Every long-running ad Opal runs on Facebook & Instagram — pulled from the public Meta Ad Library, x-rayed by the same system that runs ad accounts autonomously.
Active ads
95
Winning set
7
30+ days live
Longest live
86d
App rating
4.72★
88K ratings
Brand palette
The short version
Key facts
- As of September 14, 2026, Opal runs 95 active ads in Meta's Ad Library across Facebook and Instagram; 7 of them have survived 30 or more days of continuous delivery.
- Its longest-running ad has been live for 86 days.
- The winning set splits 100% video.
- The most common message angle is transformation proof, carried by 43% of the winning set.
- Winning copy runs in 2 languages: Japanese 71%, English 29%.
- In App Store reviews, the loudest praise goes to screen time reduction (17% of mentions) and the loudest complaint is update regression (24%).
- The App Store listing holds 4.72 stars across 87,731 ratings.
The winning set
Live Meta ads gallery
7 ads have survived 30+ days of continuous delivery, out of 95 currently active. Below: 7 creatives picked to span every angle and buyer the account runs; the ×N badge counts the ads running each one. Tap any card for its Meta Ad Library record. Sorted by longest live: the account's most proven creatives lead, podium first.
86d video EN
Longest offline moment 3:42 hours without touching your phone.
61d video EN
You have reached a social media checkpoint.
60d video JA
The video opens with a young man sitting in a beautiful, expansive meadow with mountains in the background, displaying a text overlay about his longest offline
60d video JA
You have reached an Instagram checkpoint.
45d video JA
A split-screen comparison showing a productive day using Opal versus a day of procrastination.
44d video JA
The creator shows a screen time report with a significant drop in usage, saying, 'I don't want to admit it, but I feel like this free app changed my life.'
36d video JA
スマホ依存から抜けた友達がバカ明るくなったwww
The x-ray — every winner analyzed frame by frame
What the winning set is actually doing
Language distribution — where the winning set actually runs
Share of the winning set per copy language. Translation is a deliberate spend decision: a language earning survivors is a market the money already believes in.
Japanese
71% · 5 ads
English
29% · 2 ads
Format split — statics vs video in the winning set
What survives 30+ days by medium.
video 7 ads · 100%
Angle mix — what the money says works
Every winner tagged with the message angle it leads with, and the languages it runs in — longevity under spend is the only public vote that counts.
transformation proof
43% · 3 ads
habit streak motivation
29% · 2 ads
emotional relief appeal
29% · 2 ads
Languages across the set: Japanese 71% · English 29%
The winning set, read from the creatives themselves — the top 7 analyzed winners, hook by hook.
| Days live | Ads | Lang | Angle | Persona | Opening hook | On-screen headline | Length |
|---|---|---|---|---|---|---|---|
| 86d | ×7 | en | habit streak motivation | compulsive_scroller | Longest offline moment 3:42 hours without touching your phone. | Longest offline moment | 11s |
| 61d | ×2 | en | emotional relief appeal | compulsive_scroller | You have reached a social media checkpoint. | 45s | |
| 60d | ×2 | ja | habit streak motivation | compulsive_scroller | The video opens with a young man sitting in a beautiful, expansive meadow with mountains in the background, displaying a text overlay about his longest offline | 最長のオフライン時間 3時間42分 | 11s |
| 60d | ×2 | ja | emotional relief appeal | compulsive_scroller | You have reached an Instagram checkpoint. | Opal: スマホに時間を奪われない。 | 37s |
| 45d | ×2 | ja | transformation proof | self_improvement_seeker | A split-screen comparison showing a productive day using Opal versus a day of procrastination. | Opal vs 年始にたてた目標 | 13s |
| 44d | ×1 | ja | transformation proof | self_improvement_seeker | The creator shows a screen time report with a significant drop in usage, saying, 'I don't want to admit it, but I feel like this free app changed my life.' | 認めたくないけど、この無料アプリで人生変わった気がする | 16s |
| 36d | ×3 | ja | transformation proof | compulsive_scroller | スマホ依存から抜けた友達がバカ明るくなったwww | スマホ依存から抜けた友達がバカ明るくなったwww | 15s |
Creative strategy
The dissection
Opal's Meta presence has nearly doubled to 69 active ads, yet the winning set is still frozen at 3, the same trio of scripts that's carried this account for months. The longest survivor just crossed 76 days: a male presenter staring into the lens, saying 'you have reached an instagram checkpoint.' Every ad in the library is video, and every x-rayed creative puts a human on camera, nothing product-only has ever cracked the winning set.
The 76-Day Checkpoint Formula
Opal's flagship still runs one play: a lone male presenter, 25-34, talks straight to camera for about 50 seconds under the algorithm manipulation warning angle. It opens cold with 'you have reached an instagram checkpoint,' now the longest-surviving ad in the account at 76 days. All 3 x-rayed creatives are 100% on-camera video; zero rely on app-footage-only shots.
69 Ads, Only 3 Scripts Survive
69 ads are live in Meta's library today, but they compress into just 3 unique primary texts and 3 angles, mindful interruption, algorithm manipulation warning, achievement proof, each carried by exactly 1 ad. That's roughly 23 active ad units per distinct idea, spread across FACEBOOK, INSTAGRAM, AUDIENCE_NETWORK, MESSENGER and THREADS, meaning Opal is cloning the same 3 scripts rather than testing new ones.
Three Personas, One Ad Each
Persona coverage is now a dead heat: Offline Streak Chaser, Doomscrolling Burnout and Instagram Autopilot Scroller each carry exactly 1 ad, no persona dominates and none sits at zero anymore. Casting stays narrow though: male 18-24 fronts 2 of the 3 creatives, male 25-34 the third; hook mechanics split pattern interrupt (2) versus personal achievement reveal (1). No female presenter has ever run.
94% Save Time, Reviewers Say Updates Broke It
The top ad claims 94% of Opal customers save 2 hours a day thanks to the app, but the 5,980-review corpus (4.73★ lifetime) logs 75 mentions of update regression, 48 of pricing complaints, and 34 of app stability bugs. Reviewers say recent updates broke blocking and navigation for long-time users, and that break timers often don't register correctly, the opposite of the frictionless focus the ads sell.
11 Seconds vs 50: No Middle Ground
Video length splits hard: the 76-day checkpoint survivor runs ~50s, the mindful interruption ad runs ~35s, and the achievement proof clip is just ~11 seconds, the only creative under 15s. There's no ad in the 15-30s band at all, an untested runtime gap. Hook mechanics lean pattern interrupt (2 of 3 creatives) over personal achievement reveal (1).
What we'd test next
- Video ad, pattern interrupt hook, algorithm manipulation warning angle: reshoot the 76-day 'checkpoint' formula with a female 18-24 presenter delivering a TikTok-checkpoint variant at roughly 50s, aimed at the Instagram Autopilot Scroller persona that currently carries only 1 ad.
- Video ad, personal achievement reveal hook, achievement proof angle: stretch the 11-second streak clip into the untested 15-30s band with a male 25-34 presenter, targeting Offline Streak Chaser viewers who've only seen the 44-day '3:42 hours offline' cut.
- Video ad, review-quote overlay mechanic (a first for a set that's 100% talking-head), angle 'real user proof': surface screen-time-reduction praise from the 5,980-review corpus (54 mentions) as on-screen text over app footage, targeting Doomscrolling Burnout viewers.
- Video ad, pattern interrupt hook, mindful interruption angle: produce the first non-English cut of the 35-second calm-interrupt formula, still targeting Offline Streak Chaser, since all 3 current winning ads run English-only.
The HyperScale batch
New ad concepts, generated for Opal
HyperScale agents are producing an original round of ad concepts for Opal, built from the winning angles above, the brand's real App Store assets, and what reviewers actually say. This page updates when the batch drops.
This analysis lives in a ready-made HyperScale workspace. If you work on Opal, it's yours: we hand it over personally, usually within a day.
Customer voice — 2873 recent reviews analyzed
What reviewers actually say
Objections the ads must pre-empt
- Recent updates introduced lag, crashes, and confusing new UI—don't claim seamless reliability.
- Subscription pricing (up to $170/year) is seen as excessive—don't claim it's cheap or fully free.
- Previously free features are now paywalled or removed—don't claim all features are free.
- Blocking/unblocking timers often malfunction (wrong durations, doesn't block or unblocks too easily)—don't overpromise perfect enforcement.
- Onboarding pushes premium upsells before showing free value—don't claim instant, upsell-free setup.
Review-theme mix
Share of analyzed review mentions per theme — ＋ praise, − complaint, ~ mixed. Themes, not individual reviews.
+ screen time reduction
17% · 54
− update regression
24% · 75
− pricing
15% · 48
− app stability & bugs
11% · 34
− ui complexity
10% · 32
− feature removal
9% · 28
+ focus & productivity
8% · 24
~ gamification
6% · 19
“I went from an average of 7:30 hours a day on my phone to only 2hours as my daily average”
“I went from an average of 7:30 hours a day on my phone to only 2hours as my daily average”
“It's free and benefited myental and physical health a lot from 5h or screen time to 1:45h”
“It's free and benefited myental and physical health a lot from 5h or screen time to 1:45h”
“realmente me mejoró la calidad de vida haciendo que reduzca muchísimo el tiempo en pantalla. Pase de 6 o 7 horas por día a menos de 3”
“logré disminuir mu habito de scroll de 3-4 horas diarios a 20-40 min al día”
“logré disminuir mu habito de scroll de 3-4 horas diarios a 20-40 min al día”
“meine Bildschirmzeit ist von 3,5 Stunden pro Tag auf 1,5 Stunden pro Tag gefallen”
“This app has changed my life in one week. I have gone from spending hours on social media to 5 minutes Max”
“This app has changed my life in one week. I have gone from spending hours on social media to 5 minutes Max”
“j'ai gagné 4 ans de ma vie que j'aurai utilisé sur mon téléphone”
“Went from like 6 hours a day to a meer 1 hour average”
“meine Bildschirmzeit ist von 3,5 Stunden pro Tag auf 1,5 Stunden pro Tag gefallen”
“This app had help me to get of my phone so much more so that I had my screen time at 3 hours a day now it is 1 1/2 hours”
“This app had help me to get of my phone so much more so that I had my screen time at 3 hours a day now it is 1 1/2 hours”
“j'ai gagné 4 ans de ma vie que j'aurai utilisé sur mon téléphone”
“As someone who struggles with doom scrolling and impulse control, this app is life changing!”
“As someone who struggles with doom scrolling and impulse control, this app is life changing!”
“Its make me study more hours and save my brain from being distracted”
“Opal is absolutely incredible it has helped me take my addictions away from many apps”
“this thing stops you in your tracks. I have a completely different relationship with social media now”
“Truly life changing and keeps me so productive”
“As 19 yo teen, I become special person in this generation with focus”
“Its make me study more hours and save my brain from being distracted”
“I have been suffering with mindless scrolling”
“this thing stops you in your tracks. I have a completely different relationship with social media now”
“I've been using this app for over a year, and up until the recent update I would have happily given it 5 stars. It has genuinely helped me a lot”
“I have been suffering with mindless scrolling”
“i loved the app before this update and have been using it for months, now i might be looking for an alternative”
“App froze on the 'on track to spend x amount of years scrolling' page. No button or prompt”
“all of my progress was gone after one update”
“the recent update removed the ability to take breaks. This removes the whole purpose for me, as I would set a long timer and then take a 5 or 10 minute break so I was forced to get off the bad apps eventually”
“Worked super well before new update was pushed - now it's super confusing, things are broken and ui isint intuitive at all”
“all of my progress was gone after one update”
“Not sure what they were thinking with the new update, it's awful, completely unusable”
“Habe meine 200 tägige Streak verloren mit dem neuen Update”
“Habe meine 200 tägige Streak verloren mit dem neuen Update”
“I've been using this app for over a year, and up until the recent update I would have happily given it 5 stars. It has genuinely helped me a lot”
“The audacity to charge 100$+/year for smartphone app”
“i loved the app before this update and have been using it for months, now i might be looking for an alternative”
“Well for a small fee of $129.99 AUD you can!”
“Worked super well before new update was pushed - now it's super confusing, things are broken and ui isint intuitive at all”
“Es gibt Apps die das gleiche bieten, nur ~15€/Jahr kosten und Familienfreigabe haben”
“Diese App gibt mit einem völlig überladenen User Interface mehr Input als die Apps, die ich mir abgewöhnen will”
“One Sec war da viel einfacher und fast um das Zehnfache günstiger”
“Opal was great and all this latest update 4.1 as it is extremely laggy and as soon as I open it, my phone overheats and crashes”
“The UI became too too simple, which disabled huge features”
“Blocks are just not blocking anymore, a 15 min break suddenly lets you scroll for hours”
“you have made it too complicated. We don't wanna spend 10 minutes setting up different things go through 5 different settings when we wanna use the apps”
“The audacity to charge 100$+/year for smartphone app”
“I have a 30 min limit for social media and it lets me scroll hours on end”
“Es gibt Apps die das gleiche bieten, nur ~15€/Jahr kosten und Familienfreigabe haben”
“Blocks are random. Sometimes I can use the app for an hour and sometimes only 2 minutes”
“One Sec war da viel einfacher und fast um das Zehnfache günstiger”
“Opal was great and all this latest update 4.1 as it is extremely laggy and as soon as I open it, my phone overheats and crashes”
“Einfach nur nervig mit diesen Gems, überall Gamification. Für solch irrelevante Funktionen sind fast 100 € im Jahr einfach realitätsfern”
The market around it
Brands competing for the same feed
Keep exploring the radar
More Meta ads teardowns
More Productivity advertisers on the radar
Also winning with the transformation proof angle
Also localizing winners into Japanese
Browse all 87 apps on the radar · All Productivity teardowns
Quick answers
FAQ
How many ads is Opal running on Meta right now?
69 ads are active in Meta's Ad Library, but only 3 have survived past the 30-day mark, and they compress into just 3 unique primary texts, everything else duplicates those same 3 scripts.
What languages and angles does Opal run?
All 3 winning ads run in English only. Three angles split the set evenly: mindful interruption, algorithm manipulation warning and achievement proof, each carried by exactly 1 ad.
What's actually working for Opal on Meta?
The single longest-running ad (76 days) is a male 25-34 presenter talking to camera for about 50s, opening cold on 'you have reached an instagram checkpoint.' All 3 winning creatives are 100% on-camera video; nothing product-only has survived.
What do Opal's reviewers say versus what the ads claim?
Ads claim 94% of Opal customers save 2 hours a day, but across 5,980 reviews (4.73★ lifetime), 75 mention update regressions and 48 flag pricing as too expensive, reviewers say recent updates broke blocking and timers, contradicting the frictionless-focus pitch.