d video HI
तुम्हें पता है क्या अजीब है? मैं हर दिन अंग्रेजी पढ़ती हूँ, लेकिन मैं अभी भी बातचीत नहीं कर सकती।
51d video HI
मेरे बॉयफ्रेंड को नहीं पता कि मैं दो महीने से इंग्लिश सीख रही हूं...
51d video HI
मेरे पति को नहीं पता कि मैं दो महीने से अंग्रेज़ी सीख रही हूँ।
51d video HI
Stop saying 'I'm fine, thank you' and 'You're welcome' when you don't know what else to say.
51d video HI
A grandfather and granddaughter are sitting together, and the grandfather asks, 'You wanna go get kulfi with me?'
51d video HI
अंग्रेजी में शायद कैसे कहते हैं? Maybe. मेरे साथ दोहराएं, Maybe.
49d video HI
अंग्रेजी में शायद कैसे कहते हैं? Maybe. मेरे साथ दोहराएं, Maybe.
48d video ×2 ads EN
Never, and I mean never say 'I'm fine, thank you.'
48d video ×2 ads EN
Never, and I mean never say 'I'm fine, thank you.'
48d video ×2 ads EN
What are you doing? I burn candle.
48d video EN
Hey, whatcha doing?
48d video EN
Hey, whatcha doing?
48d video HI
आज से ही अंग्रेजी बोलना शुरू करो, एकदम धाराप्रवाह!
48d video EN
The video starts with a doctor listing body parts while a phone low battery notification pops up, creating a humorous contrast.
46d video ×2 ads DE
Sag niemals, aber wirklich niemals "How are you?"
46d video DE
Wie sagt man vielleicht auf Englisch?
42d video DE
Sag niemals, aber wirklich niemals How are you?
39d video ×2 ads EN
Never, and I mean never, say 'I'm fine, thank you'.
39d video EN
If you can understand this video, your English is at an A2 level
39d video HI
Agar tum yeh video samajh sakte ho, toh tumhari English A2 level ki hai.
38d video DE
Wenn du dieses Video verstehst, ist dein Englisch auf A2-Niveau.
35d video DE
Sag niemals, wirklich niemals "I'm fine, thank you."
The x-ray — every winner analyzed frame by frame
What the winning set is actually doing
Language distribution — where the winning set actually runs
Share of the winning set per copy language. Translation is a deliberate spend decision: a language earning survivors is a market the money already believes in.
Thai
36% · 21 ads
English
31% · 18 ads
Hindi
22% · 13 ads
German
12% · 7 ads
Format split — statics vs video in the winning set
What survives 30+ days by medium.
video 59 ads · 100%
Persona coverage — who the winning ads speak to
HyperScale agents read Speak & Learn English's buyer personas out of the winning set itself, then tagged every ad with the buyer it addresses.
Stiff-Phrase Escapee
34% · 20 ads
Grammar Slip Fixer
20% · 12 ads
Secret Family Learner
15% · 9 ads
Direct Translator
14% · 8 ads
Level Curious Tester
8% · 5 ads
Fluency Achiever
8% · 5 ads
Every x-rayed creative is tagged individually (who it sells to, its angle) from its HyperScale x-ray: transcript, casting, story beats. Coverage counts the ads each creative carries.
Angle mix — what the money says works
Every winner tagged with the message angle it leads with, and the languages it runs in — longevity under spend is the only public vote that counts.
stiff phrase callout
34% · 20 ads
grammar mistake callout
20% · 12 ads
direct translation drill
14% · 8 ads
secret surprise reveal
8% · 5 ads
level test hook
8% · 5 ads
fast progress testimonial
7% · 4 ads
family shame story
7% · 4 ads
study habits callout
2% · 1 ads
Languages across the set: Thai 36% · English 31% · Hindi 22% · German 12%
The full winning set, read from the creatives themselves — 59 analyzed winners, hook by hook.
| Days live | Ads | Lang | Angle | Persona | Opening hook | On-screen headline | Length |
|---|---|---|---|---|---|---|---|
| 51d | ×1 | hi | direct translation drill | Direct Translator | मैं कर सकता हूँ। कैसे कहते हैं? | 51s | |
| 51d | ×1 | hi | fast progress testimonial | Fluency Achiever | The video opens with a street interview where a woman is asked to translate Hindi phrases into English, immediately establishing the language learning theme. | Speak English: Learna AI Tutor | 152s |
| 51d | ×1 | hi | study habits callout | Fluency Achiever | तुम्हें पता है क्या अजीब है? मैं हर दिन अंग्रेजी पढ़ती हूँ, लेकिन मैं अभी भी बातचीत नहीं कर सकती। | मुझे अंग्रेजी सीखने की सबसे बड़ी गलती दिखाने दो। | 113s |
| 51d | ×1 | hi | secret surprise reveal | Secret Family Learner | मेरे बॉयफ्रेंड को नहीं पता कि मैं दो महीने से इंग्लिश सीख रही हूं... | सीखें इंग्लिश | 84s |
| 51d | ×1 | hi | secret surprise reveal | Secret Family Learner | मेरे पति को नहीं पता कि मैं दो महीने से अंग्रेज़ी सीख रही हूँ। | 101s | |
| 51d | ×1 | hi | stiff phrase callout | Stiff-Phrase Escapee | Stop saying 'I'm fine, thank you' and 'You're welcome' when you don't know what else to say. | Learn English with AI | 62s |
| 51d | ×1 | hi | secret surprise reveal | Secret Family Learner | A grandfather and granddaughter are sitting together, and the grandfather asks, 'You wanna go get kulfi with me?' | उन्होंने अंग्रेज़ी सीखी क्योंकि उनकी पोती अमेरिका में रहती है। | 118s |
| 51d | ×1 | hi | direct translation drill | Direct Translator | अंग्रेजी में शायद कैसे कहते हैं? Maybe. मेरे साथ दोहराएं, Maybe. | अंग्रेजी में शायद कैसे कहते हैं? | 50s |
| 49d | ×1 | hi | direct translation drill | Direct Translator | अंग्रेजी में शायद कैसे कहते हैं? Maybe. मेरे साथ दोहराएं, Maybe. | अंग्रेजी में शायद कैसे कहते हैं? | 50s |
| 48d | ×4 | en | stiff phrase callout | Stiff-Phrase Escapee | Never, and I mean never say 'I'm fine, thank you.' | START SPEAKING ENGLISH FLUENTLY! | 116s |
| 48d | ×4 | en | stiff phrase callout | Stiff-Phrase Escapee | Never, and I mean never say 'I'm fine, thank you.' | START SPEAKING ENGLISH FLUENTLY! | 117s |
| 48d | ×4 | en | grammar mistake callout | Grammar Slip Fixer | What are you doing? I burn candle. | 42s | |
| 48d | ×4 | en | grammar mistake callout | Grammar Slip Fixer | Hey, whatcha doing? | 44s | |
| 48d | ×4 | en | grammar mistake callout | Grammar Slip Fixer | Hey, whatcha doing? | 43s | |
| 48d | ×1 | hi | stiff phrase callout | Stiff-Phrase Escapee | आज से ही अंग्रेजी बोलना शुरू करो, एकदम धाराप्रवाह! | आज से ही अंग्रेजी बोलना शुरू करो, एकदम धाराप्रवाह! | 98s |
Creative strategy
The dissection
One line, 'Never, and I mean never say I'm fine, thank you,' anchors 20 of Learna's 59 winning ads (34%), stretched across German, English, Hindi and Thai in near-identical ~95-second confessionals fronted by the same female 25-34 presenter archetype. Meanwhile 1829 reviews average a lifetime 4.65★ but flag false free claims 76 times, the exact gap between the stiff-phrase hook and the paywall behind it.
Never Say 'I'm Fine, Thank You'
The dominant proven formula: a female 25-34 presenter looks straight at camera in vertical video and opens with lines like 'Never, and I mean never say "I'm fine, thank you"' or its German twin 'Sag niemals, aber wirklich niemals "How are you?"'. This stiff-phrase callout carries 20 of the 59 winning ads (34%) across German, English, Hindi and Thai, running long at an average ~95 seconds across 16 distinct creatives.
The Persona With Zero Ads
Of 52 x-rayed casting reads, female 25-34 fronts 22 ads and female 18-24 fronts 13, while male 55+ appears in just 4 and male 25-34 in 3. Persona tagging tells the same story: Stiff-Phrase Escapee (20 ads) and Grammar Slip Fixer (12 ads) dominate, Secret Family Learner holds 9 and Direct Translator 8, but Casual Free-App Browser sits at 0 ads, a full gap in a set of 59 winners.
Thai Ads Outnumber German Three To One
Language spread across the winning set: Thai 21 ads, English 18, Hindi 13, German 7. Angle-language pairing is uneven too: stiff phrase callout spans all four (de/en/hi/th, 20 ads), grammar mistake callout sticks to en/th only (12 ads), and secret surprise reveal plus fast progress testimonial run exclusively in hi/th (5 and 4 ads).
Free Isn't What Reviewers Found
Across 1829 reviews (4.65★ lifetime), false free claim is the top complaint at 76 mentions, tied with pricing complaints at 76, followed by misleading ads (64) and paywall friction (41). Reviewers warn 'trial is only 3-7 days before charges begin' and the free tier 'limits to a few minutes/day,' friction sitting behind copy like 'Learning English is very easy with Learna,' running in 7 ads.
Long-Form Video Or Nothing
Format is 100% video across the winning set, and length skews long: 0 ads run under 15 seconds, just 1 sits in the 15-30s bracket, 19 land at 30-60s, and 39 push past 60 seconds. The longest survivor has run 51 days, roughly matching the ~51s runtime of the grammar mistake callout angle (12 ads, en/th).
What we'd test next
- A video pattern-interrupt ad in English casting a male 55+ presenter delivering the account's top stiff-phrase callout line, aimed at the underserved Fluency Achiever persona (5 ads) to test whether older-learner casting lifts the set's biggest angle (20 of 59 ads, 34%).
- A Thai-language stiff-phrase callout variant (Thai already carries 21 ads) recast for the Direct Translator persona, pairing the proven pattern-interrupt hook with a translation twist beyond the 8 ads currently running that angle solo.
- A screen-recorded streak or progress-dashboard demo, a subscription-app mechanic absent from this set's mix of pattern interrupt, demo, testimonial, POV skit, AI-human dialogue and challenge, framed as a day-15 milestone reveal for the Fluency Achiever persona (5 ads).
- A demo-style video in Hindi (13 ads) built around the Casual Free-App Browser persona (0 ads, the clearest coverage gap in the 59-ad winning set), using the existing demo hook mechanic to reach price-conscious browsers the current casting never targets.
The HyperScale batch
New ad concepts, generated for Speak & Learn English
HyperScale agents are producing an original round of ad concepts for Speak & Learn English, built from the winning angles above, the brand's real App Store assets, and what reviewers actually say. This page updates when the batch drops.
This analysis lives in a ready-made HyperScale workspace. If you work on Speak & Learn English, it's yours: we hand it over personally, usually within a day.
Customer voice — 1209 recent reviews analyzed
What reviewers actually say
Objections the ads must pre-empt
- Don't claim 'completely free' — trial is only 3-7 days before charges begin
- Avoid implying unlimited practice — free tier limits to a few minutes/day
- Don't promise painless cancellation — many report no clear way to cancel or get refunds
- Avoid claiming flawless speech recognition — users report lag, mishearing, or false positives
- Don't imply transparent billing — many report surprise charges or renewal without clear consent
Review-theme mix
Share of analyzed review mentions per theme — ＋ praise, − complaint, ~ mixed. Themes, not individual reviews.
− false free claim
22% · 76
− misleading ads
19% · 64
− paywall friction
12% · 41
− pricing complaints
22% · 76
− speech recognition issues
11% · 36
− unauthorized charges
4% · 12
+ learning effectiveness
6% · 20
− language support gaps
4% · 13
“I learned more in a few days with this AI that explains your errors than I did with Duolingo for 285 days!!!”
“I learned more in a few days with this AI that explains your errors than I did with Duolingo for 285 days!!!”
“Lerna esta mejor que duo lingo solo que es pago pero cumple con tdo su función”
“Lerna esta mejor que duo lingo solo que es pago pero cumple con tdo su función”
“Es como si tuviera un profesión en casa, le puedo preguntar y ella me responde”
“Me subió la autoestima y la confianza sin miedo al hablar”
“on a l'impression d'être dans une classe avec un vrai prof, j'adore le concept”
“on a l'impression d'être dans une classe avec un vrai prof, j'adore le concept”
“Me ayuda mucho a la pronunciación y entendimiento”
“Es como si tuviera un profesión en casa, le puedo preguntar y ella me responde”
“Me parece genial que tenga práctica y que te corrija en español e inglés. Cosas que otras app no tienen”
“Me ayuda mucho a la pronunciación y entendimiento”
“Me subió la autoestima y la confianza sin miedo al hablar”
“Me parece genial que tenga práctica y que te corrija en español e inglés. Cosas que otras app no tienen”
“It gave me so much under my Spanish teacher was astonished over one way you guys speak so much more”
“It gave me so much under my Spanish teacher was astonished over one way you guys speak so much more”
“Learna AI explique très bien les règles de grammaire, ce qui permet de mieux comprendre la manière de structurer nos phrases, ce qui est un atout majeur”
“Learna AI explique très bien les règles de grammaire, ce qui permet de mieux comprendre la manière de structurer nos phrases, ce qui est un atout majeur”
“Esta app te dice que no necesitas dinero para practicar, pero si no le pagas solo puedes practicar 5 minutos al dia, y no te enseña nada”
“estoy aprendiendo con 10 años y ya aprendí una oración”
“Te dan una semana para que practiques gratis solo 2 minutos y después te dicen de pagar”
“I'll be learning Spanish on Duolingo for more than a year And was still unable to talk”
“only the first 5 minutes are actually free, and it's also impossible to communicate the way it's shown in the advertisement”
“Esta app te dice que no necesitas dinero para practicar, pero si no le pagas solo puedes practicar 5 minutos al dia, y no te enseña nada”
“it stops repeatedly and tells you to choose the Premium version, which costs $20 per week”
“Te dan una semana para que practiques gratis solo 2 minutos y después te dicen de pagar”
“Me pasé a los productos de la manzanita por lo comentarios de la gente pero son todas mentiras”
“sin no tenes subscripción te sirve de nada porque te da 4 minutos para hablar”
“la anuncian como totalmente gratis y luego de un periodo de prueba de 7 días tenes que pagar u$s 12”
“only the first 5 minutes are actually free, and it's also impossible to communicate the way it's shown in the advertisement”
“Dice ser gratuita y solo te dan una semana gratis. Luego pasa a valer 12 dolares por SEMANA”
“Dice ser gratuita y solo te dan una semana gratis. Luego pasa a valer 12 dolares por SEMANA”
“it is a subscription that will cost 25 usd every week. This is a 100 usd per month”
“it is a subscription that will cost 25 usd every week. This is a 100 usd per month”
“tu te fais bombarder pour un essai gratuit de 7 jours et par la suite c'est 21,99$/sem.”
“The price is also very high – $25 per week, and the subscription renews automatically”
“Me sacaron más de 40.000 pesos en un día”
“Es una app que te permite interactuar con la IA. Es excelente para aprender pero muy cara”
“me cobraron USD 12,99 de inmediato. El reembolso solicitado fue rechazado.”
“me cobraron USD 12,99 de inmediato. El reembolso solicitado fue rechazado.”
“La información sobre los cobros recurrentes está presentada de tal manera que el usuario queda prácticamente inducido a error. Me cobraron 7 veces, con débitos cada 6 días.”
“me quitaron 10 dólares ! Ladrones y no me los quieren devolver”
“My subscription renewed automatically, and I was charged without realizing it”
“After paying €7, they automatically charge €18 without my consent”
“The pronunciation part is fake even if you touch the voice recorder button and not speak you get 100”
“My subscription renewed automatically, and I was charged without realizing it”
“terrible, not hear me well, not follow request in study direction, bad quality”
“La prueba gratuita es por 7 días y después te cobran”
“There is an infuriating delay from when you push the button to speak so one gets half the questions wrong”
“la anuncian como totalmente gratis y luego de un periodo de prueba de 7 días tenes que pagar u$s 12”
“Debería tener Castellano Argentino porque el español Latino es muy diferente”
“I saw an advert saying it was free. It's a lie. It's a scam.”
“Leider kann man Italienisch nicht lernen”
“Me pasé a los productos de la manzanita por lo comentarios de la gente pero son todas mentiras”
“Duolingo też jest płatne i jest łatwiejsze”
“Duolingo też jest płatne i jest łatwiejsze”
The market around it
Brands competing for the same feed
Keep exploring the radar
More Meta ads teardowns
More Education advertisers on the radar
Also localizing winners into Thai
The biggest ad sets on the radar
Quick answers
FAQ
How many ads is Learna running for Speak & Learn English on Meta?
256 active ads sit in the Meta Ad Library, with the top 255 by impressions x-rayed. Of those, 59 have survived 30+ days to form the winning set, and the longest-running ad has been live 51 days.
Which languages and angles dominate Learna's ad set?
Thai leads with 21 ads, then English 18, Hindi 13, German 7. Stiff phrase callout is the top angle (20 ads across de/en/hi/th), followed by grammar mistake callout (12 ads, en/th) and direct translation drill (8 ads, de/hi/th).
What creative pattern is actually winning for Learna?
Every x-rayed ad is video, and presenter-led execution dominates: female 25-34 fronts the top angle's 20 ads at ~95 seconds, using a pattern-interrupt hook found in 30 of 59 x-rayed creatives. 39 of 59 winning ads run past 60 seconds; none run under 15 seconds.
What do reviewers say versus what the ads promise?
Across 1829 reviews (4.65★ lifetime), false free claims are flagged 76 times and pricing complaints appear 76 times, alongside 41 paywall friction and 64 misleading-ad mentions, even as 'very easy' testimonial-style ads keep running in 7 spots.