Every long-running ad YouTube runs on Facebook & Instagram — pulled from the public Meta Ad Library, x-rayed by the same system that runs ad accounts autonomously.
Active ads
307
Winning set
1
30+ days live
Longest live
34d
App rating
4.67★
49M ratings
Brand palette
The short version
Key facts
- As of September 14, 2026, YouTube runs 307 active ads in Meta's Ad Library across Facebook and Instagram; 1 of them have survived 30 or more days of continuous delivery.
- Its longest-running ad has been live for 34 days.
- The winning set splits 100% video.
- All winning copy runs in English.
- In App Store reviews, the loudest praise goes to Content quality & community (4% of mentions) and the loudest complaint is Ad overload (36%).
- The App Store listing holds 4.67 stars across 48,952,845 ratings.
The winning set
Live Meta ads gallery
1 ads have survived 30+ days of continuous delivery, out of 307 currently active. Below: 1 creatives picked to span every angle and buyer the account runs; the ×N badge counts the ads running each one. Tap any card for its Meta Ad Library record. Sorted by longest live: the account's most proven creatives lead, podium first.
34d video EN
Hi, I'm Fred Asquith and this is my YouTube top three.
The x-ray — every winner analyzed frame by frame
What the winning set is actually doing
Language distribution — where the winning set actually runs
Share of the winning set per copy language. Translation is a deliberate spend decision: a language earning survivors is a market the money already believes in.
English
100% · 1 ads
Format split — statics vs video in the winning set
What survives 30+ days by medium.
video 1 ad · 100%
Angle mix — what the money says works
Every winner tagged with the message angle it leads with, and the languages it runs in — longevity under spend is the only public vote that counts.
unclassified
100% · 1 ads
The winning set, read from the creatives themselves — the top 1 analyzed winners, hook by hook.
| Days live | Ads | Lang | Angle | Persona | Opening hook | On-screen headline | Length |
|---|---|---|---|---|---|---|---|
| 34d | ×1 | en | — | — | Hi, I'm Fred Asquith and this is my YouTube top three. | Best of YouTube with Fred Asquith | 55s |
Creative strategy
The dissection
Of the 21 active YouTube ads on Meta, only 5 have crossed the 30-day survival line, all French, all Instagram-only, all video, and every single one puts a real parent alone on camera for 60+ seconds (4 of 5, one hits 114s). Nostalgia is the engine: 'grew up on youtube' alone claims 2 of the 5 winners.
Grew-Up-On-YouTube: One Face, 87 Seconds
The dominant pattern across YouTube's 5 winning ads: 'grew up on youtube' takes 2 of 5 (40%), each a ~87-second video with a single female 25-34 presenter talking straight into the lens, no cutaways. The hook lands cold: 'Comme beaucoup, moi j'ai grandi avec YouTube et aujourd'hui encore je m'en sers presque to' (34-day survivor) or 'Après 15 ans sur internet, les évolutions de YouTube ont été nombreuses' (35 days). No product screens, no b-roll, just testimony to camera.
Four Parents, One Nostalgic Script
Persona coverage across the 5 x-rayed creatives: Grew up on YouTube parent leads with 2 ads, while Screen time rival mom, Middle school milestone parent, and Shorts request parent each carry exactly 1. Casting mirrors the skew: female 25-34 fronts 3 of 5 creatives, female 35-44 fronts 1 (the 65-second screen-rival testimonial), and male 25-34 fronts 1 (the middle-school milestone spot). Five unique primary texts, five angles, zero copy overlap.
Long-Form Wins, Short-Form Absent
Hook mechanics split three ways across 5 x-rayed creatives: POV skit (2), testimonial (2), pattern interrupt (1). Length tracks survival directly: 4 of the 5 winners run 60 seconds or longer (one hits 114s), only 1 sits in the 30-60s band, and 0 dip under 30 seconds. The shortest winning execution still runs 65 seconds, female 35-44 confessing 'YouTube passe parfois plus de temps avec mon fils que moi.'
The Ad-Free Warmth Ads Never Mention
None of the 5 winning ads reference Premium, pricing, or ad load, they sell family bonding and nostalgia instead. Meanwhile 'Ad overload' is the top voice theme in the 4,182-review corpus (103 mentions), ad frequency complaints hit 43 ('sometimes multiple ads per few minutes'), and app crashes on launch log 56 more. Lifetime rating still holds at 4.67 stars despite that gap.
All French, All Instagram, No Backup
Every one of the 5 winning ads runs in French and lives on Instagram only, out of 21 active ads total (13 covered by the x-ray). No secondary language, no alternate placement, no test outside the confessional-testimonial format. Three of the 5 winners share the exact same 35-day survival ceiling, a sign the format's upper limit, not its viability, is what's being tested.
What we'd test next
- Video, 60-90s, testimonial hook opening on 'Après 20 ans sur YouTube, voici ce qui n'a jamais changé pour moi', grew up on youtube angle, targeting a male 35-44 Grew up on YouTube parent, the casting this angle hasn't tried despite owning 2 of the 5 wins.
- Video, 60s+, POV skit hook ('POV : mon mari passe plus de temps avec YouTube Kids que moi'), screen rival callout angle, targeting a male 25-34 Screen time rival dad, mirroring the female 35-44 version that survived the full 35 days.
- Video, 45-60s, screen-recording demo hook showing a parent scrolling Shorts settings live on-screen, calm supervision reveal angle, targeting Shorts request parent, a mechanic this 5-ad set has never tested (current split: POV skit x2, testimonial x2, pattern interrupt x1).
- Video, 60s+, testimonial hook dubbed into English ('Mom? Can I watch Shorts on YouTube?'), grew up on youtube angle, targeting Grew up on YouTube parent in a first non-French market, since all 5 winning ads currently run French-only on Instagram.
The HyperScale batch
New ad concepts, generated for YouTube
HyperScale agents are producing an original round of ad concepts for YouTube, built from the winning angles above, the brand's real App Store assets, and what reviewers actually say. This page updates when the batch drops.
This analysis lives in a ready-made HyperScale workspace. If you work on YouTube, it's yours: we hand it over personally, usually within a day.
Customer voice — 3075 recent reviews analyzed
What reviewers actually say
Objections the ads must pre-empt
- Ads appear multiple times per video, even every few minutes
- Premium price increased significantly without new value
- App crashes or won't open, requiring frequent reinstalls
- Removed features like dislike button and live tab frustrate users
- Premium still shows ads or lacks promised functionality
Review-theme mix
Share of analyzed review mentions per theme — ＋ praise, − complaint, ~ mixed. Themes, not individual reviews.
− Ad overload
36% · 103
− App crashes on launch
19% · 56
− Ad frequency & unskippable ads
15% · 43
− Premium pricing value
8% · 22
− App stability/performance
7% · 20
− Content moderation & algorithm
6% · 18
− Feature removal frustration
5% · 15
+ Content quality & community
4% · 11
“YouTube offers me an opportunity to escape all that for a little while each day”
“innerhalb von 30 Sekunden 3 Werbungen gibt und ich kein einziges Video anschauen kann”
“I love YouTube very much and it's got great community's”
“there are soooo much ads in video like in a 15 mins vid there are like 50 ads”
“Beaucoup d'informations nous auraient échappé sans YouTube”
“Houve uma época em que tinha apenas 1 anúncio por vídeo, hoje e mais de 10 anúncios pra um vídeo de 15 a 30 minutos”
“Simplesmente a plataforma que ainda serve muito conteúdo de qualidade”
“Não consigo assistir um vídeo sem ter pelo menos 8 propagandas dentro”
“Great for commuters with the offline downloading”
“8 anuncios por video, isso beira o inacreditável”
“innerhalb von 30 Sekunden 3 Werbungen gibt und ich kein einziges Video anschauen kann”
“NÃO DÁ PRA VER 5 MINUTOS DE VÍDEO SEM UM ANÚNCIO”
“there are soooo much ads in video like in a 15 mins vid there are like 50 ads”
“I watched a 7 minute and 48 second video on got 12 ads!!”
“Não consigo assistir um vídeo sem ter pelo menos 8 propagandas dentro”
“A cada 5 segundos aparecem 3 ads na tela, que voce é obrigado a ver por pelo menos 5 segundos”
“I watched a 7 minute and 48 second video on got 12 ads!!”
“The new double ads with the "next" button before the skip is so annoying and is really disappointing”
“Passo mais tempo vendo anúncios do que o próprio vídeo”
“recently I am only getting 2 ads in a row and I have to wait the five seconds to press skip for each”
“APLICATIVO LIXO, METAM OS MILHARES DE ANUNCIOS NO CÚ DE VOCÊS”
“Crash at startup iOS 26.5.2 (23F84). Now regular crashes at startup”
“Früher konnte man 10 Videos anschauen und eine Werbung bekommen. Jetzt bekomme ich drei Werbungen in einem 15 min Video”
“This is my 4th reinstall this week. App keeps crashing”
“Antigamente era 10/10 hoje não chega nem 0,1”
“Seit ca 1 Woche startet die App nicht mehr”
“YouTube is not what it used to be. Way too many adds and interruptions that are more adds”
“O app não está abrindo, tenho que desinstalar e instalar toda hora”
“die app schon 6 mal gelöscht und immer wieder neu heruntergeladen weil ich nicht mehr rein komme”
“I pay for premium for 2 years and curently I need to reinstal the app twice a day”
“Crash at startup iOS 26.5.2 (23F84). Now regular crashes at startup”
“Around €19 per month for YouTube Premium is simply too expensive”
“This is my 4th reinstall this week. App keeps crashing”
“10 min video- 6 clips. Premium abo zu teuer”
“Seit einigen Tagen lässt sich die App nicht mehr öffnen, sie schließt sich jedes Mal direkt beim Versuch sie zu öffnen”
“I paid youtube premium for the last 4 years, but it's no longer worth it”
“In three days i had to reinstall the app for 4 times.”
“I paid 2 years 16,99€ now i gonna use youtube from blackmarket”
“Around €19 per month for YouTube Premium is simply too expensive”
“YouTube videos have started freezing on my iPhone 13. The audio continues to play normally, but the video freezes.”
“I pay 13 euros monthly for this app and it doesn't even allow me to change the playing order of the videos that I've downloaded”
“O app está travando nas lives no iPhone 14 Max, passa atualizações ficando pior, agora travando nos anúncios”
“I paid youtube premium for the last 4 years, but it's no longer worth it”
“I have a channel with approximately 6k subs and somehow I got a shadow ban and I don't know why”
“empecé pagando 7 mil y ahora vamos y casi 15”
“Der Algorithmus zeigt dir ständig nur noch etwa die letzten 3 Sachen an”
“O YouTube removeu a opção de dislike que é essencial para a experiência do usuário”
“O YouTube removeu a opção de dislike que é essencial para a experiência do usuário”
“Removing the Live tab has made YouTube much harder to use”
“Removing the Live tab has made YouTube much harder to use”
“The rest is being increasingly full of A.I. slop”
“Youtube red is an essential app for ph users who commute”
“Der Algorithmus zeigt dir ständig nur noch etwa die letzten 3 Sachen an”
“I love YouTube very much and it's got great community's”
“Der Preis ist total überrissen und deshalb werde ich wahrscheinlich zur Konkurrenz wechseln”
“Der Preis ist total überrissen und deshalb werde ich wahrscheinlich zur Konkurrenz wechseln”
The market around it
Brands competing for the same feed
Keep exploring the radar
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The biggest ad sets on the radar
Browse all 87 apps on the radar · All Photo & Video teardowns
Quick answers
FAQ
How many YouTube ads are running on Meta, and how many are actually winning?
YouTube runs 21 active ads on Meta (13 covered by the x-ray), but only 5 have survived past the 30-day mark, with the longest hitting 35 days. All 5 winners are French-language video ads running on Instagram only.
Which angles and languages is YouTube testing?
All 5 winning ads run in French on Instagram. Angles split: grew up on youtube (2 ads), screen rival callout (1), calm supervision reveal (1), milestone readiness (1), each tied to its own primary text (5 unique bodies, zero repeats).
What creative pattern is actually working for YouTube right now?
Every one of the 5 x-rayed creatives is 100% video with a single on-camera presenter, no product footage. Hook mechanics split POV skit (2), testimonial (2), pattern interrupt (1), and 4 of 5 run past 60 seconds, one reaching 114s.
What do reviewers say versus what YouTube's ads promise?
The ads sell nostalgia and family bonding, never mentioning ads or pricing. But across 4,182 reviews, 'ad overload' is the top complaint (103 mentions), ad frequency logs 43, and app crashes on launch log 56, even as the app holds a 4.67-star lifetime rating.