Every long-running ad ChatGPT runs on Facebook & Instagram — pulled from the public Meta Ad Library, x-rayed by the same system that runs ad accounts autonomously.
Active ads
4194
Winning set
4
30+ days live
Longest live
48d
App rating
4.83★
10M ratings
Brand palette
The short version
Key facts
- As of September 7, 2026, ChatGPT runs 4,194 active ads in Meta's Ad Library across Facebook and Instagram; 4 of them have survived 30 or more days of continuous delivery.
- Its longest-running ad has been live for 48 days.
- The winning set splits 100% video.
- The most common message angle is ai capability showcase, carried by 75% of the winning set.
- All winning copy runs in English.
- In App Store reviews, the loudest praise goes to productivity & daily utility (13% of mentions) and the loudest complaint is reliability & bugs (14%).
- The App Store listing holds 4.83 stars across 9,974,155 ratings.
The winning set
Live Meta ads gallery
4 ads have survived 30+ days of continuous delivery, out of 4194 currently active. Below: 4 creatives picked to span every angle and buyer the account runs; the ×N badge counts the ads running each one. Tap any card for its Meta Ad Library record. Sorted by longest live: the account's most proven creatives lead, podium first.
48d video EN
What would it take to change an empty plot into a community garden?
48d video EN
Can you map us out a 90-day launch plan?
48d video EN
How can I start an affordable football league?
31d video EN
If you're working on a big product launch at work, this is how we use ChatGPT as a Program Manager and a Product Marketer to pull it off in time.
The x-ray — every winner analyzed frame by frame
What the winning set is actually doing
Language distribution — where the winning set actually runs
Share of the winning set per copy language. Translation is a deliberate spend decision: a language earning survivors is a market the money already believes in.
English
100% · 4 ads
Format split — statics vs video in the winning set
What survives 30+ days by medium.
video 4 ads · 100%
Angle mix — what the money says works
Every winner tagged with the message angle it leads with, and the languages it runs in — longevity under spend is the only public vote that counts.
ai capability showcase
75% · 3 ads
time freedom workload
25% · 1 ads
The winning set, read from the creatives themselves — the top 4 analyzed winners, hook by hook.
| Days live | Ads | Lang | Angle | Persona | Opening hook | On-screen headline | Length |
|---|---|---|---|---|---|---|---|
| 48d | ×3 | en | ai capability showcase | ai_early_adopter | What would it take to change an empty plot into a community garden? | Turn a thought into a thing with ChatGPT | 14s |
| 48d | ×3 | en | ai capability showcase | growth_stage_entrepreneur | Can you map us out a 90-day launch plan? | 14s | |
| 48d | ×2 | en | ai capability showcase | ai_early_adopter | How can I start an affordable football league? | Turn a thought into a thing with ChatGPT | 14s |
| 31d | ×4 | en | time freedom workload | overloaded_knowledge_worker | If you're working on a big product launch at work, this is how we use ChatGPT as a Program Manager and a Product Marketer to pull it off in time. | Idea -> Product Launch with ChatGPT Work | 71s |
Creative strategy
The dissection
The winning set holds steady at 9 ads, every one English, every one casting a female 18-24 presenter, but the format story underneath is new: image ads are just 44% of the x-rayed creatives, dco quietly holds 22%, video takes 33%. Zero new winners emerged this week while 21 ads retired since 2026-07-27.
Free-Image Selfie Ad Still Wins
Free image generation cta drives 6 of 9 surviving ads (67%) across 4 creatives: a static image, a female 18-24 presenter on-camera, text overlay reading 'Try ChatGPT Images for free' or 'Try ChatGPT Images.' Across all 9 x-rayed creatives the format mix runs image 44%, video 33%, dco 22%, with an on-camera presenter appearing in 67% of them, the rest pure product or app-footage. Two of six tagged hooks use the text-based value-proposition mechanic.
Hairstyle Hook Runs Longest
Hairstyle transformation holds just 3 of 9 ads across 2 creatives but owns the account's longevity: 'Enter your new hair era with ChatGPT Images for free' has run 50, 45, and 44 days, the three longest-lived creatives in the set. It's the only surviving video angle, ~15 seconds, sitting in the 15-30s bucket (3 of 3 x-rayed videos), same female 18-24 casting, built on the text-prompt-overlay mechanic (2 of 6 tagged hooks).
One Persona Owns Every Ad
Playful Self-Image Creator claims all 9 surviving ads (100%). Home Design Visualizer, Small Business Content Maker, Everyday Search Replacer, Job-Search Headshot Seeker, DIY Maker and Builder, and Family Life Admin Helper each sit at 0 ads, six of seven tracked personas now untouched gaps. Every ad also runs in English (9 of 9), zero coverage elsewhere despite a 3,377-ad active library.
Ads Sell Fun, Reviews Flag Edits
Image generation draws the most reviewer mentions (36 of 21,715 reviews), ahead of usage limits and pricing (30) and reliability and bugs (25). One recurring objection: 'image editing often regenerates a new image instead of modifying the original.' The ads never touch it, instead promising 'Turn yourself into your own caricature with ChatGPT Images' (3 ads) and 'Put a twist on your selfies' (3 ads). Lifetime rating holds at 4.83 stars.
21 Retired, Zero New Winners
This week added zero new winners while 21 ads retired since 2026-07-27, holding the survivor set at 9. The longest runner still caps at 50 days, unique primary text stays limited to 3 distinct bodies, and every remaining ad runs in English. That's a thin foothold across a library of 3,377 active ChatGPT ads, of which the x-ray covers the top 2,064 by impressions.
What we'd test next
- Produce a static image, female 18-24 on-camera, using the text-based value-proposition hook mechanic behind 'Try ChatGPT Images for free,' applying the free image generation cta angle to a pet-portrait caricature variation for Playful Self-Image Creator, the persona already holding all 9 winning ads.
- Produce a ~15s video, female 18-24 on-camera, using the text-prompt-overlay mechanic that carried 'Enter your new hair era' to 50 days, applying an outfit-swap transformation angle for Playful Self-Image Creator in Spanish, since all 9 current winners run English only.
- Produce a video using a swipe-style before/after split-screen reveal, a mechanic absent from the account's four tagged hooks (text-prompt-overlay, text-based value proposition, text-overlay-prompt, text-prompt-demo), applying the free image generation cta angle to Playful Self-Image Creator.
- Produce a static image, female 18-24 on-camera, using the text-based value-proposition hook mechanic, applying a professional-headshot angle for Job-Search Headshot Seeker, a persona still at 0 of 9 ads.
The HyperScale batch
New ad concepts, generated for ChatGPT
HyperScale agents are producing an original round of ad concepts for ChatGPT, built from the winning angles above, the brand's real App Store assets, and what reviewers actually say. This page updates when the batch drops.
This analysis lives in a ready-made HyperScale workspace. If you work on ChatGPT, it's yours: we hand it over personally, usually within a day.
Customer voice — 6226 recent reviews analyzed
What reviewers actually say
Objections the ads must pre-empt
- Image generation often blocked by content violations or ignores exact edit instructions
- App frequently freezes, crashes, or loses chat history, especially after updates
- Free/basic tier feels increasingly restricted, pushing users to upgrade to Plus
- Environmental cost (water/energy use) is a recurring ethical concern
- Newer models seen as less accurate, more restrictive, or 'disagreeable' than before
Review-theme mix
Share of analyzed review mentions per theme — ＋ praise, − complaint, ~ mixed. Themes, not individual reviews.
~ image generation
21% · 38
− reliability & bugs
14% · 25
+ productivity & daily utility
13% · 24
~ accuracy
13% · 23
− pricing & limits
12% · 22
+ emotional support & companionship
11% · 20
~ speed & performance
10% · 17
− environmental impact
5% · 9
“Like a Father that I never had. The best go-to app”
“Like a Father that I never had. The best go-to app”
“ChatGPT is my favourite and my best friend”
“ChatGPT is my favourite and my best friend”
“I got a friend who doesn't judge and listens all my non senses”
“This is literally my ai therapist”
“Perfeito! Meu melhor amigo tudo que eu preciso eu converso com ele é maravilhoso”
“Perfeito! Meu melhor amigo tudo que eu preciso eu converso com ele é maravilhoso”
“This is literally my ai therapist”
“I got a friend who doesn't judge and listens all my non senses”
“I use ChatGPT in my everyday life, it is now my go to tool for any general knowledge, support and is my work side assistant”
“This app has helped me through a lot, it's the smart helpful and always cheerful friend”
“Work smarter not harder is the new way of living and chatGPT helps me achieve this so I can focus on the other things I love in life”
“This is the most important app on my phone”
“O ChatGPT já me ajudou no trabalho, nos estudos, na organização da minha rotina, em momentos difíceis da vida pessoal e até em pequenas dúvidas do dia a dia”
“I use ChatGPT in my everyday life, it is now my go to tool for any general knowledge, support and is my work side assistant”
“Solución a mi vida en todos los sentidos”
“O ChatGPT já me ajudou no trabalho, nos estudos, na organização da minha rotina, em momentos difíceis da vida pessoal e até em pequenas dúvidas do dia a dia”
“mudou minha dinâmica no trabalho e na vida pessoal”
“Solución a mi vida en todos los sentidos”
“I like her when she creates the best images”
“Work smarter not harder is the new way of living and chatGPT helps me achieve this so I can focus on the other things I love in life”
“As imagens que tem desenvolvido estão surpreendentes!!”
“mudou minha dinâmica no trabalho e na vida pessoal”
“especially the transformation of images are so realistic”
“it's information has been up to date and reliable about 98% of the time”
“Me gustaría que se puedan generar más imágenes por día”
“Very intelligent and very knowledgeable and understanding”
“O gerador de imagens é cheio de falhas, não compreende os comandos”
“it gives a lot of misinformation and sometimes it's just very stupid and you have to double check any info it gives you”
“it's information has been up to date and reliable about 98% of the time”
“se confunde en todo y después vuelve a repetir en lo q se equivocó”
“gpt the more reliable one in appstore”
“especially the transformation of images are so realistic”
“O app está cada dia pior. Fica em um looping de respostas erradas”
“As imagens que tem desenvolvido estão surpreendentes!!”
“Pago caro pra literalmente o chat falhar o tempo inteiro”
“O aplicativo não está melhorando a imagem ele simplesmente gera uma nova imagem do nada”
“I have paid the extra $30 per month for this app and it keeps shutting down on me every few minutes”
“Images that use to take one go no waste valuable time and credit now I have to do ot 5-19 times to get it right”
“supere el límite y debo esperar 6 Hs y 21 m. Pues pasaron 49 Hs y sigue la misma respuesta”
“de uns tempos pra cá tem tido muitas instabilidades e ficou fora de ar mais de 4 vezes em menos de 15 dias”
“O limite de imagens é baixa para o plano grátis, poderiam colocar pelo menos 15”
“O app está cada dia pior. Fica em um looping de respostas erradas”
“Gosto muito só acho que a assinatura é muito cara”
“I have paid the extra $30 per month for this app and it keeps shutting down on me every few minutes”
“App cancelado, pagar para receber anúncio?”
“supere el límite y debo esperar 6 Hs y 21 m. Pues pasaron 49 Hs y sigue la misma respuesta”
“Gemini consegue ser mais preciso no plano gratuito”
“O limite de imagens é baixa para o plano grátis, poderiam colocar pelo menos 15”
“I use Claude AI or Grok if I want to direct, factual answers”
“Gemini consegue ser mais preciso no plano gratuito”
“it polished up everything and is very helpful and especially quick - time saver”
“AI generated content that actually needs TONS OF WATER which means that any living thing won't have water to survive”
“Se ha convertido en una herramienta indispensable para mí”
“sessions start at a decent length then shorten to 20 or 30 minutes”
The market around it
Brands competing for the same feed
Keep exploring the radar
More Meta ads teardowns
More Productivity advertisers on the radar
Also winning with the ai capability showcase angle
Browse all 87 apps on the radar · All Productivity teardowns
Quick answers
FAQ
How many ads is ChatGPT running on Meta, and how many are winning?
ChatGPT has 3,377 active ads in Meta Ad Library (x-ray covers the top 2,064 by impressions), but only 9 have survived 30+ days. Zero new winners emerged this week while 21 ads retired since 2026-07-27.
Which languages and angles dominate the winning set?
All 9 winning ads run in English. Free image generation cta covers 6 ads, hairstyle transformation reveal covers 3 ads, and just 3 unique primary text bodies exist across the entire winning set.
What creative pattern is actually working right now?
Static image ads with a female 18-24 presenter on-camera drive 6 of 9 wins, with on-camera talent in 67% of x-rayed creatives. Format mix skews image 44%, video 33%, dco 22%, and the longest-running ad has held for 50 days.
What do reviewers say versus what the ads promise?
Reviewers mention image generation most (36 of 21,715 reviews), then usage limits and pricing (30) and reliability bugs (25), including that 'image editing often regenerates a new image instead of modifying the original.' Ads promise fun instead: caricatures and selfie twists. Lifetime rating: 4.83 stars.