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Ads refreshed September 14, 2026 Meta Ad Library 10 retired

Cleanfox app icon

Productivity · by FOXINTEL

Cleanfox Meta Ads & Creative Strategy

View on the App Store ↗

Every long-running ad Cleanfox runs on Facebook & Instagram — pulled from the public Meta Ad Library, x-rayed by the same system that runs ad accounts autonomously.

Active ads

189

Winning set

97

30+ days live

Longest live

107d

App rating

4.78★

27K ratings

Brand palette

The short version

Key facts

  • As of September 14, 2026, Cleanfox runs 189 active ads in Meta's Ad Library across Facebook and Instagram; 97 of them have survived 30 or more days of continuous delivery.
  • Its longest-running ad has been live for 107 days.
  • The winning set splits 96% video, 3% static, 1% carousel.
  • The most common message angle is common mistake callout, carried by 27% of the winning set.
  • Winning copy runs in 4 languages: English 64%, Spanish 29%, SW 5%, AK 2%.
  • In App Store reviews, the loudest praise goes to ease of use (30% of mentions) and the loudest complaint is data loss / unintended deletion (14%).
  • The App Store listing holds 4.78 stars across 26,876 ratings.

The winning set

Live Meta ads gallery

97 ads have survived 30+ days of continuous delivery, out of 189 currently active. Below: 29 creatives picked to span every angle and buyer the account runs; the ×N badge counts the ads running each one. Tap any card for its Meta Ad Library record. Sorted by longest live: the account's most proven creatives lead, podium first.

+63 more winning creatives in the full set, with every hook and persona call — free with a Google account.

Browse the full set ↗ or claim the Cleanfox workspace

The x-ray — every winner analyzed frame by frame

What the winning set is actually doing

Language distribution — where the winning set actually runs

Share of the winning set per copy language. Translation is a deliberate spend decision: a language earning survivors is a market the money already believes in.

English

64% · 62 ads

English English — 64% (62 ads)

Spanish

29% · 28 ads

Spanish Spanish — 29% (28 ads)

SW

5% · 5 ads

sw sw — 5% (5 ads)

AK

2% · 2 ads

ak ak — 2% (2 ads)

Format split — statics vs video in the winning set

What survives 30+ days by medium.

video 93 ads · 96%

static 3 ads · 3%

carousel 1 ad · 1%

Angle mix — what the money says works

Every winner tagged with the message angle it leads with, and the languages it runs in — longevity under spend is the only public vote that counts.

common mistake callout

27% · 26 ads

common mistake callout common mistake callout — 27% (26 ads) AK EN ES

time freedom workload

20% · 19 ads

time freedom workload time freedom workload — 20% (19 ads) EN ES SW

emotional relief appeal

18% · 17 ads

emotional relief appeal emotional relief appeal — 18% (17 ads) EN ES

hype discovery hook

9% · 9 ads

hype discovery hook hype discovery hook — 9% (9 ads) EN ES SW

transformation proof

9% · 9 ads

transformation proof transformation proof — 9% (9 ads) EN ES

Languages across the set: English 64% · Spanish 29% · sw 5% · ak 2%

The winning set, read from the creatives themselves — the top 15 analyzed winners, hook by hook.

Days live Ads Lang Angle Persona Opening hook On-screen headline Length
×2 en common mistake callout device_storage_manager These two mistakes are killing your phone storage. These two mistakes are killing your phone storage. 17s
×3 es time freedom workload subscription_optimizer Te voy a enseñar a deshacerte de todos tus correos inútiles en 10 segundos. Te voy a enseñar a deshacerte de todos tus correos inútiles en 10 segundos. 23s
×1 en hype discovery hook subscription_optimizer Secret Android trick nobody knows about. SECRET ANDROID TRICK NOBODY KNOWS ABOUT 12s
×1 en transformation proof device_storage_manager Legitimately have 10,000 emails Legitimately have 10,000 emails 22s
×1 en comparison superiority claim subscription_optimizer Calling all Gmail users with an overflowing inbox. I've got a hack for you. Cleanfox 15s
×2 en problem callout subscription_optimizer Downloading CleanFox so I don't have to avoid my cluttered email Inbox anymore Downloading CleanFox so I don't have to avoid my cluttered email Inbox anymore 22s
×2 es hidden risk callout device_storage_manager ¿Estás cansado de que la batería de tu teléfono se agote tan rápido? 37s
×1 en cost savings claim device_storage_manager Why are we still paying for extra storage when Cleanfox frees it up for free? 9s
×3 en common mistake callout subscription_optimizer Avoid these 2 mistakes on your Phone Avoid these 2 mistakes on your Phone 17s
×3 es common mistake callout device_storage_manager Estos dos errores están matando el almacenamiento de tu teléfono. Estos dos errores están matando el almacenamiento de tu teléfono 23s
×3 en — — Using Android? Don't do these two things. Using Android? Don't do these two things. 16s
×1 en common mistake callout subscription_optimizer All Android users do these two mistakes All Android users do these two mistakes 19s
×2 es transformation proof device_storage_manager ¿Cuántos correos tienes sin leer? Limpia tu bandeja de entrada 26s
×2 es common mistake callout device_storage_manager Evita estos dos errores si tienes un teléfono Android. 20s
×1 en emotional relief appeal anxious_overwhelmed_individual Why are we acting like inbox anxiety is normal when Cleanfox fixes it fast? Why are we acting like inbox anxiety is normal when Cleanfox fixes it fast? 6s

+78 more winners, hook by hook, with per-ad angle and persona calls — free with a Google account. Browse the full set ↗ or claim the workspace

Creative strategy

The dissection

Cleanfox's winning set collapsed from 48 ads to just 4, and the longest-running survivor now sits at 66 days, down from 1090. All four are English-only videos with an on-camera presenter, and 3 of 4 still run the two mistakes warning angle. Spanish and Thai cuts that once anchored the account are gone from the current winning set entirely.

Two Mistakes, 17 Seconds, One Face

Three of Cleanfox's four winning ads run the same setup: a male 18-24 presenter talks straight to camera for about 17 seconds, warning viewers about '2 mistakes' that wreck phone storage. Hooks include 'Avoid these 2 mistakes on your Phone,' 'These two mistakes are killing your phone storage,' and 'Using Android? Don't do these two things.' All three have survived 66 days, the longest run in the current set.

The Lone Day-1 Testimonial Ad

The fourth winning ad breaks format only slightly: a testimonial-style ~13s video, still male 18-24 on-camera, opening on 'Day 1 of using CLEANFOX.' It's the shortest surviving creative and the only one tagged Inbox Shame Gen-Z, the persona covering just 1 of 4 winning ads while Phone Storage and Performance Fixer claims 3.

Deletion Fears Meet 'Automatic Spam Blocking'

Cleanfox's top primary text promises '📧 Quickly unsubscribe from newsletters ❌ Automatic spam blocking 💸 Totally free app' running on 2 ads. But data-loss and unintended-deletion is the second-largest voice theme across 589 reviews at 26 mentions, right behind ease-of-use (58). Some reviewers report the app deleted ALL emails, not just spam, a gap the current 4-ad winning set doesn't address.

English-Only Now, Three Personas Untouched

All 4 winning ads run in English only, format 100% video on Facebook and Instagram. Gmail Overflow Hacker, Free Storage Saver, and Important Email Miss-Avoider each sit at 0 ads, a wide gap given only 4 x-rayed creatives exist. Phone Storage and Performance Fixer takes 3 of 4 winning ads, leaving Inbox Shame Gen-Z with just a single surviving creative.

174 Active, Only 4 Survive

Cleanfox is running 174 active ads in Meta's library right now, but only 4 have cleared the 30-day survival bar, and just 2 unique primary texts cover the entire active set. Video is the only format used, split across Facebook and Instagram, with video lengths clustering short: one under 15 seconds, three between 15 and 30 seconds, nothing longer.

What we'd test next

  • Produce a ~17s on-camera video reusing the two mistakes warning's pattern-interrupt hook (male 18-24 presenter, 3 of 4 winning ads) but rewrite the mistakes around Gmail inbox overflow for Gmail Overflow Hacker, the persona sitting at 0 ads despite the angle's proven survival.
  • Produce a ~17s on-camera video keeping the two mistakes warning angle and pattern-interrupt hook but recast with a female 25-34 presenter (a casting type already in the account's mix) to target Free Storage Saver, another 0-ad persona gap.
  • Build a screen-recording product-demo video (currently 0% of the x-rayed set, which is 100% presenter-led) using a problem-statement hook to show Cleanfox catching an important invoice before deletion, targeting Important Email Miss-Avoider, the largest coverage gap.
  • Produce a ~13s testimonial-style video like 'Day 1 of using CLEANFOX' but in Spanish, extending the Inbox Shame Gen-Z persona (1 ad, English only) into a language absent from the current 4-ad winning set.

The HyperScale batch

New ad concepts, generated for Cleanfox

HyperScale agents are producing an original round of ad concepts for Cleanfox, built from the winning angles above, the brand's real App Store assets, and what reviewers actually say. This page updates when the batch drops.

This analysis lives in a ready-made HyperScale workspace. If you work on Cleanfox, it's yours: we hand it over personally, usually within a day.

Customer voice — 470 recent reviews analyzed

What reviewers actually say

Review-theme mix

Share of analyzed review mentions per theme — + praise, − complaint, ~ mixed. Themes, not individual reviews.

+ ease-of-use

30% · 58

ease-of-use ease-of-use — 30% (58 mentions): Customers love that Cleanfox cleans and unsubscribes in minutes with almost no effort.

− data-loss / unintended-deletion

14% · 26

data-loss / unintended-deletion data-loss / unintended-deletion — 14% (26 mentions): A vocal minority say the app deleted ALL their emails including important ones, not just spam.

+ email-cleanup & organization

17% · 33

email-cleanup & organization email-cleanup & organization — 17% (33 mentions): Users are thrilled to clear out thousands (even 56k) of old emails and free up storage in one go.

~ spam-filtering effectiveness

8% · 15

spam-filtering effectiveness spam-filtering effectiveness — 8% (15 mentions): Some love that spam finally stops; others say spam keeps coming back or nothing gets deleted.

− setup-friction / login-issue

9% · 18

setup-friction / login-issue setup-friction / login-issue — 9% (18 mentions): 2FA, Gmail login, and registration loops frustrate users trying to connect their mailbox.

+ speed / time-saving

10% · 20

speed / time-saving speed / time-saving — 10% (20 mentions): Reviewers repeatedly say a lifetime of inbox clutter got sorted in 5-10 minutes.

− security-concern

5% · 9

security-concern security-concern — 5% (9 mentions): A subset of users worry the app's password/data access led to hacks or data harvesting.

+ free-pricing

6% · 12

free-pricing free-pricing — 6% (12 mentions): Customers highlight it's completely free with no ads or hidden fees.

“I already deleted 14000 emails in 5 mins and reclined 1gb of email space whoo!”

5★ · App Store review · US

“I already deleted 14000 emails in 5 mins and reclined 1gb of email space whoo!”

5★ · App Store review · US

“This makes cleaning email easy. Over 56k emails cleaned from my inbox. Incredible!”

5★ · App Store review · NZ

“This makes cleaning email easy. Over 56k emails cleaned from my inbox. Incredible!”

5★ · App Store review · NZ

“easy and fun way to clean your mailbox. It's completely free and gets the job done in 10 minutes!”

5★ · App Store review · GR

“Within 5 min I deleted years of junk”

5★ · App Store review · US

“Cleanfox is different! It's easy, quick and it really works! And it's free.”

5★ · App Store review · NZ

“Cleaning up my inbox in less than 5 mins”

5★ · App Store review · NZ

“Best email remover. Easy to use and fast. The best part is it's free.”

5★ · App Store review · US

“easy and fun way to clean your mailbox. It's completely free and gets the job done in 10 minutes!”

5★ · App Store review · GR

“Cleaning up my inbox in less than 5 mins”

5★ · App Store review · NZ

“Cleanfox is different! It's easy, quick and it really works! And it's free.”

5★ · App Store review · NZ

“Within 5 min I deleted years of junk”

5★ · App Store review · US

“It's so easy to dump bulk emails I love it”

5★ · App Store review · US

“Something that literally takes hours to clear (when you forget to clear out your emails like myself) can now take minutes!”

5★ · App Store review · NZ

“This is an awesome easy to use tool to quickly get some control back.”

5★ · App Store review · US

“An actual good app that does what it says!! It's so hard to find that nowadays.”

5★ · App Store review · US

“It's so easy to dump bulk emails I love it”

5★ · App Store review · US

“It groups my emails by senders and gauges them by the percentage of box space they take up. The app helps me determine how much spam I'm getting and where it's coming from so I can eliminate it.”

5★ · App Store review · US

“This is an awesome easy to use tool to quickly get some control back.”

5★ · App Store review · US

“Organiza mi correo, detecta spam, es súper fácil e intuitiva de utilizar!”

5★ · App Store review · US

“thanks for keeping it free. Really appreciate your true efforts in developing this app”

5★ · App Store review · SG

“This app fixed that for me and I managed to unsubscribe from them all in about 10 minutes.”

5★ · App Store review · NZ

“There's no hidden fees and that's awesome”

5★ · App Store review · US

“There's no hidden fees and that's awesome”

5★ · App Store review · US

“Organiza mi correo, detecta spam, es súper fácil e intuitiva de utilizar!”

5★ · App Store review · US

“thanks for keeping it free. Really appreciate your true efforts in developing this app”

5★ · App Store review · SG

“It groups my emails by senders and gauges them by the percentage of box space they take up. The app helps me determine how much spam I'm getting and where it's coming from so I can eliminate it.”

5★ · App Store review · US

“Other methods I have used to clear junk and spam has not worked this is the 1st to have been successful”

5★ · App Store review · ZA

“Other methods I have used to clear junk and spam has not worked this is the 1st to have been successful”

5★ · App Store review · ZA

“Después de haberme frustrado con tantos limpiadores; excelente cleanfox”

5★ · App Store review · PE

“Después de haberme frustrado con tantos limpiadores; excelente cleanfox”

5★ · App Store review · PE

“Something that literally takes hours to clear (when you forget to clear out your emails like myself) can now take minutes!”

5★ · App Store review · NZ

“Endlich aussortieren ohne Stress und richtig schnell”

5★ · App Store review · DE

“takes the confusion and rage from torrents of emails”

5★ · App Store review · NZ

“sembra di aver trovato un po' di pace non ci stavo più dietro a dover inserire mail nelle indesiderate che tornavano continuamente. Ero esasperato”

5★ · App Store review · IT

“I used to have a huge problem with unwanted mail”

5★ · App Store review · GR

“recibía cosas que ni siquiera recordaba que estaba suscrito y estaba gastando dinero de más”

5★ · App Store review · CL

“I find my personal email inbox regularly getting out of hand”

5★ · App Store review · NZ

“I used to have a huge problem with unwanted mail”

5★ · App Store review · GR

“allerdings unterscheidet sie nicht zwischen Newsletter und wichtigen Dokumenten wie Vertragsunterlagen oder Rechnungen”

1★ · App Store review · DE

“I find my personal email inbox regularly getting out of hand”

5★ · App Store review · NZ

“sie hat alle Emails gelöscht. Auch solche mit Tickets im Anhang, bestellbestätigungen, alles einfach und privat verfasste mails die gar kein Newsletter waren”

1★ · App Store review · DE

“Die App hat mein komplettes Email Postfach gelöscht. Auch wichtige emails ! Und das habe ich nicht angewählt.”

1★ · App Store review · DE

“Die App hat mein komplettes Email Postfach gelöscht. Auch wichtige emails ! Und das habe ich nicht angewählt.”

1★ · App Store review · DE

“sie hat alle Emails gelöscht. Auch solche mit Tickets im Anhang, bestellbestätigungen, alles einfach und privat verfasste mails die gar kein Newsletter waren”

1★ · App Store review · DE

“they need password or recovery code and they got the full access to your mailbox, getting personal information to resale it”

1★ · App Store review · PL

“allerdings unterscheidet sie nicht zwischen Newsletter und wichtigen Dokumenten wie Vertragsunterlagen oder Rechnungen”

1★ · App Store review · DE

“within 24 hours my email had been hacked by some d-bag in California that was from there able to hack my PayPal account, made a Walmart account with my email address and charged over $500!”

1★ · App Store review · US

“Trying to log in with my google account that has a 2FA app, it doesn't let me”

2★ · App Store review · NZ

“Trying to log in with my google account that has a 2FA app, it doesn't let me”

2★ · App Store review · NZ

“Sat there for over 5 minutes if it "setting up gmail" and nothing happen complete waste of time”

1★ · App Store review · US

“Could not even log into my google account. "Something went wrong" error each time”

1★ · App Store review · NZ

“within 24 hours my email had been hacked by some d-bag in California that was from there able to hack my PayPal account, made a Walmart account with my email address and charged over $500!”

1★ · App Store review · US

“半年経った今は全く仕事してくれません。同質の他社のアプリを探し始めています”

1★ · App Store review · JP

“半年経った今は全く仕事してくれません。同質の他社のアプリを探し始めています”

1★ · App Store review · JP

The market around it

Keep exploring the radar

More Meta ads teardowns

Browse all 87 apps on the radar · All Productivity teardowns

Quick answers

FAQ

How many ads is Cleanfox running on Meta right now?

Cleanfox has 174 active ads in Meta's Ad Library, but only 4 have survived past the 30-day mark HyperScale treats as a winning signal, with the longest running just 66 days.

What angle dominates Cleanfox's winning ads?

The two mistakes warning angle covers 3 of the 4 winning ads, all ~17s videos with a male 18-24 presenter on camera, using hooks like 'Avoid these 2 mistakes on your Phone' and 'Using Android? Don't do these two things.'

Which languages and platforms do the winning ads run on?

All 4 winning ads run in English only, on Facebook and Instagram, entirely as video with no static or carousel creative in the surviving set.

What do Cleanfox reviewers say versus what the ads claim?

Ads promise 'Automatic spam blocking' and a 'Totally free app,' but among 589 reviews, data-loss and unintended-deletion is mentioned 26 times, with some users reporting the app deleted all emails, not just spam.

Sources: Meta Ad Library (ad creatives, start dates, active status; each ad links to its Library record), Apple's public App Store listing and customer-reviews feeds, and company-reported figures where noted. Review quotes are verbatim from public App Store reviews.

This is an independent editorial analysis by HyperScale, published for informational and commentary purposes. HyperScale is not affiliated with, endorsed by, or connected to FOXINTEL. The ad concepts in “The HyperScale batch” are AI-generated by HyperScale and are not the work of FOXINTEL. Trademarks belong to their owners. Rights holders can request changes or removal via hyperscale.net.