Every long-running ad Peacock TV runs on Facebook & Instagram — pulled from the public Meta Ad Library, x-rayed by the same system that runs ad accounts autonomously.
Active ads
1366
Winning set
82
30+ days live
Longest live
104d
App rating
4.66★
3.7M ratings
Brand palette
The short version
Key facts
- As of September 14, 2026, Peacock TV runs 1,366 active ads in Meta's Ad Library across Facebook and Instagram; 82 of them have survived 30 or more days of continuous delivery.
- Its longest-running ad has been live for 104 days.
- The winning set splits 71% video, 5% static, 24% carousel.
- The most common message angle is narrative drama hook, carried by 50% of the winning set.
- Winning copy runs in 2 languages: English 50%, Spanish 50%.
- In App Store reviews, the loudest praise goes to content library (15% of mentions) and the loudest complaint is ad overload (25%).
- The App Store listing holds 4.66 stars across 3,673,052 ratings.
The winning set
Live Meta ads gallery
82 ads have survived 30+ days of continuous delivery, out of 1366 currently active. Below: 30 creatives picked to span every angle and buyer the account runs; the ×N badge counts the ads running each one. Tap any card for its Meta Ad Library record. Sorted by longest live: the account's most proven creatives lead, podium first.
104d carousel EN
Harry Potter and the Sorcerer's Stone title treatment
80d dco EN
TIME TO GET BACK ON BOARD
80d video EN
We're all trying to be real life adults finally.
75d dco EN
WNBA logo and NBC/Peacock branding with three star players in action
74d video EN
A close-up of a metronome ticking, followed by a quick cut to a woman in a green dress speaking about a live-in music tutor.
67d carousel ×4 ads ES
A dramatic portrait of a man in a cowboy hat against a cloudy sky, promoting Telemundo content on Peacock.
66d video EN
The real housewives of Orange County are having a good old time.
66d video ES
Aurelio Casillas. Estás rodeado. Entrégate y acabemos con esto de una vez.
66d video ×2 ads ES
A man in a cowboy hat and leather jacket walks into a room with a coffin, looking intense.
65d video EN
Can I ask you something? Do you hate me?
65d video ES
A man in a cowboy hat walks into a room where a woman is crying over a coffin, creating immediate tension.
65d dco EN
REMINDERS OF HIM
65d video EN
I never thought there would be life after you.
65d video EN
Dear Scotty. I never thought there would be life after you. But there was.
64d video ES
A man in a cowboy hat and coat walks down a staircase into a room with a coffin, looking intense and serious.
63d dco EN
62d video EN
60d video ES
58d video EN
58d dco EN
58d video EN
51d video EN
51d video ×2 ads EN
41d video EN
41d dco EN
41d video EN
31d dco ES
31d carousel ES
31d video ES
30d video ES
+44 more winning creatives in the full set, with every hook and persona call — free with a Google account.
The x-ray — every winner analyzed frame by frame
What the winning set is actually doing
Language distribution — where the winning set actually runs
Share of the winning set per copy language. Translation is a deliberate spend decision: a language earning survivors is a market the money already believes in.
English
50% · 41 ads
Spanish
50% · 41 ads
Format split — statics vs video in the winning set
What survives 30+ days by medium.
video 58 ads · 71%
static 4 ads · 5%
carousel 20 ads · 24%
Angle mix — what the money says works
Every winner tagged with the message angle it leads with, and the languages it runs in — longevity under spend is the only public vote that counts.
narrative drama hook
50% · 41 ads
value proposition
23% · 19 ads
unclassified
9% · 7 ads
nostalgia appeal
5% · 4 ads
hype discovery hook
4% · 3 ads
aspirational lifestyle imagery
2% · 2 ads
comedy hook
2% · 2 ads
problem callout
1% · 1 ads
content library variety
1% · 1 ads
star power
1% · 1 ads
social proof
1% · 1 ads
Languages across the set: English 50% · Spanish 50%
The winning set, read from the creatives themselves — the top 15 analyzed winners, hook by hook.
| Days live | Ads | Lang | Angle | Persona | Opening hook | On-screen headline | Length |
|---|---|---|---|---|---|---|---|
| 80d | ×1 | en | problem callout | streaming_entertainment_fan | We're all trying to be real life adults finally. | IN THE CITY | 14s |
| 74d | ×1 | en | narrative drama hook | streaming_entertainment_fan | A close-up of a metronome ticking, followed by a quick cut to a woman in a green dress speaking about a live-in music tutor. | STRUNG | 14s |
| 66d | ×2 | en | aspirational lifestyle imagery | streaming_entertainment_fan | The real housewives of Orange County are having a good old time. | THE REAL HOUSEWIVES OF ORANGE COUNTY 20TH SEASON | 13s |
| 66d | ×2 | es | narrative drama hook | streaming_entertainment_fan | Aurelio Casillas. Estás rodeado. Entrégate y acabemos con esto de una vez. | el SEÑOR de los CIELOS | 60s |
| 66d | ×2 | es | narrative drama hook | streaming_entertainment_fan | A man in a cowboy hat and leather jacket walks into a room with a coffin, looking intense. | El Señor de los Cielos | 59s |
| 65d | ×4 | en | narrative drama hook | streaming_entertainment_fan | Can I ask you something? Do you hate me? | REMINDERS OF HIM | 50s |
| 65d | ×2 | es | narrative drama hook | streaming_entertainment_fan | A man in a cowboy hat walks into a room where a woman is crying over a coffin, creating immediate tension. | EL SEÑOR DE LOS CIELOS | 60s |
| 65d | ×3 | en | narrative drama hook | streaming_entertainment_fan | I never thought there would be life after you. | REMINDERS OF HIM | 29s |
| 65d | ×2 | en | narrative drama hook | streaming_entertainment_fan | Dear Scotty. I never thought there would be life after you. But there was. | Reminders of Him | 14s |
| 64d | ×2 | es | narrative drama hook | streaming_entertainment_fan | A man in a cowboy hat and coat walks down a staircase into a room with a coffin, looking intense and serious. | EL SEÑOR DE LOS CIELOS | 59s |
+59 more winners, hook by hook, with per-ad angle and persona calls — free with a Google account. Browse the full set ↗ or claim the workspace
Creative strategy
The dissection
Bravo lineup, not the $14.99 bundle line, is now Peacock's biggest angle: 33 of the 146 winning ads run it, versus 26 for bundle savings, even though "Apple TV and Peacock Starting at $14.99/mo" still appears verbatim in 27 ads. The account is also churning hard, adding 91 new winners and retiring 43 since July 27, while its longest survivor now stretches to 63 days.
Bravo Lineup Is the New Top Angle
Bravo lineup now leads the account at 33 of 146 winning ads (20 x-rayed creatives): a ~15-second video that opens straight on a female presenter aged 45-54, no cold open, no product shot first. It edges past show teaser (29 ads, male 45-54 on-camera) and bundle savings (26 ads, faceless product footage) for the top spot, and lines up with the Bravo Reality Loyalist persona, the single largest cohort at 33 ads.
Show Teaser's Male-Led Runner-Up
Show teaser sits second at 29 ads (21 creatives), the same ~15-second video length as bravo lineup but fronted by a male presenter aged 45-54, the account's second-biggest casting bucket. Persona coverage stays thin around it though: Campus Drama Binger holds just 5 ads and Love Island Superfan only 2, while 44 ads across the set carry no single clear buyer tag at all.
$14.99 Bundle Line Still Verbatim
Bundle savings sits at 26 ads, but the underlying copy barely moved: "Apple TV and Peacock Starting at $14.99/mo" still runs verbatim in 27 ads. Its signature execution stays a faceless ~15-second image, product and app screens only, and it still maps to the Two-Service Bundler persona, which at 30 ads is larger than the angle itself.
Ads Sell Savings, Reviewers Flag Ad Overload
The bundle pitch promises $14.99/mo simplicity, but the loudest review theme is ad overload at 49 mentions, ahead of pricing gripes (39) and premium plans that "still has ads" (22). A resume bug that restarts episodes from scratch draws 13 mentions, all sitting under a 4.66-star lifetime rating, a real gap between what the creative promises and what subscribers report after paying.
Spanish Footprint Shrinks, Churn Spikes
Spanish-language ads sit at just 12 against 134 in English, with telenovela origin story holding at 12 ads tied to the Telenovela Loyalist persona. Meanwhile the account is churning hard: 91 new winners joined this week and 43 ads retired since July 27, a sign of active testing rather than a settled playbook.
What we'd test next
- 15-second video using a pattern-interrupt hook (18 ads currently) applied to sports fomo, recast in the bravo lineup's female 45-54 on-camera style, targeting the Sunday Baseball Superfan persona (13 ads today).
- 15-second video using the testimonial hook (just 6 ads so far) inside the show teaser format's male 45-54 on-camera setup, aimed at the Two-Service Bundler persona, the account's largest cohort at 30 ads.
- 30-60 second video (19 ads in that length bucket) built around a brand-reveal hook, the account's least-used mechanic at just 4 ads, spotlighting the movie catalog for the Nostalgic Movie Rewatcher persona (7 ads).
- Carousel format (just 1% of the creative mix) with a headline hook (4 ads) telling the telenovela origin story in Spanish, aimed at the Telenovela Loyalist persona (12 ads) where Spanish-language coverage sits at only 12 of 146 winners.
The HyperScale batch
New ad concepts, generated for Peacock TV
HyperScale agents are producing an original round of ad concepts for Peacock TV, built from the winning angles above, the brand's real App Store assets, and what reviewers actually say. This page updates when the batch drops.
This analysis lives in a ready-made HyperScale workspace. If you work on Peacock TV, it's yours: we hand it over personally, usually within a day.
Customer voice — 475 recent reviews analyzed
What reviewers actually say
Objections the ads must pre-empt
- Premium/ad-free plans still show frequent, long ads
- App often fails to resume episodes, restarting from beginning
- Frequent crashes, freezes, and buffering across devices
- Refunds and billing disputes are hard to resolve
- Limited Spanish-language content and audio/subtitle options
Review-theme mix
Share of analyzed review mentions per theme — ＋ praise, − complaint, ~ mixed. Themes, not individual reviews.
− ad overload
25% · 49
− pricing
20% · 39
+ content library
15% · 29
− premium still has ads
11% · 22
− ad load length
9% · 18
~ content quality
8% · 15
− app stability crashes
7% · 14
− resume bug
7% · 13
“I love Peacock and everything it has to watch! I really enjoy binge watching shows.”
“I love Peacock and everything it has to watch! I really enjoy binge watching shows.”
“Peacock has everything I need for my entertainment”
“Peacock has everything I need for my entertainment”
“I love the diversity of shows and movies Peacock offers”
“This app literally has, obsession, modern family, five star weekend, the office, parks and recreation's, and Brooklyn 99”
“This app literally has, obsession, modern family, five star weekend, the office, parks and recreation's, and Brooklyn 99”
“Having The Vampire Diaries and The Originals on Peacock is the best choice ever”
“Having The Vampire Diaries and The Originals on Peacock is the best choice ever”
“I love the diversity of shows and movies Peacock offers”
“I have watched this lovely series at least 6 times. It never gets old”
“Soy una persona mayor y Peacock me acompaña todo el día. Me entretiene y es mi mejor amigo.”
“Soy una persona mayor y Peacock me acompaña todo el día. Me entretiene y es mi mejor amigo.”
“one of the most elite interfaces out there”
“Out of Netflix and YouTube tv, Peacock is my favorite”
“Loads shows quickly. Picture quality is great”
“it still has 90 second ads every four or five minutes I pay extra to not have ads”
“had to sit through 4 90 second commercials before I saw anything”
“I pay for watching adds, it give me adds every 5min and it's 90sec”
“It's like 3 minutes of programming and 6 minutes of commercials”
“4-6 ads, and 20-60 seconds each is outrageous and ruins the experience”
“there's like 8-12 commercials in a episode”
“there's like 8-12 commercials in a episode”
“10 ad breaks for a 90 minute program is unacceptable”
“It's like 3 minutes of programming and 6 minutes of commercials”
“SO MANY ADS. it's just ads and ads over and over”
“They'll place an ad with 30 seconds of an episode left. Then you get 30 seconds of show before a whole new set of ads when the next episode starts.”
“I pay for watching adds, it give me adds every 5min and it's 90sec”
“SO MANY ADS. it's just ads and ads over and over”
“Aun pagando premium me salen anuncios de 150 segundos es un abuso se supone que pagas para no ver anuncios”
“Pay for premium without ads, get ads. It's super annoying that you pay to not have ads, and then still have ads.”
“Pay for premium without ads, get ads. It's super annoying that you pay to not have ads, and then still have ads.”
“I'm paying premium price for Peacock plus and still getting ads”
“it still has 90 second ads every four or five minutes I pay extra to not have ads”
“I paid for premium yet and watching commercials!”
“Any time I pause my movie when I hit play 164 more seconds of ads”
“they pulled out $16.99 again in June and after multiple websites STILL can't get on plus for WWE”
“WE had to sit through 165 seconds of ADS”
“It's doubled in monthly cost since original sign up”
“after every single ad, the audio goes out of sync. I have to rewind 10 seconds to resync it AFTER EVERY SINGLE AD”
“feels like a complete rip-off because they charge you but don't actually provide the service”
“It "remembers" where I am in my show or movie maybe 20% of the time, so it restarts me CONSTANTLY”
“It "remembers" where I am in my show or movie maybe 20% of the time, so it restarts me CONSTANTLY”
“The app 9 times out of 10 does not keep track of where you left off watching a show”
“The app 9 times out of 10 does not keep track of where you left off watching a show”
“It also constantly starts shows over on its own and makes you watch commercials again”
“Drops off in the middle of an episode and then when you try to play again, it starts over from the beginning”
“it always freezes to the point you can not even pause the screen, and then it will crash”
“Whenever I stream Peacock on my home TV's it always freezes to the point you can not even pause the screen, and then it will crash”
“This streaming platform keeps glitching or freezing making viewing shows nearly impossible”
“This streaming platform keeps glitching or freezing making viewing shows nearly impossible”
“la mayoría de películas están en inglés y no en español”
“I don't have this issue with Netflix, Hulu, Disney+, Amazon Video, YouTube Live, just with Peacock”
“Tubi is free with ads. Why do you charge for this when most is locked?”
“If It wasn't free from my internet provider, and the only way to watch some Cycling races I wouldn't bother with it”
“It's doubled in monthly cost since original sign up”
The market around it
Brands competing for the same feed
Keep exploring the radar
More Meta ads teardowns
More Entertainment advertisers on the radar
Also winning with the narrative drama hook angle
Also localizing winners into Spanish
Browse all 87 apps on the radar · All Entertainment teardowns
Quick answers
FAQ
How many active ads does Peacock TV run on Meta, and how many are winners?
Peacock runs 1164 active ads in Meta Ad Library right now; 146 of them (30-day-plus survivors) qualify as winners, with the longest streak at 63 days.
Which languages and angles dominate Peacock's Meta ads?
English drives 134 of 146 winning ads versus just 12 in Spanish. Bravo lineup leads at 33 ads, followed by show teaser (29) and bundle savings (26); sports fomo (19) and telenovela origin story (12, Spanish) trail.
What's actually working creatively right now?
The top angle, bravo lineup, runs 33 ads as ~15-second videos fronted by a female presenter aged 45-54. Show teaser (29 ads, male 45-54 on-camera) and the faceless bundle-savings image tied to "Apple TV and Peacock Starting at $14.99/mo" (27 ads verbatim) round out the winners.
What do reviewers say versus what the ads promise?
Ads sell a flat $14.99/mo bundle, but reviewers flag ad overload (49 mentions) and note premium plans "still has ads" (22 mentions), on top of pricing complaints (39) and a resume bug (13), against a 4.66-star lifetime rating.