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Ads refreshed September 14, 2026 Meta Ad Library 14 retired

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Photo & Video · by Archery Inc.

Mojo Meta Ads & Creative Strategy

View on the App Store ↗

Every long-running ad Mojo runs on Facebook & Instagram — pulled from the public Meta Ad Library, x-rayed by the same system that runs ad accounts autonomously.

Active ads

203

Winning set

129

30+ days live

Longest live

601d

App rating

4.86★

138K ratings

Brand palette

The short version

Key facts

  • As of September 14, 2026, Mojo runs 203 active ads in Meta's Ad Library across Facebook and Instagram; 129 of them have survived 30 or more days of continuous delivery.
  • Its longest-running ad has been live for 601 days.
  • The winning set splits 100% video.
  • The most common message angle is time freedom workload, carried by 18% of the winning set.
  • Winning copy runs in 5 languages: English 88%, French 5%, German 3%, Portuguese 3%.
  • The App Store listing holds 4.86 stars across 138,467 ratings.

The winning set

Live Meta ads gallery

129 ads have survived 30+ days of continuous delivery, out of 203 currently active. Below: 27 creatives picked to span every angle and buyer the account runs; the ×N badge counts the ads running each one. Tap any card for its Meta Ad Library record. Sorted by longest live: the account's most proven creatives lead, podium first.

+54 more winning creatives in the full set, with every hook and persona call — free with a Google account.

Browse the full set ↗ or claim the Mojo workspace

The x-ray — every winner analyzed frame by frame

What the winning set is actually doing

Language distribution — where the winning set actually runs

Share of the winning set per copy language. Translation is a deliberate spend decision: a language earning survivors is a market the money already believes in.

English

88% · 113 ads

English English — 88% (113 ads)

French

5% · 6 ads

French French — 5% (6 ads)

German

3% · 4 ads

German German — 3% (4 ads)

Portuguese

3% · 4 ads

Portuguese Portuguese — 3% (4 ads)

Spanish

2% · 2 ads

Spanish Spanish — 2% (2 ads)

Format split — statics vs video in the winning set

What survives 30+ days by medium.

video 129 ads · 100%

Angle mix — what the money says works

Every winner tagged with the message angle it leads with, and the languages it runs in — longevity under spend is the only public vote that counts.

time freedom workload

18% · 23 ads

time freedom workload time freedom workload — 18% (23 ads) EN

transformation proof

15% · 19 ads

transformation proof transformation proof — 15% (19 ads) EN FR PT

comparison superiority claim

12% · 16 ads

comparison superiority claim comparison superiority claim — 12% (16 ads) EN

common mistake callout

12% · 15 ads

common mistake callout common mistake callout — 12% (15 ads) DE EN FR PT

unclassified

9% · 11 ads

unclassified unclassified — 9% (11 ads) EN

Languages across the set: English 88% · French 5% · German 3% · Portuguese 3% · Spanish 2%

The winning set, read from the creatives themselves — the top 15 analyzed winners, hook by hook.

Days live Ads Lang Angle Persona Opening hook On-screen headline Length
×1 es value proposition social_content_creator ¿Cómo editar todos esos vídeos de creadores de diseño para que parezcan tan aesthetic, tan clean? Cómo editar un vídeo aesthetic 26s
×1 en comparison superiority claim small_business_owner Girl, CapCut is dead. Here's what I use to create business videos that can go viral instead. CapCut RIP 16s
×2 en common mistake callout social_content_creator STOP EDITING REELS LIKE THIS STOP EDITING REELS LIKE THIS 13s
×5 en common mistake callout social_content_creator STOP EDITING REELS LIKE THIS STOP EDITING REELS LIKE THIS 19s
×5 en comparison superiority claim small_business_owner Girl CapCut is dead. CapCut RIP 12s
×2 en transformation proof social_content_creator The video opens with a series of high-quality magazine cover templates featuring a young woman, immediately establishing a stylish and aspirational aesthetic. BIRTHDAY 15s
×3 en transformation proof social_content_creator How to create an ICONIC birthday photo shoot! How to create an ICONIC birthday photo shoot! 13s
×1 en time freedom workload social_content_creator How to create aesthetic collages with your phone in less than a minute. How to create aesthetic collages 15s
×4 en ai capability showcase ai_early_adopter Turn your selfie into the viral World Cup trend Turn your selfie into the viral World Cup trend 17s
×2 en hype discovery hook social_content_creator Turn your selfie into the viral World Cup trend Turn your selfie into the viral World Cup trend 20s
×1 en monetization earnings claim growth_stage_entrepreneur Start making six figures every month Start making six figures every month 20s
×1 de common mistake callout social_content_creator HÖR AUF, REELS SO ZU BEARBEITEN HÖR AUF, REELS SO ZU BEARBEITEN 13s
×1 de common mistake callout social_content_creator Hör auf, Reels so zu bearbeiten Hör auf, Reels so zu bearbeiten 18s
×1 en ai capability showcase social_content_creator How to create aesthetic collages How to create aesthetic collages 18s
×1 en cost savings claim small_business_owner Stop wasting time on editing reels. Turn any photo into a video ad with this app. Turn any photo into a video 18s

+69 more winners, hook by hook, with per-ad angle and persona calls — free with a Google account. Browse the full set ↗ or claim the workspace

Creative strategy

The dissection

The winning set just collapsed from 44 ads to 8: 38 retired since July 27 and only 2 new arrivals, yet every survivor still runs the identical primary text, 'Create outstanding content 🔥', and the top hook, 'Girl, CapCut is dead,' keeps running at 558 days.

Girl, CapCut Is Dead

One of the account's longest-running ads, 558 days, is a capcut replacement claim, just 2 of the 8 winners (25%): a ~16-second video with a female 25-34 voice-over opening on 'Girl, CapCut is dead. Here's what I use to create business videos that can go viral instead.' Its 35-day sibling repeats the shorter line, 'Girl CapCut is dead.', proving the swap-out claim, not a face, carries the weight.

Stop Editing Reels Like This

Tied with the CapCut angle at 2 of 8 ads (25%), 'editing shortcut proof' skips people entirely: pure app/product footage cut to about 19 seconds. The hook 'STOP EDITING REELS LIKE THIS' anchors both ads, running 143 and 54 days, part of the set's dominant pattern-interrupt mechanic (5 of 8 ads).

One Spanish Ad, 559 Days

The single longest-running ad in the entire set, 559 days, is also the only one in Spanish: a ~26-second aesthetic upgrade claim with a female 18-24 presenter on-camera, hook '¿Cómo editar todos esos vídeos de creadores de diseño para que parezcan tan aesthetic...' It's 1 of 8 winners, the lone non-English entry (en: 7, es: 1), yet it outlasts every English ad.

Three Personas, Zero Ads

Aesthetic Feed Curator leads persona coverage with 3 of 8 ads, CapCut Switcher Growing Her Business and Time-Crunched Reels Editor hold 2 each, and Viral Trend Jumper has 1. No-Budget Small Business Marketer, Aspiring Six-Figure Creator and Travel Content Creator sit at 0 ads apiece, real whitespace inside a winning set already thinned to 8.

The Crash Behind The Polish

Every one of the 8 winners promises to 'Create outstanding content 🔥', but the 5,998-review corpus (4.86★ lifetime) logs 131 mentions of crashes and stability, 69 of pricing and paywall friction, and 24 of exports failing mid-save. Reviewers describe losing hours of edited work to a freeze, the opposite of the 16-to-26-second polish the ads sell.

What we'd test next

  • A ~16-second video swaps the female 25-34 voice-over for an on-camera female 18-24 delivering a pattern-interrupt hook in the vein of 'Girl, CapCut is dead,' keeping the capcut replacement claim angle but aimed at the CapCut Switcher Growing Her Business persona (already 2 of 8 ads) to test whether a face outperforms voice-over on the account's best-proven pattern.
  • A ~19-second no-cast product-footage video repeats the 'STOP EDITING REELS LIKE THIS' pattern-interrupt hook on the editing shortcut proof angle, this time built for the Aesthetic Feed Curator persona (already the coverage leader at 3 of 8 ads) to extend the account's strongest persona base.
  • A ~20-second video opens on a countdown-style hook ('3 signs you're still editing Reels the slow way'), a listicle mechanic absent from the current mix of pattern interrupt, question-based and trend-showcase hooks, running the occasion template showcase angle for the Time-Crunched Reels Editor persona.
  • A ~26-second on-camera female 18-24 video in Spanish, the language that already produced the account's single longest-running ad (559 days), runs a question-based hook on the aesthetic upgrade claim angle for the No-Budget Small Business Marketer persona, currently sitting at 0 of 8 ads.

The HyperScale batch

New ad concepts, generated for Mojo

HyperScale agents are producing an original round of ad concepts for Mojo, built from the winning angles above, the brand's real App Store assets, and what reviewers actually say. This page updates when the batch drops.

This analysis lives in a ready-made HyperScale workspace. If you work on Mojo, it's yours: we hand it over personally, usually within a day.

Customer voice — 2800 recent reviews analyzed

What reviewers actually say

Objections the ads must pre-empt

  • Free trial often charges card immediately or before trial ends
  • App crashes or freezes frequently, sometimes losing hours of edited work
  • Saving/exporting videos frequently fails or stalls at a percentage
  • Refunds are difficult or refused even when app malfunctions
  • Free templates/features often carry a watermark or require payment

Review-theme mix

Share of analyzed review mentions per theme — + praise, − complaint, ~ mixed. Themes, not individual reviews.

− crashes & stability

37% · 131

crashes & stability crashes & stability — 37% (131 mentions): App frequently freezes, crashes, or closes mid-edit, wiping out hours of work.

− pricing & paywall friction

19% · 69

pricing & paywall friction pricing & paywall friction — 19% (69 mentions): Users feel misled by 'free trial' claims that charge cards immediately or lock nearly everything behind pro.

− billing & refund issues

5% · 17

billing & refund issues billing & refund issues — 5% (17 mentions): Customers report being charged after cancelling and unable to get refunds or support help.

~ ease of use

12% · 43

ease of use ease of use — 12% (43 mentions): Many praise how fast and simple it is to create captions, subtitles and reels compared to manual editing.

− export & save failures

7% · 24

export & save failures export & save failures — 7% (24 mentions): Videos fail to save or export, often stalling at a percentage or losing quality.

− watermark & templates

9% · 34

watermark & templates watermark & templates — 9% (34 mentions): Free templates are limited and watermarked, pushing users to pay just to remove basic branding.

− performance/bugs

8% · 30

performance/bugs performance/bugs — 8% (30 mentions): Glitches, overheating phones, and buggy AI features frustrate regular use.

− competitor comparison

3% · 10

competitor comparison competitor comparison — 3% (10 mentions): Users compare unfavorably to CapCut, citing better free templates and no watermark.

“Hago contenido y me ayuda mucho, voy quizá 10 veces más rápido”

5★ · App Store review · ES

“Hago contenido y me ayuda mucho, voy quizá 10 veces más rápido”

5★ · App Store review · ES

“This edit app is at the nivel of CapCut,is super easy to edit”

5★ · App Store review · ES

“this app helped me and saved me a lot of time”

5★ · App Store review · AU

“Makes you more efficient running a channel”

5★ · App Store review · DE

“Está app realmente me está ayudando con mi proyecto. Tengo toda la energía en esto y no tengo experiencia. Es muy fácil de usar”

5★ · App Store review · ES

“Está app realmente me está ayudando con mi proyecto. Tengo toda la energía en esto y no tengo experiencia. Es muy fácil de usar”

5★ · App Store review · ES

“This edit app is at the nivel of CapCut,is super easy to edit”

5★ · App Store review · ES

“excelente aplicación para poder poner subtítulos a los videos”

5★ · App Store review · CL

“A qualidade e velocidade com que é feito um vídeo é surreal”

5★ · App Store review · BR

“This app helps me with ideas to post on TikTok”

5★ · App Store review · AU

“Makes you more efficient running a channel”

5★ · App Store review · DE

“great support for a small business that doesn't have a big marketing budget to produce great media products that attracts customers”

5★ · App Store review · ES

“great support for a small business that doesn't have a big marketing budget to produce great media products that attracts customers”

5★ · App Store review · ES

“This is the best app, which I use everyday and no IG post can be made without it”

5★ · App Store review · AT

“Amo los efectos que se agregan automáticamente a los subtítulos”

5★ · App Store review · CL

“I wasted 3 hours in adding the caption just to figure out the shadow feature isn't consistent on all the captions I added”

1★ · App Store review · AU

“Perdi minha edição que fiquei há mais de 3hrs pra fazer”

1★ · App Store review · BR

“2hrs pra fazer uma edição simples, trava, buga”

1★ · App Store review · BR

“2 hours of work gone because you wont get any further without subscription”

1★ · App Store review · CH

“2 hours of work gone because you wont get any further without subscription”

1★ · App Store review · CH

“Você passa horas editando a legenda e a edição simplesmente não salva”

1★ · App Store review · BR

“Seit gestern kann ich keine Videos mehr sichern. Ich habe ein Update gemacht. Wenn ich nun ein Video fertig habe und es sichern möchte, zeigt es 100% an und dann passiert gar nichts mehr”

5★ · App Store review · DE

“por conta de diversos bugs tenho um iphone 13promax só para usar o app com máxima qualidade”

2★ · App Store review · BR

“Qué aplicación tan lenta, llevo media hora esperando que me ponga los subtítulos y se queda en 95%”

1★ · App Store review · CO

“At80% of captions generating it closes the app”

1★ · App Store review · AE

“La app crashea cuando le da la gana y te hace perder todo el trabajo hecho”

1★ · App Store review · ES

“I made 4 videos and since then the app keeps crashing. not a single video can be exported.”

1★ · App Store review · CZ

“App will charge you 84 dollars and won't return the money even after you report it the same day”

1★ · App Store review · CA

“App hängt sich seit ein paar Wochen jedes Mal beim speichern auf”

1★ · App Store review · DE

“Automatically charges your account when you sign up for the "free" three day trail. Misleading.”

1★ · App Store review · AU

“La app crashea cuando le da la gana y te hace perder todo el trabajo hecho”

1★ · App Store review · ES

“Ich wollte nur eine 7 Tage Testversion nutzen und hab gleich für ein Jahr bezahlt”

1★ · App Store review · DE

“App will charge you 84 dollars and won't return the money even after you report it the same day”

1★ · App Store review · CA

“Its not "free". They let you do 2-3 videos with watermark and after that you can spend 2 hours in the creating screne, your done, and then the subsciption screen pops in”

1★ · App Store review · CH

“Absolutely disgusting business will never use again after they refused to refund me my $90.00”

1★ · App Store review · AU

“If I'm paying any money I shouldn't have a watermark on my video”

1★ · App Store review · AU

“3-free-day-trial is a scam. Signed up on the 5th of june and getting a confirmation email with receipt on the 5th of june dating my free trial starting on the 4th of June”

1★ · App Store review · DE

“it only exports my videos in low resolution despite paying for pro”

5★ · App Store review · CA

“Its not "free". They let you do 2-3 videos with watermark and after that you can spend 2 hours in the creating screne, your done, and then the subsciption screen pops in”

1★ · App Store review · CH

“I made 4 videos and since then the app keeps crashing. not a single video can be exported.”

1★ · App Store review · CZ

“todas las plantillas tienen pro. Valen 18EUR. Es muy caro”

1★ · App Store review · ES

“Keeps on crashing lately, over and over. Performance: zero.”

1★ · App Store review · BE

“I could make these on CapCut with no watermark or glitch”

1★ · App Store review · AU

“I could make these on CapCut with no watermark or glitch”

1★ · App Store review · AU

“Enquanto insistir nessa palhaçada, perderam pro capcut”

1★ · App Store review · BR

“Sinceramente , uma cópia do cap cut só que bem pior !”

1★ · App Store review · BR

“Sinceramente , uma cópia do cap cut só que bem pior !”

1★ · App Store review · BR

“it's not free and I could get better templates on something free like CapCut”

1★ · App Store review · CA

“considerable loss of video quality when exporting from this app”

1★ · App Store review · AU

“Absolutely disgusting business will never use again after they refused to refund me my $90.00”

1★ · App Store review · AU

“The app is full of glitches, crashes very often, and causes my phone to heat up to dangerous level”

1★ · App Store review · AU

“Very bad quality and very unfriendly support who always repeats the same thing- they can't refund although the app didn't work properly.”

1★ · App Store review · DE

“The app used to be intuitive, smooth and easy to use. The new update made it hard to use”

2★ · App Store review · FR

“if you guys fix that, you get a 5 star and yearly subscription from me”

4★ · App Store review · ES

“if you guys fix that, you get a 5 star and yearly subscription from me”

4★ · App Store review · ES

The market around it

Keep exploring the radar

More Meta ads teardowns

Browse all 87 apps on the radar · All Photo & Video teardowns

Quick answers

FAQ

How many ads is Mojo running right now, and how many are winners?

245 ads are active in the Meta Ad Library, but only 8 qualify as winners (running 30+ days). The set just contracted hard: 38 ads retired since July 27 against only 2 new arrivals.

What languages and angles do Mojo's winning ads use?

7 ads run in English and 1 in Spanish, across six angles: capcut replacement claim (2), editing shortcut proof (2), aesthetic upgrade claim (1), fun content promise (1), viral trend jump (1), occasion template showcase (1).

What creative pattern is actually working for Mojo?

All 8 winners are video, half skip on-camera talent entirely, and pattern-interrupt hooks dominate (5 of 8), including 'Girl, CapCut is dead' at 558 days and 'STOP EDITING REELS LIKE THIS' at 143 days.

What do Mojo's app reviewers say versus what the ads promise?

Across 5,998 reviews (4.86★ lifetime), 131 mention crashes and stability, 69 pricing and paywall friction, and 24 export failures, a rough contrast to every ad's promise to 'Create outstanding content 🔥'.

Sources: Meta Ad Library (ad creatives, start dates, active status; each ad links to its Library record), Apple's public App Store listing and customer-reviews feeds, and company-reported figures where noted. Review quotes are verbatim from public App Store reviews.

This is an independent editorial analysis by HyperScale, published for informational and commentary purposes. HyperScale is not affiliated with, endorsed by, or connected to Archery Inc.. The ad concepts in “The HyperScale batch” are AI-generated by HyperScale and are not the work of Archery Inc.. Trademarks belong to their owners. Rights holders can request changes or removal via hyperscale.net.